Lightroom
Lightroom is a London-based immersive entertainment company that produces and distributes large-scale 4K projection-based artist-led shows featuring IP from figures like David Bowie, David Hockney, Tom Hanks, and Vogue, serving consumers via ticket sales and cultural venues worldwide through international licensing partnerships.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lightroom does
Lightroom is a London-based immersive entertainment company founded in 2023 as a joint venture between 59 Productions (a creative studio) and London Theatre Company (the Bridge Theatre operator). The company conceives, produces, and distributes large-scale artist-led immersive shows using purpose-built 4K projection technology deployed across four 11-metre tall walls and the floor of its 340-capacity flagship venue in King's Cross, combined with spatial audio systems. Its content slate spans art, music, fashion, space exploration, natural history, and animation, with marquee shows including David Hockney: Bigger & Closer (2023), The Moonwalkers with Tom Hanks (2023), Vogue: Inventing the Runway (2024, with Anna Wintour), Prehistoric Planet: Discovering Dinosaurs (2025, with Apple TV+), David Bowie: You're Not Alone (2026), and the upcoming Wallace & Gromit show (October 2026).
The business operates a hybrid revenue model combining direct-to-consumer ticket sales (£15-£25+ per ticket with concessions, group, and education pricing), corporate venue hire for brand events, premieres, and filming, and B2B international licensing/distribution to cultural venues worldwide. Its distribution network spans 11 cities globally through anchor sites (Lightroom Seoul, Lightroom Ulsan, Houston Space Center) and touring partnerships with Factory International/Aviva Studios (Manchester), Kennedy Center (Washington DC), Culturespaces (Europe), and West Bund Museum (Shanghai). Cumulative footfall exceeds 2 million visitors.
Lightroom is backed by Access Entertainment (Sir Leonard Blavatnik) and received a music-IP-focused investment from Reservoir Media in July 2025. The company operates with 11-50 employees and is led by CEO Richard Slaney and Founder Nick Starr CBE. Management and creative leadership draw on the combined track records of 59 Productions and the Bridge Theatre, providing both technical production capability and theatrical operations expertise. The strategic direction emphasizes scaling from 5 to 12 cities globally and continuing to acquire high-prestige IP collaborations that anchor the content slate.
Lightroom firmographics
Firmographics- Name
- Lightroom
- Legal name
- Lightroom KX Limited
- Website
- https://lightroom.uk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lightroom is a London-based immersive entertainment company that produces and distributes large-scale 4K projection-based artist-led shows featuring IP from figures like David Bowie, David Hockney, Tom Hanks, and Vogue, serving consumers via ticket sales and cultural venues worldwide through international licensing partnerships.
- Ownership category
- akta.pro rank
Lightroom industry classification
Industry- Product category
- Immersive Entertainment
- NAICS
- Motion Picture and Video Exhibition (51213), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where Lightroom is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lightroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from direct ticket sales for immersive shows at flagship London venue and touring locations. Tickets sold online, by phone, and at box office with various pricing tiers and concessions.
- Venue Hire: 340-capacity venue available for private hire including brand events, album launches, TV/film premieres, conferences, awards ceremonies, private dinners, and filming/photography shoots.
- International Licensing and Distribution: Revenue from licensing shows to international partners and venues for touring, residencies, and anchor site presentations across global markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Adult Ticket |
| Unit Pricing | Pay-as-you-go | Concessionary Tickets |
| Unit Pricing | Pay-as-you-go | Child Tickets |
| Unit Pricing | Pay-as-you-go | Group Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lightroom product offering
Product offeringCore offering
Lightroom operates a 340-capacity flagship venue in King's Cross, London, and produces artist-led immersive shows using state-of-the-art 4K projection across four 11-metre walls and floor combined with spatial audio. The company conceives, produces, and licenses immersive storytelling experiences featuring world-renowned creative talents and IP holders, and also offers its venue for private hire and international touring.
Product overview
Lightroom is both a world-class production house and a series of landmark venues that conceives, produces, and realizes immersive storytelling experiences. The company operates the Lightroom venue in London's King's Cross and creates immersive shows that wrap audiences in original, authored narratives, combining the scale of cinema, the spectacle of theatre, and the intimacy of spatial audio. Lightroom's portfolio includes artist-led immersive experiences such as David Bowie: You're Not Alone, Prehistoric Planet: Discovering Dinosaurs, Larger Than Life: Starring Wallace & Gromit, Shaun and More, David Hockney: Bigger & Closer, The Moonwalkers: A Journey with Tom Hanks, VOGUE: Inventing the Runway, and COLDPLAY: A Film for the Future. The venue also offers private hire for corporate and social events. Shows have played in 11 cities worldwide including Seoul, Shanghai, and Houston through partnerships with Culturespaces and other international venues.
