Fade Street Social

What Fade Street Social does

Fade Street Social is a multi-concept restaurant and events venue located on Fade Street in Dublin 2, Ireland, founded in 2010 by chef Dylan McGrath and operated under Prime Steak Ltd. The business runs four distinct on-site spaces under a single address: a flagship Main Restaurant offering à la carte dining, early evening menus, group dining, and Sunday roast; a casual Woodfired Bar and Street Terrace focused on wood-fire grilled dishes and 3-day fermented sourdough pizzas; a two-level Cocktail Bar with signature house cocktails and weekend DJs; and a heated Rooftop Garden Terrace hosting corporate events, BBQs, and weddings. Seated capacity scales up to 250 across the building, with a Drawing Room private dining space for up to 45 guests and full venue buyout accommodating 350 standing reception.

The underlying technical differentiators are culinary rather than digital: wood-fire grilling for steaks, pizzas, and roasted dishes; a proprietary 3-day naturally leavened sourdough dough; and an in-house cocktail programme with seasonal creations. The food programme is anchored on named Irish premium suppliers — John Stone (dry-aged beef), Gilligan's Farm (rare breed pork and beef), Hannan Meats, Kish Fish, Ridgeway Wagyu, McLoughlin's Butchers, and Glenmar Seafoods — forming a curated provenance narrative used across marketing. GTM motion is direct-to-consumer, with reservations through OpenTable and a dedicated events team for corporate and wedding bookings; ancillary revenue comes from gift vouchers sold online via Giftpro and from Dylan McGrath's published cookbook 'Dad Food' through Gill Books.

Revenue is generated across five streams: restaurant dining (food sales), bar sales (beverages and cocktails, including a 4-6pm cocktail hour promotion), private events and corporate bookings (priced from €38.50 per person for BBQs), gift vouchers, and cookbook retail. Pricing spans €34.50-€75 set menus, à la carte mains from €34-€66, and group/event packages, with distribution exclusively domestic to Ireland. The target customer base is split across individual diners (couples, friend groups, pre-theatre), corporate and business event clients, wedding and social celebrations, and a nightlife audience for the cocktail and rooftop venues, with marketing concentrated on organic social (Instagram, TikTok, Facebook), email newsletter, and event-driven promotional cycles such as Dublin Cocktail Week.

Name

Fade Street Social

Legal name

Fade Street Social

Website

https://fadestreetsocial.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Fade Street Social is a Dublin 2 multi-concept restaurant and events venue founded by chef Dylan McGrath in 2010, operating four dining spaces (Main Restaurant, Woodfired Bar, Cocktail Bar, Rooftop Garden) under Prime Steak Ltd and serving individual diners, corporate clients, and private event guests.

Ownership category

akta.pro rank

Product category

Restaurant and Bar Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Arts, Entertainment, and Recreation (71)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Nightclubs & Dance Clubs (THAFAEAC)

Keywords

• Restaurant dining
• Bar cocktails
• Private events
• Corporate catering
• Wedding venues

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dining (Food Sales): Revenue from à la carte dining, set menus, group dining packages, and Sunday roast service across the Main Restaurant, Woodfired Bar & Terrace, and rooftop spaces. Dishes include steaks, wood-fired pizzas, seafood, and modern Irish mains. Food revenue is the primary income stream, supplemented by corkage and side dishes.
2. Bar Sales (Beverages & Cocktails): Revenue from cocktails, wines, beers, spirits, and non-alcoholic beverages served across all venues. The cocktail bar and rooftop bar generate significant bar revenue with a cocktail hour promotion (2 cocktails for €15, Sun–Wed 4–6pm).
3. Private Events & Corporate Bookings: Revenue from hosting private events including weddings, corporate dinners, rooftop BBQs, baby showers, and full venue buyouts. Events team manages bookings for up to 250 seated guests across multiple spaces. Pricing for BBQ events starts from €38.50 per person.
4. Gift Vouchers: Sale of monetary gift vouchers through the venue and a dedicated online portal (Giftpro), valid for any dining occasion.
5. Cookbook Sales: Sale of 'Dad Food' cookbook authored by Chef Dylan McGrath, published by Gill Books, available for purchase as a retail product.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fade Street Social is a multi-concept restaurant and bar venue located in Dublin 2, Ireland, operating a main restaurant, a woodfired bar and street terrace, a cocktail bar, and a rooftop garden and terrace. The venue serves food and drink to walk-in diners and hosts private events, corporate bookings, and weddings.

Product overview

Fade Street Social is a multi-concept restaurant and bar venue in Dublin 2 comprising four distinct dining environments: The Main Restaurant (fine dining with à la carte, set menus, and Sunday roast), the Woodfired Bar & Street Terrace (casual wood-fired cooking and pizzas), The Cocktail Bar (two-level bar with rooftop terrace), and The Rooftop Garden & Terrace (outdoor rooftop venue). The venue also operates ancillary services including private event hosting (up to 350 guests), wedding celebrations, rooftop BBQ packages, and gift voucher sales. Menus span à la carte, early evening, table d'hôte, group dining, and seasonal offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Main Restaurant

Quantifiable outcome

• Sunday roast frequently cited as among the best in Dublin by customers and press
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• John StonecoreOthersJohn Stone has been dry-aging beef for fifty years, supplying Fade Street Social with premium naturally aged Irish beef including centre-cut fillet and other premium cuts used in the restaurant's steak programme.
• Gilligan's FarmcoreOthersA family-owned farming-and-butcher operation in Roscommon with over 100 years of history. Supplies Fade Street Social with rare breed pork (rib eye) and ground beef for burgers, representing one of the few family-owned farm-to-restaurant beef supply chains in Ireland.
• Hannan MeatscoreOthersHannan Meats works with 120 farmers across Ireland (mostly Northern Ireland) to source and supply a range of high-quality meat products to Fade Street Social, including pork and leek sausages for the BBQ programme.
• McLoughlin's ButcherssupportingOthersMcLoughlin's Butchers has operated in Ballyfermot, Dublin since 1965, developing trusted supplier relationships to supply quality meat products to Fade Street Social.
• Ridgeway WagyusupportingOthersFamily-operated farm in County Wicklow committed to producing stress-free, healthy Irish Wagyu Beef fed on grass and olive feed. Supplies premium Wagyu beef to Fade Street Social, fully traceable from farm to fork.
• Kish FishcoreOthersFounded in Dublin's city centre fish market in 1966, Kish Fish is a progressive seafood supplier delivering premium Irish seafood and shellfish sourced from Ireland's coastline to Fade Street Social.
• Glenmar SeafoodssupportingOthersGlenmar has served the export fishing industry for over thirty years with 13 factory vessels landing Premium Frozen at Sea product. Origin Green certified and Bord Bia Export Award winner in 2013. Supplies seafood to Fade Street Social.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Soho House & Co: International hospitality and members' club operator with restaurant, bar, rooftop, and event programming. Comparable multi-format F&B and event-led business model, though at much larger global scale and with a members-club access layer not present at Fade Street Social.
• D&D London: Multi-venue UK restaurant group operating premium and destination restaurants, bars, and event spaces (e.g., Blueprint Café, Le Pont de la Tour, Skylon). Comparable multi-concept operator model with strong events business, though at significantly larger scale and UK-focused footprint.

Direct peers

• Hawksmoor: UK steakhouse group with strong craft-beef, cocktail, and event proposition across multiple London sites. Closely comparable in premium steak focus, group/private dining capability, and cocktail bar programming; a relevant scale benchmark for Fade Street Social's steak and events model.
• Press Up Hospitality: Paddy McKillen Jr's Dublin-headquartered hospitality group operating numerous city-centre bars, restaurants, and event venues (Cafe en Seine, The Bridge 1859, The Drury, etc.). Operates in the same Dublin market with similarly multi-concept, event-driven, late-night venues targeting comparable corporate and consumer segments.
• Restaurant Patrick Guilbaud: Long-established Dublin fine dining institution at the Merrion Hotel. Comparable premium Dublin chef-led restaurant targeting corporate entertaining, special occasions, and high-net-worth diners with overlapping steak, seafood, and event clientele.
• Chapter One Restaurant: Ross Lewis's Michelin-starred fine dining restaurant in Dublin's north city centre. Comparable Dublin chef-led, premium-positioned restaurant serving a similar corporate, celebration, and foodie customer base, with overlapping wine and steak-driven menu positioning.
• The Ivy Collection: Operates The Ivy and sister brasserie brands across the UK and Ireland (including a Dublin site). Multi-site upscale casual dining with strong cocktail and event offerings — closely comparable positioning, customer base, and per-cover economics to Fade Street Social.
• The Bridge 1859 Bar & Restaurant: Multi-space Dublin bar, restaurant, and cocktail venue operated under the Press Up Hospitality umbrella. Comparable Dublin city-centre multi-format venue offering casual dining, cocktails, weekend DJs, and corporate/private events to overlapping customer segments.
• Marco Pierre White Restaurants: Celebrity-chef-branded UK restaurant group operating casual-to-premium steakhouses, Italian concepts, and event venues. Closely comparable celebrity-chef-as-brand model with similar steak-led menu and group/private dining economics to Fade Street Social.
• The Greenhouse Restaurant Dublin: Mikael Viljanen's Michelin-starred fine dining restaurant in Dublin. Comparable Dublin chef-led destination dining for celebratory, corporate, and special-occasion guests with overlapping premium menu positioning and wine list focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fadestsocial
• Facebookfacebook.com/fadestreetsocial
• Instagraminstagram.com/fadestsocial/?hl=en
• TikToktiktok.com/@fadestreetsocial
• LinkedInlinkedin.com/company/fade-street-social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fade Street Social