What United Soccer Academy does

United Soccer Academy (USA) is a private, year-round youth soccer education provider headquartered in Whitehouse Station, New Jersey (Somerset County), operating as a division of USA Sport Group. Founded in 1981 and serving players aged 1.5 to 19 across Connecticut, Massachusetts, New Jersey, New York, and Pennsylvania, the company delivers a layered curriculum stack that includes Parent & Me (1.5-3.5), Soccer Squirts (3-5), Senior Soccer Squirts (5-8), Skills School, NetBursting shooting camps, goalkeeper camps, 1-on-1 camps, Soccer Series 3v3 league, and team/high school preparation programs. Its core proprietary assets are the FootworX 19-skill technical assessment system, the Developmental Fours methodology, the Thresholds of Training session framework, and the Physical Preparation Program, all delivered by full-time professional educator-coaches (not college-aged seasonal labor) who undergo background checks and year-round in-house training.

USA generates revenue through three primary streams: (1) direct-to-consumer camp and class registration, including private and small-group lessons priced at $85-139/hr across tiered packages (Platinum, Gold, Silver, Foundation); (2) B2B professional services to youth soccer clubs and municipal recreation departments, including travel team training, recreation program training, tryouts administration, and coaches clinics; and (3) the recurring Club PLUS subscription partnership, which bundles exclusive trainers, free FootworX sessions, coaches clinics, and up to 25% camp discounts for partner clubs. Distribution combines a website with age/zip code program search, five dedicated phone lines per service line, a 4,500 sq ft Indoor Technical Training Center, and a 'Host a Program' channel model in which recreation departments and clubs act as venue and marketing partners. Annual scale metrics include 6,000+ registrations, 145+ travel teams trained, 2,000+ travel players, and 4,000+ grassroots kids developed.

The company operates without external funding or institutional investment and is part of the USA Sport Group conglomerate, which also includes Pulse Sports Camps, Soccer Squirts, Sports Squirts, and US Sports Institute, enabling cross-brand referrals across multiple sports. Leadership disclosed in the source is limited to COO Simon March. The business is a mature, regional, services-led operator with deeply embedded curriculum IP, a professional coaching labor moat, and a multi-channel B2B/B2C distribution footprint, but with no disclosed technology platform, no AI capabilities, and no public financial reporting.

Name

United Soccer Academy

Legal name

United Soccer Academy

Website

https://unitedsocceracademy.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

United Soccer Academy is a private Northeast US youth soccer education provider (ages 1.5-19) operating across five states under USA Sport Group, delivering proprietary curricula including FootworX and Developmental Fours through camps, classes, private lessons, and B2B club and recreation department training services.

Ownership category

akta.pro rank

Product category

Youth Soccer Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer training
• Soccer education services
• Soccer camps and classes
• Team coaching services
• Youth sports development

Headquarters

HQ city

Whitehouse Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Camp and Class Registration: Parents register children for individual programs including weekly classes, summer camps, school break camps, and specialized camps. Programs run at various locations throughout CT, MA, NJ, NY, and PA. Registration typically occurs per session/per child with varying durations from single days to multi-week programs.
2. Club and Organization Training Services: Soccer clubs and recreation departments hire USA professional trainers for ongoing team training, recreation programs, and seasonal services. USA provides fully qualified coaches who are background-checked and professionally trained. Regional Directors assigned to each club for personalized service.
3. Private and Small Group Lessons: Individual or small group (2-4 players) training sessions with professional coaches. Offered as package deals (Platinum 10+, Gold 8, Silver 6, Foundation 4 sessions) and individual sessions. Can be conducted at USA's Indoor Technical Training Center or at client-provided locations.
4. Club PLUS Program: Premium club partnership offering exclusive trainers, favorable rates, free FootworX sessions, free coaches clinics, discounted camps (up to 25% off), priority access to private lessons, Soccer Squirts programs, discounted equipment, and CPR/AED training at reduced rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

United Soccer Academy delivers year-round soccer education through a tiered portfolio of camps, weekly classes, private lessons, and team training programs for players ages 1.5-18. Services are delivered directly to consumers (parents registering children) and to organizations (youth soccer clubs and municipal recreation departments that hire USA's professional coaching staff). Programs are built on proprietary curricula including the FootworX skills assessment system, Developmental Fours methodology, and Physical Preparation program.

