GGM Gastro

What GGM Gastro does

GGM Gastro International GmbH is a German, family-owned B2B e-commerce retailer of commercial kitchen and catering equipment, founded in 2004 and headquartered in Ochtrup, Germany. The company operates what it describes as Europe's largest online platform in this category, stocking more than 35,000 products across 19 major categories — including cooking appliances, ovens, grills, refrigeration, retail refrigeration, stainless-steel furniture, ventilation, washing equipment, kitchenware, textiles, and hospitality furniture — alongside approximately 3.5 million spare parts searchable by article number through a dedicated portal.

The company's core technology stack is a multi-language e-commerce storefront integrated with inventory management, an article-number-based spare-parts search, dedicated iOS and Android mobile applications, and an order-management infrastructure that supports a 55,000+-truck logistics network, 24-hour dispatch, and 2.4 million square feet of owned warehouse space. Value-added services include 2D/3D commercial-kitchen planning drawings and on-site technician support delivered via a partner craftsmen network.

GGM makes money primarily through one-time sales of branded and own-label catering equipment, complemented by spare-parts replacement revenue, optional equipment leasing, and project-based professional planning and installation services. Its customer base of more than 4 million businesses spans independent and enterprise buyers — kebab shops, pizzerias, cafés, bakeries, and butcheries at the SMB end, plus supermarket chains, hotel groups, and medical-sector operators at the enterprise end. Distribution combines the own website, six physical showrooms (Ochtrup, Frankfurt, Munich, Berlin, Hamburg, and London), mobile apps, and direct enterprise field sales across Germany, the UK, Ireland, and broader Europe.

Name

GGM Gastro

Legal name

GGM Gastro International GmbH

Website

https://ggmgastro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

GGM Gastro International GmbH is Europe's largest online retailer of commercial catering equipment, supplying 35,000+ products and 3.5 million spare parts to over 4 million businesses — restaurants, kebab shops, supermarkets, hotels, bakeries, and canteens — across Germany, the UK, and Ireland.

Ownership category

akta.pro rank

Product category

Commercial Catering Equipment

NAICS

General Merchandise Retailers (455), All Other General Merchandise Retailers (455219)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

akta.pro secondary industry

Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Commercial kitchen equipment
• Catering equipment supplier
• Professional refrigeration
• Food service equipment
• Stainless steel furniture

Headquarters

HQ city

Ochtrup

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel

Revenue model

1. Catering Equipment Sales: One-time product sales of professional catering equipment including cooking appliances, refrigeration, ovens, grills, stainless steel furniture, and more. Products are sold at competitive prices with Lowest Price Guarantee.
2. Spare Parts Sales: Sales of 3.5 million spare parts supporting the installed base of equipment sold. Customers can search by article number to find matching spare parts.
3. Professional Services: Commercial kitchen planning services including 2D and 3D drawings, on-site technician services, and project consultation for new installations and renovations.
4. Leasing: Equipment leasing options available for business customers to acquire professional catering equipment through flexible payment arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

GGM Gastro is Europe's largest online retailer of professional catering and hospitality equipment, offering more than 35,000 products across cooking appliances, ovens, grills, refrigeration, stainless steel furniture, ventilation, washing equipment, and kitchenware, plus 3.5 million spare parts. The company complements its product catalog with 2D/3D commercial kitchen planning, on-site technician services, equipment leasing, and a multi-channel sales presence including showrooms in Germany and the UK.

Product overview

GGM Gastro operates a B2B e-commerce platform for professional catering and hospitality equipment, positioning itself as Europe's largest online retailer in this segment. The offering is a multi-category marketplace architecture combining an online shopping platform with physical showroom locations. The core platform (GGM Gastro Online Shop) serves alongside a Spare Parts Service, 2D/3D Kitchen Planning Service, On-Site Service & Maintenance, and Mobile App. The product portfolio spans 19 major categories: Cooking Appliances (including cooking series MARIO, GIUSEPPE, ROBERTO, LORENZO, PAOLO, EMILIO), Ovens (pizza ovens, combi steamers, convection ovens, UBERT RoFry, Electrolux GourmXpress), Grills (kebab, charcoal, gas, electric, contact, salamander), Refrigeration and Retail Refrigeration (with series like Toronto, Madrid, Riga, Lisbon, Prague, Berlin), Café/Ice Cream/Waffles, Dough & Flour (mixers, dough dividers, pasta discs), Meat Processing (slicers), Food Processing, Stainless Steel Furniture (work cabinets with granite options), Washing & Cleaning, Ventilation (extraction canopies), Keep Warm (banquet trolleys), Kitchenware, Set Table (VALO buffet series), Textiles, and Chairs & Tables. Business Type Solutions offer curated packages for specific establishments including kebab shops, pizzerias, restaurants, cafés, bakeries, hotels, and supermarkets. Showrooms are available across Germany (Ochtrup, Frankfurt, Munich, Berlin, Hamburg) and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooking Appliances Professional cooking equipment including branded cooking series (MARIO, GIUSEPPE, ROBERTO, LORENZO, PAOLO, EMILIO), commercial fryers, stoves, wok stoves, griddles, pasta cookers, Bain-Maries, boilers, and tilting frying pans for restaurants, kebab shops, and commercial kitchens.
• Ovens Professional oven equipment including pizza ovens, combi steamers, convection ovens, bakery ovens, microwaves, speed ovens, smoke ovens, baked potato ovens, tandoori ovens, air fryers, and specialty ovens from UBERT RoFry and Electrolux GourmXpress.
• Grills Commercial grilling equipment including gyros/doner kebab grills, chicken and suckling pig grills, charcoal, gas and electric grills, contact grills, salamander grills, hot dog grills, kebab slicers, and flatbread cutters.
• Refrigeration Professional cooling and refrigeration equipment including refrigerators, freezers, refrigerated substructures, cooling tables, refrigerated counters, saladettes, preparation tables, refrigeration cells, blast freezers, ice cube machines, wine refrigerators, cigar humidors, and air conditioning units.
• Retail Refrigeration Sales and display cooling equipment for retail environments including refrigerated counters, display cases, ice cream counters, panoramic showcases, beverage refrigerators, and wine coolers across series Toronto, Madrid, Riga, Lisbon, Copenhagen, Gdansk, Dublin, Belfast, Prague, and Berlin.
• Café, Ice Cream & Waffles Equipment

