Beastly

What Beastly does

Beastly is a Paris-based influencer marketing and celebrity marketing consulting agency that designs and executes end-to-end campaigns for enterprise brand clients. The company offers four core service lines: Influence Campaigns (annual strategies and tactical social activations), Celebrity Marketing (360-degree campaigns with French and international celebrities), Brand Content (creative content production with top influencers and celebrities), and Events & Partnerships (experiential marketing, pop-ups, launch events, and marketing partnerships). Beastly also operates owned media assets, most notably the Canapé Six Places podcast hosted by Lena Situations, which ranked #1 on Spotify France in 2023 and 2024, and acts as the strategic agency behind the Hôtel Mahfouf lifestyle brand concept. The agency positions itself simultaneously as a brand consultant and a talent agent, monetizing through bespoke project-based and retainer engagements on a professional services model; pricing is custom-quoted based on campaign scope, talent selection, and reach requirements and is not publicly disclosed.

The client base is enterprise-weighted and concentrated in France, with marquee relationships across luxury and fashion (Lancôme, Prada Beauty, Lacoste, Rabanne, Diesel), consumer technology (Google Pixel, Samsung, Tinder), retail and e-commerce (Zalando, Fnac, Leboncoin, Vinted), entertainment (Netflix, Meta), and government (APEC). Beastly is a wholly owned subsidiary of Biggie Group, a multinational agency ecosystem with sister agencies Kazam!, Biggie, and Ohlala and 10 offices across Brussels, Geneva, Paris, Zurich, Milan, Prague, Dubai, and São Paulo, providing the international execution infrastructure that the boutique Paris team leverages for cross-border campaigns. Beastly was founded in 2018 by Evan Nataf and registered as a société par actions simplifiée (SAS) under French law with a stated share capital of €37,000; it has no disclosed funding rounds and operates as a privately held, profitable-by-design professional services firm rather than a venture-backed technology business.

Name

Beastly

Legal name

BEASTLY

Website

https://beastly-agency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Influencer marketing services
• Celebrity marketing campaigns
• Brand content production
• Experiential event marketing
• Talent management agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services Revenue: Beastly generates revenue through consulting fees and campaign execution services for brands seeking influencer marketing, celebrity marketing, brand content production, and event/partnership activations. The agency works on project-based and retainer engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beastly is a Paris-based influencer marketing consulting agency that creates high-impact projects based on cultural trends. The agency provides four core services: influencer campaigns, celebrity marketing, brand content production, and events/partnerships. It serves as both a strategic consultant to brands and a talent agent for influencers and celebrities, managing end-to-end campaign execution from conception to delivery.

Product overview

Beastly is an influencer marketing consulting agency offering a portfolio of four core services: Influence Campaigns (strategic and tactical activations across social platforms), Celebrity Marketing (360-degree campaigns with French and international celebrities), Brand Content (creative content production), and Events & Partnerships (experiential marketing and brand events). The agency serves as a talent agent and strategic consultant, connecting brands with influential voices. Beastly works extensively with major global brands including Google Pixel, Zalando, FnacDarty, Samsung, Lancôme, Netflix, Meta, and others on campaigns that generate significant reach and engagement metrics. The agency also operates owned media properties including the Canapé Six Places podcast (France's #1 Spotify podcast) and manages the Hôtel Mahfouf lifestyle brand concept with seasonal activations. All services are delivered through dedicated expert teams, combining creative conception with operational execution, as part of the Biggie Group ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Beastly Agency: The primary operating brand of the company, an influencer marketing and celebrity marketing consulting agency based in Paris.

Products and services

• Influence Campaigns (Campagnes d'influence) Annual strategies and tactical activations tailored to meet unique client needs and objectives, leveraging influencer partnerships across social media platforms such as Instagram, TikTok, and YouTube.
• Celebrity Marketing 360-degree campaigns featuring French and international celebrities and prominent personalities across all sectors, delivered through the agency's extensive and exclusive network.
• Brand Content Production of modern creative content presented for brands by top influencers or celebrities, including video production, social media content, and advertising films.
• Events & Partnerships Design of innovative marketing partnerships and experiential brand events including pop-ups, launch events, and immersive brand experiences.

Quantifiable outcome

• Google Pixel ambassador program generated 43.6M impressions with 9 ambassadors
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• ZalandocoreStrategic or Co-development Partner · 1 February 2025Beastly managed the Hôtel Mahfouf x Zalando Room 14 collection campaign for Valentine's Day 2025, including exclusive pop-up store activation in Paris, influencer campaigns, and dual agency role as both Zalando consultant and Lena Mahfouf talent agent. Also collaborated on K-Way partnership with 18-talent activation and immersive 'Feel The Storm' event.
• Social Club AgencymajorStrategic or Co-development Partner · 1 September 2024Beastly collaborated with Social Club agency on the Zalando x K-Way campaign, with Social Club handling OOH/DOOH creative while Beastly managed influencer activation. Also partnered on Hôtel Mahfouf x Zalando Room 14 campaign where Social Club designed the campaign and pop-up.
• Biggie GroupcoreStrategic or Co-development PartnerBeastly is part of Biggie Group, an ecosystem of agencies combining expertise in media, influence, technology, and creation. The group operates 10 offices globally (Brussels, Geneva, Paris, Zurich, Milan, Prague, Dubai, São Paulo) and supports Beastly with international scale and omnichannel campaign capabilities.
• ELLE.frminorStrategic or Co-development PartnerBeastly co-created the Prada Beauty Paradoxe Intense campaign in collaboration with ELLE.fr and Camille Razat, producing a short film for digital platforms.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Social Club Agency: Paris-based influencer and experiential marketing agency that co-executed the Zalando x K-Way and Hôtel Mahfouf x Zalando Room 14 campaigns with Beastly. Directly comparable French influencer/celebrity agency serving luxury and fashion brands with bespoke activations.
• Influence4You: French influencer marketing agency and platform connecting brands with creators across social channels. Comparable end-to-end influencer campaign execution for enterprise clients in France.
• Reech: Paris-headquartered influencer marketing agency and SaaS platform with measurement and CRM tooling for creator campaigns. Overlaps with Beastly on French enterprise influencer engagements and adds tech-enabled workflow capability.
• Brand and Celebrities: French agency specializing in celebrity and influencer partnerships for luxury, fashion, and beauty brands — closely matching Beastly's celebrity-marketing and brand-content proposition in the Paris market.

Emerging players

• Kolsquare: French influencer marketing SaaS/agency hybrid offering creator discovery, analytics, and campaign management. Adjacent to Beastly on French enterprise clients but more tooling-led and less celebrity-driven.

Broad incumbents

• Havas Paris: Global advertising and communications network with significant French presence; competes with Beastly on integrated influencer, celebrity, and brand-content mandates from large French and multinational advertisers.
• Publicis Groupe: Paris-headquartered global communications group with influencer and creator commerce capabilities through Publicis Influence and Leo Burnett; competes for the same enterprise budgets Beastly targets across luxury, tech, and retail.
• Dentsu: Global advertising holding company with influencer marketing practices through Dentsu Creative and Merkle; competes with Beastly on multinational influencer and brand-content engagements as part of broader agency-of-record pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/gobeastly
• Instagraminstagram.com/beastly_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beastly