Blue Fire Media

What Blue Fire Media does

Blue Fire Media is a privately held, full-service web design and digital marketing agency headquartered in Portage, Michigan, serving small and mid-sized businesses primarily in Kalamazoo and Southwest Michigan. Founded in 2005 by David Shires, the company has completed over 500 website projects across verticals including healthcare, legal, manufacturing, restaurants, nonprofits, churches, municipalities, and sports organizations, and maintains a 5.0 Google rating across 42 reviews.

The agency's core offering is custom responsive web design and development, built predominantly on the WordPress CMS and supplemented by custom-coded interactive modules (e.g., BannerFlex wind force calculator, Do-It Corp dynamic sorting), e-commerce, SEO, digital marketing, graphic design, and professional photography. Differentiated content production capabilities are housed in two adjacent wholly owned sub-brands: Blue Fire 360 (360-degree photography and Google virtual business tours via a Certified Google Street View Trusted Photographer) and Blue Fire Drones (certified drone photography and video).

Blue Fire Media operates on a project-based professional services revenue model with custom-quoted pricing and multi-year contracts, supplemented by ongoing SEO, digital marketing, and maintenance retainers. Go-to-market is consultative and sales-led, structured around a five-phase methodology (Meeting & Strategy, Sitemap & Design Plan, Design & Development, Going Live, Ongoing Support), with leads sourced via the company website/portfolio, Google Business Profile and local SEO, client referrals, and direct phone/contact-form outreach. The company employs between 11 and 50 people and reports no external investment, parent company, or institutional ownership.

Name

Blue Fire Media

Legal name

Blue Fire Media

Website

https://bluefiremediagroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Fire Media is a privately held web design and digital marketing agency in Portage, Michigan, building responsive websites, SEO, and digital marketing services for SMBs across Southwest Michigan, with 500+ projects completed over 19+ years.

Ownership category

akta.pro rank

Product category

Web Design & Digital Marketing Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Web design services
• Search engine optimization
• Digital marketing services
• Graphic design services
• Drone photography services

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Professional web design and development services creating custom, responsive websites with unique layouts. Revenue is generated through project-based engagements, likely custom-quoted based on scope, complexity, and specific client requirements.
2. Search Engine Optimization (SEO) Services: SEO services including keyword optimization, backend metadata improvements, Google Search Console setup, sitemap indexing, and ongoing content creation through blogs and website updates.
3. Digital Marketing Services: Comprehensive digital marketing including website updates for promotions, social media strategy and management, and print marketing solutions.
4. Graphic Design Services: Graphic design services for websites, print materials, and promotional items including brochures for trade shows.
5. Photography & Video Services: Professional photography, drone photography, 360 photos and video, web video, and Google Virtual Tour services to enhance website visual content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Fire Media is a full-service web design and digital marketing agency that builds custom, responsive WordPress websites for businesses in Kalamazoo, MI and throughout Southwest Michigan. Its service portfolio spans web design and development, search engine optimization, digital marketing, graphic design, and professional photography/video (including drone aerial capture via its Blue Fire Drones sub-brand and 360-degree virtual tours via its Blue Fire 360 sub-brand). Projects are delivered through a structured five-phase engagement (Meeting & Strategy, Sitemap & Design Plan, Design & Development, Going Live, Ongoing Support).

Product overview

Blue Fire Media is a full-service digital agency providing web design, SEO, digital marketing, graphic design, and photography/video services primarily serving businesses in Kalamazoo, MI and Southwest Michigan. The company operates as a single unified service offering rather than a platform-plus-modules architecture. The core offering centers on responsive web design and development, complemented by SEO services, digital marketing campaigns, graphic design, and specialized photography including drone and 360-degree services through sub-brands Blue Fire 360 and Blue Fire Drones. The company has completed over 500 website projects for clients across diverse industries including healthcare, legal, manufacturing, retail, food service, non-profits, municipalities, churches, sports organizations, and real estate. Blue Fire Media also provides ongoing website maintenance, support, and training services including free WordPress guided classes for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Professional responsive web design and development services creating custom, user-friendly websites with custom layouts that strengthen brand awareness and establish a strong online presence, delivered through a structured five-phase methodology and primarily built on the WordPress CMS.
• Search Engine Optimization (SEO) SEO services including keyword optimization tailored to Kalamazoo and Southwest Michigan searches, backend metadata and on-page SEO improvements, Google Search Console setup and sitemap indexing, and ongoing content creation through blogs and website updates.
• Digital Marketing Comprehensive digital marketing services including website updates to promote events, services, and special offers, social media strategy and management, and print marketing solutions to support overall branding efforts.
• Graphic Design Graphic design services including website mockup design, print and promotional materials (such as brochures for trade shows), supporting overall visual branding for businesses.
• Photography & Video Services Comprehensive photography services including website photography, photo optimization for web performance, 360-degree photos and video, drone photography and video, Google Virtual Tour creation, and web video production.
• Blue Fire 360 Specialized 360 photography, videography, and virtual business tour services delivered by Blue Fire Media as a wholly-owned sub-brand for integration into client websites.
• Blue Fire Drones Drone photography and video services delivered by Blue Fire Media as a wholly-owned sub-brand, providing aerial views and spectacular visuals for websites.

Quantifiable outcome

• 500+ successful website projects completed
• +3 more outcomes

Named customers101 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Disruptive Advertising: Digital agency emphasizing PPC, SEO, and web design for performance-focused SMB clients, comparable in service orientation to Blue Fire Media's digital marketing emphasis.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering web design, SEO, and digital marketing at scale, comparable in core services but operating with substantially more scale, headcount, and geographic reach than Blue Fire Media.
• Thrive Agency: Full-service digital marketing agency offering web design, SEO, social media, and integrated marketing services, overlapping significantly with Blue Fire Media's service stack while operating at much greater scale.

Direct peers

• TheeDesign: Mid-sized digital marketing agency with strong web design and SEO offerings targeting SMB and mid-market clients, comparable in service bundle and customer profile to Blue Fire Media.
• OuterBox: Mid-sized digital agency focused on web design, SEO, and digital marketing for SMB and mid-market clients in the U.S. Midwest, comparable to Blue Fire Media in service mix, vertical breadth, and target customer profile.
• 1SEO.com: Digital agency providing web design, SEO, and digital marketing primarily to SMB and mid-market customers, comparable in service mix and customer segment to Blue Fire Media.
• Orbit Media Studios: Boutique digital agency offering web design, SEO, and content strategy services with a strong portfolio-driven model, comparable to Blue Fire Media's emphasis on long-term client relationships and SEO-led growth.
• Milestone Internet Marketing: Digital marketing agency specializing in web design, SEO, and local search—particularly hospitality and SMB verticals, comparable to Blue Fire Media's mix of local SMB and multi-vertical work.
• SmartSites (formerly Huemor): Mid-market digital agency delivering web design, SEO, and digital marketing to SMBs across the U.S., comparable to Blue Fire Media across virtually identical service offerings and customer targeting.

Regional players

• LAIRE Digital: Michigan-based digital marketing and web design agency with overlapping service offerings and SMB customer targets to Blue Fire Media, providing direct regional peer reference.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BlueFireMedia
• Facebookfacebook.com/BlueFireMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Fire Media