What Influence4you does

Influence4You is a French-headquartered SaaS platform operating in the influencer marketing technology space, founded around 2012-2015 and based in Courbevoie. The company aggregates a proprietary database of 275 million influencer profiles and a two-sided marketplace of 250,000 micro and nano creators, serving brand advertisers, marketing agencies, and local businesses across Instagram, TikTok, and YouTube. Enterprise references include Bandai Namco, Publicis, Prime Video, ASUS, Deezer, Air France, Pierre Fabre, Intersport, and Lalalab, alongside vertical offerings for hotels, restaurants, gyms, and local retail.

The product portfolio centers on the core Influence4You Platform — covering competitive intelligence, influencer search, casting, campaign tracking, budget and contract management, publication, and impact reporting — augmented by free acquisition tools (Firefox and Chrome browser plugins surfacing influencer stats in-context, an EMV calculator, a pricing estimator, and the AI assistant Buddy for campaign ideation). Underlying technology relies on data integration with HypeAuditor, Meta, and TikTok APIs for profile analytics and brand-safety signals, plus AI-assisted modules (Buddy, Magic Casting) layered on top. The company acquired Linkalyze in November 2021 to bolster analytics capability.

Influence4You monetizes via SaaS subscriptions to brands and agencies (entered via a 5-day free trial with inside-sales guidance), while influencers join the marketplace free of charge and free tools function as top-of-funnel acquisition assets. The company raised approximately $1.1M in October 2016 from Financiere Saint James and GUIBOR and has not disclosed subsequent funding; ownership remains private with no publicly disclosed parent or institutional investor. The site is localized in six European languages (French, English, Spanish, German, Italian, Portuguese), and the leadership team is anchored by founder-CEO Stephane Bouillet.

Name

Influence4you

Legal name

Influence4You

Website

https://influence4you.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Influence4You is a French SaaS platform that combines a 275M-profile influencer database, a 250K-creator marketplace, and AI-assisted campaign tooling to help brands, agencies, and local businesses run influencer marketing campaigns across Instagram, TikTok, and YouTube.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing software
• Influencer campaign management
• Creator marketplace platform
• Social media analytics
• Earned media value tracking

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription for Brands/Agencies: Recurring subscription platform fees for brands and agencies accessing campaign management, influencer search, casting, reporting, and AI features. Onboarded via self-serve with a 5-day free trial ("Testez 5 jours gratuitement").
2. Freemium Influencer Marketplace: Influencers join the marketplace free of charge ("inscrivez-vous gratuitement à notre marketplace") and apply to brand campaigns. Revenue is generated on the brand side rather than from influencers.
3. Free Tools (Lead Generation): Browser plugins (Firefox/Chrome), EMV calculator, and AI Buddy are 100% free ("Nos outils 100% gratuit") — used as top-of-funnel acquisition assets that funnel users into the paid subscription tier.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Influence4You operates an AI-powered influencer marketing SaaS platform that combines a database of 275 million influencer profiles, a two-sided marketplace of 250,000 micro and nano influencers, and end-to-end campaign management (casting, contracts, budgets, publications, reporting) across Instagram, TikTok, and YouTube. Brands, agencies, and local businesses use the platform to discover influencers, run campaigns, measure Earned Media Value (EMV), and benchmark competitive positioning, while free browser plugins, an EMV calculator, and an AI assistant (Buddy) drive top-of-funnel acquisition.

Product overview

Influence4You is a unified influencer-marketing SaaS platform built around a single core product (the Influence4You Platform) augmented by several free standalone tools and add-on modules. The core platform combines a 275M-profile influencer database, a marketplace of 250K micro and nano influencers, AI-assisted modules such as Magic Casting and the AI influence assistant Buddy, plus end-to-end campaign management (casting, contracts, budgets, publication, reporting) across Instagram, TikTok, and YouTube. Around this core, the company offers free tools — the Firefox/Chrome browser plugins for in-platform influencer stats, the EMV Calculator, the Cost Calculator (Tarifs Influenceurs), and IA Buddy — as well as a UGC sub-brand and a family of "Influence locale" vertical offerings for hotels, bars/restaurants, gyms, local retail, and local activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Influence4You Platform Central AI-powered influencer marketing SaaS platform that combines a 275M-profile influencer database, project management, a marketplace of 250K micro and nano influencers, AI features (Buddy, Magic Casting), and reporting. Supports influencer search, casting, campaign tracking, contracts, budgets, publication management, and impact reporting across Instagram, TikTok, and YouTube.
• Firefox Browser Plugin Free Firefox browser extension that displays influencer statistics directly while browsing Instagram, TikTok, or YouTube, without leaving those sites. Distributed as a 100% free tool for top-of-funnel acquisition.
• Chrome Browser Plugin
• EMV Calculator (Calcul EMV)
• IA Buddy
• UGC
• Influence for Hotels
• Influence for Bars and Restaurants
• Influence for Gyms (Salles de sport)
• Influence for Local Retail (Commerces locaux)
• Influence for Local Activities (Activités locales)

