Evernow
Evernow is a US telehealth platform founded in 2019 that delivers menopause and perimenopause care via NAMS-certified clinicians, offering virtual visits, hormone and non-hormonal prescriptions, GLP-1 weight-loss medications, and a $35/month membership across all 50 states.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Evernow does
Evernow is a US-based, direct-to-consumer telehealth company founded in 2019 and headquartered in San Francisco that delivers specialized care to women experiencing perimenopause and menopause. The platform connects patients with NAMS-certified (North American Menopause Society) menopause clinicians via video visits and asynchronous secure messaging, addressing a documented gap in the traditional healthcare system where the majority of OB-GYNs receive limited or no formal menopause training. The company's product surface spans hormone replacement therapy (estradiol patch and pill, progesterone, norethindrone, vaginal estradiol cream), non-hormonal alternatives (Veozah, paroxetine), GLP-1 weight-loss medications for menopause-related weight gain, dermatology offerings (facial estriol cream, tretinoin, oral and topical hair-loss treatments), and a curated supplements line called The Pause Nutrition. Clinicians develop individualized care plans with ongoing adjustments, and prescriptions are routed to partner pharmacies (Gogomeds, Curexa) for local pickup or home delivery.
Evernow operates two commercial access models: a pay-per-visit one-time virtual consultation that is insurance-eligible, and a subscription membership starting at $35 per month that includes unlimited messaging, optional insurance-eligible video visits, ongoing prescriptions, and personalized care plans, with multi-month options (3-month and 12-month) bundling free vaginal estrogen cream for qualifying members. The company is in-network with four major US insurers (BlueCross BlueShield, Anthem, UnitedHealthcare, Aetna) and accepts FSA/HSA for out-of-pocket costs. In September 2025, Evernow joined Progyny's national menopause and midlife care provider network, opening an enterprise B2B channel that lets employer-sponsored Progyny members book virtual visits within 48 hours. The company has additionally integrated with Oura's Perimenopause Check-In feature, participating in Oura's women's health provider network spanning the US, Canada, and the UK.
Evernow has raised a $28.5 million Series A led by NEA in April 2022, with participation from 8VC, Refactor Capital, Coelius Capital, and celebrity investors including Gwyneth Paltrow, Drew Barrymore, and Cameron Diaz, plus a subsequent ~$131K Gaingels tranche in October 2022. The company states it has served more than 160,000 women across all 50 US states, and reports that 95% of members experience symptom improvement within eight weeks of starting care. Operating headcount is reported at 11-50, and the company is privately held with Evernow, Inc. as the California-incorporated operating entity.
Evernow firmographics
Firmographics- Name
- Evernow
- Legal name
- Evernow, Inc.
- Website
- https://evernow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evernow is a US telehealth platform founded in 2019 that delivers menopause and perimenopause care via NAMS-certified clinicians, offering virtual visits, hormone and non-hormonal prescriptions, GLP-1 weight-loss medications, and a $35/month membership across all 50 states.
- Ownership category
- akta.pro rank
Evernow industry classification
Industry- Product category
- Women's Health Telehealth
- NAICS
- Other Ambulatory Health Care Services (6219)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
- akta.pro secondary industries
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Evernow is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evernow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Membership subscription: Monthly membership at $35/month providing unlimited ongoing access to menopause care including messaging with clinicians, optional insurance-eligible virtual visits, ongoing prescriptions, and personalized care plans. Multi-month plans (3-month and 12-month) are available with additional benefits like free vaginal estrogen cream.
- Pay-per-visit consultations: One-time virtual visits with menopause providers that are insurance-eligible. Patients pay for the visit and receive an initial consultation, medication prescriptions, and a personalized care plan.
- Prescription medications: Medications are sent to local pharmacies or delivered to homes. Revenue flows through insurance coverage for prescription medications at commercial pharmacies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pay-per-visit: One-time virtual consultation with a menopause provider |
| Subscription | Monthly | Membership: Unlimited ongoing access to menopause care |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Evernow product offering
Product offeringCore offering
Evernow provides virtual menopause and perimenopause care through video visits and ongoing messaging with NAMS-certified clinicians, who develop personalized treatment plans and prescribe FDA-approved hormone and non-hormonal medications. Patients access the service via a direct-to-consumer telehealth platform either through one-time insurance-eligible virtual visits or a $35/month membership for unlimited ongoing care, with prescriptions delivered to local or partner pharmacies.
Product overview
Evernow is a telehealth platform specializing in menopause and perimenopause care, offering a comprehensive portfolio of prescription medications and two service models: Pay-per-visit for one-time consultations and Membership for ongoing care. The core platform provides virtual access to menopause-trained clinicians who develop personalized treatment plans. The product portfolio includes hormone replacement therapies (Estradiol Patch, Estradiol Pill, Progesterone, Norethindrone, Vaginal Estradiol Cream, Femring), non-hormonal treatments (Veozah, Paroxetine), hair loss solutions (Oral Minoxidil, Topical Minoxidil & Finasteride), skincare (Facial Estriol Cream, Tretinoin), GLP-1 weight loss medications, wellness supplements (The Pause Nutrition), and sexual health products. Services are available in all 50 states with insurance accepted for video visits.
