Phoenix International Raceway

What Phoenix International Raceway does

Phoenix Raceway (legally Phoenix International Raceway) is a one-mile asphalt oval motorsports venue in Avondale, Arizona, founded in 1964 and owned since April 1997 by International Speedway Corporation (ISC; NASDAQ: ISCA), itself a NASCAR subsidiary. The venue operates an event-driven business anchored on two annual NASCAR weekends — a Spring weekend in March and a Fall weekend in October — featuring the NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series (Xfinity), and NASCAR Craftsman Truck Series. Phoenix Raceway additionally hosts the NASCAR Championship Weekend, RV shows, Spartan races, B.R.A.K.E.S. driving schools, the NASCAR Racing Experience driving program, and the Track Laps for Charity program. Following a $178 million ISC modernization completed in 2018, the venue offers a layered product surface including grandstand reserved seating, hillside general admission, multiple premium hospitality products (Desert Diamond Casino Infield Experience, Busch Light Lounge, Ally Curve, Luxury Suites, The Perch, The Barn), five distinct camping tiers (Dunes South, Dunes North, Trails, Flats, Ridgeline Season Camping), tiered parking, merchandise, scanner rentals, and travel packages bundled through On Location.

The technology stack is composed of conventional venue systems rather than proprietary engines: 100% digital ticketing through Ticketmaster with mobile wallet and offline access, the NASCAR Tracks App providing mobile ticket management and live leaderboard, the Smart Map real-time 360-degree facility navigation, and Waze integration for parking and entry routing. The information system is essentially an integration tier over third-party platforms rather than an internally built technology product.

Revenue is generated across eight streams — ticket sales, hospitality add-ons, camping and RV sites, premium parking, On Location travel packages (transaction-fee model), merchandise, scanner rentals (usage-based), and a 50/50 raffle program benefiting Phoenix Raceway Charities (a 501(c)(3) donor-advised fund under The NASCAR Foundation). Tickets are distributed through Ticketmaster's digital storefront, phone sales (866-408-7223), in-person ticket office, the NASCAR Tracks App, and dedicated corporate/group sales teams (Jonathan Stone, Senior Director, Sales; Ed Durkin, Director, Sales; Shelly Phillips Bailey and Doren Weil managing group sales). Season ticket holders receive up to 30% renewal discounts and structured payment plans. Discount tiers (20% off) reach military, first responders, educators, and healthcare workers through GOVX. Youth pricing starts at $10, with free admission for ages 17 and under on selected NASCAR O'Reilly and Craftsman Truck Series race days. The primary customer base is individual motorsport fans, with secondary segments in corporate/group buyers and families/youth — a long-tail consumer model with no concentrated enterprise or enterprise-anchor revenue dependency. Operating geographies are regional (Arizona and Southwest US), with no stated international expansion beyond travel-package inbound customer capture.

Name

Phoenix International Raceway

Legal name

Phoenix Raceway

Website

https://phoenixraceway.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Raceway is a one-mile motorsports entertainment venue in Avondale, Arizona, owned by International Speedway Corporation (NASCAR). It hosts two annual NASCAR race weekends featuring Cup, Xfinity, and Craftsman Truck Series races, plus championship-deciding events, serving motorsports fans, corporate groups, and families.

Ownership category

akta.pro rank

Product category

Motorsports Venue & Live Event Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Motorsports venue operations
• Live event ticketing
• Premium hospitality services
• Race track camping
• Corporate entertainment events

Headquarters

HQ city

Avondale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from grandstand seating, hillside general admission, and reserved tickets for NASCAR Cup Series, Xfinity Series, and Craftsman Truck Series races across two annual race weekends plus additional events.
2. Hospitality Packages: Premium experiences including Busch Light Lounge, Ally Curve, Luxury Suites, The Perch, and NASCAR One VIP packages sold as ticket add-ons with food, beverage, and exclusive access features.
3. Camping and RV Sites: On-site camping facilities including Dunes South, Dunes North, Trails, Flats, and Ridgeline premium sites with hookups and amenities. Sold per event weekend or as season packages.
4. Parking: Premium, El Mirage, and Preferred parking passes sold as add-ons providing closer proximity to gates. General parking is free for ticket holders.
5. Travel Packages: Official travel packages through On Location including event tickets, accommodations, transportation and pre-race experiences bundled together.
6. Merchandise and Souvenirs: Souvenir stands throughout the venue offering driver and team merchandise, programs, and NASCAR memorabilia.
7. Scanner Rentals: Racing Electronics scanner rentals allowing fans to listen to driver-crew communications in real-time during events.
8. 50/50 Raffle: Charitable raffle program where half the jackpot goes to winners and proceeds benefit Phoenix Raceway Charities (501(c)(3) donor-advised fund under The NASCAR Foundation).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Phoenix Raceway operates a one-mile asphalt oval motorsports venue in Avondale, Arizona, hosting NASCAR Cup Series, Xfinity/O'Reilly Auto Parts Series, and Craftsman Truck Series races during two annual race weekends. The venue sells reserved grandstand tickets, general admission hillside seating, premium hospitality packages (Desert Diamond Casino Infield Experience, Ally Curve, Luxury Suites, The Perch, Busch Light Lounge), on-site RV camping, parking, and corporate group entertainment experiences.