Quantifiable outcome

• 10+ years of market presence in influencer marketing tooling
• +6 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HypeAuditorcoreTechnology or IntegrationInfluencer analytics provider whose statistics are integrated into Influence4You's influencer profiles ("Stats HypeAuditor, Meta et TikTok intégrées"). HypeAuditor's fake-follower detection underpins the platform's brand-safety and ethical-influence positioning ("Fake Followers, Brand Safety. De quoi faire de l'influence éthique et responsable !").
• Meta (Facebook / Instagram)coreTechnology or IntegrationMeta's official stats are integrated directly into the platform alongside HypeAuditor and TikTok data ("Stats HypeAuditor, Meta et TikTok intégrées"). Instagram is one of the three primary networks the platform supports (alongside TikTok and YouTube), powering both the influencer search index and the in-context browser plugin.
• TikTok (ByteDance)coreTechnology or IntegrationTikTok statistics are integrated into Influence4You's influencer profiles ("Stats HypeAuditor, Meta et TikTok intégrées") and TikTok is one of the three networks covered by the browser plugins and campaign workflows. The platform's example influencer page includes TikTok data.
• YouTube (Google)coreTechnology or IntegrationYouTube is the third primary social network supported by Influence4You alongside Instagram and TikTok. Browser plugins surface YouTube creator stats, and YouTube creators are discoverable in the 275M profile database.
• WebinarJamminorGTM or Marketing PartnerWebinarJam hosts Influence4You's ongoing webinar channel at event.webinarjam.com/channel/Influence4You-w1, used for demand generation and product education (e.g., the "Comment utiliser Influence4You pour mieux gérer son influence ?" series).

Scale indicators8 records

Expansion highlights5 records

Direct peers

• Traackr: Traackr is a direct peer in influencer marketing SaaS with creator discovery, performance analytics, and campaign management for enterprise brands, overlapping with Influence4You's advertiser segment.
• HypeAuditor: HypeAuditor is a direct peer in influencer analytics and brand-safety / fake-follower detection; Influence4You even integrates HypeAuditor stats, making them simultaneously partner and direct competitor in the analytics layer.
• Upfluence: Upfluence is a direct competitor also offering an influencer search, campaign management, and analytics platform, with a comparable self-serve SaaS model and a similar micro/nano influencer focus — and shares a French/European market overlap with Influence4You.
• CreatorIQ: CreatorIQ is a direct enterprise influencer marketing SaaS peer with campaign management, creator search, and analytics — competing for the same large-brand budgets (e.g., enterprise advertisers like Bandai Namco, Air France).
• Aspire (formerly AspireIQ): Aspire is a direct peer offering an end-to-end influencer marketing platform with marketplace, campaign management, and creator marketplace — comparable in workflow and target customer to Influence4You.
• NeoReach: NeoReach is a direct peer providing an influencer marketing platform and managed services for enterprise advertisers, with comparable search, campaign, and analytics features.

Emerging players

• Modash: Modash is an emerging player in the influencer search and analytics SaaS space with a creator database and fake-follower detection — partially overlapping with Influence4You's discovery and analytics features at a comparable SMB/mid-market price point.

Broad incumbents

• Klear (Meltwater): Klear, now part of Meltwater, is a broad incumbent offering influencer discovery, campaign analytics, and social listening — overlapping with Influence4You's analytics and discovery capabilities, but as part of a larger PR/media intelligence suite.
• Brandwatch (Cision): Brandwatch, part of Cision, is a broad incumbent in social listening and consumer intelligence with influencer identification capabilities — adjacent to but broader than Influence4You's focused offering.

Others

• Influencer Marketing Hub: Influencer Marketing Hub is a thematically adjacent platform/agency that publishes industry reports and runs influencer campaigns, overlapping with Influence4You's educational content and marketplace offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/influence4you
• Facebookfacebook.com/influence4you
• LinkedInlinkedin.com/company/influencepanel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influence4you