What Greenspace.com does

Greenspace.com, legally Greenspace ESG Pty Ltd, operates a networked urban vertical farming system in which large indoor Macrofarm production facilities feed smaller client-facing Microfarm hydroponic cabinets installed at hotels, corporate offices, restaurants, and real estate developments. The core technology is closed-loop hydroponics with climate-controlled LED lighting, precision nutrient delivery, and water recirculation, producing 46 crop varieties including microgreens, specialty herbs, edible flowers, Australian natives, and lettuces year-round with zero pesticides and up to 95% less water than conventional farming. Production is HACCP-certified from seed to Microfarm with full traceability and LCA data for Scope 3 ESG reporting.

The business model combines a managed Microfarm subscription service (recurring monthly billing covering installation, maintenance, harvest, and delivery of living produce) with Macrofarm and Microfarm hardware installations sold to enterprise clients. Greenspace serves three primary segments: corporate offices seeking visible sustainability assets and predictable produce pricing, premium hospitality venues seeking quality consistency and guest experience differentiation, and real estate developers seeking Tier-1 ESG credentials and green infrastructure. Named customers include Sheraton Hotels, Accor (Novotel Sydney Darling Square), Amora Hotel Brisbane, Melbourne Convention & Exhibition Centre, dnata (aviation catering), and STH BNK By Beulah. GTM is enterprise field sales targeting hotel groups, corporate real estate, and commercial developers across Australia with expansion underway to London, Paris, and Singapore. The company reports 1,321,022 pots delivered cumulatively since 2023 across four active Australian Macrofarms (Sydney x2, Brisbane, Melbourne), with Perth coming soon.

Name

Greenspace.com

Legal name

Greenspace ESG Pty Ltd

Website

https://greenspace.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenspace.com operates a networked urban vertical farming system in Australia, running indoor Macrofarms that supply Microfarm hydroponic cabinets installed at hotels, offices, and restaurants as a managed subscription service delivering year-round pesticide-free produce.

Ownership category

akta.pro rank

Product category

Indoor Vertical Farming / Urban Hydroponics

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI)

Keywords

• Indoor vertical farming
• Hydroponic produce subscription
• Urban farm installation
• Commercial microgreens supply
• Managed farm-to-table service

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed Microfarm Subscription: Fully managed farm-to-table subscription service where Greenspace handles installation, maintenance, harvest, and delivery of living produce to client venues. Clients receive ongoing produce replenishment with fixed pricing.
2. Macrofarm Installation: Installation of large-scale urban farming infrastructure into commercial properties (hotels, office buildings, developments). Includes design, delivery, and setup with one-day installation capability.
3. Microfarm Installation: Installation of client-facing hydroponic cabinet units in venues. Single-day installation with no building modifications required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Greenspace operates a managed urban farming service combining large indoor Macrofarms (hydroponic production hubs in CBDs) with client-facing Microfarm cabinet units installed at hotels, offices, restaurants, and event venues. The fully managed subscription includes installation, ongoing maintenance, harvest, and replenishment of 46 varieties of living microgreens, specialty herbs, edible flowers, Australian natives, and lettuces with fixed year-round pricing.

Product overview

Greenspace operates a networked urban farming system consisting of two complementary products: the Macrofarm (large-scale indoor hydroponic production facilities that transform underutilised urban spaces into sustainable food production hubs) and the Microfarm (client-facing hydroponic cabinet units installed at the point of consumption in hotels, offices, and restaurants). The Macrofarm produces thousands of living pots of produce daily, which are distributed through the network of Microfarm units where clients harvest at the point of service. The company offers 46 crop varieties including microgreens, specialty herbs, edible flowers, Australian natives, and lettuces, all grown without pesticides using closed-loop hydroponic systems. The offering is a fully managed service where Greenspace handles design, installation, operation, harvest, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Macrofarm Large indoor hydroponic farms that transform underutilized urban spaces into sustainable production hubs. Facilities grow premium produce including microgreens, specialty herbs, lettuces, and Australian native ingredients 365 days a year using vertical farming technology, closed-loop water recirculation, and zero pesticides. Installed at city CBD locations including under hotels such as Amora Hotel Brisbane and the Hilton Perth.
• Microfarm A sleek, public-facing hydroponic cabinet installed at the point of consumption in hotel lobbies, office kitchens, or restaurant floors. Fully managed by Greenspace with zero maintenance required from clients; delivers living produce harvested directly at the point of service as a managed subscription.
• Crop Library A catalog of 46 varieties of microgreens, specialty herbs, edible flowers, Australian natives, and lettuces grown in Greenspace's climate-controlled urban farms. Categories include Chef Selected, Micro Greens, Edible Flowers, Specialty Herbs, Australian Natives, and Lettuces.