Product overview

Phoenix Raceway is a one-mile asphalt oval motorsport venue hosting NASCAR national series events, including the NASCAR Cup Series, NASCAR O'Reilly Auto Parts Series (Xfinity), and NASCAR Craftsman Truck Series. The core product consists of live racing events featuring reserved grandstand seating, general admission Hillside seating, and premium hospitality experiences. The hospitality portfolio includes the Desert Diamond Casino Infield Experience (premium infield access add-on), Busch Light Lounge, Ally Curve, Luxury Suites, The Perch, and The Barn Brewed by Busch Light. Supporting amenities include five camping options (Dunes South, Dunes North, Trails, Flats, Ridgeline Season Camping), multiple parking tiers (Premium, El Mirage, Preferred), scanner rentals, NASCAR Tracks App for mobile ticketing, NASCAR Racing Experience driving programs, and Track Laps for Charity. Family offerings include Kids VIP Experience, LEGO City NASCAR Kids Zone, youth tickets starting at $10, and school field trip STEM programs. Season ticket packages and group sales programs provide recurring revenue with exclusive benefits including up to 30% discounts and member recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Desert Diamond Casino Infield Experience: Premium infield access pass offering exclusive fan experiences, driver appearances, Victory Lane access, and behind-the-scenes access
• Busch Light Lounge
• Ally Curve
• The Perch
• NASCAR One Fueled by Elevate

Products and services

• NASCAR Cup Series Race Tickets (Freeway Insurance 500 / Shriners Children's 500) Premier NASCAR stock car racing events featuring top national series drivers competing at Phoenix Raceway's one-mile oval track, including championship-caliber action and title-deciding races. Sold as reserved grandstand and hillside general admission tickets.
• NASCAR O'Reilly Auto Parts Series (Xfinity) Race Tickets NASCAR Xfinity Series (formerly Nationwide/Busch Series) racing featuring production-based sedans and competitive action at Phoenix Raceway.
• NASCAR Craftsman Truck Series Race Tickets High-octane truck series racing featuring NASCAR's rising talent competing in pickup-style race trucks at Phoenix Raceway.
• Desert Diamond Casino Infield Experience Premium access add-on offering behind-the-scenes infield access including Victory Lane access, Start/Finish Line signing, driver Q&As, red carpet appearances, shaded eateries, and NASCAR Kids Zone. Must be accompanied by daily admission ticket.
• Busch Light Lounge Hospitality venue inside The Barn featuring food and beverage service, large center bar with televisions, bistro lighting, games (corn hole, pool, shuffleboard), and Desert Diamond Casino Infield Experience access.
• Ally Curve Luxury hospitality club positioned above Turn Three with track views, complimentary beer, wine, Coca-Cola soft drinks, Dasani Water, and VIP parking.
• Luxury Suites Premium hospitality suites located above the Bobby Allison Grandstand between Turns 3 and 4 with dramatic track views, designated parking, and rooftop viewing area access.
• The Perch Exclusive hospitality area allowing guests to bring their own motor coach for the weekend, featuring Skyline at The Perch with exclusive spaces for entertaining up to 10 guests daily.
• The Barn Brewed by Busch Light Authentic rustic entertainment space providing evening party experience with live music and DJ entertainment, located at Phoenix Raceway.
• NASCAR ONE Fueled by Elevate VIP Experience Ultimate NASCAR VIP experience providing exclusive behind-the-scenes access with Garage and Pit Passes, driver interactions, dedicated VIP viewing area for driver introductions, commemorative ticket, photo op with race trophy, exclusive Q&A with MRN Broadcaster, hot laps on track, access to driver meeting, and garage tour with Cup Series driver.
• Dunes South Camping RV camping area featuring 25' x 50' sites with access to showers, restrooms, camping shuttle, and activities. Dirt surface, no hookups, suitable for RV, 5th wheel or travel trailer.
• Dunes North Camping RV camping area with access to amenities including showers, restrooms, and camping shuttle service.
• Trails Camping Limited availability camping option with unique camping experience and access to campground amenities.
• Flats Camping 20' x 40' camping option with combo dirt and paved surface.
• Ridgeline Season Camping Season camping option featuring 26' x 60' sites with hookups (no sewer), one RV pass plus one tow vehicle pass, and four wristband admissions. Priced at $5,000 per season for Spring/Fall NASCAR events.
• NASCAR Racing Experience Official NASCAR driving experience allowing guests to drive real NASCAR race cars on Phoenix Raceway's tri-oval track or enjoy high-speed Ride Along experiences with multiple date options throughout the year.
• Track Laps for Charity Charity event allowing participants to drive five laps around Phoenix Raceway following the official pace car, with proceeds benefiting Phoenix Raceway Charities.
• Scanner Rental Radio scanner rental service allowing fans to listen to driver, crew chief, and spotter communications in real time during races.
• Premium Parking Reserved parking pass offering the closest parking spots to the gates with easy entry and access through Entry E (Gates 4 and 5).
• El Mirage Parking Premium parking option closest to the ticket gates (Entry F) at Phoenix Raceway.
• Preferred Parking Parking upgrade providing closer access to gates than general parking with reserved asphalt spots, located near Entry G.
• Kids VIP Experience Special experience for kids 12 and under with Desert Diamond Casino Infield Experience Pass, including garage tours, pit box tours, pit road tours, driver red carpet, and driver intros high five.
• LEGO City NASCAR Kids Zone Family entertainment area in the Fan Zone featuring face painting, racing simulators, RC cars, video games, and LEGO brick wall with photo ops.
• Season Tickets Full-season ticket packages providing exclusive benefits including discounted pricing (up to 30% off), exclusive member gifts, season ticket holder appreciation events, and account holder name recognition on banners.

