Wagan
Wagan Corporation (Wagan Tech) is a privately held Cerritos, California-based consumer electronics company that designs and sells portable power solutions, automotive accessories, solar products, and jump starters exclusively through its own direct-to-consumer e-commerce storefront to US individual consumers.
- Company typePrivate
- Founded1985
- HeadquartersHayward, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wagan does
Wagan Corporation (doing business as Wagan Tech) is a privately held US consumer electronics company founded in 1985 in Cerritos, California, that designs, sources, and sells portable power solutions and automotive accessories directly to end consumers through its own Shopify-powered e-commerce storefront at wagan.com. The product portfolio centers on power inverters (Pure Sine Wave and Modified Sine Wave series ranging from 400W to 10,000W), lithium-ion portable power stations under the Lithium Cube brand (including the 2024-launched EX5 and EX18 models priced up to $1,699.95), solar products (folding panels, solar LED floodlights, wall lights, charge controllers, and DC-to-DC battery chargers), iOnBoost and JumpBoost lithium and SLA jump starters, Brite-Nite and Camplites portable lighting, OneVolt 21V cordless tools, electric coolers/warmers and travel fridges, HealthMate wellness products, and various automotive accessories. Distribution is exclusively direct-to-consumer in the United States, supported by email marketing, an Instagram and YouTube content presence, a blog/Learning Center, and a third-party affiliate program; a GovX partnership extends reach to military and first responder customers.
Wagan makes money entirely through one-time hardware unit sales at price points ranging from under $10 for adapters and accessories to roughly $1,979.90 for premium power solutions, with no recurring subscription or service revenue disclosed. Customer segments are horizontal by use case rather than by industry: overlanding and outdoor enthusiasts, general automotive/vehicle owners, emergency preparedness buyers, and military/first responders. There is no retail, reseller, or third-party marketplace distribution confirmed in the source material, and the company ships from a single warehouse in Cerritos, CA. With 51–100 employees and no disclosed funding, M&A, or executive leadership information, Wagan operates as an independent, founder- or family-owned niche brand competing against larger portable power entrants (Jackery, Goal Zero, EcoFlow) in lithium power stations and against commodity inverter and jump-starter brands in its legacy categories.
Wagan firmographics
Firmographics- Name
- Wagan
- Legal name
- Wagan Corporation
- Website
- https://wagan.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wagan Corporation (Wagan Tech) is a privately held Cerritos, California-based consumer electronics company that designs and sells portable power solutions, automotive accessories, solar products, and jump starters exclusively through its own direct-to-consumer e-commerce storefront to US individual consumers.
- Ownership category
- akta.pro rank
Where Wagan is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wagan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Wagan generates revenue through direct sales of portable power products, automotive accessories, solar solutions, and tools. Products are sold as one-time purchases with no recurring revenue model. The company offers replacement parts and accessories as additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and adapters |
| Unit Pricing | Pay-as-you-go | Mid-range consumer products |
| Unit Pricing | Pay-as-you-go | Power inverters |
| Unit Pricing | Pay-as-you-go | Solar products and power stations |
| Unit Pricing | Pay-as-you-go | Premium portable power and tools |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Wagan product offering
Product offeringCore offering
Wagan Corporation (dba Wagan Tech) designs, manufactures, and retails portable power solutions and automotive accessories directly to consumers through its Shopify-powered e-commerce storefront. The portfolio includes power inverters (Pure Sine Wave and Modified Sine Wave), lithium portable power stations (Lithium Cube), solar panels and lighting, lithium and SLA jump starters, LED lanterns and spotlights, cordless tools, and vehicle accessories such as coolers/warmers, heated mugs, and air compressors.
Product overview
Wagan Corp (Wagan Tech) is a technology consumer goods company offering portable power solutions and automotive accessories. The product portfolio centers on power inverters (Pure Line PSW and ProLine/SlimLine MSW series), Lithium Cube portable power stations, solar products (panels, floodlights, wall lights, charge controllers), and vehicle accessories. The ecosystem includes iOnBoost and JumpBoost jump starters, Brite-Nite LED lighting, OneVolt cordless tools, HealthMate wellness products, and various auto appliances like coolers/warmers and heated mugs. Products primarily serve automotive, overlanding/camping, and mobile power needs with a focus on portable, 12V/DC-powered devices alongside select AC-compatible solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Lithium Cube: Lithium-powered portable power stations in various capacities (EX5, EX6, EX18, 500, 1200, etc.).