Differentiator
Problem solved
Functional benefit
Brands
- David Hockney: Bigger & Closer: Immersive art exhibition showcasing 60 years of David Hockney's work with large-scale projection and specially composed score by Nico Muhly.
- The Moonwalkers: A Journey with Tom Hanks
- Vogue: Inventing the Runway
- Prehistoric Planet: Discovering Dinosaurs
- David Bowie: You're Not Alone
- Larger Than Life: Starring Wallace & Gromit, Shaun and More
- Bowie Lates
Products and services
- David Bowie: You're Not Alone An immersive 360-degree show featuring David Bowie, using 4K projection on walls and floor with spatial sound; combines rare performance footage, personal items, and archived interviews narrated by Bowie himself, in partnership with the David Bowie Estate. Targeted at general public, fans, and cultural tourists visiting Lightroom's London venue.
- Prehistoric Planet: Discovering Dinosaurs An immersive dinosaur experience created in partnership with Apple TV+ and BBC Studios Natural History Unit; visual effects are reimagined for a four-wall immersive environment with Hans Zimmer's score and Damien Lewis' narration. Targeted at families, schools, and general public.
- Larger Than Life: Starring Wallace & Gromit, Shaun and More An immersive experience featuring Aardman Animation characters including Wallace & Gromit, Shaun the Sheep, and Morph, using state-of-the-art projection across four 11-metre walls and floor to tell the story of how the films are built. Targeted at families and general public.
- David Hockney: Bigger & Closer (not smaller & further away) The inaugural immersive show created in collaboration with David Hockney; six themed chapters with a composed score by Nico Muhly and commentary by the artist, taking audiences through sixty years of his art using large-scale projection. Targeted at art enthusiasts and cultural tourists.
- The Moonwalkers: A Journey with Tom Hanks An immersive space experience co-written by Tom Hanks and Christopher Riley, transforming NASA's Apollo archives into a cinematic voyage with original orchestral score by Anne Nikitin and newly filmed interviews between Hanks and Artemis astronauts. Targeted at space enthusiasts, schools, and general public.
- VOGUE: Inventing the Runway An immersive fashion experience developed with Vogue and narrated by Cate Blanchett, exploring the history of fashion runway shows using Vogue's archive, featuring work from over 50 designers including Alexander McQueen, Chanel, and Louis Vuitton. Targeted at fashion enthusiasts and cultural tourists.
- COLDPLAY: A Film for the Future An immersive visual accompaniment to Coldplay's album Moon Music, featuring work from over 150 visual artists from 45 countries; uses 11m high projection across 4 walls and floor with state-of-the-art audio technology. Targeted at music fans and general public.
- Venue Hire Private hire of Lightroom's 340-capacity venue featuring 4K immersive projection capabilities for events including album launches, TV/film premieres, brand events, conferences, awards ceremonies, private dinners, and filming/photography shoots. Targeted at brands, agencies, and corporate event organizers.
- Gift Vouchers Digital gift vouchers redeemable for any Lightroom show experience, available for purchase online, by phone, or in person. Targeted at individual consumers seeking a gifting option.
Quantifiable outcome
- Over 2 million visitors worldwide across all shows
- +2 more outcomes
Companies that use Lightroom
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Lightroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Lightroom partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, anchor and minor.
- 59 Productionscore59 Productions is the creative studio behind Lightroom, designing and producing all immersive shows. Joint venture partner in Lightroom's founding. Responsible for video design, animation, and technical production.
- London Theatre CompanycoreJoint venture partner in Lightroom's founding alongside 59 Productions. Brings theatrical expertise and Bridge Theatre connections to the immersive entertainment venture.
- CulturespacesmajorMajor European partnership for presenting Lightroom shows across Culturespaces' network of European venues. Enables scaling across Europe through established venue infrastructure.
- Aviva Studios / Factory InternationalmajorManchester venue hosting touring Lightroom shows including The Moonwalkers, David Hockney, and Coldplay experiences. Partnership enables UK regional expansion.
- Lightroom SeoulanchorAnchor site in Seoul, South Korea presenting Lightroom shows including The Moonwalkers and David Hockney. Part of international network strategy.