Quantifiable outcome

• Fans can attend championship-level NASCAR racing events with up to 102,000 in attendance for major events
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• On LocationcoreChannel Partner/ Reseller/ DistributorOn Location is the industry leader in providing direct access to the biggest events in auto racing and serves as the Official Travel Package Provider for Phoenix Raceway. Official travel packages include event tickets, premium local accommodations, exclusive pre-race experiences, worry-free race day transportation and more.
• Desert Diamond CasinocoreGTM or Marketing PartnerDesert Diamond Casino is the title sponsor of the Desert Diamond Casino Infield Experience at Phoenix Raceway, providing exclusive fan experiences including garage access, driver interactions, and infield viewing areas. Desert Diamond Arena (related entity) hosts Arizona Rattlers football events.
• Busch Light / Anheuser-BuschcoreGTM or Marketing PartnerBusch Light is the sponsor of The Barn hospitality venue and Busch Light Lounge at Phoenix Raceway, featuring rustic entertainment space with food, beverage service, and live music during race weekends.
• GEICOsupportingGTM or Marketing PartnerGEICO sponsors the GEICO Gecko Flats and GEICO Gecko Dunes camping areas at Phoenix Raceway, providing naming rights for specific campground sections.
• TicketmastercoreTechnology or IntegrationTicketmaster is the primary ticketing platform for Phoenix Raceway, handling all ticket sales, renewals, and transfers through its digital platform integrated with the track's account management system.
• Elevate ExperiencescoreStrategic or Co-development PartnerElevate Experiences is the Official Premium Hospitality Partner of NASCAR, providing NASCAR One Fueled by Elevate - the ultimate VIP experience with exclusive behind-the-scenes access, Garage & Pit Passes, and unique opportunities to connect with NASCAR drivers and legends.
• NASCAR Racing ExperiencesupportingStrategic or Co-development PartnerNASCAR Racing Experience is the official driving experience of NASCAR, offering fans the opportunity to drive real NASCAR race cars or experience Ride Along at Phoenix Raceway. Multiple event dates are scheduled throughout the year.
• GOVXsupportingGTM or Marketing PartnerGOVX is the online shopping platform exclusively for current and former military, first responders, and their families. Phoenix Raceway partners with GOVX to offer special 20% discount programs including Miltix for military, First Responder's offer, Educator's offer, and Healthcare Worker's offer.
• Suburban PropanesupportingGTM or Marketing PartnerSuburban Propane is an Official Partner of Phoenix Raceway and NASCAR, providing convenient on-site propane-filling services for campers to ensure they stay fueled throughout race weekends.
• United RentalssupportingGTM or Marketing PartnerUnited Rentals provides pump truck services and porta john rentals for Phoenix Raceway camping areas, with roaming service throughout the campgrounds during race events.
• Copper Star MedicalsupportingOthersCopper Star provides wheelchair and power scooter rentals on property during race weekends, available for hourly or daily rental at the track. Pre-booking available through their website.
• International Speedway Corporation (ISC)coreOthersISC purchased Phoenix Raceway in April 1997 from Emmett 'Buddy' Jobe. ISC invested $178 million in modernization of the race track completed in 2018. Phoenix Raceway is part of the NASCAR Digital Media Network.
