Low Profile

What Low Profile does

Low Profile is a Brooklyn-based music licensing agency and publishing company, founded in 2017, with a secondary office in London. The company operates a dual model: a sync agency that places songs from a curated roster of independent artists into advertisements, television shows, video games, and other media, and a full-service publishing arm that administers rights and collects royalties on behalf of those artists. On the demand side, Low Profile serves enterprise brand and media buyers — evidenced by placements with Meta, Starbucks, Netflix, Amazon Prime, Apple, Adobe, Target, H&M, Uber, Instacart, Xfinity, GoPro, and Jordan Brand. On the supply side, it serves independent artists who join the roster under standardized, non-negotiable terms: a uniform 30% commission on sync fees, 25% publishing royalties, and agreements that can be terminated at any time, with two deal tiers (Admin: 1-year then monthly; Co-Pub: 3-year term with 15-year retention).

The company's underlying technology is limited to a publishing platform launched in September 2024 with funding from KWILL Merchant Advisors, intended to support catalog management, licensing workflows, and royalty collection. Beyond that, Low Profile relies primarily on direct sales motion and relationship-based outreach rather than proprietary technology; distribution is driven by self-serve web forms ("License A Song," "Submit Music"), organic social channels (Instagram, TikTok), and a Spotify podcast for thought leadership. There are no disclosed APIs, integrations, or AI/ML capabilities, and no patents or trademarks on file.

The business model generates revenue through three streams: (1) licensing royalties from sync placement fees paid by brands and production companies, on which Low Profile retains 30%; (2) publishing administration commissions of 25% on collected royalties; and (3) transaction-based co-publishing deal structures with multi-year retention terms. The company is privately held as Low Profile LLC, is female-led, and operates with 1-10 employees — making it a small, relationship-driven boutique rather than a scaled platform.

Name

Low Profile

Legal name

LOW PROFILE LLC

Website

https://lowprofilenyc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Low Profile is a Brooklyn-based, female-led music licensing agency and publishing company that places independent artists' songs in ads, TV shows, and video games, while collecting publishing royalties on their behalf under transparent, standardized terms.

Ownership category

akta.pro rank

Product category

Music Licensing & Publishing Services

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)

akta.pro secondary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Music licensing
• Sync licensing
• Music publishing
• Royalty collection
• Artist representation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Music Licensing (Sync): The company places songs from their artist roster in advertisements, TV shows, video games, and other media. Revenue is generated through licensing fees paid by brands and production companies for the right to use music.
2. Publishing Services and Commission: Low Profile takes 30% commission across the board on all revenue generated through their sync placements. They also offer publishing administration services to collect royalties on behalf of artists.
3. Publishing Deals: The company offers two publishing deal structures: Administration deals (25% royalties retained by company, 30% sync fee) and Co-publishing deals (15-year retention term). These services help artists collect and manage their royalty income.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Low Profile is a music licensing agency and publishing company that places songs from its curated artist roster in advertisements, TV shows, video games, and other media. It also provides full-service publishing administration — including worldwide royalty collection and sync creative services — through standardized administration and co-publishing deals offered to artists on its roster.

Product overview

Low Profile is a music licensing agency and publishing company offering a dual offering model: music licensing services that place songs from their artist roster in ads, TV shows, video games, and other media; and full-service publishing services that collect royalties once syncs are secured. The company recently launched an artist-first publishing platform with funding from KWILL Merchant Advisors, providing two publishing deal structures: Tier 1 (Admin) with 1-year then monthly terms at 25% royalties, and Tier 2 (Co-Pub) with 3-year terms and 15-year retention at standard co-pub terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Licensing Services Placement of roster artists' songs into advertisements, TV shows, video games, and other media. The agency acts as an intermediary, pitching songs to brands, advertising agencies, streaming platforms, and game publishers and handling licensing on behalf of artists.
• Publishing Services Full-service music publishing for roster artists, including worldwide administration and collections, superior sync and creative services, and royalty collection once sync placements begin generating income.
• Artist-First Publishing Platform Artist-first publishing platform enabling music licensing, catalog management, and royalty collection for roster artists. Launched with funding support from KWILL Merchant Advisors as part of Low Profile's service expansion.

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Terrorbird Media: NYC-based indie music licensing and publishing company placing independent artists in ads, film, and TV — operates a near-identical boutique sync-and-publishing model to Low Profile.
• Songtradr: Tech-driven global music licensing platform offering sync rights, catalog distribution, and music for brands, film, TV, and games — overlaps directly with Low Profile's sync placement and catalog administration core.
• Artlist: Subscription-based music licensing platform serving video creators, brands, and film/TV producers with curated indie catalogs — competes for the same indie artist placements and brand sync opportunities as Low Profile.
• Marmoset: Indie music licensing agency representing a curated roster of artists for sync placements in advertising, film, and TV — closest functional peer in boutique, curation-led sync agency model.
• Musicbed: Sync licensing platform curating independent artists and composers for film, TV, advertising, and trailer placements — directly competes for the same indie artist signings and brand music supervisor relationships.
• Position Music: Independent music publishing and licensing company handling sync, master, and publishing rights for a roster placed across film, TV, gaming, and advertising — direct competitor in indie roster sync publishing.

Broad incumbents

• APM Music: Universal-owned production music and sync licensing giant representing thousands of labels and composers globally — incumbent with overlapping capabilities but vastly broader catalog and enterprise tooling.
• BMG: Major global music publisher and record label offering publishing administration, sync licensing, and recorded music services — competes for both artist signings and brand sync opportunities at scale.
• Kobalt Music Group: Tech-forward global music publisher and royalty administrator with an asset-light model and large catalog — overlaps with Low Profile's publishing administration and tech-enabled platform ambitions.

Emerging players

• Songtrust: Publishing administration platform collecting royalties for independent songwriters worldwide — competes head-on with Low Profile's publishing administration offering, especially at the Tier 1 admin deal level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lowprofilenyc
• TikToktiktok.com/@lowprofilenyc
• Xx.com/lowprofilenyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Low Profile