30 Seconds Cleaners
30 Seconds Cleaners is a US manufacturer (founded 1977, Gurnee, IL) of fast-acting outdoor cleaning products that remove algae, mold and mildew stains without a pressure washer, sold through DTC, Home Depot, hardware stores and Amazon to DIY homeowners.
- Company typePrivate
- Founded1977
- HeadquartersGurnee, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 30 Seconds Cleaners does
30 Seconds Cleaners (legally COLLIER Manufacturing, LLC) is a US-based manufacturer of outdoor cleaning products founded in 1977 and headquartered in Gurnee, Illinois, with production concentrated in Manchester, USA. Its flagship offering is a fast-acting, 30-second outdoor cleaning formulation that removes stains from algae, mold, mildew, dirt and grime across wood, composite, concrete, brick, vinyl, stucco, metal, plastic and fabric surfaces without requiring a pressure washer. The portfolio has expanded beyond the original Outdoor Cleaner into Spray & Walk Away (preventive biocide), Professional Mold & Mildew Stain Remover (2X strength, indoor/outdoor), Outdoor Multi Surface Cleaner (paint prep), Window & Screen Cleaner, and a Multi-Purpose Power Wash Concentrate for use with pressure washers, plus Motorized and Tank Sprayer accessories. Distribution is multi-channel — owned DTC e-commerce (30secondscleaners.com), Home Depot nationwide, independent hardware stores, and Amazon — reaching 48 contiguous US states. The company is a subsidiary of PurposeBuilt Brands, a diversified conglomerate that owns nine cleaning and polishing brands including Weiman, Green Gobbler, Mighty Mint, Biokleen, Goo Gone, Gonzo, Magic, Stone Care and Wrights, sharing a unified storefront and cross-brand acquisition mechanics.
The business model is straightforward consumer packaged goods: one-time unit purchases of SKUs priced between $8.99 and $29.99, with free DTC shipping above $35 and a 15% newsletter-acquisition coupon. The primary customer segment is DIY homeowners seeking curb-appeal maintenance without renting equipment or hiring professionals, with a secondary use case among professional cleaning services; there is no subscription, contract or enterprise revenue model disclosed. Marketing relies on organic social (TikTok, Instagram, YouTube, Facebook, Pinterest, Twitter), a content blog, and on-shelf customer reviews, with no disclosed paid acquisition, headcount growth, M&A or funding events. Revenue, headcount (11–50) and detailed financials are not publicly disclosed, and the brand operates as one component of a larger PE-style portfolio company rather than as an independent growth-stage venture.
30 Seconds Cleaners firmographics
Firmographics- Name
- 30 Seconds Cleaners
- Legal name
- COLLIER Manufacturing, LLC
- Website
- https://30secondscleaners.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 30 Seconds Cleaners is a US manufacturer (founded 1977, Gurnee, IL) of fast-acting outdoor cleaning products that remove algae, mold and mildew stains without a pressure washer, sold through DTC, Home Depot, hardware stores and Amazon to DIY homeowners.
- Ownership category
- akta.pro rank
30 Seconds Cleaners industry classification
Industry- Product category
- Outdoor Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Outdoor Hard Surface Cleaners (Patio/Deck/Siding) (CRAJACAJ)
- akta.pro secondary industries
- Mold, Mildew & Algae Removers (CRAJAKAK), Multi-Surface / All-Surface Hard Surface Cleaners (CRAJACAG)
Keywords
Where 30 Seconds Cleaners is headquartered
LocationHeadquarters
- HQ city
- Gurnee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
30 Seconds Cleaners business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Consumer Cleaning Products: One-time purchase of outdoor cleaning products sold in various sizes and formulations (concentrate, ready-to-use, hose-end). Products include Outdoor Cleaner, Spray & Walk Away, and Multi Surface Cleaner. Repeat purchases driven by seasonal cleaning needs and product consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-Use Products |
| Unit Pricing | Pay-as-you-go | Concentrate Products |
| Unit Pricing | Pay-as-you-go | Hose-End Products |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
30 Seconds Cleaners product offering
Product offeringCore offering
30 Seconds Cleaners manufactures and sells fast-acting outdoor cleaning products designed to remove stains from algae, mold, mildew, dirt, and grime in approximately 30 seconds without requiring a pressure washer. The product line includes the flagship Outdoor Cleaner available in concentrate, ready-to-use, and hose-end formats, plus specialty offerings such as Spray & Walk Away, Professional Mold & Mildew Stain Remover, Outdoor Multi Surface Cleaner, Window & Screen Cleaner, and Multi-Purpose Power Wash Concentrate, all safe for use around plants and landscaping when used as directed.
