Eikona Media

What Eikona Media does

EIKONA Media GmbH is a Volkach, Germany-based integrated e-commerce service provider specializing in Product Experience Management through the combination of PIM (Product Information Management), DAM (Digital Asset Management), and e-commerce implementation services. Founded in 2003 and operating with 30+ employees, the firm has completed more than 600 customer projects over 20+ years for enterprise and mid-market clients across industries including bicycle, fashion, retail/grocery, pet supplies, and industrial manufacturing — with named customers such as Schwalbe (Ralf Bohle GmbH), EDEKA, C. Josef Lamy GmbH, Fressnapf, and C. Karl Lagerfeld GmbH. The company is privately held with managing directors Torsten Herbert and Patrick Krisch and has no disclosed external investment.

The firm's core technology assets are two proprietary products: TESSA DAM, a digital asset management system designed for dealers and manufacturers with deep integration into Akeneo PIM, and OSKAR Middleware, an interface framework for system-to-system data exchange. These are complemented by Akeneo PIM implementation services, a partnership with ATAMYA for an alternative PIM solution, and agency services for Shopware (e-commerce) and Contao (enterprise CMS). Eikona also sells a connector suite — Connect Tradebyte, Connect Shopware, Connect Contao, Excel Importer, and Tree View — that extends Akeneo functionality, plus the BrandHub presentation portal for brand and product information distribution.

EIKONA Media operates a dual revenue model combining SaaS licensing for TESSA DAM and OSKAR Middleware with professional services for implementation, consulting, and ongoing support, billed via monthly hour contingents or project-based engagements. Go-to-market is sales-led, with dedicated project contacts and free initial consultations, supplemented by regional partner networks and an integrated digital marketing footprint (website, LinkedIn, YouTube, Instagram, TikTok, and a knowledge/wiki resource hub). The firm claims worldwide project reach but is concentrated in the German-speaking market through its core partner ecosystems (Akeneo, Shopware, ATAMYA, Tradebyte, Contao).

Name

Eikona Media

Legal name

EIKONA Media GmbH

Website

https://eikona-media.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

EIKONA Media is a German e-commerce service provider offering proprietary PIM/DAM software (TESSA DAM, OSKAR Middleware) and Akeneo PIM, Shopware, and Contao CMS implementation services to enterprise and mid-market manufacturers, retailers, and brands across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Volkach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing (SaaS): Proprietary software solutions (TESSA DAM, OSKAR Middleware) offered as SaaS, fully operated and maintained by Eikona Media team
2. Professional Services: Implementation, consulting, and support services for PIM, DAM, e-commerce, CMS, and middleware solutions. Offered through monthly hour contingents or project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Eikona Media is an integrated e-commerce service provider selling proprietary Digital Asset Management software (TESSA DAM), a proprietary middleware/integration framework (OSKAR), and Akeneo-based Product Information Management implementation services. It also delivers Shopware e-commerce implementation, Contao CMS web development, and connector/extension products, with all proprietary software available as SaaS fully operated by Eikona Media.

Product overview

Eikona Media is an integrated e-commerce service provider offering a portfolio of proprietary and partner products centered on Product Experience Management. The core offering consists of TESSA DAM (Digital Asset Management) for media management, paired with Oskar Middleware for system integration. These core products are complemented by Akeneo PIM implementation services and a suite of Akeneo connector extensions (Connect Tradebyte, Connect Shopware, Connect Contao, Excel Importer, Tree View), as well as e-commerce implementation services for Shopware and CMS services for Contao. The company also offers BrandHub as a brand and product presentation portal, and Atamya PIM in partnership with ATAMYA. All software solutions can be provided as SaaS upon request.

Differentiator

Problem solved

Functional benefit

Brands

• TESSA DAM: Digital asset management system for dealers and manufacturers with strong Akeneo integration
• Oskar Middleware
• BrandHub
• Akeneo Connectors

