Magic Stamp
Magic Stamp is a London-based SaaS company that provides a mobile digital loyalty platform replacing paper stamp cards for independent cafes, restaurants, bakeries, and salons, sold on a per-site monthly subscription.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Magic Stamp does
Magic Stamp is a London-based, privately held SaaS company founded in 2019 that operates a digital loyalty platform targeting small and medium-sized independent retailers, primarily in the hospitality sector (cafes, coffee shops, bakeries, nail salons, restaurants). Its core product replaces traditional paper stamp cards with a smartphone-based loyalty system that allows staff to stamp customer phones directly through the Magic Stamp consumer app, using a proprietary mechanism that does not require Bluetooth, QR codes, NFC, batteries, or third-party integrations.
The platform is delivered as native iOS and Android consumer apps complemented by a web-based merchant dashboard called Magic Portal. Surrounding the core stamping functionality, Magic Stamp has built an integrated feature set including Magic Codes (remote reward codes for online and takeaway customers), Campaigns (behavior-based customer segmentation and in-app promotions), Insights (per-location analytics on visit behavior), Vouchers (pre-pay and gift mechanics), Order & Pay (in-app checkout), and built-in anti-fraud controls. Pricing is subscription-based, charged per merchant site at £29/month (Basic) or £39/month (Growth), with an optional £250 custom-card-design add-on and separate enterprise pricing for businesses with more than 10 outlets.
Magic Stamp distributes through self-serve website signup, app-store listings, and a direct-sales motion for larger chains, and is supported by a Magic Calculator lead-generation tool on its website. The company cites named customers including Costa Coffee, AllPress Espresso, Bodeans, and Kalve Coffee Roasters. Operationally, Magic Stamp is a sub-ten-person team with no disclosed funding, parent company, or institutional investors, and serves merchants in the UK, Czech Republic, and New Zealand while accepting multi-currency payments (GBP, USD, EUR, AUD, CAD, NZD, SAR, ZAR).
Magic Stamp firmographics
Firmographics- Name
- Magic Stamp
- Legal name
- Magic Stamp
- Website
- https://magicstamp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magic Stamp is a London-based SaaS company that provides a mobile digital loyalty platform replacing paper stamp cards for independent cafes, restaurants, bakeries, and salons, sold on a per-site monthly subscription.
- Ownership category
- akta.pro rank
Magic Stamp industry classification
Industry- Product category
- Customer Loyalty Software
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Magic Stamp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Magic Stamp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Site-based: Magic Stamp charges a subscription fee per site/location per month or annually. Pricing tiers include Basic (£29/site) and Growth (£39/site) with optional custom card design add-ons. This is a recurring subscription model where businesses pay based on the number of physical locations using the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - £29/site/month |
| Subscription | Annual | Basic Plan - £29/site/month (Annual) |
| Subscription | Monthly | Growth Plan - £39/site/month |
| Subscription | Annual | Growth Plan - £39/site/month (Annual) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Magic Stamp product offering
Product offeringCore offering
Magic Stamp is a mobile-based digital loyalty platform that replaces traditional paper stamp cards. Staff stamp customer smartphones directly through the Magic Stamp app, with no Bluetooth, QR codes, batteries, or NFC required. The platform includes a customer-facing mobile app, a business dashboard (Magic Portal) for insights, campaign management, voucher management, and Magic Codes for rewarding online and takeaway customers.
Product overview
Magic Stamp is a digital loyalty platform that replaces traditional paper stamp cards with a smartphone-based loyalty system. The core Magic Stamp platform works without Bluetooth, batteries, or QR codes, using a proprietary stamp mechanism. The platform comprises several integrated modules: the core Magic Stamp app for customers, the Magic Portal dashboard for business management, Magic Codes for online rewards, Campaigns for customer segmentation, Insights for analytics, Vouchers for prepaid/gift treats, and Order & Pay for streamlined checkout. Pricing includes Basic (£29/site/month) with standard features and Growth (£39/site/month) adding Portal access.
Differentiator
Problem solved
Functional benefit
Products and services
- Magic Stamp (Digital Loyalty Platform) Mobile digital loyalty platform that enables businesses to run stamp-card loyalty programs via a smartphone app. Staff stamp a customer's phone directly through the app — no Bluetooth, QR codes, NFC, or batteries required — and the business gains access to customer insights, in-app campaigns, Magic Codes for online/takeaway rewards, vouchers, and order & pay functionality. Sold via self-serve subscription priced per site/location per month (Basic £29 or Growth £39) with optional custom card design add-on.