Product overview
30 Seconds Cleaners is a manufacturer of outdoor cleaning products launched in 1977. The company produces a portfolio of cleaning solutions centered around its flagship 30 SECONDS Outdoor Cleaner, which eliminates stains from algae, mold, mildew, dirt and grime on outdoor surfaces without requiring a pressure washer. The product line includes the core Outdoor Cleaner (available in concentrate, ready-to-use, and hose-end formulations), Spray & Walk Away (a preventive treatment that kills organic growth over time), Professional Mold & Mildew Stain Remover, Outdoor Multi Surface Cleaner (for paint prep), Window & Screen Cleaner, and Multi-Purpose Power Wash Concentrate. Accessories include a Motorized Sprayer for users with physical limitations and a Tank Sprayer. All products are made in the USA and are safe to use around plants and landscaping when used as directed.
Differentiator
Problem solved
Functional benefit
Products and services
- 30 SECONDS Outdoor Cleaner The flagship outdoor cleaning product that eliminates stains from mold, mildew, algae, dirt, and grime. Available in concentrate (1:1 dilution), ready-to-use, and hose-end formulations. Works on decks, patios, concrete, siding, and more without requiring a pressure washer.
- 30 SECONDS Spray & Walk Away A preventive treatment that kills lichen, moss, mold, and algae over time using Mother Nature to erode away dead organic growth. Works without pressure washing, rinsing, or scrubbing. Ideal for large surface areas like roofs and driveways.
- 30 SECONDS Professional Mold & Mildew Stain Remover Spray A 2X stronger professional-grade formula that instantly removes mold and mildew stains. Can be used indoors and outdoors. Safe around plants and lawn when used as directed.
- 30 SECONDS Outdoor Multi Surface Cleaner A multi-surface cleaner formulated for preparation for painting, staining, or varnishing. Keeps vertical surfaces wet longer for deeper cleaning. Available in concentrate and hose-end ready-to-spray formats. Works on decks, composite, concrete, bricks, vinyl siding, stucco, boats, and mobile homes.
- 30 SECONDS Outdoor Window & Screen Cleaner A hose-end cleaner specifically designed for windows, screens, and glass. Easy to apply and rinses clean without residue.
- 30 SECONDS Multi-Purpose Power Wash Concentrate A concentrate formula designed to work with pressure or power washers for heavy-duty cleaning jobs. Safe around plants and lawn when used as directed.
- 30 SECONDS Motorized Sprayer A battery-powered sprayer accessory designed for users with physical limitations (carpal tunnel, arthritis). Comes with 1.3 gallons of ready-to-use Outdoor Cleaner. Covers up to 400 square feet. Eliminates the need to squeeze a trigger or pump a tank sprayer.
- 30 SECONDS Tank Sprayer A 1-gallon pump-up tank sprayer for applying concentrates. Provides good coverage and saturation for larger cleaning jobs like decks, siding, and driveways.
Quantifiable outcome
- 1 gallon of concentrate (mixed 1:1) covers approximately 200-600 square feet depending on surface porosity
- +2 more outcomes
Companies that use 30 Seconds Cleaners
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
30 Seconds Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
30 Seconds Cleaners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PurposeBuilt Brandscore30 Seconds Cleaners is owned by COLLIER Manufacturing, LLC, which is part of the PurposeBuilt Brands portfolio. PurposeBuilt Brands is a house of cleaning and polishing brands including Weiman, Green Gobbler, Mighty Mint, Biokleen, Googone, Gonzo, Magic, Stone Care, and Wrights. This affiliation provides distribution synergies and brand portfolio expansion.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
30 Seconds Cleaners competitors and assessment
Company assessmentDirect peers
- Mold Armor: Mold Armor (Zep) is a direct specialty competitor in outdoor and indoor mold/mildew stain remover sprays and concentrates, distributed through the same home improvement retail channel.