Products and services

• TESSA DAM Proprietary in-house Digital Asset Management (DAM) system for dealers and manufacturers, designed to centrally manage all digital media (images, videos, documents) with best-in-class integration to Akeneo PIM. Available as fully managed SaaS operated and maintained by Eikona Media; targets product, brand, and marketing teams that need to syndicate rich media alongside product data.
• OSKAR Middleware Proprietary in-house interface development framework and middleware solution that connects PIM, DAM, e-commerce, ERP, and marketplace systems for automated, scalable data exchange. Sold as a stand-alone software offering (including SaaS) to enterprises that need flexible integration between Akeneo PIM and downstream systems such as Shopware, Tradebyte, or Contao.
• BrandHub Brand and product presentation portal built on TESSA DAM infrastructure that enables centralized brand management and distribution of product information and media to channels, partners, and internal stakeholders. Targets brand and marketing teams of manufacturers and dealers.
• Akeneo PIM Implementation Services Professional services engagement for Akeneo PIM covering implementation, consulting, configuration, data modelling, integration, and ongoing support, delivered by certified Akeneo PIM experts. Sold as project-based engagements or via monthly hour contingents; targets manufacturers, retailers, and brands adopting or expanding Akeneo PIM.
• Atamya PIM Services Consulting, implementation, and support services for the ATAMYA PIM solution delivered in partnership with ATAMYA. Targets companies seeking an alternative PIM platform, including mid-market firms that need guided implementation of ATAMYA's PIM tooling.
• Shopware E-Commerce Implementation Services Full-service Shopware e-commerce offering including platform implementation, customization, integration with Akeneo PIM via the Eikona Connect Shopware module, and digital transformation consulting. Sold to retailers and brands that want to launch or rework an online store on Shopware.
• Contao CMS Implementation Services Enterprise CMS implementation and web development service using Contao CMS, targeted at organizations that need product-data-aware websites from small to large scale, including multi-language corporate sites (e.g., 16-language deployments for manufacturers). Delivered as project-based engagements or long-term web development partnerships.

Quantifiable outcome

• Significantly improved time-to-market for product data
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AkeneocoreTechnology or IntegrationOne of the first Akeneo partners in Germany. Eikona Media provides Akeneo PIM implementation services, certified PIM experts, and developed Akeneo connectors for Shopware, Tradebyte, Contao, Excel Importer, and Tree View extension. TESSA DAM offers best-in-class Akeneo integration.
• ShopwarecoreTechnology or IntegrationEikona Media is a Shopware agency providing e-commerce implementation services. Developed Akeneo-Shopware connector for seamless product data transfer from PIM to shop system.
• ATAMYAcoreTechnology or IntegrationPartnership with ATAMYA for PIM solution delivery. Together with ATAMYA's innovative PIM solution, Eikona Media guides companies through product information management challenges.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• censhare: censhare is a Munich-based unified content, PIM, and DAM platform vendor serving global enterprises — a broader incumbent competing with both TESSA DAM and Eikona's PIM services.
• Adobe (Experience Manager Assets): Adobe Experience Manager Assets is a broad, enterprise-grade DAM within the Adobe Experience Cloud suite, competing with TESSA DAM for large enterprise marketing and product content workloads.
• Spryker: Spryker is a German headless/composable e-commerce platform serving enterprise B2B and B2C brands — adjacent to Eikona Media's Shopware-based e-commerce agency practice, with growing overlap as enterprises consolidate commerce stacks.

Direct peers

• celum: celum is a European (Austrian/German) DAM and content logistics platform serving manufacturers and brands — a head-to-head competitor to TESSA DAM in the DACH enterprise segment.
• Bynder: Bynder is a leading SaaS Digital Asset Management platform used by enterprises to centralize, manage, and distribute brand and product media — directly comparable to Eikona Media's TESSA DAM offering.
• WoodWing: WoodWing provides enterprise DAM and content management solutions (including WoodWing Assets), competing directly with TESSA DAM for publishers, brands, and manufacturers managing large media libraries.
• netz98: netz98 is a German digital agency specializing in Shopware, Akeneo PIM, and e-commerce implementations — a direct German peer offering overlapping PIM, e-commerce, and CMS services.
• valantic: valantic is a European digital consulting and solutions firm offering PIM, DAM, and e-commerce services — overlapping with Eikona Media's enterprise PIM/DAM implementation practice.

Others

• Akeneo: Akeneo is the PIM platform vendor for which Eikona Media is a certified implementation partner and around which its connectors, TESSA DAM integration, and services are built; it is also a partial competitor when Akeneo offers direct implementation services.

Regional players

• novomind: novomind is a Hamburg-based German e-commerce and customer service software/services provider, comparable as a DACH-focused e-commerce solutions vendor serving enterprise retail clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4PgrF9YpDrYqt0XtNjSwlw
• LinkedInlinkedin.com/company/23702357
• Instagraminstagram.com/eikonamediagmbh
• TikToktiktok.com/@eikona.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eikona Media