GGM Gastro
GGM Gastro International GmbH is Europe's largest online retailer of commercial catering equipment, supplying 35,000+ products and 3.5 million spare parts to over 4 million businesses — restaurants, kebab shops, supermarkets, hotels, bakeries, and canteens — across Germany, the UK, and Ireland.
- Company typePrivate
- Founded2004
- HeadquartersOchtrup, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What GGM Gastro does
GGM Gastro International GmbH is a German, family-owned B2B e-commerce retailer of commercial kitchen and catering equipment, founded in 2004 and headquartered in Ochtrup, Germany. The company operates what it describes as Europe's largest online platform in this category, stocking more than 35,000 products across 19 major categories — including cooking appliances, ovens, grills, refrigeration, retail refrigeration, stainless-steel furniture, ventilation, washing equipment, kitchenware, textiles, and hospitality furniture — alongside approximately 3.5 million spare parts searchable by article number through a dedicated portal.
The company's core technology stack is a multi-language e-commerce storefront integrated with inventory management, an article-number-based spare-parts search, dedicated iOS and Android mobile applications, and an order-management infrastructure that supports a 55,000+-truck logistics network, 24-hour dispatch, and 2.4 million square feet of owned warehouse space. Value-added services include 2D/3D commercial-kitchen planning drawings and on-site technician support delivered via a partner craftsmen network.
GGM makes money primarily through one-time sales of branded and own-label catering equipment, complemented by spare-parts replacement revenue, optional equipment leasing, and project-based professional planning and installation services. Its customer base of more than 4 million businesses spans independent and enterprise buyers — kebab shops, pizzerias, cafés, bakeries, and butcheries at the SMB end, plus supermarket chains, hotel groups, and medical-sector operators at the enterprise end. Distribution combines the own website, six physical showrooms (Ochtrup, Frankfurt, Munich, Berlin, Hamburg, and London), mobile apps, and direct enterprise field sales across Germany, the UK, Ireland, and broader Europe.
GGM Gastro firmographics
Firmographics- Name
- GGM Gastro
- Legal name
- GGM Gastro International GmbH
- Website
- https://ggmgastro.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GGM Gastro International GmbH is Europe's largest online retailer of commercial catering equipment, supplying 35,000+ products and 3.5 million spare parts to over 4 million businesses — restaurants, kebab shops, supermarkets, hotels, bakeries, and canteens — across Germany, the UK, and Ireland.
- Ownership category
- akta.pro rank
GGM Gastro industry classification
Industry- Product category
- Commercial Catering Equipment
- NAICS
- General Merchandise Retailers (455), All Other General Merchandise Retailers (455219)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
- akta.pro secondary industry
- Kitchen Gadgets & Tools Retail (CRACADAB)
Keywords
Where GGM Gastro is headquartered
LocationHeadquarters
- HQ city
- Ochtrup
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
GGM Gastro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel
Revenue model
- Catering Equipment Sales: One-time product sales of professional catering equipment including cooking appliances, refrigeration, ovens, grills, stainless steel furniture, and more. Products are sold at competitive prices with Lowest Price Guarantee.
- Spare Parts Sales: Sales of 3.5 million spare parts supporting the installed base of equipment sold. Customers can search by article number to find matching spare parts.
- Professional Services: Commercial kitchen planning services including 2D and 3D drawings, on-site technician services, and project consultation for new installations and renovations.
- Leasing: Equipment leasing options available for business customers to acquire professional catering equipment through flexible payment arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with competitive market rates |
| Subscription | Monthly | Leasing option for equipment acquisition |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
GGM Gastro product offering
Product offeringCore offering
GGM Gastro is Europe's largest online retailer of professional catering and hospitality equipment, offering more than 35,000 products across cooking appliances, ovens, grills, refrigeration, stainless steel furniture, ventilation, washing equipment, and kitchenware, plus 3.5 million spare parts. The company complements its product catalog with 2D/3D commercial kitchen planning, on-site technician services, equipment leasing, and a multi-channel sales presence including showrooms in Germany and the UK.
Product overview
GGM Gastro operates a B2B e-commerce platform for professional catering and hospitality equipment, positioning itself as Europe's largest online retailer in this segment. The offering is a multi-category marketplace architecture combining an online shopping platform with physical showroom locations. The core platform (GGM Gastro Online Shop) serves alongside a Spare Parts Service, 2D/3D Kitchen Planning Service, On-Site Service & Maintenance, and Mobile App. The product portfolio spans 19 major categories: Cooking Appliances (including cooking series MARIO, GIUSEPPE, ROBERTO, LORENZO, PAOLO, EMILIO), Ovens (pizza ovens, combi steamers, convection ovens, UBERT RoFry, Electrolux GourmXpress), Grills (kebab, charcoal, gas, electric, contact, salamander), Refrigeration and Retail Refrigeration (with series like Toronto, Madrid, Riga, Lisbon, Prague, Berlin), Café/Ice Cream/Waffles, Dough & Flour (mixers, dough dividers, pasta discs), Meat Processing (slicers), Food Processing, Stainless Steel Furniture (work cabinets with granite options), Washing & Cleaning, Ventilation (extraction canopies), Keep Warm (banquet trolleys), Kitchenware, Set Table (VALO buffet series), Textiles, and Chairs & Tables. Business Type Solutions offer curated packages for specific establishments including kebab shops, pizzerias, restaurants, cafés, bakeries, hotels, and supermarkets. Showrooms are available across Germany (Ochtrup, Frankfurt, Munich, Berlin, Hamburg) and the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Cooking Appliances Professional cooking equipment including branded cooking series (MARIO, GIUSEPPE, ROBERTO, LORENZO, PAOLO, EMILIO), commercial fryers, stoves, wok stoves, griddles, pasta cookers, Bain-Maries, boilers, and tilting frying pans for restaurants, kebab shops, and commercial kitchens.
- Ovens Professional oven equipment including pizza ovens, combi steamers, convection ovens, bakery ovens, microwaves, speed ovens, smoke ovens, baked potato ovens, tandoori ovens, air fryers, and specialty ovens from UBERT RoFry and Electrolux GourmXpress.
- Grills Commercial grilling equipment including gyros/doner kebab grills, chicken and suckling pig grills, charcoal, gas and electric grills, contact grills, salamander grills, hot dog grills, kebab slicers, and flatbread cutters.
- Refrigeration Professional cooling and refrigeration equipment including refrigerators, freezers, refrigerated substructures, cooling tables, refrigerated counters, saladettes, preparation tables, refrigeration cells, blast freezers, ice cube machines, wine refrigerators, cigar humidors, and air conditioning units.
- Retail Refrigeration Sales and display cooling equipment for retail environments including refrigerated counters, display cases, ice cream counters, panoramic showcases, beverage refrigerators, and wine coolers across series Toronto, Madrid, Riga, Lisbon, Copenhagen, Gdansk, Dublin, Belfast, Prague, and Berlin.
- Café, Ice Cream & Waffles Equipment
Quantifiable outcome
- 99% customer satisfaction rate
- +3 more outcomes
Companies that use GGM Gastro
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
GGM Gastro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GGM Gastro partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- PSG HandballminorOfficial supporter of PSG Handball extending sports sponsorship portfolio.
- Everton FCcorePartnership with Everton FC Women's team as part of three new partnerships announcement.
- Löwen FrankfurtminorPartnership with Löwen Frankfurt sports club as part of multi-partnership announcement.
- ADO Den HaagminorOfficial partner of ADO Den Haag football club from the Netherlands.
- SC Preussen MünsterminorPartnership with SC Preussen Münster demonstrating regional sports commitment.
- 1. FC KaiserslauterncoreOfficial partner of 1. FC Kaiserslautern with commitment to engagement and passion for success.
- Gornik ZabrzecoreOfficial partner of Polish vice record champions Gornik Zabrze demonstrating international sports strategy.
- Dynamo DresdencorePartner of Dynamo Dresden with shared vision of turning dreams into reality through partnership.
- Borussia DortmundcoreOfficial partner of Borussia Dortmund football club with yellow and red brand colors harmonizing with club identity.
- FC Schalke 04coreOfficial partner of FC Schalke 04 with dedicated brand presence at the club.
