Are You Am I
Are You Am I is a privately held, founder-owned slow-fashion women's apparel brand based in Los Angeles, handmaking small batches of dresses, silk, activewear, swimwear, jewelry, and lifestyle objects, and selling them through a Shopify DTC storefront and an appointment-based DTLA showroom.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Are You Am I does
Are You Am I is a privately held, founder-owned women's slow-fashion apparel brand established by Rumi Neely and headquartered in downtown Los Angeles. The company designs, hand-makes, and sells dresses, tops, bottoms, silk garments (including 30mm silk charmeuse pieces with raw-edge hems), swimwear, activewear, jewelry, and lifestyle objects such as lighter cases, scrunchies, tote bags, scarves, and socks. Production is in-house in Los Angeles with workers paid a living wage, and the brand releases only 2-4 new pieces per month rather than following traditional seasonal collections, positioning itself against mass-produced fast fashion.
The business operates a direct-to-consumer model through a Shopify-powered e-commerce storefront (areyouami.com) and an appointment-based experiential showroom called The Loft, located next to the design studio in DTLA. Distribution covers more than 90 countries via FedEx, DHL, and USPS, with free US ground shipping on orders over $150 and free international shipping on orders over $300; checkout supports PayPal and Klarna's "pay in 4" installment plan for US customers. The technology stack is intentionally minimal, relying on Shopify's commerce platform with 128-bit SSL encryption, plus a Redo (Route) shipping insurance integration and e-gift cards in denominations from $25 to $1,150.
Are You Am I generates revenue primarily through one-time product sales to fashion-conscious women seeking unique, trend-independent pieces, with no disclosed subscription, wholesale, or licensing revenue. The company has no external funding, no parent company, and no disclosed headcount; operations are concentrated in a single LA location with a small team implied by the [email protected] inbox. There is no information on revenue, and there is no evidence of partnerships beyond standard commerce integrations and an optional shipping insurance offering.
Are You Am I firmographics
Firmographics- Name
- Are You Am I
- Legal name
- Are You Am I
- Website
- https://areyouami.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Are You Am I is a privately held, founder-owned slow-fashion women's apparel brand based in Los Angeles, handmaking small batches of dresses, silk, activewear, swimwear, jewelry, and lifestyle objects, and selling them through a Shopify DTC storefront and an appointment-based DTLA showroom.
- Ownership category
- akta.pro rank
Are You Am I industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry Retailers (458310)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
Keywords
Where Are You Am I is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Are You Am I business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Direct Product Sales: One-time purchase model for clothing, accessories, and objects. Products include dresses, tops, bottoms, silk items, swimwear, activewear, jewelry, and lifestyle objects sold at various price points.
- Gift Cards: E-gift cards sold at denominations of $25, $50, $100, $150, $200, $250, $500, $1000, and $1150. Delivered by email and redeemable at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Are You Am I product offering
Product offeringCore offering
Are You Am I designs, handcrafts, and sells women's slow-fashion apparel and lifestyle objects directly to consumers. Its catalog spans dresses, tops, bottoms, silk garments, sheer pieces, activewear, swimwear, jewelry, and accessories (scrunchies, scarves, tote bags, lighter cases, socks), with new pieces released at a pace of 2-4 per month. Sales occur primarily through the brand's Shopify e-commerce site, with a complementary appointment-based shopping experience at The Loft showroom in downtown Los Angeles.
Product overview
Are You Am I is a slow fashion women's apparel brand founded by Rumi Neely, based in Los Angeles. The company offers a diverse product portfolio spanning dresses, tops, bottoms, activewear, silk garments, swimwear, jewelry, and lifestyle objects/accessories. Products are released outside of traditional collection schedules, with 2-4 new pieces launching monthly. All garments are handcrafted in Los Angeles with extremely special fabrics, emphasizing quality over mass production. The product line includes silk charmeuse pieces (30mm weight) featuring raw-edge hems, gold filled/plated jewelry requiring careful maintenance, and various accessories like lighter cases, scrunchies, tote bags, scarves, and socks. The company also offers e-gift cards in multiple denominations as a gifting option.
Differentiator
Problem solved
Functional benefit
Brands
- The Loft: An exclusive personal shopping experience located next to the design studio in DTLA, interior designed by Rumi.
Products and services
- Dresses Dress collection featuring the brand's signature silk fabrics and slow-fashion design philosophy, sold to individual women consumers.
- Tops Top garments including silk blouses and sheer tops, handcrafted in Los Angeles and sold directly to consumers.