Quantifiable outcome
- Customers are 2.5x more likely to return to store when campaigns are used
- +2 more outcomes
Companies that use Magic Stamp
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Magic Stamp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Magic Stamp partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Magic Stamp competitors and assessment
Company assessmentDirect peers
- Stamp Me: Stamp Me is a direct competitor offering digital stamp card loyalty solutions for SMBs via a mobile app, with the same core value proposition as Magic Stamp: replacing paper stamp cards with smartphone-based digital stamps. Operates globally with similar per-merchant subscription pricing.
- Fivestars: Fivestars is a US-based customer loyalty platform purpose-built for SMBs and multi-location businesses, offering digital punch cards, campaigns, and customer insights. Direct overlap with Magic Stamp's SMB loyalty + insights + campaigns positioning.
- LoyaltyLion: LoyaltyLion is a SaaS loyalty platform focused on e-commerce and DTC brands, offering points, rewards, and customer insights. Comparable in product architecture (subscription SaaS for loyalty) and PLG motion, though primarily e-commerce-centric versus Magic Stamp's physical-store focus.
- Smile.io: Smile.io is a loyalty and rewards platform primarily serving Shopify-based merchants, offering points, referral, and VIP programs. Similar SaaS PLG model and SMB focus with comparable feature set (rewards, insights, segmentation).
- Belly (CM Group): Belly was a digital loyalty platform for SMBs offering digital punch cards, rewards, and customer insights. Now part of CM Group, it represents a comparable SMB loyalty product positioning targeting the same merchant segments as Magic Stamp.
- Kangaroo Rewards: Kangaroo Rewards is a customer loyalty and marketing automation platform for SMB retail and hospitality merchants, offering digital loyalty, campaigns, and insights. Comparable in product scope and SMB hospitality focus to Magic Stamp.
Broad incumbents
- Square Loyalty (Block): Square bundles loyalty features into its POS and payments ecosystem at no additional cost for many merchants. While broader than Magic Stamp, it represents the most direct competitive threat as a free integrated loyalty solution for SMBs.
- SumUp: SumUp is a European mobile POS and payments provider serving SMBs (including coffee shops, restaurants, and salons in Magic Stamp's footprint) with built-in loyalty features. Comparable target customer and geographic overlap in UK and Europe.
- Yotpo Loyalty: Yotpo is a broader customer marketing platform with a dedicated loyalty module offering points, tiers, and referrals. Comparable in loyalty functionality but operates at a larger enterprise scale than Magic Stamp's SMB focus.
Emerging players
- Thanx: Thanx is a loyalty and customer engagement platform focused on restaurants and hospitality with similar digital loyalty, campaign, and customer insights features. Direct overlap in hospitality use cases and SMB-to-mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Magic Stamp social profiles
Digital presenceMagic Stamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Stamp leadership team
Management profileNumber of profiles
Magic Stamp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Stamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Stamp
What does Magic Stamp do?
Magic Stamp is a mobile-based digital loyalty platform that replaces traditional paper stamp cards. Staff stamp customer smartphones directly through the Magic Stamp app, with no Bluetooth, QR codes, batteries, or NFC required. The platform includes a customer-facing mobile app, a business dashboard (Magic Portal) for insights, campaign management, voucher management, and Magic Codes for rewarding online and takeaway customers.
Is Magic Stamp a public or private company?
Magic Stamp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Stamp founded?
Magic Stamp was founded in 2019. It employs 1 to 10 people.
Where is Magic Stamp based?
Magic Stamp is headquartered in London, United Kingdom, in the Europe region.
How does Magic Stamp make money?
One revenue line is on record: subscription - Site-based.
Who are Magic Stamp's main competitors?
Direct peers on record are Stamp Me, Fivestars, LoyaltyLion, Smile.io, Belly (CM Group) and Kangaroo Rewards. Broad incumbents are Square Loyalty (Block), SumUp and Yotpo Loyalty. Thanx is listed as an emerging player.
Does Magic Stamp have an API?
No public API is recorded for Magic Stamp.
What industry is Magic Stamp in?
Magic Stamp's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant).