Amplifyer

Go-To-Market Consultingamplifyer.com

Amplifyer is a New York-based, founder-led professional services firm founded in 2020 that provides embedded go-to-market leadership to growth-stage companies and established firms through a three-phase engagement model combining fractional CRO/GM execution with proprietary prospect targeting technology.

Company typePrivate
Founded2020
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Amplifyer does

Amplifyer is a private, founder-led professional services firm headquartered in New York, founded in 2020 by CEO Mike Aronow and COO Debbie Wentz. The company positions itself as an embedded go-to-market (GTM) leadership layer, taking ownership of growth outcomes across marketing, sales, and operations for growth-stage companies and established firms navigating growth inflection points. Its service is delivered through a proprietary three-phase engagement model: a 90-day diagnostic sprint, a fractional CRO/GM embedded phase with revenue accountability, and a final phase that transitions the GTM system in-house.

The underlying technology stack includes proprietary prospect targeting tools and a Fortune 1000 market feedback loop that supports account-based marketing and addressable market analysis across verticals. Six integrated service pillars — Lead Gen & Revenue Strategy, Sales Enablement & Collateral, Omnichannel Marketing, Brand & Product Strategy, Content & Creative, and UX/Design & Development — are bundled alongside the embedded leadership offering. Named enterprise clients include Sotheby's, Condé Nast, Costco, NHL, Lindblad, Entrepreneur, Playboy, and Edge LNG.

The business operates on a professional services revenue model: engagements are sold directly through consultation, pricing is quote-based and not publicly disclosed, and distribution is sales-led with no self-serve or product-led motion. Geographic scope is claimed as global via direct enterprise sales, though the headquarters and primary client base are US-centric. The company has not disclosed any external funding, and ownership appears founder-controlled.

Amplifyer firmographics

Firmographics

Name: Amplifyer
Legal name: Amplifyer
Website: https://amplifyer.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Amplifyer is a New York-based, founder-led professional services firm founded in 2020 that provides embedded go-to-market leadership to growth-stage companies and established firms through a three-phase engagement model combining fractional CRO/GM execution with proprietary prospect targeting technology.
Ownership category
akta.pro rank

Amplifyer industry classification

Industry

Product category: Go-To-Market Consulting
NAICS: Process, Physical Distribution, and Logistics Consulting Services (541614), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
SIC: Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)
akta.pro secondary industry: Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)

Keywords

Go-to-market consulting
Sales enablement services
Lead generation agency
Brand strategy consulting
Account-based marketing

Where Amplifyer is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Amplifyer business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Go-To-Market Leadership Services: Amplifyer provides embedded GTM leadership through a three-phase engagement model: Phase 1 (90-day diagnostic sprint establishing clarity, truth, and operating discipline), Phase 2 (Fractional CRO/GM with accountability for pipeline, revenue, and operational execution), and Phase 3 (transition ownership of GTM system in-house). Revenue appears to be generated through professional services engagements, likely structured as recurring professional services or project-based contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Amplifyer product offering

Product offering

Core offering

Amplifyer operates as an embedded go-to-market leadership firm, taking ownership of growth outcomes across marketing, sales, and operations. Services are delivered through a three-phase engagement model (90-day diagnostic sprint, fractional CRO/GM embedded leadership, and in-house system transfer) supported by integrated service pillars including lead generation, sales enablement, omnichannel marketing, brand and product strategy, content creation, and UX/design.

Product overview

Amplifyer is a go-to-market leadership firm offering a unified portfolio of professional services rather than a software product. The core offering centers on embedded GTM leadership delivered through three phases: a 90-day diagnostic sprint, embedded Fractional CRO/GM accountability, and in-house ownership transition. This embedded leadership model is supported by six integrated service pillars—Lead Gen & Revenue Strategy, Sales Enablement & Collateral, Omnichannel Marketing, Brand & Product Strategy, Content & Creative, and UX/Design & Development—all designed to work together to turn demand into measurable revenue. The company also offers specialized services including Account-Based Marketing, Go-To-Market Strategy & Activation, and Performance Marketing, all powered by proprietary data tools.

Differentiator

Problem solved

Functional benefit

Products and services

Embedded Go-To-Market Leadership

Companies that use Amplifyer

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Amplifyer technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Amplifyer partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights4 records

Amplifyer competitors and assessment

Company assessment

Direct peers

Acceleration Partners: Performance marketing agency specializing in affiliate, partner, and omnichannel digital marketing — overlaps with Amplifyer's lead generation and omnichannel marketing service pillars for enterprise and growth-stage clients.
Chief Outsiders: Fractional CMO and C-suite consulting firm providing embedded executive leadership to growth-stage and mid-market companies — virtually the same business model as Amplifyer's fractional CRO/GTM leadership offering.
SmartBug Media: Full-service B2B marketing agency offering inbound marketing, sales enablement, content, and design services — directly comparable to several of Amplifyer's six service pillars including content, sales enablement, and UX/design.
LeadMD: B2B revenue and marketing consulting firm specializing in sales enablement, lead generation, and MarTech strategy — closely aligned with Amplifyer's revenue strategy, sales enablement, and omnichannel marketing offerings.

Emerging players

Demandbase: Account-based marketing (ABM) platform providing data and tools for B2B targeting — competes with Amplifyer's ABM and proprietary prospect targeting technology, though Demandbase is technology-led while Amplifyer is services-led.
Gong: Revenue intelligence platform using AI to analyze sales conversations and pipeline — adjacent to Amplifyer's sales enablement and revenue strategy services, offering technology-enabled visibility into GTM performance.
Toptal: Marketplace for fractional executive and technical talent — adjacent to Amplifyer's fractional CRO/GM model, enabling on-demand access to senior leadership for companies that need similar embedded capability.

Broad incumbents

HubSpot: CRM and marketing/sales platform serving growth-stage and mid-market companies — competes indirectly with Amplifyer as an alternative way to build GTM systems through software rather than embedded professional services.
Bain & Company: Global management consultancy advising on commercial strategy, sales, and marketing transformation — overlaps with Amplifyer's GTM strategy and activation work as part of a much broader consulting portfolio.
McKinsey & Company: Global management consultancy with a dedicated Marketing & Sales practice — competes with Amplifyer for senior-led GTM strategy engagements at large enterprises, though Amplifyer focuses more on execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Amplifyer financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Amplifyer leadership team

Management profile

Number of profiles

Profiles2 records

Amplifyer funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Amplifyer M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplifyer

What does Amplifyer do?

Is Amplifyer a public or private company?

Amplifyer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Amplifyer founded?

Amplifyer was founded in 2020. It employs 11 to 50 people.

Where is Amplifyer based?

Amplifyer is headquartered in New York, United States, in the North America region.

How does Amplifyer make money?

One revenue line is on record: go-To-Market Leadership Services.

Who are Amplifyer's main competitors?

Direct peers on record are Acceleration Partners, Chief Outsiders, SmartBug Media and LeadMD. Emerging players are Demandbase, Gong and Toptal. Broad incumbents are HubSpot, Bain & Company and McKinsey & Company.

Does Amplifyer have an API?

No public API is recorded for Amplifyer.

What industry is Amplifyer in?

Amplifyer's product category is Go-To-Market Consulting. Its primary akta.pro industry code is BPAAABAB, Sales Support & Customer Retention (Upsell, Win-back, Loyalty), with a secondary code of BPAEAIAL, Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC). Its NAICS code is 541614 and its SIC code is 8742.