- Apple TV+majorPartnership for Prehistoric Planet: Discovering Dinosaurs - spatial adaptation of Apple TV+'s global hit series for immersive 360-degree presentation.
- Vogue / Condé NastmajorCollaboration with Vogue and Anna Wintour for Vogue: Inventing the Runway experience, utilizing Vogue's archive and contributor network.
- Andy Saunders (Apollo Remastered)minorCollaborating producer providing digitally remastered NASA images from the Apollo missions for The Moonwalkers experience.
- Haworth TompkinsminorArchitecture firm collaborated with 59 Studio on design of Lightroom's flagship King's Cross venue.
- Kennedy CentermajorWashington DC venue hosting The Moonwalkers during Earth to Space Festival, expanding US presence.
- Houston Space CenteranchorPermanent display location for The Moonwalkers at Space Center Theater, Houston, Texas.
- West Bund Museum (Shanghai)majorShanghai venue hosting David Hockney: Bigger & Closer exhibition as part of international touring.
- Lightroom UlsananchorAnchor site in Ulsan, South Korea presenting David Hockney: Bigger & Closer.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lightroom competitors and assessment
Company assessmentOthers
- 59 Productions: Award-winning creative studio and Lightroom's joint venture partner, designing and producing all Lightroom shows. Related as both an enabler (production partner) and a comparable creative production house in immersive storytelling.
Direct peers
- Frameless: London-based permanent immersive art venue operating multiple projection-based immersive shows. Direct competitor for London DTC ticket sales in the same immersive art category.
- Culturespaces: Operates Bassins de Lumières, Atelier des Lumières and other immersive digital art centres in Europe. Also a Lightroom distribution partner, but competes directly as a producer and operator of immersive shows across Europe.
- teamLab: Global interdisciplinary art collective operating permanent immersive digital art venues (Tokyo, Shanghai, Helsinki, etc.). Directly comparable as an IP-driven immersive art producer and venue operator at global scale.
- Outernet London: London immersive media venue featuring large-scale wraparound LED projection. Direct competitor for immersive DTC audiences and corporate venue hire in the same London market.
- ARTECHOUSE: Operates permanent immersive digital art venues in Washington DC, Miami, NYC and other cities. Closely comparable as a producer-operator of curated immersive art experiences in cultural hubs.
Emerging players
- Meow Wolf: US-based immersive art experience operator producing original narrative-driven installations. Comparable as an original-IP-driven immersive entertainment company with a venue-based distribution model.
- Fever: Operates and distributes immersive experiences (including Candlelight concerts and immersive Van Gogh shows) across global cities. Comparable as a curator and distributor of immersive cultural experiences.
Broad incumbents
- MSG Sphere: Large-scale immersive entertainment venue using proprietary large-format LED and spatial audio. Operates at significantly larger scale and capital intensity, but competes in the same immersive experience category.
- Van Gogh Exhibitions (Immersive): Network of licensed Van Gogh immersive experiences operating across global cities (e.g., Van Gogh: The Immersive Experience). Comparable as a touring/licensed immersive exhibition format targeting similar consumer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lightroom social profiles
Digital presenceLightroom compliance and trust
Trust signalCompliance2 records
Lightroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightroom leadership team
Management profileNumber of profiles
Profiles2 records
Lightroom funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightroom
What does Lightroom do?
Lightroom operates a 340-capacity flagship venue in King's Cross, London, and produces artist-led immersive shows using state-of-the-art 4K projection across four 11-metre walls and floor combined with spatial audio. The company conceives, produces, and licenses immersive storytelling experiences featuring world-renowned creative talents and IP holders, and also offers its venue for private hire and international touring.
Is Lightroom a public or private company?
Lightroom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lightroom founded?
Lightroom was founded in 2023. It employs 11 to 50 people.
Where is Lightroom based?
Lightroom is headquartered in London, United Kingdom, in the Europe region.
How does Lightroom make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are venue Hire and international Licensing and Distribution.
Who are Lightroom's main competitors?
59 Productions is listed as an others. Direct peers are Frameless, Culturespaces, teamLab, Outernet London and ARTECHOUSE. Emerging players are Meow Wolf and Fever. Broad incumbents are MSG Sphere and Van Gogh Exhibitions (Immersive).
Does Lightroom have an API?
No public API is recorded for Lightroom.
What industry is Lightroom in?
Lightroom's product category is Immersive Entertainment. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 51213 and its SIC code is 7812.