WaFD Insurance Group
WaFD Insurance Group is a privately held independent insurance agency founded in 1967, distributing personal and commercial coverage through 16 offices across nine western U.S. states via partnerships with 30+ carriers, serving individuals, families, and small-to-medium businesses.
- Company typePrivate
- Founded1967
- HeadquartersMount Vernon, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What WaFD Insurance Group does
WaFD Insurance Group, Inc. is a privately held independent insurance agency founded in 1967 and headquartered in Mount Vernon, Washington, operating 16 office locations across nine western U.S. states (Washington, Oregon, Idaho, Nevada, Arizona, New Mexico, Texas, California, and Utah). The agency distributes personal and commercial insurance products through partnerships with more than 30 insurance carriers, earning commissions typically in the 12-15% range on premium volume. Its product portfolio spans personal lines (auto, homeowners, condo, renters, life, umbrella, motorcycle, boat, and Mexican auto via Mexipass) and a broad commercial book (Business Owners Packages, commercial auto, workers compensation, general and professional liability, cyber liability, D&O, EPLI, builders risk, restaurant, church, and contractors insurance), with specialty verticals in healthcare professional liability, nonprofit unemployment reimbursement, and workplace violence coverage.
The company generates revenue through insurance commissions on both subscription-recurring personal lines and subscription-recurring commercial lines, supplemented by professional-services fees on specialized advisory work. GTM is consultative and sales-led via a documented 3-step process (Start A Quote, Create A Plan, Get Better Results) with each client assigned a personal agent, supplemented by online quote forms, an instant quote aggregation platform (iwantinsurance.com), and a Glovebox-powered client portal for policy management. The agency was built via a rollup of regional agencies (Thomas & Associates, Arthur Insurance, Accurate Insurance, CAL/OR, Hancock, Montgomery, Route 66, BS&T, Adobe), and several offices are co-located inside WaFd Bank branches, indicating an affiliated financial-services ecosystem. Customer concentration is highly distributed across individuals, families, and SMBs in the western U.S., with no enterprise anchor accounts. The company carries no disclosed AI/ML capabilities, no external funding, and operates a stable but modestly growing footprint that has earned Insurance Business America's Top Workplaces recognition for six consecutive years.
WaFD Insurance Group firmographics
Firmographics- Name
- WaFD Insurance Group
- Legal name
- WaFd Insurance Group, Inc.
- Website
- https://wafdinsurance.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WaFD Insurance Group is a privately held independent insurance agency founded in 1967, distributing personal and commercial coverage through 16 offices across nine western U.S. states via partnerships with 30+ carriers, serving individuals, families, and small-to-medium businesses.
- Ownership category
- akta.pro rank
Where WaFD Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Mount Vernon
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
WaFD Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission (Personal Lines): Commissions earned on personal insurance products including auto, home, condo, renters, life, motorcycle, boat & jet ski, and umbrella policies. The agency acts as an independent agent representing multiple insurance carriers, earning commissions typically ranging from 12-15% of premium.
- Insurance Commission (Commercial Lines): Commissions on commercial insurance products including Business Owners Packages (BOP), commercial auto, workers compensation, professional liability, cyber liability, commercial property, contractors insurance, EPLI, Directors & Officers, and various other business coverages. The company designs specialized packages for property, liability, and casualty needs.
- Specialized Insurance Advisory Services: Consultative services for specialized coverage including healthcare professional liability, workplace violence insurance, nonprofit organization coverage, and other niche insurance products requiring expert advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Personal Insurance Products |
| Other | Annual | Commercial Insurance Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WaFD Insurance Group product offering
Product offeringCore offering
WaFD Insurance Group is an independent insurance agency that brokers personal and commercial insurance products from 30+ carrier partners, including auto, homeowners, life, umbrella, and Mexican auto policies for individuals and a broad range of business coverages (BOP, workers compensation, general liability, professional liability, cyber liability, EPLI, D&O, contractors, church, restaurant, builders risk) for commercial clients. The agency operates on a consultative 3-step model (Start A Quote, Create A Plan, Get Better Results), with each client assigned a dedicated agent, and is supported by an online client portal and instant quote aggregation technology enabling 90% of quotes to be completed within 24 hours.
