Dehen 1920

Name

Dehen 1920

Legal name

Dehen Knitting Co.

Website

https://dehen1920.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heritage American Knitwear and Outerwear

NAICS

Apparel Knitting Mills (315120), Apparel Manufacturing (315)

SIC

Knit Outerwear Mills (2253), Knitting Mills (2250), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Made in usa apparel
• Wool sweater manufacturing
• Heritage knitwear brand
• American-made outerwear
• Domestic garment production

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Apparel Sales: Direct-to-consumer sales of wool sweaters, shirts, outerwear, and accessories through e-commerce and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dehen 1920 designs and manufactures heavyweight wool knitwear and apparel — sweaters, jackets, Crissman overshirts, heavy-duty tees and crew necks, a women's line, and accessories such as baseball caps — at its own factory (Dehen Knitting Co.) in Portland, Oregon. Products are sold direct-to-consumer through a Shopify e-commerce site (supporting multiple currencies) and a single Portland retail store, with additional global reach via a network of authorized stockists. The company runs seasonal lookbooks (A/W and S/S) and a limited-edition Dehen X Gitman Vintage collaboration.

Product overview

Dehen 1920 is a heritage American apparel brand that has manufactured wool sweaters, shirts, and outerwear in Portland, Oregon, USA for over 100 years. The company operates as a vertically integrated manufacturer with its own factory (Dehen Knitting Co.) producing all products domestically. The product portfolio centers on core categories including Jackets, Sweaters, Crissman Overshirts, Heavy Duty Tees & Crews, a Women's Collection, and Accessories such as baseball hats. The brand offers seasonal lookbooks (Autumn/Winter and Spring/Summer collections) and collaborates with partners such as Gitman Vintage. All products are sold through the company's e-commerce platform and a network of stockists worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Jackets Outerwear jackets designed and manufactured in Portland, Oregon as one of Dehen 1920's signature core product categories.
• Sweaters Wool sweaters knit in the USA, representing one of Dehen 1920's signature and historically core product categories.
• Crissman Overshirts A distinct overshirt product line named after the Crissman design, available as part of Dehen 1920's apparel collection.
• Heavy Duty Tees & Crews Durable heavy-duty t-shirts and crew-neck tops designed for everyday wear.
• Women's Collection A dedicated women's apparel line featuring fall and winter restocks within Dehen 1920's collection.
• Accessories Complementary accessories including baseball hats and other small goods.
• Gift Card Digital gift cards available for purchase on the Dehen 1920 Shopify platform.
• Dehen X Gitman Collaboration A collaborative product line with Gitman Vintage, featuring restocked collaborative items across shirts and related apparel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GitmanminorStrategic or Co-development PartnerDehen collaborated with Gitman on a product restock, creating a co-branded offering. The collaboration is positioned as a limited edition cross-brand partnership featuring Dehen X Gitman products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buck Mason: California-based American heritage-inspired basics brand producing tees, knits, and outerwear with a strong DTC and Made-in-USA story targeting a comparable consumer.
• Filson: Seattle-based heritage American outfitter producing wool, outerwear, and rugged apparel manufactured with a similar Made-in-USA ethos and serving the same heritage/quality-oriented consumer.
• Pendleton Woolen Mills: Family-owned American woolen mill producing wool blankets, sweaters, and outerwear for over 150 years; directly comparable as a multi-generational American wool apparel manufacturer.
• Taylor Stitch: Heritage-inspired American menswear brand producing durable shirts, outerwear, and knits with a similar Made-in-USA/ethically-made positioning and DTC-first distribution strategy.
• Woolrich: One of the oldest American woolen mills (founded 1830), producing wool outerwear, sweaters, and shirts under a parallel heritage positioning targeting the same classic American menswear consumer.
• Gitman Vintage: Heritage American shirtmaker (founded 1932) producing domestically manufactured shirts; an existing collaboration partner that shares Dehen's Made-in-USA heritage positioning and small-batch craft model.

Broad incumbents

• L.L.Bean: Long-standing American heritage outdoor brand offering wool sweaters and outerwear; much larger scale and broader product portfolio but overlapping customer base and similar Made-in-USA heritage.
• Schott NYC: Heritage American outerwear manufacturer (founded 1913) producing jackets and rugged apparel in the USA, sharing a century-plus heritage and authentic American manufacturing narrative.

Emerging players

• Iron Heart: Heavyweight heritage-inspired apparel brand producing durable shirts, knits, and outerwear for a niche audience of Americana/workwear enthusiasts, mirroring Dehen's small-batch, durability-focused positioning.
• Todd Snyder: American menswear designer producing heritage-inspired apparel including knitwear and outerwear through collaborations and DTC; shares aesthetic DNA and consumer with Dehen 1920.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dehen1920
• Facebookfacebook.com/dehen1920
• Instagraminstagram.com/dehen1920
• Pinterestpinterest.com/dehen1920

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dehen 1920