- Concrobium Mold Control: Concrobium is a direct peer selling no-pressure-washer outdoor mold and mildew control products with similar spray-application use cases across siding, decks and roofs.
- Spray & Forget: Spray & Forget competes head-to-head with the 30 SECONDS Spray & Walk Away product on the same no-rinse, no-pressure-washer outdoor stain prevention value proposition.
- CLR (Jelmar): CLR is a comparable specialty cleaning compound brand focused on stain, mildew, limescale and grout removal; it shares the household specialty cleaner positioning and retail placement with 30 Seconds.
- Simple Green: Simple Green is a comparable eco-positioned multi-surface cleaner brand sold through Home Depot, Ace, and Amazon; it overlaps on outdoor deck/siding cleaners and DIY positioning.
- Wet & Forget: Wet & Forget is a direct competitor in the outdoor no-scrub mold, mildew and algae cleaner category, with nearly identical spray-and-let-it-work product positioning aimed at DIY homeowners.
Broad incumbents
- Zep: Zep is a much larger specialty cleaning manufacturer that owns Mold Armor and other outdoor/professional cleaning brands, overlapping directly with 30 Seconds on outdoor mold and mildew SKUs.
- Clorox (Tilex Outdoor): Clorox is the dominant mass-market incumbent in mold/mildew cleaners (Tilex); its broad retail scale, media spend and private-label relationships set the competitive benchmark for 30 Seconds at retail.
- Scotts Outdoor Cleaner (ScottsMiracle-Gro): Scotts markets outdoor cleaners for decks, siding and patios under a large lawn & garden brand umbrella, anchoring a similar retail-driven distribution model to 30 Seconds via home improvement channels.
Emerging players
- Behr Premium Deck, Fence & Siding Cleaner: Behr competes specifically in the deck/siding prep-cleaner category that overlaps with 30 Seconds' Outdoor Multi Surface Cleaner; paint retailers and Home Depot carry both products on adjacent shelves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
30 Seconds Cleaners social profiles
Digital presence30 Seconds Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
30 Seconds Cleaners leadership team
Management profileNumber of profiles
30 Seconds Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30 Seconds Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30 Seconds Cleaners
What does 30 Seconds Cleaners do?
30 Seconds Cleaners manufactures and sells fast-acting outdoor cleaning products designed to remove stains from algae, mold, mildew, dirt, and grime in approximately 30 seconds without requiring a pressure washer. The product line includes the flagship Outdoor Cleaner available in concentrate, ready-to-use, and hose-end formats, plus specialty offerings such as Spray & Walk Away, Professional Mold & Mildew Stain Remover, Outdoor Multi Surface Cleaner, Window & Screen Cleaner, and Multi-Purpose Power Wash Concentrate, all safe for use around plants and landscaping when used as directed.
Is 30 Seconds Cleaners a public or private company?
30 Seconds Cleaners is a private company. It is classified as corporate owned and is currently operating.
When was 30 Seconds Cleaners founded?
30 Seconds Cleaners was founded in 1977. It employs 11 to 50 people.
Where is 30 Seconds Cleaners based?
30 Seconds Cleaners is headquartered in Gurnee, United States, in the North America region.
How does 30 Seconds Cleaners make money?
One revenue line is on record: consumer Cleaning Products.
Who are 30 Seconds Cleaners's main competitors?
Direct peers on record are Mold Armor, Concrobium Mold Control, Spray & Forget, CLR (Jelmar), Simple Green and Wet & Forget. Broad incumbents are Zep, Clorox (Tilex Outdoor) and Scotts Outdoor Cleaner (ScottsMiracle-Gro). Behr Premium Deck, Fence & Siding Cleaner is listed as an emerging player.
Does 30 Seconds Cleaners have an API?
No public API is recorded for 30 Seconds Cleaners.
What industry is 30 Seconds Cleaners in?
30 Seconds Cleaners's product category is Outdoor Cleaning Products. Its primary akta.pro industry code is CRAJACAJ, Outdoor Hard Surface Cleaners (Patio/Deck/Siding), with a secondary code of CRAJAKAK, Mold, Mildew & Algae Removers. Its NAICS code is 3256 and its SIC code is 2842.