Product overview

United Soccer Academy is a comprehensive year-round soccer education provider offering a multi-tiered portfolio of programs and services. The core offerings include developmental programs for young children (Parent & Me ages 1.5-3.5, Soccer Squirts ages 3-5, Senior Soccer Squirts ages 5-8), skill development camps (Skills School, NetBursting, 1 on 1), and traditional camps (The USA Soccer Camp, Pulse Premier). Club services encompass Travel Team Training, Recreation Training, Club PLUS partnership program, Tryouts, and Coaches Clinics. The company operates an Indoor Technical Training Center in Somerset County, NJ and provides free resources including FootworX videos and downloadable session plans. The company has over 30 years of experience serving NJ, NY, and PA, with operations as part of the USA Sport Group family.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer Squirts: Youth soccer programs for children aged 1.5-8, introducing children to soccer in a safe and structured environment through progressive curricula.
• Pulse Premier Soccer Camps
• Skills School
• NetBursting
• FootworX

Products and services

• Parent & Me Soccer Classes

Quantifiable outcome

• Develops more than 4,000 grassroots kids every year
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Pulse Premier Sports CampscoreStrategic or Co-development PartnerPartnership with Pulse Premier Sports Camps to deliver Pulse Soccer Camps featuring next-level coaching education, latest training methods, multi-level curricula, and player-centered approach. Camps include swimming, lunch options, and headline instructors at state-of-the-art facilities.
• USA Sport GroupflagshipStrategic or Co-development PartnerParent company of United Soccer Academy. USA Sport Group brings together the finest sports provision companies including Pulse Sports Camps, Soccer Squirts, Sports Squirts, and US Sports Institute. USA is operated as a division/subsidiary of this sports education organization.
• US Sports Institute (USSI)coreChannel Partner/ Reseller/ DistributorSister company and sibling brand under USA Sport Group. USSI offers wide range of Sports Squirts programs (Multi Sports, Tennis, Lacrosse, T-Ball, Golf, Basketball, Field Hockey, etc.) for children 18 months to 8 years. USA refers families interested in other sports to USSI and vice versa.
• Soccer SquirtscoreChannel Partner/ Reseller/ DistributorSister brand and part of USA Sport Group family. Soccer Squirts is a separate branded program for introducing children aged 1.5-8 to soccer. Cross-referenced and co-marketed with USA programs as part of complete soccer education pathway.
• Metuchen SCminorGTM or Marketing PartnerYouth soccer club in New Jersey utilizing USA training services. Testimonial provided praising USA's quality of trainers, professionalism, and organization. Example reference account for USA's club training services.
• Summit Recreation SoccerminorGTM or Marketing PartnerMunicipal recreation soccer program in Summit, NJ. Testimonial provided praising USA trainers' professionalism, positivity, punctuality, and going beyond scheduled time. Reference account for USA's recreation training services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• British Soccer Academy: British Soccer Academy runs camps and weekly classes through franchise operators and recreation partners across the US — directly comparable to USA's Squirts-tier and camp offerings with similar Host-a-Program style B2B distribution.
• i9 Sports: i9 Sports is a youth sports league and instruction franchise offering soccer, basketball, flag football and other sports through community-based programs — directly comparable to USA's recreation-department and club delivery model with similar weekly structure and parent-facing registration flow.
• Super Soccer Stars: Super Soccer Stars is one of the largest and most direct competitors to USA, offering year-round youth soccer classes, camps, and clinics from toddler through travel-level ages across multiple US markets with a similar program-tiered model (Parent & Me, Squirts equivalents, skills, and travel training).
• Soccer Shots: Soccer Shots is a national franchise-based youth soccer instruction program for ages 2-8 operating through schools, recreation departments, and community partners — directly comparable to USA's Squirts-tier offerings and Host a Program model with similar B2B partnership motion.
• Lil' Kickers: Lil' Kickers is a franchise youth soccer introduction program for ages 18 months to 9 years delivered through partner locations — directly comparable to USA's Parent & Me, Soccer Squirts, and Senior Soccer Squirts programs in age range, structure, and B2B/instructor model.
• Challenger Sports: Challenger Sports runs large-scale youth soccer camps, team training, and coaching education programs through community partnerships — directly comparable to USA's camp, club training, and coaches clinic offerings, especially at the travel team level.
• Skyhawks Sports Academy: Skyhawks Sports Academy offers multi-sport youth sports camps and classes through recreation departments and community partners across the US — directly comparable to USA's Host a Program, weekly classes, and multi-sport camp structure with similar parent-facing positioning.

Broad incumbents

• US Youth Soccer: US Youth Soccer is the national youth soccer federation overseeing leagues, clubs, and player development pathways across the US — serves as the broader ecosystem and indirect competitor that defines the club structure USA serves through its club training services.
• AYSO (American Youth Soccer Organization): AYSO is a large nationwide youth soccer league organization with recreation programs across the US — a broad ecosystem incumbent that competes at the recreational level for the same kids USA targets through recreation department partnerships.

Emerging players

• Urban Soccer Park: Urban Soccer Park operates small-sided soccer facilities and training programs in select US cities — partially comparable to USA's Indoor Technical Training Center and Skills School private/small-group lesson model for serious players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soccerwithusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Soccer Academy