PurpleTeal

What PurpleTeal does

PurpleTeal is a privately held digital health company that builds AI-powered personalized nutrition solutions for two distinct customer segments: individual consumers (via the Tweak & Eat mobile app) and hospitals and healthcare institutions (via Tweak & Eat Hub). The company's core technology centers on a proprietary Metabolic Health Score — a single numeric indicator reflecting how an individual's body responds to food, sleep, stress, activity and lifestyle — combined with a hybrid generative AI engine branded as eatGPT. The platform ingests food-plate photographs through computer vision, generates nutritional analysis and hyper-personalized dietary recommendations, and supports continuous coaching via in-house registered dietitians.

The product surface is unified on a common AI stack: Tweak & Eat for individuals delivers self-serve metabolic tracking and behavior-change guidance, while Tweak & Eat Hub extends the same platform into post-discharge patient nutrition management for hospitals, providing AI-assisted dietitian support, condition-specific diet plans, and monitoring of patient plate compliance. The underlying invention is patent-protected by the Intellectual Property Office Singapore (IPOS). The company maintains a US-India dual entity structure (PurpleTeal Inc. in Fremont, CA; PurpleTeal Technologies India Private Limited in Chennai, Tamil Nadu) and operates a dual go-to-market: product-led growth/self-serve for consumers and an enterprise field sales motion for hospitals led by a dedicated Hospital Operations & Partnerships function. Revenue is generated via recurring subscriptions on both sides, with pricing not publicly disclosed.

Name

PurpleTeal

Legal name

PurpleTeal Technologies India Private Limited

Website

https://purpleteal.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PurpleTeal is a US-India digital health company that operates the Tweak & Eat AI-powered nutrition platform for individual consumers and the Tweak & Eat Hub for hospitals, both built on a patented Metabolic AI and eatGPT engine that delivers hyper-personalized dietary guidance and post-discharge patient nutrition management.

Ownership category

akta.pro rank

Product category

AI-Powered Personalized Nutrition Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Personalized nutrition platform
• Metabolic health scoring
• AI nutrition recommendations
• Post-discharge care
• Hospital nutrition solutions

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Tweak & Eat Individual Subscription: Subscription-based revenue from individual consumers using the Tweak & Eat app for personalized nutrition and metabolic health tracking
2. Tweak & Eat Hub for Hospitals: Revenue from hospitals and healthcare institutions for post-discharge patient nutrition management solutions

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

PurpleTeal sells two AI-powered personalized nutrition platforms built on its proprietary eatGPT engine combining Metabolic AI with generative AI. Tweak & Eat is a consumer mobile app delivering hyper-personal metabolic health scoring, automatic food recognition, nutritional analysis, and AI-filtered food recommendations. Tweak & Eat Hub is a hospital-facing solution that enables AI-assisted nutritionists to support patients post-discharge, monitor dietary adherence, and deliver condition-specific diet plans.

Product overview

PurpleTeal operates two core products built on a unified AI platform: Tweak & Eat (for individual consumers) and Tweak & Eat Hub (for hospitals and healthcare institutions). Both products are powered by the company's proprietary eatGPT engine, a hybrid generative AI combining Metabolic AI with generative AI capabilities. The individual app provides hyper-personalized nutrition guidance and metabolic health scoring through automatic food recognition and AI recommendations, while the hospital version extends this to post-discharge patient care with dietitian support and clinical monitoring features.

Differentiator

Problem solved

Functional benefit

Brands

• Tweak & Eat: AI-powered hyper-personal metabolic health platform for individuals that provides metabolic health scoring, automatic food recognition, personalized nutrition analysis, and AI-filtered plate recommendations.
• Tweak & Eat Hub
• eatGPT

Quantifiable outcome

• Demonstrable reduction in patient readmissions and complications
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Foodsmart: Foodsmart is a telenutrition and food-is-medicine platform for individuals, providers, and payers, overlapping with PurpleTeal's Tweak & Eat Hub hospital and post-discharge nutrition positioning.

Direct peers

• Zoe: Zoe is a subscription metabolic health platform built around personalized responses to food using AI and biomarker data; comparable to PurpleTeal's metabolic AI-driven hyper-personalized scoring approach.
• MyFitnessPal: MyFitnessPal is a leading food recognition and nutrition tracking app with subscription premium, directly comparable to Tweak & Eat's automatic food recognition and nutritional analysis features.
• Viome: Viome is a subscription metabolic and gut health testing platform with AI-driven personalized nutrition recommendations, paralleling PurpleTeal's eatGPT-powered personalization engine and metabolic score.
• Noom: Noom is a subscription-based AI-driven nutrition and behavior change platform for individuals with coaching and food logging; it directly mirrors PurpleTeal's Tweak & Eat consumer subscription model and core AI-personalized nutrition value proposition.
• Lifesum: Lifesum is a subscription nutrition and meal planning app with AI personalization and macro tracking, closely mirroring PurpleTeal's AI-filtered plate recommendation and metabolic scoring approach.
• HealthifyMe: HealthifyMe is an India-based AI nutrition coaching app with subscription and dietitian services; it is the most direct regional peer to PurpleTeal's Tweak & Eat offering across the South Asian market.

Broad incumbents

• Omada Health: Omada is a larger digital health platform with AI-guided chronic condition coaching including diabetes and cardiometabolic care, addressing overlapping use cases to Tweak & Eat Hub's post-discharge metabolic care.
• WW International: WW International is an established weight management and nutrition coaching brand with app-based subscription offerings, providing broad incumbent competition to PurpleTeal's consumer subscription product.

Regional players

• Cult.fit: Cult.fit is an India-focused fitness, nutrition, and wellness platform with subscription programs, serving as the primary Indian regional competitor across the consumer health and wellness vertical where PurpleTeal also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itspurpleteal
• Facebookfacebook.com/158599854190669
• LinkedInlinkedin.com/company/purpleteal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurpleTeal