Haskell
Haskell Office, founded 1947 and headquartered in Bala Cynwyd, PA, is a privately held US manufacturer of steel office furniture — desks, tables, seating, sit-to-stand workstations, and storage — serving corporate, education, government, and institutional buyers through a 50-state rep network, GSA/NCPA contracts, and Middle East distribution.
- Company typePrivate
- Founded1947
- HeadquartersBala Cynwyd, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haskell does
Haskell Office is a US-based manufacturer of steel office furniture, founded in 1947 in Pittsburgh and now headquartered in Bala Cynwyd, Pennsylvania. The company produces tables, desks, seating, chairs, sit-to-stand workstations, filing, and storage products, fabricated from steel with powder-coated and laminate finishes. Its core products serve business/corporate, education, government, and institutional customers, with the company highlighting a powder-coat overspray recovery rate of 95–99% versus an industry norm of 40–70% as a manufacturing differentiator.
Haskell goes to market through a network of independent sales representatives covering all 50 US states, supplemented by government procurement vehicles including GSA Schedule contract GS-27F-029DA (issued 2016, valid through 2026) and NCPA approval, and by an international distribution partnership with Axess International covering the Middle East. The company operates a dedicated Education vertical alongside its core corporate and government business, and has expanded its product line into higher-growth ergonomic and modular categories through the Fuzion/Tesla Table sit-to-stand products and the Assemble series. The 1998 merger with Senator UK marked its earlier cross-border consolidation effort.
The business is privately held, having been restructured in 2002 under the ownership of brothers Alan and Bruce Robins, who continue to control operating decisions. Revenue mechanics are driven by unit sales through rep-firm-led project specification and direct government contracting, with no disclosed subscription, recurring, or platform-based revenue component. The company does not disclose revenue, headcount trends, or external funding.
Haskell firmographics
Firmographics- Name
- Haskell
- Legal name
- Haskell Office, LLC
- Website
- https://haskelloffice.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Haskell Office, founded 1947 and headquartered in Bala Cynwyd, PA, is a privately held US manufacturer of steel office furniture — desks, tables, seating, sit-to-stand workstations, and storage — serving corporate, education, government, and institutional buyers through a 50-state rep network, GSA/NCPA contracts, and Middle East distribution.
- Ownership category
- akta.pro rank
Haskell industry classification
Industry- Product category
- Office Furniture Manufacturing
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214), Institutional Furniture Manufacturing (337127), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Office Furniture (No Wood) (2522), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA), Office Furniture & Workspace Accessories Retail (CRALABAE), School Office & Administrative Supplies/Equipment (Copiers, Mailroom, Office Furniture) (EDAEAIAI)
Keywords
Where Haskell is headquartered
LocationHeadquarters
- HQ city
- Bala Cynwyd
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Haskell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Office Furniture Sales: One-time sale of office furniture products including seating, tables, desking, filing & storage, and sit-to-stand solutions to businesses, educational institutions, government agencies, and other organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard furniture products with tiered product series (Smart, Market, Marathon, Captiva, Assemble, Fuzion) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Haskell product offering
Product offeringCore offering
Haskell Office, LLC manufactures and sells steel-based office furniture including seating (task chairs, intensive-use chairs), tables (conference, training, multipurpose), desking systems, height-adjustable sit-to-stand desks, and filing and storage solutions. The company sells primarily to businesses, educational institutions, government agencies, and institutional customers across North America and the Middle East.
Product overview
Haskell is an office furniture manufacturer offering a comprehensive portfolio of interconnected product lines for business, education, government, and institutional enterprises. The core product family includes: the Assemble Series (tables for conference, training, and multipurpose rooms with customizable leg styles and wire management); the Captiva Series (steel filing and storage solutions including lateral files, vertical files, towers, and pedestals); the Marathon Series (durable desking and seating with sustainable materials and full-depth filing); the Market Series (streamlined desking and filing for rapid deployment); and the Smart Series (high-customization desking with extensive finish options). The Tesla Table/Fuzion line provides height-adjustable sit-to-stand solutions with hydraulic technology and 20-year warranties. Individual seating products (High Back, Mid Back, and 24/7 Intensive Use chairs) complement the desking series. All products share common design elements including powder-coated steel construction, ergonomic features, and sustainability certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Series Desking
- Marathon Series Desking
- Market Series Desking
- Captiva Series Filing & Storage
- Assemble Series Tables
- Tesla Table / Fuzion Sit-to-Stand Desk
- High Back Task Chair
- Mid Back Task Chair
- 24/7 Intensive Use Chair
Quantifiable outcome
- Steel furniture lifecycle is 2-3 times that of wood furniture
- +3 more outcomes
Companies that use Haskell
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Haskell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Haskell partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- U.S. General Services Administration (GSA)coreHaskell is a proud vendor under GSA Schedule GS-27F-029DA for FSC Group 71 (Furniture). The contract covers furniture systems, workstations, filing cabinets, executive office furniture, tables, multipurpose seating, and stacking chairs. Contract period: June 2, 2016 – June 2, 2026.
