Vinokilo
Vinokilo is a Mainz-based vintage clothing resale company operating Europe's largest vintage kilo sale pop-up events across multiple European countries alongside an EU-wide Shopify online shop (Vintage Drop) selling curated second-hand apparel from 80+ brands to fashion-conscious and sustainability-minded consumers.
- Company typePrivate
- Founded2016
- HeadquartersMainz, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vinokilo does
Vinokilo (legal entity Robin Balser Holding GmbH, operating as "Vinokilo Events") is a German for-profit vintage clothing resale business founded in 2016 and headquartered in Mainz. The company operates a dual-channel model: physical pop-up vintage kilo sale events held across Germany, Italy, Switzerland, Scandinavia, the Netherlands and additional European markets, and an online DTC e-commerce storefront ("Vintage Drop") running on Shopify that ships EU-wide and offers more than 912 individually priced SKUs across 80+ brands including Nike, Adidas, FILA, Champion, Levi's, The North Face and Timberland. At events, customers pay a price per kilogram for curated vintage clothing; online, items are priced individually (€17-€1,205). Revenue streams are kilo sales at events, online individual item sales, and ticketed event entry with time slots, with card-only payments.
The business is bootstrapped and founder-led by Robin Balser (Founder & CEO), with no disclosed institutional investment and 11-50 employees. Inventory is sourced from European recycling warehouses and processed (curated, hand-picked, washed and repaired) at the Mainz warehouse before being routed to events and the online shop. Marketing is concentrated on organic social (Facebook, Instagram, TikTok), email newsletter, and event-driven community experiences. The company is B-Corp certified, positioning itself around circular fashion and textile-waste reduction in the secondhand apparel market. No AI/ML technologies, proprietary platform components beyond Shopify, or disclosed revenue or funding data were identified.
Vinokilo firmographics
Firmographics- Name
- Vinokilo
- Legal name
- Vinokilo Events
- Website
- https://vinokilo.events
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinokilo is a Mainz-based vintage clothing resale company operating Europe's largest vintage kilo sale pop-up events across multiple European countries alongside an EU-wide Shopify online shop (Vintage Drop) selling curated second-hand apparel from 80+ brands to fashion-conscious and sustainability-minded consumers.
- Ownership category
- akta.pro rank
Vinokilo industry classification
Industry- Product category
- Vintage Apparel Retail
- NAICS
- Used Merchandise Retailers (45951)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)
Keywords
Where Vinokilo is headquartered
LocationHeadquarters
- HQ city
- Mainz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Vinokilo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Kilo Sales at Events: Customers purchase vintage clothing by weight at pop-up events across Europe. Pricing is determined per kilogram of clothing selected, making high-quality vintage accessible and affordable.
- Online Individual Item Sales: E-commerce sales of individual vintage clothing items through the online shop. Items are priced individually with prices ranging from €17 to €1,205 depending on brand and item type.
- Event Tickets: Ticketed entry to vintage kilo sale events with time slots. Children under 12 enter free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kilo-based pricing for event purchases |
| Unit Pricing | Pay-as-you-go | Individual item pricing for online shop |
| One time/ perpetual license | Pay-as-you-go | Event ticket pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vinokilo product offering
Product offeringCore offering
Vinokilo curates and resells pre-loved vintage clothing through ticketed pop-up events across Europe where customers purchase garments by weight (per kilogram), and through an online shop (Vintage Drop) that sells individually priced second-hand items from over 80 brands. Inventory is sourced from European recycling warehouses, then hand-picked, washed, and repaired at the company's Mainz warehouse before being made available for sale. Pop-up events combine clothing sales with food, music, and workshops to create a community-driven retail experience.
Product overview
Vinokilo operates as a dual-channel vintage fashion retailer combining physical and digital experiences. The core offering consists of Vinokilo Events (Europe's biggest vintage kilo sale) — large-scale pop-up events across Germany, Italy, Switzerland, Scandinavia, and the Netherlands where pre-loved vintage clothing is sold by weight — and the Vintage Drop online shop featuring individually priced second-hand garments from over 80 brands including Nike, Adidas, FILA, Champion, Levi's, The North Face, and Timberland. The company positions itself around sustainability and circular fashion, holding B-Corp certification, and curates clothing sourced from European recycling warehouses.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinokilo Events (Kilo Sales) Europe's largest vintage kilo sale pop-up events held across Germany, Italy, Switzerland, Scandinavia, the Netherlands, and Rest of Europe. Customers purchase high-quality curated vintage clothing by weight (per kilogram) at ticket-based time-slot events featuring food, music, workshops, and a community experience.
