YourMacStore
YourMacStore is a Dutch price comparison platform aggregating Apple product prices across 13 major Dutch webshops. It serves Dutch consumers seeking the lowest prices on MacBook, iPhone, iPad, and other Apple products, earning revenue through affiliate referral commissions.
- Company typePrivate
- Founded2014
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What YourMacStore does
YourMacStore is an independent Dutch price comparison platform focused exclusively on Apple products. Founded in 2014 and headquartered in Utrecht, Netherlands, the company operates a consumer-facing website (yourmacstore.nl) that aggregates daily prices for 478+ Apple products across 13 major Dutch webshops, including Coolblue, Mediamarkt, Amazon.nl, and Bol.com. The service targets Dutch consumers seeking the lowest available prices on MacBooks, iPads, iPhones, Apple Watches, AirPods, and accessories, claiming users save an average of 19% by comparing prices through the platform.
The platform is built on a proprietary price comparison engine that ingests automated product feeds from affiliate networks (TradeTracker, Awin, and Bol.com) multiple times daily, paired with a smart product matching system that links offers from different retailers to the correct product listings. It tracks 365 days of price history per product (274,656+ total price measurements across 442 products in 26 categories), supports user-defined price alerts via email, and offers a free embeddable widget that third-party websites can use to display real-time Apple prices. Supporting services include lease and rental options (via Grover), an editorial blog covering Apple news, and the Apple Prijsindex, a comprehensive price reference index.
YourMacStore employs 1-10 people and generates revenue entirely through affiliate commissions earned when users click through to partner webshops and complete purchases. The service is free to consumers, with no direct sales force or transactional pricing. The business is privately held with no disclosed external funding, ownership structure, or financial performance metrics. Distribution is fully digital and limited to the Netherlands.
YourMacStore firmographics
Firmographics- Name
- YourMacStore
- Legal name
- YourMacStore
- Website
- https://yourmacstore.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YourMacStore is a Dutch price comparison platform aggregating Apple product prices across 13 major Dutch webshops. It serves Dutch consumers seeking the lowest prices on MacBook, iPhone, iPad, and other Apple products, earning revenue through affiliate referral commissions.
- Ownership category
- akta.pro rank
YourMacStore industry classification
Industry- Product category
- Price Comparison Services
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where YourMacStore is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
YourMacStore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: YourMacStore earns commissions when users click affiliate links and purchase products at partner webshops. Commissions come from affiliate networks (TradeTracker, Awin, Bol.com) and are paid by the webshops. This is the primary revenue stream with no additional cost to the consumer.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
YourMacStore product offering
Product offeringCore offering
YourMacStore is an independent Apple price comparison service based in the Netherlands. The platform aggregates daily prices from 13 major Dutch webshops across 478+ Apple products (MacBook, iPhone, iPad, Apple Watch, AirPods, accessories), offering price history tracking over 365 days, email price alerts, an embeddable price widget, and an Apple Price Index. Revenue is generated through affiliate commissions when users click through to partner webshops and complete purchases.
Product overview
YourMacStore is an independent Apple price comparison aggregator in the Netherlands offering a unified platform that combines price comparison, price alerts, price history tracking, and an embeddable widget. The core service compares daily prices across 13 major Dutch webshops for 478+ Apple products. Supporting services include product leasing and rental options, a blog with Apple news, and a comprehensive price index. The portfolio covers MacBooks (MacBook Air, MacBook Pro, MacBook Neo), iPads (iPad, iPad mini, iPad Air, iPad Pro), iPhones (iPhone 16, iPhone 17, iPhone Air, iPhone SE), Apple Watch (Watch SE, Watch Series 11, Watch Ultra), AirPods (AirPods 4, AirPods Pro, AirPods Max), Studio Display monitors, and MagSafe accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Prijzen vergelijken (Apple Price Comparison) Aggregated price comparison service that compiles and ranks daily Apple product prices from 13 major Dutch webshops. Free for Dutch consumers; revenue earned via affiliate click-through commissions.
- Gratis Prijswidget (Free Price Widget) Free embeddable price widget that website owners can install on their sites to display real-time Apple product prices, with daily automated updates via EAN codes.
- Lease (Apple Product Leasing) Leasing service for Apple products offered as an alternative to outright purchasing, surfaced alongside price comparison listings.
- Huren (Apple Product Rental) Rental service for Apple products (e.g., AirPods Max) offered as an alternative to purchasing, sourced via partners such as Grover.
Quantifiable outcome
- Average savings of 19% for users who compare prices before purchasing
Companies that use YourMacStore
Customer profileSegments1 record
Ideal customer profiles2 records
YourMacStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
YourMacStore partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- TradeTrackerminorAffiliate network partner that provides product feed imports and tracks affiliate conversions. YourMacStore receives commissions when users purchase via TradeTracker-tracked links to partner webshops.