- Bottoms Bottom garments crafted with attention to detail in Los Angeles and sold through the brand's e-commerce site.
- Silk Collection Garments made from 30mm silk charmeuse with a lustrous shine and luxurious drape, featuring raw-edge hems intended to fray with wear.
- Sheer Collection Sheer and translucent garments featuring delicate fabrics.
- Active Collection Activewear pieces designed for movement and style.
- Swim Collection Swimwear collection designed for style and functionality.
- Jewelry Collection Gold-filled and gold-plated jewelry including fine jewelry items requiring careful care to prevent tarnishing.
- Objects (Lifestyle Accessories) Lifestyle objects and accessories including the Are You Am I Lighter Case, Faeli and Nini silk scrunchies, Custom Lighter Case, Oval and Square Tote Bags, Isolde Scarf, Crew Socks, and the Nida Tie Choker.
- Gift Card
Quantifiable outcome
- Handmade in Los Angeles with extremely special fabrics
Companies that use Are You Am I
Customer profileSegments1 record
Ideal customer profiles1 record
Are You Am I technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Are You Am I partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Redo (Route)minorRedo shipping insurance is offered as an optional add-on at checkout to protect orders against loss, theft, or damage during shipping. Orders placed without Redo are not eligible for replacement or refund in these cases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Are You Am I competitors and assessment
Company assessmentDirect peers
- Reformation: LA-based sustainable DTC women's fashion brand with overlapping handmade-in-LA, ethical manufacturing, and slow-fashion positioning; directly comparable customer demographic and price tier.
- Doen: California-based DTC women's apparel brand built on romantic, trend-independent silhouettes made with quality fabrics; shares the same slow fashion, founder-led DTC DNA as Are You Am I.
- Lisa Says Gah: Direct-to-consumer contemporary women's apparel brand with a similar curated, limited-release aesthetic targeting the same fashion-conscious customer.
- Jesse Kamm: LA-based founder-led women's apparel brand known for limited, design-forward pieces made locally; mirrors AYAI's handmade-in-LA, small-batch model.
- Realisation Par: Women's fashion brand specializing in silk and printed garments sold DTC globally; directly comparable on silk focus, romantic aesthetic, and digital-first GTM.
- LACAUSA: LA-based slow fashion women's brand with ethical manufacturing and lifestyle-adjacent offerings; overlaps on geography, customer, and values-led positioning.
- Staud: Contemporary DTC women's fashion brand with playful, design-led products; comparable on price tier, customer demographic, and social-media-driven growth.
- Another Tomorrow: Sustainable DTC women's fashion brand with ethical supply chain and elevated essentials; directly comparable on values-led positioning and target customer.
- Sleeper: Direct-to-consumer women's apparel and loungewear brand with a feminine, romantic aesthetic; comparable on product style, digital-first GTM, and customer demographic.
- Show Me Your Mumu: California-based DTC women's apparel brand with lifestyle-occasion dressing; overlaps with AYAI on geography, customer, and occasion-driven product assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Are You Am I social profiles
Digital presenceAre You Am I financial estimates
Financial estimateRevenue estimate
Valuation estimate
Are You Am I leadership team
Management profileNumber of profiles
Profiles1 record
Are You Am I funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Are You Am I M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Are You Am I
What does Are You Am I do?
Are You Am I designs, handcrafts, and sells women's slow-fashion apparel and lifestyle objects directly to consumers. Its catalog spans dresses, tops, bottoms, silk garments, sheer pieces, activewear, swimwear, jewelry, and accessories (scrunchies, scarves, tote bags, lighter cases, socks), with new pieces released at a pace of 2-4 per month. Sales occur primarily through the brand's Shopify e-commerce site, with a complementary appointment-based shopping experience at The Loft showroom in downtown Los Angeles.
Is Are You Am I a public or private company?
Are You Am I is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Are You Am I founded?
Are You Am I was founded in 2014. It employs 11 to 50 people.
Where is Are You Am I based?
Are You Am I is headquartered in Los Angeles, United States, in the North America region.
How does Are You Am I make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are Are You Am I's main competitors?
Direct peers on record are Reformation, Doen, Lisa Says Gah, Jesse Kamm, Realisation Par, LACAUSA, Staud, Another Tomorrow, Sleeper and Show Me Your Mumu.
Does Are You Am I have an API?
No public API is recorded for Are You Am I.
What industry is Are You Am I in?
Are You Am I's product category is Women's Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers. Its NAICS code is 458110 and its SIC code is 5621.