Quantifiable outcome

• 95% less water than conventional farming
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Amora Hotel BrisbanecoreStrategic or Co-development Partner · 1 May 2026Exclusive collaboration for Brisbane's first hotel Macrofarm installation. The Amora Hotel hosts an urban farming installation in its CBD premises, transforming underutilised commercial real estate into sustainable food production hub for the hotel's culinary operations.
• dnataflagshipStrategic or Co-development Partner · 1 April 2026dnata Catering & Retail featured a live Greenspace Microfarm installation at World Travel Catering & Onboard Services Expo (WTCE) Hamburg 2026, showcasing fresh sustainable culinary innovation for airline catering operations.
• Melbourne Convention & Exhibition Centre (MCEC)coreStrategic or Co-development PartnerMCEC operates a Greenspace Microfarm located 1km from the venue, with weekly herb deliveries. Partnership includes 'Rethinking Farm to Fork' program transforming how the convention centre grows, serves, and thinks about food.
• Accor (Novotel Sydney Darling Square)coreStrategic or Co-development PartnerAccor's Novotel Sydney Darling Square uses Greenspace microgreens to lead the hospitality industry's food waste revolution, demonstrating sustainable culinary practices in premium hotel operations.
• Beulah (STH BNK By Beulah)flagshipStrategic or Co-development PartnerMelbourne developer Beulah partnered with Greenspace for Melbourne's inaugural urban farm at the STH BNK By Beulah Southbank site. A 200sqm pop-up Macrofarm grows fresh produce for the local community, exploring hydroponic urban farming integration.
• Science Gallery MelbourneminorGTM or Marketing PartnerGreenspace featured in Science Gallery Melbourne's EMERGENCE[Y] exhibition exploring ecological adaptation, food systems, and urban innovation - positioning urban farming as cultural and educational experience.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• BrightFarms: BrightFarms operates a network of hydroponic greenhouses supplying packaged salads and leafy greens to grocery retailers in the US. It overlaps with Greenspace on controlled-environment produce supply but focuses on retail grocery rather than hospitality/corporate subscriptions.
• Plenty: Plenty is a well-capitalised US vertical farming company operating large-scale indoor farms for retail and foodservice. It overlaps with Greenspace in B2B produce supply and vertical farming technology but focuses on centralised large farms rather than Greenspace's distributed Macrofarm/Microfarm model.
• AeroFarms: AeroFarms is a US-based vertical farming operator with significant R&D and capital backing, supplying B2B customers. Although larger and more R&D-focused than Greenspace, both companies compete for the same enterprise and foodservice produce supply contracts.
• Gotham Greens: Gotham Greens operates a network of commercial-scale greenhouses producing leafy greens and herbs for retail and foodservice. Its urban-located greenhouse model competes with Greenspace's Macrofarms for the same enterprise and hospitality produce contracts.
• Bowery Farming: Bowery operates indoor vertical farms supplying leafy greens and herbs to grocery and foodservice customers. It competes with Greenspace in B2B leafy greens and herbs and has raised significant venture capital to scale across the US.

Regional players

• Sprout Stack: Sprout Stack is an Australian vertical farming company producing microgreens and leafy greens. It is a direct regional competitor to Greenspace in the Australian B2B produce market and was cited alongside Greenspace in Australian indoor farming coverage.
• Vertical Farm Systems: Vertical Farm Systems is an Australian company that designs and supplies vertical farming infrastructure. It is comparable to Greenspace on the equipment/system side of the indoor farming value chain in the Australian market.
• Sky Greens: Sky Greens is a Singapore-based vertical farming company operating rotating tier systems for tropical vegetable production. It is a regional peer relevant to Greenspace's planned Singapore expansion.
• InvertiGro: InvertiGro is an Australian controlled-environment agriculture company offering modular indoor farming solutions. It overlaps with Greenspace in urban vertical farming technology for B2B customers in the Australian market.

Direct peers

• Infarm: Infarm operates in-venue vertical farming units installed in supermarkets, restaurants, and hospitality venues with a managed-service subscription model. Greenspace's Microfarm-plus-Macrofarm architecture mirrors Infarm's distributed in-venue farming approach most closely among global peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenspace-com
• Instagraminstagram.com/greenspace.com.au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspace.com