What Students For Life of America does

Students For Life of America (SFLA) is a Fredericksburg, Virginia-based 501(c)(3) nonprofit founded in 2006 by Kristan Hawkins that operates the largest pro-life youth advocacy network in the United States. The organization coordinates more than 1,400 student-led groups across middle schools, high schools, colleges, medical schools, and law schools in all 50 states, and has trained over 240,000 pro-life advocates since inception. Its affiliated 501(c)(4) political arm, Students for Life Action (SFLAction), conducts voter engagement and policy advocacy, and together the two operate under the Pro-Life Generation umbrella along with the Demetree Institute for Pro-Life Advancement (research and polling), Standing With You (pregnancy resource referral), the Campaign for Abortion Free Cities (local advocacy), the National Leaders Collective (student fellowship program), and the annual National Pro-Life Summit (the nation's leading pro-life training event, co-hosted with the Heritage Foundation and Alliance Defending Freedom).

The organization's underlying technology consists of a grassroots organizing and political mobilization platform: a centralized Campus Group Network Management System coordinating 1,400+ groups via regional coordinators, a multi-platform Digital Outreach and Engagement operation reaching over 4 million people weekly on social media with an average of 1.3 million video views, and direct supporter engagement channels including SMS alerts, email newsletters, and The Kristan Hawkins Show podcast. Core programs, training, and resources are provided free of charge to students and volunteers; the organization does not sell products or charge membership fees. Revenue is generated entirely through voluntary donations, dominated by individual giving and recurring monthly programs such as Give Monthly and SFLA Guardian, with supplementary income from event registrations and Pro-Life Generation merchandise.

Name

Students For Life of America

Legal name

Students for Life of America

Website

https://studentsforlife.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Students For Life of America is a Fredericksburg, Virginia-based 501(c)(3) nonprofit that operates the largest U.S. pro-life youth network, coordinating 1,400+ campus groups across all 50 states and training advocates from middle school through law school.

Ownership category

akta.pro rank

Product category

Pro-Life Youth Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industries

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN), Education Policy Advocacy & Lobbying Organizations (EDADADAB)

Keywords

• Pro-life advocacy
• Youth political mobilization
• Grassroots organizing
• Nonprofit training programs
• Campus advocacy network

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting the pro-life cause through the organization's website and fundraising campaigns
2. Monthly Giving Programs: Monthly recurring donation programs such as 'Give Monthly' and 'SFLA Guardian' monthly giving options
3. Event Revenue: Revenue from National Pro-Life Summit ticket sales and related events
4. Merchandise Sales: Pro-Life Generation merchandise through shop.prolifegen.org

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Students for Life of America is a 501(c)(3) nonprofit organization that trains, equips, and mobilizes student advocates across more than 1,400 middle school, high school, college, medical, and law school campus groups in all 50 states to advance pro-life positions and reduce abortion. Its offering includes free advocacy training, leadership development through the National Leaders Collective fellowship, political mobilization support via its affiliated 501(c)(4) Students for Life Action, direct pregnancy resource referrals through Standing With You, public education campaigns such as This Is Chemical Abortion, and large-scale events including the annual National Pro-Life Summit.

Product overview

Students For Life of America operates as a platform-plus-initiatives structure comprising its core organizations (SFLA as a 501(c)(3) and SFLAction as a 501(c)(4)), supported by multiple specialized initiatives including Standing With You (pregnancy support services), the Campaign for Abortion Free Cities (local advocacy), the Demetree Institute for Pro-Life Advancement (youth polling and research), the National Leaders Collective (student fellowship program), and This is Chemical Abortion (public education campaign). These components work together under The Pro-Life Generation umbrella to advance the organization's mission through campus organizing, political engagement, voter outreach, and direct service to pregnant women and families.

Differentiator

Problem solved

Functional benefit

Brands

• Pro-Life Generation (PLG): Umbrella organization encompassing Students for Life Action, Students for Life of America, Standing With You, and all other organizations and initiatives.
• Students for Life Action (SFLAction)

