Rust Automation & Controls
Rust Automation & Controls is a private industrial automation distributor and field services company representing 50+ manufacturers (including exclusive Endress+Hauser representation), serving oil & gas, chemical, pharmaceutical, and other process industries across the Western US with valves, instrumentation, and ISO17025 calibration services.
- Company typePrivate
- Founded1974
- HeadquartersWest Jordan, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rust Automation & Controls does
Rust Automation & Controls, Inc. is a privately held industrial automation distributor and field services company headquartered in West Jordan, Utah, founded in 1974 and operating continuously for 50 years. The company functions as a manufacturer's representative and stocking distributor for more than 50 brands of valves, instrumentation, sensors, and process control equipment, with exclusive authorized representation for Endress+Hauser across its territory and stocking distribution of ASCO solenoid valves. Its product portfolio spans ball valves, control valves, solenoid valves, pressure/temperature/flow instrumentation, gas detection, and pneumatic systems sourced from manufacturers including Ashcroft, Bürkert, Dwyer, Dräger, Apollo, Velan, SICK, and others, with over 2,970 SKUs available through its online store at shop.rustco.com.
The company serves process industry customers across oil & gas, chemical, petrochemical, pharmaceutical, mining, power generation, water treatment, and food & beverage verticals, operating across the Western United States including Alaska (a territory exceeding 2 million square miles) from four offices: West Jordan UT (headquarters), Centennial CO, Richmond CA, and Irvine CA. Its go-to-market combines direct field sales with locally deployed personnel for site visits, technical support, and on-site service alongside the e-commerce channel.
Rust monetizes through one-time product sales of distributed equipment and recurring professional services including ISO17025-accredited field commissioning, on-site and lab calibration, diagnostics, troubleshooting, and training. A complementary control valve consultation service is offered without charge as a customer acquisition and retention mechanism. Pricing is quote-based and not publicly disclosed. Key recurring value drivers include an extended 3-year warranty (versus the factory 1-year) on Endress+Hauser devices when commissioned by Rust, and a service team being expanded from 12 to 16 personnel in 2025.
Rust Automation & Controls firmographics
Firmographics- Name
- Rust Automation & Controls
- Legal name
- Rust Automation & Controls, Inc.
- Website
- https://rustco.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rust Automation & Controls is a private industrial automation distributor and field services company representing 50+ manufacturers (including exclusive Endress+Hauser representation), serving oil & gas, chemical, pharmaceutical, and other process industries across the Western US with valves, instrumentation, and ISO17025 calibration services.
- Ownership category
- akta.pro rank
Rust Automation & Controls industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Mining and Oil and Gas Field Machinery Manufacturing (33313)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Rust Automation & Controls is headquartered
LocationHeadquarters
- HQ city
- West Jordan
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Rust Automation & Controls business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Sales of industrial valves, instrumentation, and automation equipment through distribution
- Service and Calibration: Field commissioning, on-site calibrations, lab calibration and repair, diagnostics and troubleshooting, training services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Control Valve Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Rust Automation & Controls product offering
Product offeringCore offering
Rust Automation & Controls is an industrial automation manufacturer's representative and stocking distributor covering 2+ million square miles across the Western United States including Alaska. The company distributes valves, instrumentation, and process control equipment from over 50 manufacturers (including an exclusive authorized representation for Endress+Hauser) and complements product sales with field services such as on-site commissioning, ISO17025 calibration, diagnostics, training, and complementary control valve consultation.
Product overview
Rust Automation & Controls is an industrial automation distributor and service company representing over 50 manufacturers of valves, instrumentation, and process control equipment. The company operates an e-commerce platform (shop.rustco.com) for product sales and provides field services including commissioning, calibration (ISO17025 compliant), diagnostics, and training. The product portfolio includes ball valves, solenoid valves, control valves, pressure/flow/temperature instrumentation, sensors, actuators, and specialized valves from manufacturers such as Endress+Hauser (exclusive representative), ASCO, Ashcroft, Apollo Valves, Dräger, and others. Services complement the product portfolio by offering installation, calibration, repair, and technical support for industrial process applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Store (shop.rustco.com) E-commerce platform for browsing and purchasing industrial automation products from over 50 represented manufacturers, with 2,970+ SKUs filterable by brand, category, and stock status. Targets industrial process buyers across the Western US.
- Field Commissioning Services
Companies that use Rust Automation & Controls
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rust Automation & Controls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rust Automation & Controls partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Endress+HausercoreExclusive authorized representative for sales and service for Endress+Hauser, the industry-leading supplier of industrial measurement and automation equipment. Provides field commissioning, on-site calibrations, ISO17025 calibration services, and extends factory warranty from 1 year to 3 years on commissioned devices.