- National Cooperative Purchasing Alliance (NCPA)minorHaskell is an approved vendor through NCPA, a national cooperative purchasing organization that allows public agencies to access pre-negotiated pricing.
- Axess InternationalcoreExclusive international representative for Middle East region including UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Jordan, Lebanon, Oman, and Syria. Representatives include Beth Hassler and Joe Kashou.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Haskell competitors and assessment
Company assessmentDirect peers
- Virco Manufacturing: Manufacturer of furniture primarily for the education market, including classroom desks, tables, and chairs. Closely comparable to Haskell's Haskell Education division and Marathon/Smart desking lines serving K-12 and higher-ed.
- Kimball International: Mid-scale office furniture manufacturer offering desks, seating, tables, and storage under Kimball and National Office brands. Comparable in size, customer mix (corporate, education, government), and channel-driven distribution model.
- Global Industries: Office furniture manufacturer offering desks, seating, tables, and storage targeting mid-market and government customers. Comparable to Haskell on product mix and contract-furnishings distribution.
- Haworth: Privately held office furniture manufacturer competing with Haskell across desking, seating, and storage in corporate, government, and education segments. Similar family/private ownership profile and comparable mid-scale footprint, though with broader international operations.
- Steelcase: The largest office furniture manufacturer in North America, offering desks, seating, storage, and architectural products across corporate, education, and government. Directly comparable to Haskell in product category and customer base, but at materially greater scale and with a broader national dealer network.
- MillerKnoll (Herman Miller): Major office furniture manufacturer serving enterprise, healthcare, and education markets with desking, seating, and storage. Comparable to Haskell on product mix and government/education channels (Herman Miller also holds GSA contracts), with stronger brand recognition and global reach.
- HNI Corporation (HON Industries): Public manufacturer of office furniture (HON, Allsteel, Gunlocke) and hearth products serving commercial, education, and government markets. Directly comparable to Haskell on desking, storage, and seating lines, with significant GSA-contract presence.
- Office Master: Mid-scale manufacturer of ergonomic office seating and tables. Comparable to Haskell on the seating side of the portfolio and on its focus on task-intensive and 24/7 use environments.
- AIS (Affordable Interior Systems): New England-based office furniture manufacturer producing desking, seating, and modular systems furniture with a strong GSA/government channel. Comparable to Haskell in steel-frame construction and federal-contract orientation.
Broad incumbents
- IKEA (Inter IKEA / Ingka): Global furniture retailer and manufacturer with an expanding office and home-office assortment under the IKEA brand. Relevant as a broad incumbent shaping price expectations in the small-business and home-office furniture category where Haskell's residential-adjacent products compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Haskell social profiles
Digital presenceHaskell compliance and trust
Trust signalCompliance1 record
Haskell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haskell leadership team
Management profileNumber of profiles
Profiles3 records
Haskell subsidiaries and ownership
Company hierarchySubsidiaries1 record
Haskell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haskell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haskell
What does Haskell do?
Haskell Office, LLC manufactures and sells steel-based office furniture including seating (task chairs, intensive-use chairs), tables (conference, training, multipurpose), desking systems, height-adjustable sit-to-stand desks, and filing and storage solutions. The company sells primarily to businesses, educational institutions, government agencies, and institutional customers across North America and the Middle East.
Is Haskell a public or private company?
Haskell is a private company. It is classified as family owned and is currently operating.
When was Haskell founded?
Haskell was founded in 1947. It employs 101 to 250 people.
Where is Haskell based?
Haskell is headquartered in Bala Cynwyd, United States, in the North America region.
How does Haskell make money?
One revenue line is on record: office Furniture Sales.
Who are Haskell's main competitors?
Direct peers on record are Virco Manufacturing, Kimball International, Global Industries, Haworth, Steelcase, MillerKnoll (Herman Miller), HNI Corporation (HON Industries), Office Master and AIS (Affordable Interior Systems). IKEA (Inter IKEA / Ingka) is listed as a broad incumbent.
Does Haskell have an API?
No public API is recorded for Haskell.
What industry is Haskell in?
Haskell's product category is Office Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of EDAEAIAA, Classroom & Student Furniture (Desks, Chairs, Tables, Storage). Its NAICS code is 3372 and its SIC code is 2520.