Kushner & Company
Kushner & Company is a privately held HR consulting and employee benefits administration firm serving small and mid-sized US employers. Founded in 1982 in Portage, Michigan, it delivers HR consulting, FSA/HRA/HSA/COBRA administration, and qualified retirement plan services via direct sales and broker partnerships.
- Company typePrivate
- Founded1982
- HeadquartersPortage, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kushner & Company does
Kushner & Company is a privately held HR consulting and employee benefits administration firm founded in 1982 by Gary B. Kushner and headquartered in Portage, Michigan. The firm operates across three integrated service lines: HR consulting (talent acquisition strategies, performance management, total rewards, learning and development, engagement, HR outsourcing, HR policies and procedures, and HR compliance); health and welfare benefit administration (FSA, HRA, HSA, QSEHRA, ICHRA, EBHRA, COBRA, commuter benefits, benefit card, and ERISA-ACA compliance); and retirement plan design and administration (401(k), profit sharing, money purchase, cash balance, combo plans, plan document services, and nonqualified executive compensation plans). Supporting services include speaking engagements and advisor services for employee education and engagement.
The firm's technology stack centers on regulatory expertise (ERISA, IRS, ACA compliance) rather than proprietary software, with integrations to Employee Navigator (ATS/HRIS) and WealthCare Portal (HSA administration platform). It operates as a professional services and managed services provider, with revenue generated through quote-based consulting engagements and multi-year administration contracts. Pricing is not publicly disclosed and is tailored to client scope, plan complexity, and headcount. The go-to-market motion is sales-led and consultative, combining direct client engagement with broker/agent and financial/legal advisor referral channels, supplemented by content marketing (blog, white papers, webinars, newsletters, video) and CEO-led thought leadership at industry events such as DisruptHR.
Kushner & Company targets small and mid-sized employers across for-profit, not-for-profit, and governmental sectors, positioning itself as delivering Fortune 500-level HR strategy and benefit design at a cost-effective scale. The firm is founder-owned and operated with no disclosed institutional investment, no subsidiaries, and no merger or acquisition activity. The firm holds no patents or trademarks and lists no industry awards in available sources. Its competitive positioning rests on regulatory specialization, broker/advisor distribution, and decades of accumulated compliance knowledge.
Kushner & Company firmographics
Firmographics- Name
- Kushner & Company
- Legal name
- Kushner & Company
- Website
- https://kushnerco.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kushner & Company is a privately held HR consulting and employee benefits administration firm serving small and mid-sized US employers. Founded in 1982 in Portage, Michigan, it delivers HR consulting, FSA/HRA/HSA/COBRA administration, and qualified retirement plan services via direct sales and broker partnerships.
- Ownership category
- akta.pro rank
Kushner & Company industry classification
Industry- Product category
- HR Consulting and Benefits Administration
- NAICS
- Insurance and Employee Benefit Funds (5251), Other Insurance Funds (525190), Office Administrative Services (5611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
- akta.pro secondary industries
- HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
Keywords
Where Kushner & Company is headquartered
LocationHeadquarters
- HQ city
- Portage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kushner & Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- HR Consulting Services: Professional HR consulting services including talent acquisition strategies, performance management, total rewards, learning and development, engagement, HR outsourcing, HR policies and procedures, and HR compliance. The firm provides advisory services and speaking services.
- Benefit Design and Administration: Administration services for health and welfare benefits including FSA, HRA, HSA, QSEHRA, ICHRA, EBHRA, COBRA, commuter benefits, and ERISA-ACA compliance. Services also include IRS Form 5500 preparation.
- Retirement Plan Design and Administration: Design and administration of qualified retirement plans including 401(k), profit sharing, money purchase, cash balance, combo plans, plan document services, IRS Form 5500 services, and nonqualified plans for executive compensation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Professional Services Engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Kushner & Company product offering
Product offeringCore offering
Kushner & Company is a professional services firm providing HR consulting and employee benefits administration to small and mid-sized employers. The firm designs and administers health and welfare benefits (FSA, HRA, HSA, QSEHRA, ICHRA, EBHRA, COBRA, commuter benefits) and retirement plans (401(k), profit sharing, money purchase, cash balance, nonqualified/executive compensation plans), while also providing HR strategy, compliance, and advisory services.
Product overview
Kushner & Company is a national HR consulting and employee benefit administration firm offering a comprehensive suite of services. The core offerings include HR Consulting (talent acquisition, performance management, total rewards, learning and development, engagement, HR outsourcing, policies and compliance), Health and Welfare Benefit Administration (FSA, HRA, HSA, QSEHRA, ICHRA, EBHRA, COBRA, commuter benefits, benefit card), and Retirement Design and Administration (401(k), profit sharing, money purchase, cash balance, combo plans, nonqualified plans). The company also provides Speaking Services and Advisors for employee education. These services are delivered through consulting engagements and third-party administrator partnerships, with specialized modules for specific benefit account types like HSAs and various HRA structures.