Product overview
WaFD Insurance Group is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through partnerships with multiple insurance carriers. The company provides personal insurance (auto, homeowners, umbrella, life, and Mexican auto insurance) and commercial insurance including Business Owners Packages, commercial auto, property, workers compensation, general liability, professional liability, cyber liability, and specialty coverages like workplace violence insurance. The agency operates on a consultative model, shopping multiple carriers to find optimal coverage combinations for individual and business clients. Key specialized offerings include healthcare professional liability consulting, unemployment insurance reimbursement models for nonprofits, and cyber insurance with social engineering fraud and contingent business income coverage. The company maintains offices across multiple states including Washington, Oregon, Idaho, New Mexico, Arizona, Nevada, Utah, Texas, and California.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Homeowners Insurance
- Umbrella Insurance
- Life Insurance
- Mexican Auto Insurance (Mexipass)
- Business Owners Package (BOP)
- Commercial Auto Insurance
- Commercial Property Insurance
- Workers Compensation Insurance
- General Liability Insurance
- Professional Liability Insurance (Errors and Omissions)
- Cyber Liability Insurance
- Employment Practices Liability Insurance (EPLI)
- Directors & Officers Insurance
- Medical Professional Liability
- Commercial Umbrella Policies
- Contractors Insurance
- Church Insurance
- Restaurant Insurance
- Builders Risk Insurance
- Workplace Violence / Active Shooter Insurance
- Social Engineering Fraud Coverage
- Contingent Business Income Coverage
- Unemployment Insurance Reimbursement Model for Nonprofits
- Risk Management Services
- Healthcare Professional Liability Consulting
Quantifiable outcome
- 90% of quotes completed within 24 hours or less
- +2 more outcomes
Companies that use WaFD Insurance Group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
WaFD Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WaFD Insurance Group partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- AcuitycoreInsurance carrier partner offering business and personal insurance products. Claims: 800-242-7666, Online claims available.
- American HallmarkcoreInsurance carrier partner. Contact: 817-348-1600, 888-218-7530.
- American ModerncoreInsurance carrier partner specializing in specialty lines. Claims: 800-375-2075.
- AmTrust FinancialcoreInsurance carrier partner for commercial and specialty coverage.
- CNAcoreMajor commercial insurance carrier. Claims: 877-CNA-ASAP. Policy: 800-CNA-2000.
- Church MutualcoreSpecialty carrier for church and religious organization insurance. Claims: 800-554-2642.
- The HartfordcoreMajor commercial and personal insurance carrier. Claims: 800-243-5860.
- Liberty MutualcoreMajor commercial and personal insurance carrier. Claims: 800-225-2467.
- NationwidecoreMajor insurance carrier. Claims: 800-421-3535.
- ProgressivecoreMajor personal and commercial auto insurance carrier. Claims: 800-274-4499.
- SafecocorePersonal insurance carrier (Liberty Mutual subsidiary). Claims: 800-332-3226.
- TravelerscoreMajor commercial and personal insurance carrier. Claims: 800-252-4633.
- ZurichcoreMajor commercial insurance carrier. Contact: 800-987-3373.
- MarkelcoreSpecialty insurance carrier. Claims: 800-362-7353.
- MetLifecoreMajor insurance carrier. Claims: 800-MET-LIFE.
- GuideOnecoreSpecialty carrier for church and religious organization insurance. Claims: 888-748-4326.
- HagertycoreSpecialty collector vehicle insurance carrier. Cars: 800-922-4050.
- Mutual of EnumclawcoreRegional insurance carrier. Claims: 877-425-2580.
- ForemostcoreSpecialty insurance carrier. Claims: 800-527-3907.
- EMCcoreCommercial insurance carrier. Claims: 888-362-2255.
- GrangecoreRegional insurance carrier. Claims: 888-748-4326.
- CBICcoreContractors bonding and insurance company. Claims: 800-866-2242.
- EmployerscoreWorkers compensation insurance carrier.
- IAT Insurance GroupcoreCommercial insurance group.
- Mountain StatescoreRegional insurance carrier. Claims: 800-274-1051.
- UFG InsurancecoreCommercial insurance carrier. Claims: 800-343-9131.
- USLIcoreSpecialty insurance carrier. Claims: 866-632-2003.
- Wright FloodcoreFlood insurance carrier. Claims: 800-725-9472.
- EverGuard Insurance ServicescoreInsurance carrier partner.