Differentiator
Problem solved
Functional benefit
Brands
- The Pause Nutrition: Curated supplements for more complete symptom relief, supporting sleep, mood, energy, skin, and metabolism during menopause.
Products and services
- Pay-per-visit Virtual Consultation
Quantifiable outcome
- 95% of Evernow members report feeling better within 8 weeks (2 months) of starting care
- +2 more outcomes
Companies that use Evernow
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Evernow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Evernow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ProgynycoreEvernow joined Progyny's national menopause and midlife care network in September 2025, enabling Progyny employer members to access Evernow's services through workplace benefits. Progyny members can schedule virtual visits within 48 hours and receive personalized care plans covered under their health plan.
- Gogomeds PharmacyminorPartner pharmacy for medication fulfillment. Contact: (888) 795-5826, [email protected]
- Curexa PharmacyminorPartner pharmacy for medication fulfillment. Contact: (855) 927-0390, www.curexa.com/contact
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Evernow competitors and assessment
Company assessmentDirect peers
- Midi Health: The most direct competitor to Evernow; Midi Health is a virtual care clinic focused specifically on menopause and perimenopause for women, offering HRT and lifestyle care through telehealth. Both companies target the same patient profile with very similar service models.
- Elektra Health: Elektra Health is a digital menopause care platform combining telehealth with education and community. It is directly comparable to Evernow in target market (women in perimenopause/menopause) and care delivery (virtual care with clinicians).
- Caraway Health: Caraway is a virtual care company providing integrated mental, physical, and reproductive health for women 18+, with a strong menopause and perimenopause offering. Competes with Evernow for the same Gen Z and Millennial women in midlife care.
- Gennev: Gennev is a telehealth and coaching platform for women in menopause offering access to OB-GYNs, registered dietitians, and mental health experts. Same patient segment, similar menopause specialization, similar digital-first delivery.
- Maven Clinic: Maven Clinic is a virtual clinic for women's and family health with employer-sponsored benefit partnerships; it has been expanding into perimenopause and menopause care. Comparable to Evernow's B2B channel via Progyny and overlapping women's midlife focus.
- Alloy Women's Health: Alloy is a telehealth platform focused on menopause and perimenopause offering HRT, supplements, and prescription skincare. A direct competitor with very similar product positioning to Evernow.
- Winona: Winona is a telehealth clinic specializing in menopause care offering bioidentical hormone therapy and personalized treatment plans. Directly comparable to Evernow on niche focus, telehealth delivery, and HRT-centric offering.
Broad incumbents
- Hims & Hers Health: Hims & Hers is a large public telehealth platform that has expanded into women's health (Hers) including perimenopause and menopause care with HRT, weight loss, and skincare. A broader incumbent that overlaps with Evernow's product portfolio but on a much larger scale.
- Ro: Ro is a major direct-to-patient healthcare company offering telehealth across multiple conditions including weight management and women's health. Overlaps with Evernow on women's telehealth and GLP-1 weight loss, though menopause is not its primary focus.
Emerging players
- Tia: Tia is a women's healthcare provider combining in-person clinics with virtual care, addressing gynecology, primary care, and mental health. Comparable to Evernow's women-centric care model with overlap in midlife women's health needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Evernow social profiles
Digital presenceEvernow compliance and trust
Trust signalCompliance1 record
Evernow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evernow leadership team
Management profileNumber of profiles
Profiles2 records
Evernow funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evernow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evernow
What does Evernow do?
Evernow provides virtual menopause and perimenopause care through video visits and ongoing messaging with NAMS-certified clinicians, who develop personalized treatment plans and prescribe FDA-approved hormone and non-hormonal medications. Patients access the service via a direct-to-consumer telehealth platform either through one-time insurance-eligible virtual visits or a $35/month membership for unlimited ongoing care, with prescriptions delivered to local or partner pharmacies.
Is Evernow a public or private company?
Evernow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Evernow founded?
Evernow was founded in 2019. It employs 11 to 50 people.
Where is Evernow based?
Evernow is headquartered in San Francisco, United States, in the North America region.
How does Evernow make money?
Three revenue lines are on record. Membership subscription is the primary driver. The others are pay-per-visit consultations and prescription medications.
Who are Evernow's main competitors?
Direct peers on record are Midi Health, Elektra Health, Caraway Health, Gennev, Maven Clinic, Alloy Women's Health and Winona. Broad incumbents are Hims & Hers Health and Ro. Tia is listed as an emerging player.
Does Evernow have an API?
No public API is recorded for Evernow.
What industry is Evernow in?
Evernow's product category is Women's Health Telehealth. Its primary akta.pro industry code is HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored), with a secondary code of HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN). Its NAICS code is 6219 and its SIC code is 8000.