Montage Marketing Group

What Montage Marketing Group does

Montage Marketing Group is a woman- and minority-owned, full-service marketing and strategic communications agency headquartered in Rockville, Maryland, with operating registrations in twelve states. Founded in 2014 by Mercedita Roxas-Murray and Teresa Pipia, the firm delivers integrated services across seven core practice areas: marketing and branding, strategic communications and planning, creative and graphic design, management and operations consulting, outreach, engagement and events, data analytics, and language services. It builds differentiated campaign infrastructure including multilingual mobile vehicle exhibit fleets (used in the NIH All of Us Research Program across 36 states), AR/VR-enabled experiential designs, in-house data analytics and visualization dashboards, and certified translation capabilities (ATA and NBCMI). Technology deployment focuses on operational tooling for mobile tour logistics, multilingual content management, and performance reporting for federal programs; no proprietary software product or AI platform is documented.

The firm's revenue model is professional services, with the bulk of work delivered through federal government contracts accessed via a primary GSA Multiple Award Schedule (MAS) contract (47QRAA21D002F) and two SBA joint-venture contract vehicles (47QRAA25D003A and 47QRAA25D00E4). The firm holds SBA 8(a), WBE, WOSB, and SBE certifications that grant preferential access to set-aside federal procurements. Customers include the National Institutes of Health, TSA, FEMA, USDA Foreign Agriculture Service, the Department of the Air Force, the National Park Service, and DOT/NHTSA on the federal side, and Pfizer, Target, KPMG, and Nanotouch on the commercial side. Federal agencies are the primary segment; commercial enterprises and nonprofit organizations represent secondary segments. Marketing and demand generation are driven by content marketing, organic social (notably a 9,374+ LinkedIn following), industry events, PR/earned media, and SBA/MSDC community participation — an explicit 'thought leadership + procurement-channel' motion rather than performance-driven paid acquisition.

By 2025 (its tenth anniversary year), Montage had grown to roughly 50–100 employees, added two joint ventures, expanded physical infrastructure by acquiring a 9,000 sq. ft. warehouse and office in 2023, and accumulated recognized credentials including Top 100 MBEs (2024) and CRMSDC Class II Supplier of the Year (2023). Revenue is not publicly disclosed; based on team size and federal contract activity, the firm operates in the $10M–$25M annual revenue band, though no audited figure is available.

Name

Montage Marketing Group

Legal name

Montage Marketing Group

Website

https://montagemarketinggroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Montage Marketing Group is a woman- and minority-owned federal marketing and strategic communications agency headquartered in Rockville, Maryland, serving NIH, TSA, FEMA, USDA, and other U.S. government agencies through GSA and 8(a) contract vehicles, with secondary commercial and nonprofit work.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & Tour Marketing (Roadshows, Sampling Tours) (BPAFAGAH)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer/User Conferences & Client Advisory Boards (THAHAMAD), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Government marketing services
• Strategic communications planning
• Multilingual content services
• Experiential event marketing
• Creative brand design

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Marketing and Communications Services: Montage generates revenue primarily through professional services contracts with federal government agencies, leveraging GSA Multiple Award Schedule (MAS) contract vehicles and SBA 8(a) certifications. Work includes marketing and branding, strategic communications, creative and graphic design, outreach and events, data analytics, and language services for government clients.
2. Commercial Marketing Services: The firm also serves commercial clients including pharmaceutical companies, retailers, nonprofits, and healthcare organizations, providing brand strategy, market research, experiential events, conference activations, and creative production on a project and retainer basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Montage Marketing Group is a full-service marketing and strategic communications agency delivering integrated programs across seven service lines: Marketing & Branding, Strategic Communications & Planning, Creative & Graphic Design, Management & Operations Consulting, Outreach/Engagement/Events, Data Analytics, and Language Services. The firm specializes in purpose-driven, behavior-change-focused campaigns for U.S. federal government agencies and commercial clients, procured primarily through GSA Multiple Award Schedule (MAS) and SBA 8(a) contract vehicles. Its flagship programs include the NIH All of Us Journey mobile tour and the TSA PreCheck national ad campaign, executed with multilingual, multicultural capabilities and AR/VR-enabled experiential exhibits.