- Main Street AmericacoreCommercial insurance carrier. Claims: 800-611-0958.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WaFD Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Acrisure is one of the largest insurance brokerages in the world, built through aggressive acquisition of independent agencies and powered by proprietary technology. Its acquisition-led growth model directly parallels WaFD's roll-up strategy, though at vastly greater scale.
- Hub International Limited: HUB International is a major North American insurance brokerage with a multi-state, multi-carrier independent agency model serving personal, commercial, and benefits lines. It competes in similar geographies and segments, but at materially greater scale.
- Brown & Brown, Inc. Brown & Brown is a large publicly traded national insurance brokerage with thousands of employees operating across personal, commercial, and specialty lines. It is significantly larger and broader than WaFD but operates the same independent agency model and is an active acquirer of regional agencies like WaFD.
- Marsh McLennan: Marsh is the world's largest insurance broker and risk advisor, operating globally with deep expertise in commercial and specialty lines. It does not directly target WaFD's personal-lines or small-business core, but its Mercer and Oliver Wyman units intersect with WaFD's benefits and risk advisory work.
- USI Insurance Services: USI is a large national insurance brokerage and consulting firm serving middle-market and large commercial clients across property, casualty, employee benefits, and specialty lines. It is a broad incumbent competing for the larger end of WaFD's commercial book.
Direct peers
- Assurex Global: Assurex Global is a partnership of large independent insurance agencies that collectively serve mid-market and commercial clients worldwide while retaining local ownership and brand identity. Its structure closely mirrors WaFD's independent-agency-plus-partnership model.
- Leavitt Group: Leavitt Group is a privately held, family-owned independent insurance agency network operating across the western and central US, offering personal, commercial, and employee benefits lines through a multi-carrier model. It is one of the most directly comparable peers given its regional density, multi-state footprint, and similar roll-up acquisition history.
- Heffernan Insurance Brokers: Heffernan is a mid-sized independent insurance brokerage serving personal, commercial, and benefits clients primarily across the western US with multiple offices and a multi-carrier model. It competes head-to-head with WaFD in commercial lines for healthcare, nonprofit, and contractor segments.
- PayneWest Insurance: PayneWest (now part of Marsh McLennan's Meridian/Pacific region) is a multi-state independent insurance agency operating in the Pacific Northwest and Mountain West, directly overlapping WaFD's geographic footprint and commercial lines focus. It is among the closest head-to-head regional peers.
Emerging players
- CBIZ, Inc. CBIZ provides business consulting, insurance brokerage, and benefits administration with strong exposure to healthcare and nonprofit segments — directly overlapping WaFD's specialty practices. Smaller in pure insurance brokerage than the largest incumbents, but a meaningful competitor in WaFD's vertical niches.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WaFD Insurance Group social profiles
Digital presenceWaFD Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaFD Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
WaFD Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
WaFD Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaFD Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaFD Insurance Group
What does WaFD Insurance Group do?
WaFD Insurance Group is an independent insurance agency that brokers personal and commercial insurance products from 30+ carrier partners, including auto, homeowners, life, umbrella, and Mexican auto policies for individuals and a broad range of business coverages (BOP, workers compensation, general liability, professional liability, cyber liability, EPLI, D&O, contractors, church, restaurant, builders risk) for commercial clients. The agency operates on a consultative 3-step model (Start A Quote, Create A Plan, Get Better Results), with each client assigned a dedicated agent, and is supported by an online client portal and instant quote aggregation technology enabling 90% of quotes to be completed within 24 hours.
Is WaFD Insurance Group a public or private company?
WaFD Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was WaFD Insurance Group founded?
WaFD Insurance Group was founded in 1967. It employs 101 to 250 people.
Where is WaFD Insurance Group based?
WaFD Insurance Group is headquartered in Mount Vernon, United States, in the North America region.
How does WaFD Insurance Group make money?
Three revenue lines are on record. Insurance Commission (Personal Lines) is the primary driver. The others are insurance Commission (Commercial Lines) and specialized Insurance Advisory Services.
Who are WaFD Insurance Group's main competitors?
Broad incumbents on record are Acrisure, Hub International Limited, Brown & Brown, Inc., Marsh McLennan and USI Insurance Services. Direct peers are Assurex Global, Leavitt Group, Heffernan Insurance Brokers and PayneWest Insurance. CBIZ, Inc. is listed as an emerging player.
Does WaFD Insurance Group have an API?
No public API is recorded for WaFD Insurance Group.