- iOnBoost
- Brite-Nite
- HealthMate
- Camplites
Products and services
- Pure Sine Wave Power Inverters (Pure Line PSW)
Companies that use Wagan
Customer profileSegments4 records
Ideal customer profiles4 records
Wagan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wagan partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wagan competitors and assessment
Company assessmentDirect peers
- Jackery: Jackery is a leading portable power station and solar panel brand serving outdoor, off-grid, and emergency use cases with a D2C and retail distribution model. Directly comparable to Wagan's Lithium Cube line in product, customer, and category.
- Goal Zero: Goal Zero manufactures and sells portable power stations, solar panels, and lighting for outdoor and emergency preparedness. Overlaps directly with Wagan's Lithium Cube, solar panels, and Brite-Nite product lines and shares the same overlanding/off-grid customer base.
- EcoFlow: EcoFlow is a fast-growing portable power station and solar brand competing with Wagan in the lithium power station category. Direct overlap with Wagan's premium Lithium Cube EX Series in product, customer, and price tier.
- Bluetti: Bluetti designs and sells portable power stations, solar generators, and home backup battery systems through D2C and retail channels. Directly competes with Wagan's Lithium Cube line and increasingly in emergency preparedness use cases.
- Anker: Anker is a major consumer charging and portable power brand with broad retail and online distribution. Comparable to Wagan's charging accessories, power banks, and entry-level portable power products across overlapping customer segments.
- NOCO: NOCO is a direct competitor in lithium jump starters, battery chargers, and portable power products. Closely comparable to Wagan's iOnBoost and JumpBoost product lines and automotive/emergency customer segments.
- Schumacher Electric: Schumacher Electric manufactures jump starters, battery chargers, and power inverters sold through retail and wholesale channels. Direct competitor to Wagan's iOnBoost, JumpBoost, and power inverter lines in the automotive accessories category.
Broad incumbents
- Stanley Black & Decker: Stanley Black & Decker is a large diversified tool and outdoor products company with broad retail distribution. Comparable to Wagan's OneVolt cordless tools and overall automotive/mobile power portfolio, though Wagan operates at much smaller scale and is D2C-only.
- DeWalt: DeWalt is a major cordless power tool and portable power brand with deep retail penetration. Overlaps with Wagan's OneVolt cordless tool line and mobile power accessories for trade and consumer users.
Emerging players
- Renogy: Renogy focuses on solar panels, charge controllers, and off-grid power systems for outdoor and overlanding use. Comparable to Wagan's solar panels, charge controllers, and Solar ePower Cube products targeting similar off-grid customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wagan social profiles
Digital presenceWagan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wagan leadership team
Management profileNumber of profiles
Wagan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wagan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wagan
What does Wagan do?
Wagan Corporation (dba Wagan Tech) designs, manufactures, and retails portable power solutions and automotive accessories directly to consumers through its Shopify-powered e-commerce storefront. The portfolio includes power inverters (Pure Sine Wave and Modified Sine Wave), lithium portable power stations (Lithium Cube), solar panels and lighting, lithium and SLA jump starters, LED lanterns and spotlights, cordless tools, and vehicle accessories such as coolers/warmers, heated mugs, and air compressors.
Is Wagan a public or private company?
Wagan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wagan founded?
Wagan was founded in 1985. It employs 51 to 100 people.
Where is Wagan based?
Wagan is headquartered in Hayward, United States, in the North America region.
How does Wagan make money?
One revenue line is on record: hardware Product Sales.
Who are Wagan's main competitors?
Direct peers on record are Jackery, Goal Zero, EcoFlow, Bluetti, Anker, NOCO and Schumacher Electric. Broad incumbents are Stanley Black & Decker and DeWalt. Renogy is listed as an emerging player.
Does Wagan have an API?
No public API is recorded for Wagan.