- ASCOcoreStocking distributor of ASCO Solenoid Valves, the world's leading manufacturer of solenoid valves offering 2-way, 3-way, and 4-way solenoid valves including General Service, Electronically Enhanced, Dust Collector, Miniature Valves, Proces Valve Automation, Fuels, Gas, Proportional Valves, Nuclear, Air Operated, and Special Service categories.
- AshcroftcoreRepresenting Ashcroft, founded over 160 years ago, offering pressure gauges, switches, transducers, transmitters, temperature instruments, test instruments, diaphragm seals, and thermowells for industrial applications.
- DrägerminorProvides on-site services for Dräger Fixed Gas Detection units including Commissioning, Calibration, Verification, and Troubleshooting.
- Apollo ValvescoreRepresenting Apollo Valves, manufactured in the U.S. since 1928, offering ball valves, actuators, and safety relief products.
- BürkertcoreRepresenting Bürkert Fluid Control Systems, a global leader in measurement and control systems for liquids and gases, specializing in flow, temperature, pressure, and level sensing for water treatment, food and beverage, pharmaceuticals, and industrial automation.
- DwyercoreRepresenting Dwyer, a global leader in designing and manufacturing innovative controls, sensors and instrumentation solutions with over 650 technical patents for HVAC and process automation markets.
- CashcocoreRepresenting Cashco, Inc., a leading manufacturer and worldwide marketer of industrial control products including control valves, regulators, controllers, pressure/vacuum relief vents, and flame and detonation arrestors.
- ITT Engineered ValvescoreRepresenting ITT Engineered Valves with 65 years of experience offering essential equipment for mining to biopharmaceuticals, including industrial knife-gate and hygienic diaphragm valves.
- Kurz InstrumentscoreRepresenting Kurz Instruments, a leading U.S. manufacturer of high-performance thermal mass flow measurement solutions with over 40 years of innovation for power generation, chemical processing, wastewater, and emissions monitoring.
- NOSHOKcoreRepresenting NOSHOK, established in 1967, offering pressure gauges, hydraulic load cells, custom force sensors, needle valves, manifold valves, submersible level instruments for oil & gas, fluid power, chemical processing, and food & beverage.
- ServomexcoreRepresenting Servomex with 70 years of experience providing reliable, accurate, and stable gas measurement solutions for industries worldwide.
- SICKcoreRepresenting SICK, founded in 1946, a global leader in production of sensors for industrial automation applications with application solutions and sensor intelligence for process control.
- VelancoreRepresenting Velan, a world leader in design and production of cast and forged severe service valves and steam traps across all major industrial applications.
- HabonimcoreRepresenting Habonim with over 70 years of experience providing professional solutions for demanding industries including oil and gas, chemical, petrochemical, pharmaceutical and mining.
- SVF Flow ControlscoreRepresenting SVF Flow Controls with over 35 years of experience committed to ISO-9001:2015 standards, leading manufacturer for industrial applications of ball valves, actuators, and controls.
- Proportion-AircoreRepresenting Proportion-Air, Inc., a manufacturer of electronic air pressure regulators and air flow control valves recognized globally for precise control in various applications and markets.
- WestlockcoreRepresenting Westlock established in 1984, committed to development of innovative solutions for monitoring and control of process valves with products including limit switches, switch boxes, valve monitors, positioners, and sanitary valve monitors.
- AVCOcoreRepresenting AVCO (Alloy Valves and Control, Inc.), a U.S.-based ISO 9001:2015 certified woman-owned business founded in 2000, specializing in high-performance valves and flow measurement devices for fluid and steam control applications.
- XOMOXcoreRepresenting XOMOX and Crane FKX, focused on delivering value with Crane FKX 9000 Triple Offset Valves designed for industrial applications with large bore valves handling hot steam or high/low temperatures.
- FlukecoreRepresenting Fluke Corporation, the world leader in manufacture, distribution and service of electronic test tools and software since 1948 for manufacturing and service industries.
- Burns EngineeringcoreRepresenting Burns Engineering, industry leader since 1960 in design and manufacture of temperature sensors and transmitters for process and OEM industries.
- Marsh BelloframcoreRepresenting The Bellofram Group of Companies, a global manufacturer of high-performance OEM, industrial and process control instrumentation including timers, counters, digital controllers, RTDs, thermocouples, pressure instruments, and regulators.
- TopWorxcoreRepresenting TopWorx providing reliable controllers, discrete valve control, and GO Switch position sensing technology engineered to increase profitability, reliability, and reduce downtime.
- TrimteckcoreRepresenting Trimteck providing high quality, reliable, cost-effective, and innovative flow, temperature, and pressure control solutions for critical industrial processes including control valves, actuators, positioners, and severe service trims.