• NASCARcoreStrategic or Co-development PartnerNASCAR sanctions and operates racing events at Phoenix Raceway including the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Craftsman Truck Series. Phoenix Raceway hosts championship races and is part of NASCAR's digital and marketing network.
• Phoenix Raceway CharitiessupportingOthersPhoenix Raceway Charities is a 501(c)(3) donor-advised fund under The NASCAR Foundation. The charity runs fundraising programs including 50/50 raffles and matches funds raised by qualifying groups through its Fundraising Match Program.
• Arizona RattlerssupportingStrategic or Co-development PartnerArizona Rattlers (seven-time Indoor Football League champion) partner with Phoenix Raceway for NASCAR Night events at Desert Diamond Arena, featuring football games with NASCAR-themed activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Talladega Superspeedway: ISC-owned 2.66-mile NASCAR superspeedway in Alabama hosting two Cup weekends annually. Directly comparable as another ISC-owned multi-weekend NASCAR venue with grandstand, infield, and camping product mix and similar Ticketmaster/ISC distribution.
• Charlotte Motor Speedway: ISC-owned 1.5-mile NASCAR oval in Concord, NC, hosting the Coca-Cola 600 and multiple NASCAR weekends. Sister ISC track with nearly identical event-based ticketing, camping, and hospitality revenue architecture as Phoenix Raceway.
• Texas Motor Speedway: ISC-owned 1.5-mile NASCAR oval in Fort Worth, TX, hosting multiple Cup and IndyCar race weekends. Same ISC ownership and similar product mix of tickets, suites, camping, and corporate hospitality as Phoenix Raceway.
• Daytona International Speedway: ISC-owned flagship NASCAR oval in Florida hosting the Daytona 500 and multiple Cup weekends. Closest comparable to Phoenix Raceway: same ownership group, same Cup Series product, similar ticket/hospitality/camping revenue model, and shared NASCAR digital ecosystem.
• Las Vegas Motor Speedway: ISC-owned 1.5-mile NASCAR oval in Las Vegas, NV, hosting two Cup weekends. Sister ISC venue and closest geographic peer in the Southwest U.S., competing for the same regional fan base as Phoenix Raceway.
• Homestead-Miami Speedway: Former ISC-owned 1.5-mile NASCAR oval that previously hosted the championship finale. Highly comparable as a NASCAR championship-caliber venue with similar modernization history and product mix; now operates under new ownership post-NASCAR title rotation.
• Bristol Motor Speedway: ISC-owned 0.533-mile short track in Tennessee hosting NASCAR Cup and short-track events. Comparable as an ISC-owned NASCAR venue with high-demand ticket scarcity and strong camping product, though smaller capacity.
• Atlanta Motor Speedway: ISC-owned 1.54-mile NASCAR intermediate oval in Hampton, GA, recently repaved and reconfigured. Direct peer in track configuration, ISC ownership, and Cup Series scheduling model.

Broad incumbents

• Circuit of the Americas (COTA): Multi-purpose motorsports and entertainment facility in Austin, TX, hosting Formula 1, MotoGP, and NASCAR events. Comparable as a motorsports venue operator with premium hospitality, camping, and ticketing infrastructure, but with a broader international series portfolio.
• Indianapolis Motor Speedway: Privately owned 2.5-mile motorsports venue hosting the Indianapolis 500, NASCAR, and MotoGP. Comparable as a high-prestige, multi-series motorsports facility with parallel ticketing, suite, and infield product offerings, though at much larger scale and broader motorsports portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/phoenixraceway
• Facebookfacebook.com/phoenixraceway
• Instagraminstagram.com/phoenixraceway
• LinkedInlinkedin.com/company/phoenix-international-raceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix International Raceway