- Frank RosinminorCollaboration with celebrity chef Frank Rosin bringing gastronomy expertise and brand visibility through media presence.
- FC TwentecoreInternational partnership with FC Twente demonstrating cross-border partnership strategy.
- UK HospitalityminorPartnership with UK Hospitality industry association for industry recognition and market positioning as Europe's leading catering equipment supplier.
- SOS KinderdorfminorSocial partnership with SOS Kinderdorf charity supporting children in need.
- FC KopenhagenminorPartnership with FC Kopenhagen extending Nordic sports presence.
- Hospitality ActionminorCharitable partnership with UK-based Hospitality Action supporting hospitality industry workers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GGM Gastro competitors and assessment
Company assessmentPeers
Direct peers
- Nisbets: Nisbets is the UK's largest direct competitor — a multi-channel retailer of commercial catering equipment with a comparable 30,000+ SKU catalog, e-commerce platform, and shared focus on UK/European SMB restaurants and takeaways.
- Maxima Equipment: Maxima is a Dutch-based competitor with a similar e-commerce-led model selling commercial kitchen equipment across Europe; overlapping product categories (cooking, refrigeration, prep) and target customers (restaurants, takeaways).
- Hendi: Hendi is a Netherlands-based manufacturer and distributor of professional kitchen and foodservice equipment, directly comparable in product breadth and customer base (European catering SMBs and chains).
- CaterChef: CaterChef is a Dutch competitor selling professional catering equipment online to European restaurants and foodservice operators, with a similar catalog breadth and e-commerce-first distribution model.
- GastroHero: GastroHero is a German online retailer of commercial kitchen equipment targeting the same German SMB catering market as GGM Gastro with a comparable catalog and digital-first GTM.
- Webstaurant Store: Webstaurant Store is a US-based online catering equipment retailer — the closest analog to GGM's digital-first model and most likely cross-border competitor as it expands internationally.
Broad incumbents
- Metro AG: Metro AG operates cash & carry wholesale stores across Europe serving HoReCa customers with food and non-food supplies including kitchen equipment; a broader incumbent with overlapping customer base and significant scale advantages.
Emerging players
- Bartscher: Bartscher is a German manufacturer and supplier of professional kitchen equipment with both its own catalog and wholesale channels, partially overlapping with GGM's assortment and serving the same European HoReCa market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GGM Gastro social profiles
Digital presenceGGM Gastro compliance and trust
Trust signalCompliance6 records
GGM Gastro financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGM Gastro leadership team
Management profileNumber of profiles
GGM Gastro subsidiaries and ownership
Company hierarchySubsidiaries1 record
GGM Gastro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGM Gastro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGM Gastro
What does GGM Gastro do?
GGM Gastro is Europe's largest online retailer of professional catering and hospitality equipment, offering more than 35,000 products across cooking appliances, ovens, grills, refrigeration, stainless steel furniture, ventilation, washing equipment, and kitchenware, plus 3.5 million spare parts. The company complements its product catalog with 2D/3D commercial kitchen planning, on-site technician services, equipment leasing, and a multi-channel sales presence including showrooms in Germany and the UK.
Is GGM Gastro a public or private company?
GGM Gastro is a private company. It is classified as family owned and is currently operating.
When was GGM Gastro founded?
GGM Gastro was founded in 2004. It employs 101 to 250 people.
Where is GGM Gastro based?
GGM Gastro is headquartered in Ochtrup, Germany, in the Europe region.
How does GGM Gastro make money?
Four revenue lines are on record. Catering Equipment Sales are the primary driver. The others are spare Parts Sales, professional Services and leasing.
Who are GGM Gastro's main competitors?
Electrolux Professional is listed as a peer. Direct peers are Nisbets, Maxima Equipment, Hendi, CaterChef, GastroHero and Webstaurant Store. Metro AG is listed as a broad incumbent. Bartscher is listed as an emerging player.
Does GGM Gastro have an API?
No public API is recorded for GGM Gastro.
What industry is GGM Gastro in?
GGM Gastro's product category is Commercial Catering Equipment. Its primary akta.pro industry code is CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers), with a secondary code of CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 455 and its SIC code is 5064.