Products and services

• Students for Life of America (SFLA) Campus Group Program Free, membership-based campus pro-life advocacy program providing training, resources, leadership development, and organizing support to more than 1,400 student-led groups across all 50 states; has trained more than 240,000 advocates since 2006.
• Students for Life Action (SFLAction) 501(c)(4) political and policy advocacy arm of SFLA managing grassroots political and policy operations, voter engagement, get-out-the-vote campaigns, and legislative advocacy targeting the Youth Vote demographic through door-knocking, phone banking, and text messaging operations.
• Standing With You Direct-service initiative that helps pregnant women, fathers, and families find local pregnancy resource centers and material assistance to choose life; part of the Pro-Life Generation umbrella.
• Demetree Institute for Pro-Life Advancement SFLA research and polling initiative that conducts annual surveys of registered Youth Voters in collaboration with Survey USA, tracking attitudes on abortion, chemical abortion pills, and related policy issues.
• National Pro-Life Summit Annual sold-out pro-life training event featuring political leaders, abortion survivors, expert sessions, and a straw poll on presidential elections; co-hosted with Heritage Foundation, Heritage Action, Alliance Defending Freedom, ProLove Ministries, and And Then There Were None.
• National Leaders Collective Fellowship program equipping selected student leaders to make the biggest impact on their campuses through tailored support, networking, trainings, and pro-life skill development.
• This Is Chemical Abortion (TICA) Public education campaign and website focused on informing the public about chemical abortion pills, their effects, and related policy concerns, supported by a campus speaking tour.
• Pro-Life Generation (PLG) Umbrella brand and coordinated operating organization encompassing SFLA, SFLAction, Standing With You, the Campaign for Abortion Free Cities, the Demetree Institute, the National Leaders Collective, and This Is Chemical Abortion.
• Campaign for Abortion Free Cities Nationwide campaign working to make individual communities abortion-free through local organizing, advocacy, and policy engagement, executed via Abortion Free Cities mapping and local chapter activity.
• The Kristan Hawkins Show Daily podcast hosted by SFLA President Kristan Hawkins covering breaking pro-life news, paired with daily text updates available by texting 'KRISTAN' to 53445.

Quantifiable outcome

• 240,000+ pro-life advocates trained since 2006
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Heritage Foundation & Heritage ActioncoreStrategic or Co-development Partner · 11 January 2024Co-host of the annual National Pro-Life Summit, providing high-profile speakers and political alignment with major conservative policy organization
• Alliance Defending FreedomcoreStrategic or Co-development Partner · 11 January 2024Co-host of National Pro-Life Summit, providing legal expertise and collaboration on pro-life legal initiatives
• And Then There Were NoneminorStrategic or Co-development Partner · 11 January 2024Co-host of National Pro-Life Summit as part of conservative coalition
• ProLove MinistriesminorStrategic or Co-development Partner · 11 January 2024Co-host of National Pro-Life Summit as part of conservative coalition
• Demetree Institute for Pro-Life AdvancementcoreStrategic or Co-development PartnerSFLA initiative that conducts annual surveys of registered Youth Voters in collaboration with Survey USA to track attitudes on abortion and related issues
• Standing With YoucoreStrategic or Co-development PartnerSFLA initiative that helps pregnant women find resources and support to choose life, connecting them with local pregnancy resource centers
• Campaign for Abortion Free CitiescoreStrategic or Co-development PartnerSFLA initiative working to make individual communities abortion-free through local organizing, policy engagement, and grassroots activism
• Students for Life Action (SFLAction)coreStrategic or Co-development PartnerSFLA's 501(c)(4) political arm that manages grassroots political and policy operations, separate from but affiliated with the 501(c)(3) SFLA organization

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• March for Life Education and Defense Fund: Organizer of the annual National March for Life in Washington D.C. and adjacent educational programming. Comparable as a pro-life advocacy organization that mobilizes youth and grassroots participants around the annual march and political engagement.
• Heartbeat International: Global network of pregnancy resource centers providing direct services to women facing unplanned pregnancies. Comparable as the operational backbone that SFLA's Standing With You initiative routes women into, addressing the same mission from a service-delivery angle.
• Care Net: Network of pregnancy resource centers offering counseling, material support, and parenting programs. Directly comparable as a service-delivery counterpart to SFLA's pregnancy support work and a partner in the pro-life care ecosystem.
• Priests for Life: Catholic pro-life clergy-led organization focused on abortion, euthanasia, and related life issues with educational and pastoral outreach. Comparable as a faith-based pro-life advocacy group with similar mission focus and donor-driven nonprofit model.
• Live Action: Pro-life media and advocacy organization producing investigative content, digital campaigns, and grassroots mobilization. Comparable as a youth-oriented pro-life communications organization with strong social media presence and donor-driven revenue.
• National Right to Life Committee: The oldest and largest pro-life organization in the US, operating education, lobbying, and political action arms. Comparable as a federation-style pro-life advocacy group with state affiliates, legislative focus, and similar donor-driven revenue model.
• Susan B. Anthony Pro-Life America: National pro-life political advocacy organization focused on voter mobilization, candidate endorsements, and federal/state legislative work. Directly comparable as a major pro-life advocacy group with significant budget, political arm, and grassroots donor base.
• Americans United for Life: Pro-life legal and policy organization drafting model legislation and litigating abortion-related cases. Comparable as a strategy counterpart to SFLA's political arm, with complementary legal/policy focus on advancing pro-life legislation.

Broad incumbents

• Focus on the Family: Large Christian ministry with broad pro-life, family, and values-based programming, publishing, and policy work. Comparable as a broader incumbent in the pro-life and family-values ecosystem with significant media reach and donor base.
• Family Research Council: Larger conservative Christian policy and advocacy organization working on family, life, and religious liberty issues. Comparable as a broader pro-family advocacy group that overlaps with SFLA on life issues but operates across a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StudentsforLife
• Facebookfacebook.com/studentsforlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Students For Life of America