Fannex Emotion Media

What Fannex Emotion Media does

Fannex Emotion Media operates the Fannex Live Platform, a cloud-based fan engagement system designed for use with sports and entertainment live event production. The platform enables operators at venues, teams, and event promoters to launch interactive, QR-code-accessed fan experiences (trivia, predictions, polls, light shows, arcade games, and 14+ other activation types) without requiring fans to download an app. Core components include the Showtime Console operator command center and the Fannex Studio drag-and-drop activation builder, both engineered to require zero technical expertise. The platform integrates with ticketing systems, mobile apps, CRM platforms, and venue displays to synchronize real-time engagement across mobile, broadcast, and in-venue screens.

Commercially, Fannex operates under the IC Engage division of publicly traded parent IC Group Holdings Inc., headquartered in Winnipeg, Canada. Revenue is generated through a hybrid SaaS-licensing / per-activation model with a reported approximately 68% annual recurring revenue mix at the parent level. Go-to-market is enterprise field sales targeting professional sports teams, venues, brand sponsors, and event operators, supplemented by event-driven activations where the platform is deployed during live games, concerts, and conferences. Fannex is trusted by 95+ teams and leagues worldwide (including the Toronto Blue Jays, Winnipeg Jets, Laval Rocket, and Hockey Canada/IIHF) and has executed 10,000+ live events reaching millions of fans.

The company's strategic positioning rests on a 10+ year operating track record in high-density stadium environments, a "stadium-tough" technology stack tuned for thousands of simultaneous users in real time, and the ability to capture first-party fan data (name, email, DOB, postal code, phone, opt-ins) at scale. Operating geographies span North America and Europe, and the platform is positioned as part of IC Group's broader three-division strategy (IC Engage, IC Mobile, IC Insurance), giving it distribution and capital access distinct from pure-play competitors.

Name

Fannex Emotion Media

Legal name

IC Group Holdings Inc.

Website

https://fannexlive.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fannex Emotion Media operates the Fannex Live Platform, a cloud-based, no-app-required fan engagement system for sports and entertainment live events. It serves 95+ teams, leagues, venues, and sponsors with QR-activated interactive experiences and integrates with ticketing, CRM, and venue displays.

Ownership category

akta.pro rank

Product category

Live Event Fan Engagement Software

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Creator & Fan Communities (BPAMABAD)

akta.pro secondary industry

Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG)

Keywords

• Live event engagement software
• Fan engagement platform
• Sports venue activation software
• Interactive game activations
• Mobile fan engagement

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing/Subscription: SaaS platform licensing model where venues, teams, and event operators subscribe to access the Fannex platform for fan engagement activations. Revenue is recurring in nature as evidenced by the company's approximately 68% annual recurring revenue metric.
2. Activation Services: Per-event or per-activation fees for deploying specific fan engagement experiences during live events. Custom branding, prize fulfillment, and sponsor integration services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Fannex operates a cloud-based fan engagement platform that enables professional sports teams, venues, event operators, and brand sponsors to deploy real-time interactive experiences during live events. The platform combines a Showtime Console operator dashboard, a Fannex Studio drag-and-drop activation builder, and a library of 14+ interactive game types (trivia, predictions, polls, check-in to win, arcade games, fan-sourced content) that fans access via QR code on mobile web without requiring an app download, with results synced to venue videoboards in real time.

Product overview

Fannex Emotion Media offers the Fannex Live Platform as a unified fan engagement solution, comprising the Showtime Console as the operator command center and Fannex Studio as the experience creation tool. The platform delivers 14+ interactive game activations including Trivia, Predictions, Polls, Check-in To Win, and Arcade Games that operators launch via QR codes for instant fan access without app downloads. The platform integrates with ticketing systems, mobile apps, CRM platforms, and venue displays to orchestrate real-time fan engagement across mobile, broadcast, and in-venue displays.

Differentiator

Problem solved

Functional benefit

Products and services

• Fannex Live Platform Cloud-based fan engagement platform for live sports and entertainment events that connects venues, teams, brands, and fans through real-time interactive experiences on mobile, broadcast, and in-venue displays. Targets professional sports teams, leagues, venues, and brand sponsors.
• Showtime Console Operator command center dashboard within the Fannex platform that enables event operators to launch games, moderate content, track engagement metrics, and manage sponsors in real time without technical expertise. For venues, teams, and event operators running live engagements.
• Fannex Studio Drag-and-drop activation builder within the Fannex platform that lets operators create and customize interactive fan experiences such as trivia, predictions, polls, and interactive challenges with custom branding, including registration data collection fields.

Quantifiable outcome

• 50% increase in revenue (IC Group fiscal 2025)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yinzcam: Yinzcam builds official mobile apps and in-venue digital experiences for professional sports teams and venues, including real-time stats, live video, and interactive features. It is one of the most direct competitors to Fannex in powering team- and venue-controlled fan engagement at live events.
• Satisfi Labs: Satisfi Labs provides AI-driven fan engagement, conversational experiences, and live event interaction tools for sports teams, venues, and entertainment brands. Its venue- and team-facing activation software competes head-to-head with Fannex's interactive games and trivia offerings.
• Zoomph: Zoomph delivers fan engagement, sponsorship measurement, and social media activation tools for sports properties, brands, and athletes. Its sponsorship ROI and fan activation capabilities overlap with Fannex's sponsor-facing value proposition at live events.
• Kiswe: Kiswe provides interactive live video and fan engagement technology used by sports leagues, broadcasters, and event operators to power second-screen and in-venue experiences. Its interactive live event technology is closely comparable to Fannex's real-time, multi-screen activation engine.

Emerging players

• OneCourt: OneCourt builds sports fan engagement technology that delivers real-time game data and interactive experiences to fans in venues via haptic and visual devices. It is an emerging player addressing a niche of in-venue fan engagement comparable to Fannex's core use case.
• Playfinity: Playfinity develops connected sports equipment and interactive game technology that brings digital experiences into live sports play. It represents an emerging player in the live-event fan and player engagement space adjacent to Fannex's interactive game activations.

Broad incumbents

• Hawk-Eye Innovations: Hawk-Eye Innovations (a Sony group company) provides sports officiating, broadcast, and venue technology, including real-time tracking and visualization used inside stadiums. While broader than Fannex, its venue-side live event technology footprint overlaps with in-arena fan experience offerings.
• Stats Perform: Stats Perform is a large sports data and AI company serving leagues, media companies, and betting operators with live data, content, and engagement tools. Its fan engagement and content offerings position it as a broad incumbent overlapping with Fannex's sports activation stack.
• Cisco Sports & Entertainment Solutions: Cisco provides connected venue and stadium networking infrastructure (Connected Stadium Wi-Fi, sports analytics) used by major professional sports venues. While primarily a network and infrastructure incumbent, its connected venue portfolio overlaps with the in-arena digital experience layer where Fannex operates.
• Pixellot: Pixellot provides AI-automated sports video production and streaming used by leagues, schools, and event operators. As a broader sports technology incumbent, its automated live event capture and fan-facing video layer complement or compete with portions of the live event stack Fannex powers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fannexlive
• Facebookfacebook.com/Fannexlive
• LinkedInlinkedin.com/company/emotion-media-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fannex Emotion Media