Differentiator
Problem solved
Functional benefit
Products and services
- HR Consulting Comprehensive HR consulting services including talent acquisition strategies, performance management, total rewards, learning and development, engagement, HR outsourcing, HR policies and procedures, and HR compliance for small and mid-sized employers.
- Health and Welfare Benefit Administration
- Retirement Design and Administration
- Speaking Services
- Advisors
- Health Reimbursement Arrangement (HRA)
- Qualified Small Employer HRA (QSEHRA)
- Individual Coverage HRA (ICHRA) HRA effective January 1, 2020 allowing employers to contribute dollars to reimburse employees for eligible individual health coverage or Medicare coverage.
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- COBRA Administration
- 401(k) Plans
- Nonqualified Plans (Executive Compensation)
- Lifestyle Spending Account (LSA)
Companies that use Kushner & Company
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Kushner & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Kushner & Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Fire MediaminorWeb design and digital marketing services provider responsible for the company's website design and development.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kushner & Company competitors and assessment
Company assessmentDirect peers
- Ameriflex: Ameriflex is a third-party administrator specializing in FSA, HRA, HSA, COBRA, and commuter benefit administration. Direct competitor to Kushner & Company's core benefits administration line, serving small and mid-sized employers.
- Hub International: Hub International is a major insurance brokerage providing employee benefits, retirement, and HR consulting to mid-market employers. Comparable distribution model (broker/advisor partnerships) and benefits/retirement service breadth.
- Total Administrative Services Corporation (TASC): TASC is a national third-party administrator of FSA, HRA, HSA, COBRA, and transit/commuter benefits. Closely overlaps with Kushner & Company's health and welfare benefit administration services for employers of all sizes.
- Brown & Brown Insurance: Brown & Brown is a national insurance brokerage offering employee benefits, HR consulting, and retirement plan services. Comparable as a multi-line benefits and HR advisory firm serving mid-market employers through broker relationships.
- Sequoia Group: Sequoia Group is an HR and benefits consulting/administration firm specializing in mid-market and large employers. Comparable service suite across HR, benefits administration, and retirement, and similar consultative distribution model.
- OneDigital: OneDigital is a national HR consulting, benefits brokerage, and administration firm serving mid-market employers. Highly comparable to Kushner & Company in target customer, service breadth (HR, benefits, retirement), and advisor-driven distribution.
- NFP (an Aon company): NFP is a large insurance brokerage and benefits/retirement consulting firm focused on mid-market and SMB clients. Directly comparable in benefits administration, retirement, and HR advisory services, with broker/advisor-led distribution.
Broad incumbents
- Mercer (Marsh McLennan): Mercer is a global HR consulting and benefits administration firm within Marsh McLennan. Overlaps with Kushner & Company in retirement, health benefits, and HR consulting, but operates at much larger scale and enterprise clients.
- ADP TotalSource: ADP TotalSource is a PEO providing co-employment, benefits administration, HR, and payroll to SMBs. Competes for the same small/mid-sized employer segment, though via a tech-enabled PEO model rather than specialist consulting.
- TriNet: TriNet is a PEO providing HR, benefits administration, payroll, and retirement services to small and mid-sized businesses. Comparable SMB target market, though delivered as a full-stack PEO/HRIS platform rather than specialist TPA.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kushner & Company social profiles
Digital presenceKushner & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kushner & Company leadership team
Management profileNumber of profiles
Profiles2 records
Kushner & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kushner & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kushner & Company
What does Kushner & Company do?
Kushner & Company is a professional services firm providing HR consulting and employee benefits administration to small and mid-sized employers. The firm designs and administers health and welfare benefits (FSA, HRA, HSA, QSEHRA, ICHRA, EBHRA, COBRA, commuter benefits) and retirement plans (401(k), profit sharing, money purchase, cash balance, nonqualified/executive compensation plans), while also providing HR strategy, compliance, and advisory services.
Is Kushner & Company a public or private company?
Kushner & Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kushner & Company founded?
Kushner & Company was founded in 1982. It employs 11 to 50 people.
Where is Kushner & Company based?
Kushner & Company is headquartered in Portage, United States, in the North America region.
How does Kushner & Company make money?
Three revenue lines are on record. HR Consulting Services are the primary driver. The others are benefit Design and Administration and retirement Plan Design and Administration.
Who are Kushner & Company's main competitors?
Direct peers on record are Ameriflex, Hub International, Total Administrative Services Corporation (TASC), Brown & Brown Insurance, Sequoia Group, OneDigital and NFP (an Aon company). Broad incumbents are Mercer (Marsh McLennan), ADP TotalSource and TriNet.
Does Kushner & Company have an API?
No public API is recorded for Kushner & Company.
What industry is Kushner & Company in?
Kushner & Company's product category is HR Consulting and Benefits Administration. Its primary akta.pro industry code is HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA), with a secondary code of BPACAJAF, HR Policy, Governance, Compliance & Risk Advisory. Its NAICS code is 5251 and its SIC code is 8742.