Product overview

Montage Marketing Group is a full-service marketing and strategic communications agency that offers a comprehensive suite of service offerings rather than a traditional software product platform. The company operates across seven core service areas: Marketing & Branding, Strategic Communications & Planning, Creative & Graphic Design, Management & Operations Consulting, Outreach, Engagement & Events, Data Analytics, and Language Services. These services are delivered as integrated solutions tailored to client needs across government and commercial industries focused on health, environment, science, change management, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Branding
• Strategic Communications & Planning
• Creative & Graphic Design
• Management & Operations Consulting
• Outreach, Engagement & Events
• Data Analytics
• Language Services

Quantifiable outcome

• 1.2 million TSA PreCheck enrollments generated — 29% YoY increase
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, notable and minor.

• Magnum MultimediacoreStrategic or Co-development PartnerMontage Marketing Group and Magnum Multimedia established an 8(a), WOSB (Women-Owned Small Business) joint venture that seamlessly integrates human connection and digital engagement to redefine the art of strategic communications. The joint venture is registered under GSA MAS Contract #: 47QRAA25D003A.
• Crosby Marketing CommunicationscoreStrategic or Co-development PartnerCrosby Montage Partners is an SBA-approved Mentor Protégé joint venture between Crosby Marketing Communications and Montage Marketing Group. The partnership leverages proven capabilities to deliver solutions that regularly receive Exceptional CPAR (Contractor Performance Assessment Report) ratings from federal customers. The JV is registered under GSA MAS Contract #: 47QRAA25D00E4.
• Scripps Research InstitutecoreStrategic or Co-development PartnerMontage, in partnership with Scripps Research Institute, spearheads the All of Us Journey — a fleet of multilingual mobile vehicle exhibits that travel the country to engage underrepresented communities in the NIH All of Us Research Program. Scripps provides scientific and research expertise while Montage manages all operational aspects of the mobile tours.
• Pyxis PartnersnotableStrategic or Co-development PartnerMontage partners with Pyxis Partners on grassroots community outreach and engagement for the NIH All of Us Research Program, supporting enrollment of underrepresented populations in biomedical research.
• U.S. Meat Export FederationminorChannel Partner/ Reseller/ DistributorFollowing the success of the USA Pavilion branding project for USDA FAS, Montage secured formal endorsement for additional branding work with cooperator U.S. Meat Export Federation, expanding the client relationship.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Crosby Marketing Communications: Crosby is a large federal marketing communications agency and Montage's Mentor-Protégé joint venture partner under Crosby Montage Partners (GSA MAS 47QRAA25D00E4). Both target federal health, defense, and public-sector clients with full-service strategic communications and creative services.
• Powell Tate: Powell Tate (a DDC public affairs firm) provides strategic communications and public affairs for federal and corporate clients. Comparable in serving federal health and government clients on mission-driven communications.
• Subject Matter (now Subject Matter+Kivvit): Subject Matter (merged with Kivvit) is a federal-issue advocacy and public affairs agency. Comparable in servicing federal agencies on strategic communications, public engagement, and policy-aligned campaigns.
• Magnum Multimedia: Magnum is Montage's 8(a)/WOSB joint venture partner under Montage-Magnum JV (GSA MAS 47QRAA25D003A). It complements Montage with digital engagement capabilities for federal strategic communications contracts.
• Adfero Group: Adfero is a digital communications agency focused on federal and public-sector clients. Both serve government agencies with integrated marketing, creative, and digital engagement services.
• Vox Global: Vox Global (now part of Daniel J. Edelman Holdings) is a federal and public affairs communications agency. Both firms compete for federal strategic communications, public health outreach, and behavior-change campaigns.

Broad incumbents

• Ogilvy: Ogilvy is a global full-service advertising and PR network with substantial federal and public-sector practice (Ogilvy Public Relations). Comparable as a broader incumbent offering strategy, creative, media, and PR to government clients.
• Weber Shandwick: Weber Shandwick is a global PR and communications network with public-sector work. Comparable as a broader incumbent offering integrated communications, public affairs, and creative services to federal agencies and NGOs.
• Jack Morton Worldwide: Jack Morton is a global experiential brand experience agency. Comparable for Montage's mobile tour and experiential marketing work, especially for federal public-engagement campaigns like the All of Us Journey.
• Edelman: Edelman is a global PR firm with a federal and public affairs practice (Edelman Global Advisory). Comparable as a broad incumbent providing strategic communications, public engagement, and behavior-change campaigns to government and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/montagemktg
• Facebookfacebook.com/montagemktg
• LinkedInlinkedin.com/company/9374237
• Instagraminstagram.com/montagemktg

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montage Marketing Group