- H2scanminorRepresenting H2scan providing hydrogen gas safety sensing technology essential for safe hydrogen economy by reducing explosion risk of distribution transformers.
- Elpro TechnologiesminorRepresenting Elpro Technologies with 25+ years designing and manufacturing comprehensive industrial wireless products for process, instrumentation and automation applications.
- AventicscoreRepresenting Aventics, a global manufacturer of pneumatic systems and components with electronic marine controls and commercial vehicle technology.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Rust Automation & Controls competitors and assessment
Company assessmentDirect peers
- Cross Company: Cross Company is a regional process automation and instrumentation distributor/representative serving the Southeastern US with a similar model: agency relationships with major automation manufacturers and value-added services including calibration. Most directly comparable to Rust in terms of business model, customer verticals, and go-to-market approach.
- Britt Engineering: Britt Engineering is a California-based industrial process equipment distributor representing valves, instrumentation, and process control manufacturers across the Western US. Overlaps with Rust's territory on some lines and serves similar process-industry customers with comparable valve and instrumentation offerings.
- AWC (Automation, Worldwide Controls): AWC is a Texas-based manufacturer's representative and distributor specializing in industrial process automation, valves, and instrumentation. Operates with a similar territory-based rep model representing multiple automation brands, making it a close functional peer to Rust's Western US franchise.
Broad incumbents
- Flowserve: Flowserve (NYSE: FLS) is a major manufacturer of pumps, valves, seals, and flow control automation systems. As one of the manufacturers in Rust's represented brand portfolio (via Flowserve PMV positioners/switch boxes), it represents the broader industrial valve and automation manufacturing landscape and a potential vendor concentration.
- Wesco International: Wesco International (NYSE: WCC) is a large industrial and electrical distribution company with a sizable automation solutions portfolio. Provides national scale for industrial automation distribution that larger process customers may route volume toward instead of regional reps like Rust.
- Motion Industries: Motion Industries (a subsidiary of Genuine Parts Company) is one of the largest US industrial parts distributors, offering bearings, power transmission, fluid power, and industrial supplies with thousands of branches. Provides national incumbent scale comparison for industrial distribution and aftermarket service.
- MSC Industrial Direct: MSC Industrial Direct (NYSE: MSM) is one of the largest US industrial MRO distributors, serving manufacturers with metalworking, maintenance, repair, and operational supplies. Competes with Rust's transactional e-commerce business and is a broad incumbent in industrial distribution.
- W.W. Grainger: W.W. Grainger (NYSE: GWW) is the largest industrial MRO distributor in North America, operating an extensive catalog including industrial valves, process instrumentation, and automation components. Represents the broad-incumbent competitive benchmark for any regional industrial distributor's e-commerce and pricing competition.
- Applied Industrial Technologies: Applied Industrial Technologies (NYSE: AIT) is a large public industrial MRO distributor with thousands of locations across the US. Sells fluid power, flow control, bearings, and industrial components to a similar industrial customer base, providing a much larger scale comparison for Rust's regional distribution model.
- Bürkert Fluid Control Systems: Bürkert is a global manufacturer of measurement and control systems for liquids and gases, specializing in flow, temperature, pressure, and level sensing. As one of Rust's represented manufacturers, it represents the global automation OEM side of the value chain that competes with other brands Rust represents while also being a commercial partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rust Automation & Controls social profiles
Digital presenceRust Automation & Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rust Automation & Controls leadership team
Management profileNumber of profiles
Rust Automation & Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rust Automation & Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rust Automation & Controls
What does Rust Automation & Controls do?
Rust Automation & Controls is an industrial automation manufacturer's representative and stocking distributor covering 2+ million square miles across the Western United States including Alaska. The company distributes valves, instrumentation, and process control equipment from over 50 manufacturers (including an exclusive authorized representation for Endress+Hauser) and complements product sales with field services such as on-site commissioning, ISO17025 calibration, diagnostics, training, and complementary control valve consultation.
Is Rust Automation & Controls a public or private company?
Rust Automation & Controls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rust Automation & Controls founded?
Rust Automation & Controls was founded in 1974. It employs 51 to 100 people.
Where is Rust Automation & Controls based?
Rust Automation & Controls is headquartered in West Jordan, United States, in the North America region.
How does Rust Automation & Controls make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service and Calibration.
Who are Rust Automation & Controls's main competitors?
Direct peers on record are Cross Company, Britt Engineering and AWC (Automation, Worldwide Controls). Broad incumbents are Flowserve, Wesco International, Motion Industries, MSC Industrial Direct, W.W. Grainger, Applied Industrial Technologies and Bürkert Fluid Control Systems.
Does Rust Automation & Controls have an API?
No public API is recorded for Rust Automation & Controls.
What industry is Rust Automation & Controls in?
Rust Automation & Controls's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 33313 and its SIC code is 5084.