- Vintage Drop (Online Shop) Online second-hand vintage clothing store featuring 912+ products including jackets, coats, tops, shirts, and sportswear from brands like Nike, Adidas, FILA, Champion, Levi's, The North Face, and Timberland. Products are sold individually with fixed prices (€17–€1,205) rather than by weight, with EU-wide shipping.
Quantifiable outcome
- 1000+ new vintage items available per Vintage Drop
- +1 more outcomes
Companies that use Vinokilo
Customer profileSegments2 records
Ideal customer profiles2 records
Vinokilo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vinokilo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Recycling Warehouses across EuropecoreSource of clothing inventory from European recycling warehouses. Clothing waste is carefully curated, hand-picked, washed, and repaired before being made available for sale at events and online.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Vinokilo competitors and assessment
Company assessmentDirect peers
- Depop: Peer-to-peer vintage and secondhand fashion marketplace popular with Gen Z. Competes with Vinokilo's online channel for the same fashion-conscious, sustainability-minded vintage buyer, particularly through social-driven discovery on Instagram and TikTok.
- The RealReal: Authenticated luxury resale platform. Comparable to the high-end portion of Vinokilo's assortment and overlaps in sustainability-driven buyers, though concentrated on consigned luxury rather than kilo-sale vintage.
- Vestiaire Collective: Global luxury and designer resale platform. Comparable to Vinokilo for the premium end of its assortment (e.g., €1,205 Chanel blazers), competing for vintage luxury buyers across Europe with authentication and curated marketplace infrastructure.
- Beyond Retro: Curated vintage clothing retailer operating physical stores and online across Europe. Closest direct comparator to Vinokilo's curated-vintage brick-and-mortar and DTC model, though without the per-kilo pricing mechanic.
Broad incumbents
- Vinted: Europe's largest C2C secondhand fashion marketplace. Operates at much greater scale across multiple countries and directly competes with Vinokilo's online Vintage Drop for digital vintage and secondhand clothing demand, though without the experiential kilo-sale format.
- ThredUp: Large-scale online secondhand fashion resale platform operating a managed-marketplace model. Comparable to Vinokilo's Vintage Drop online channel in secondhand apparel category, though primarily US-focused and broader in assortment.
- ASOS Marketplace: Large online fashion platform with a curated vintage and boutique seller marketplace. Adjacent competitor to Vinokilo's Vintage Drop online channel for vintage-discovering shoppers in Europe, though at significantly larger scale and broader assortment.
- Humana People to People: Operates one of Europe's largest chains of secondhand clothing stores, including vintage-curated formats. Comparable to Vinokilo's volume-driven vintage positioning and European footprint, though through permanent retail rather than pop-ups.
Emerging players
- Kilo Sale (Kilosale / Vintage Kilo events operators): Network of regional vintage kilo-sale event operators across Europe. Direct competitors to Vinokilo's pop-up events, sharing the same per-kilo pricing mechanic and target sustainability-minded, fashion-conscious shoppers.
- Patat': European operator of vintage kilo-sale events with similar per-kilo pricing model. Direct format competitor to Vinokilo's core pop-up business, though smaller in scale and geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vinokilo social profiles
Digital presenceVinokilo compliance and trust
Trust signalCompliance1 record
Vinokilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinokilo leadership team
Management profileNumber of profiles
Profiles1 record
Vinokilo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinokilo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinokilo
What does Vinokilo do?
Vinokilo curates and resells pre-loved vintage clothing through ticketed pop-up events across Europe where customers purchase garments by weight (per kilogram), and through an online shop (Vintage Drop) that sells individually priced second-hand items from over 80 brands. Inventory is sourced from European recycling warehouses, then hand-picked, washed, and repaired at the company's Mainz warehouse before being made available for sale. Pop-up events combine clothing sales with food, music, and workshops to create a community-driven retail experience.
Is Vinokilo a public or private company?
Vinokilo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinokilo founded?
Vinokilo was founded in 2016. It employs 11 to 50 people.
Where is Vinokilo based?
Vinokilo is headquartered in Mainz, Germany, in the Europe region.
How does Vinokilo make money?
Three revenue lines are on record. Kilo Sales at Events are the primary driver. The others are online Individual Item Sales and event Tickets.
Who are Vinokilo's main competitors?
Direct peers on record are Depop, The RealReal, Vestiaire Collective and Beyond Retro. Broad incumbents are Vinted, ThredUp, ASOS Marketplace and Humana People to People. Emerging players are Kilo Sale (Kilosale / Vintage Kilo events operators) and Patat'.
Does Vinokilo have an API?
No public API is recorded for Vinokilo.
What industry is Vinokilo in?
Vinokilo's product category is Vintage Apparel Retail. Its primary akta.pro industry code is CRAAAFAN, Luxury Fashion Resale, Vintage & Pre-owned. Its NAICS code is 45951 and its SIC code is 5600.