- AwinminorAffiliate network partner (formerly part of AWIN) providing product feeds and affiliate tracking for partner webshops. Used alongside TradeTracker and Bol.com for feed imports.
- Bol.comminorMajor Dutch e-commerce retailer and affiliate network partner. YourMacStore imports product feeds from Bol.com and earns commissions on purchases made via affiliate links.
- CoolblueminorMajor Dutch electronics retailer featured in YourMacStore's price comparison. Products are listed with direct links to Coolblue for affiliate commissions.
- MediamarktminorMajor Dutch electronics retailer included in the price comparison network. Products link to Mediamarkt for affiliate referrals.
- Amazon.nlminorAmazon Netherlands featured as a price comparison source in the network of 13 webshops tracked by YourMacStore.
- GroverminorRental platform for electronics. Grover offers rental options for Apple products like AirPods Max, with pricing listed on YourMacStore for comparison alongside purchase options.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
YourMacStore competitors and assessment
Company assessmentOthers
- Coolblue: Major Dutch electronics retailer and current partner of YourMacStore. Relevant as a partner but also a competitor with its own price-match guarantee and native product comparison UX for Apple products.
- Bol.com: Largest Dutch e-commerce marketplace and a key data/affiliate partner for YourMacStore. Relevant as both a partner and a potential competitor — bol.com surfaces its own competitive pricing for Apple products and could disintermediate the comparison layer.
- Keepa: Amazon price-history and alert service applying the same historical-tracking and target-price alerts YourMacStore offers. Conceptually adjacent infrastructure — price-history visualization with alerting — though Amazon-centric.
- CamelCamelCamel: Price-history tracking site focused on Amazon, demonstrating the price-history-plus-alert model YourMacStore has implemented for the Dutch Apple market. Conceptually adjacent though geographically and platform-narrow.
Direct peers
- Vergelijk.nl: Dutch price comparison site aggregating offers from webshops across product categories including consumer electronics. Comparable in business model (affiliate revenue, price aggregation) and Dutch-market focus.
- Kieskeurig: Major Dutch generalist price comparison platform covering consumer electronics including Apple products. Comparable in business model (affiliate-driven price comparison), geography, and audience (Dutch consumers researching purchases).
- Tweakers: Leading Dutch technology product comparison and news platform with extensive price comparison functionality for electronics including Apple products. Directly comparable in geography (Netherlands), vertical focus (consumer electronics/computing), and core GTM (affiliate-driven comparison).
Broad incumbents
- Google Shopping: Broad incumbent comparison/shopping destination from Google that indexes Dutch retailers for Apple and electronics queries. Comparable in serving comparison intent but as part of a much wider commerce platform rather than specializing in Apple.
Regional players
- Idealo: European price comparison platform with a Dutch presence (idealo.nl), strong in consumer electronics including Apple products. Comparable in business model and product category but headquartered in Germany and serving a wider EU footprint.
- PriceRunner: European price comparison platform operating across multiple countries including the Netherlands, focused on consumer electronics and household categories. Comparable in product offering but operates across multiple EU geographies rather than the Netherlands alone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
YourMacStore social profiles
Digital presenceYourMacStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
YourMacStore leadership team
Management profileNumber of profiles
Profiles1 record
YourMacStore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YourMacStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YourMacStore
What does YourMacStore do?
YourMacStore is an independent Apple price comparison service based in the Netherlands. The platform aggregates daily prices from 13 major Dutch webshops across 478+ Apple products (MacBook, iPhone, iPad, Apple Watch, AirPods, accessories), offering price history tracking over 365 days, email price alerts, an embeddable price widget, and an Apple Price Index. Revenue is generated through affiliate commissions when users click through to partner webshops and complete purchases.
Is YourMacStore a public or private company?
YourMacStore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YourMacStore founded?
YourMacStore was founded in 2014. It employs 1 to 10 people.
Where is YourMacStore based?
YourMacStore is headquartered in Utrecht, Netherlands, in the Europe region.
How does YourMacStore make money?
One revenue line is on record: affiliate Commissions.
Who are YourMacStore's main competitors?
Others on record are Coolblue, Bol.com, Keepa and CamelCamelCamel. Direct peers are Vergelijk.nl, Kieskeurig and Tweakers. Google Shopping is listed as a broad incumbent. Regional players are Idealo and PriceRunner.
Does YourMacStore have an API?
No public API is recorded for YourMacStore.
What industry is YourMacStore in?
YourMacStore's product category is Price Comparison Services. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 5734.