Quantifiable outcome

• 99% customer satisfaction rate
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• PSG HandballminorGTM or Marketing Partner · 19 December 2025Official supporter of PSG Handball extending sports sponsorship portfolio.
• Everton FCcoreGTM or Marketing Partner · 29 October 2025Partnership with Everton FC Women's team as part of three new partnerships announcement.
• Löwen FrankfurtminorGTM or Marketing Partner · 29 October 2025Partnership with Löwen Frankfurt sports club as part of multi-partnership announcement.
• ADO Den HaagminorGTM or Marketing Partner · 27 October 2025Official partner of ADO Den Haag football club from the Netherlands.
• SC Preussen MünsterminorGTM or Marketing Partner · 15 August 2024Partnership with SC Preussen Münster demonstrating regional sports commitment.
• 1. FC KaiserslauterncoreGTM or Marketing Partner · 30 January 2024Official partner of 1. FC Kaiserslautern with commitment to engagement and passion for success.
• Gornik ZabrzecoreGTM or Marketing Partner · 15 July 2022Official partner of Polish vice record champions Gornik Zabrze demonstrating international sports strategy.
• Dynamo DresdencoreGTM or Marketing Partner · 24 January 2022Partner of Dynamo Dresden with shared vision of turning dreams into reality through partnership.
• Borussia DortmundcoreGTM or Marketing Partner · 13 August 2021Official partner of Borussia Dortmund football club with yellow and red brand colors harmonizing with club identity.
• FC Schalke 04coreGTM or Marketing Partner · 23 July 2021Official partner of FC Schalke 04 with dedicated brand presence at the club.
• Frank RosinminorGTM or Marketing Partner · 1 July 2021Collaboration with celebrity chef Frank Rosin bringing gastronomy expertise and brand visibility through media presence.
• FC TwentecoreGTM or Marketing Partner · 8 June 2021International partnership with FC Twente demonstrating cross-border partnership strategy.
• UK HospitalityminorGTM or Marketing PartnerPartnership with UK Hospitality industry association for industry recognition and market positioning as Europe's leading catering equipment supplier.
• SOS KinderdorfminorGTM or Marketing PartnerSocial partnership with SOS Kinderdorf charity supporting children in need.
• FC KopenhagenminorGTM or Marketing PartnerPartnership with FC Kopenhagen extending Nordic sports presence.
• Hospitality ActionminorGTM or Marketing PartnerCharitable partnership with UK-based Hospitality Action supporting hospitality industry workers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Peers

• Electrolux Professional:

Direct peers

• Nisbets: Nisbets is the UK's largest direct competitor — a multi-channel retailer of commercial catering equipment with a comparable 30,000+ SKU catalog, e-commerce platform, and shared focus on UK/European SMB restaurants and takeaways.
• Maxima Equipment: Maxima is a Dutch-based competitor with a similar e-commerce-led model selling commercial kitchen equipment across Europe; overlapping product categories (cooking, refrigeration, prep) and target customers (restaurants, takeaways).
• Hendi: Hendi is a Netherlands-based manufacturer and distributor of professional kitchen and foodservice equipment, directly comparable in product breadth and customer base (European catering SMBs and chains).
• CaterChef: CaterChef is a Dutch competitor selling professional catering equipment online to European restaurants and foodservice operators, with a similar catalog breadth and e-commerce-first distribution model.
• GastroHero: GastroHero is a German online retailer of commercial kitchen equipment targeting the same German SMB catering market as GGM Gastro with a comparable catalog and digital-first GTM.
• Webstaurant Store: Webstaurant Store is a US-based online catering equipment retailer — the closest analog to GGM's digital-first model and most likely cross-border competitor as it expands internationally.

Broad incumbents

• Metro AG: Metro AG operates cash & carry wholesale stores across Europe serving HoReCa customers with food and non-food supplies including kitchen equipment; a broader incumbent with overlapping customer base and significant scale advantages.

Emerging players

• Bartscher: Bartscher is a German manufacturer and supplier of professional kitchen equipment with both its own catalog and wholesale channels, partially overlapping with GGM's assortment and serving the same European HoReCa market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ggmgastro
• YouTubeyoutube.com/user/wwwGGMGASTROcom
• Facebookfacebook.com/ggmgastro
• LinkedInlinkedin.com/company/ggmgastro
• Instagraminstagram.com/ggmgastro
• TikToktiktok.com/@ggmgastro

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GGM Gastro