Gémo
Gémo is a French family-oriented clothing and footwear retailer operating approximately 390 stores across France and an e-commerce platform. It sells affordable apparel and shoes for women, men, children, and babies under its own sub-brands and partner brands including Adidas and Skechers.
- Company typePrivate
- Founded1991
- HeadquartersSaint-pierre-montlimart, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Gémo does
Gémo is a French family-oriented apparel and footwear retailer operating approximately 390 physical stores across metropolitan France and Corsica alongside an e-commerce storefront at gemo.fr. The company sells affordable clothing and shoes for women, men, children, and babies, organized around a portfolio of own sub-brands (GEMO 4G FEMME, GEMO 4G HOMME, GEMO 4G GT plus size, GEMO JUNIOR, GEMO BEBE, GEMO Ado, GEMO FOR GOOD, GEMO Plus +, and TANEO) and a curated set of third-party brand partnerships including Adidas, Skechers, Puma, Champion, Crocs, and Disney alongside licensed character collections such as Pokémon and Minecraft. Gémo operates as a subsidiary of Groupe ÉRAM, a French family-owned footwear and accessories conglomerate, and earns the majority of its revenue through one-time retail transactions across both physical stores and the online channel.
Revenue is generated through two primary streams: brick-and-mortar retail sales across the 390-store network and e-commerce sales via gemo.fr, both targeting the same family customer base with overlapping pricing and promotions. Unit pricing on core items runs from €2.39 (discounted goods) to €54.99, supported by heavy promotional mechanics such as -50% on a second summer product, -70% on sale items, and seasonal sales events. Omnichannel capabilities include a 4-hour Click & Collect reservation, free home delivery over €40, free in-store returns within 30 days, and 3x interest-free installment payments (via Alma) from €50, all of which are intended to drive conversion among budget-conscious shoppers. The company is also active across seven social media platforms, an email newsletter, a content blog (blog.gemo.fr), Live Shopping events, and a mobile app, layered on top of the physical and e-commerce core.
The underlying technology stack is a standard omnichannel retail platform: a product catalog and store-locator-enabled website, a loyalty program (1 point per €1, 150 points = €5, +30 welcome points), and integrations with mainstream payment providers (Alma, PayPal, Apple Pay) plus Google reCAPTCHA and Facebook Messenger for customer support. There is no disclosed API, proprietary AI/ML capability, or differentiated technical feature beyond the basic omnichannel tooling. Customer concentration is low given the B2C consumer retail model; the named customers in the source (Amandine, Sandrine, Jean P., Patrick, Clarisse M.) are illustrative individual buyers rather than enterprise accounts. Gémo is private, headquartered in Saint-pierre-montlimart, France, and was founded in 1991.
Gémo firmographics
Firmographics- Name
- Gémo
- Legal name
- Gémo
- Website
- https://gemo.fr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Gémo is a French family-oriented clothing and footwear retailer operating approximately 390 stores across France and an e-commerce platform. It sells affordable apparel and shoes for women, men, children, and babies under its own sub-brands and partner brands including Adidas and Skechers.
- Ownership category
- akta.pro rank
Gémo industry classification
Industry- Product category
- Family Apparel and Footwear Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Gémo is headquartered
LocationHeadquarters
- HQ city
- Saint-pierre-montlimart
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Gémo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue generated from brick-and-mortar retail sales of clothing and footwear across 390 stores in France, serving women, men, children, and babies.
- E-commerce Sales: Online sales through gemo.fr website with home delivery and Click & Collect options, serving the same family-oriented customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Gémo product offering
Product offeringCore offering
Gémo operates an omnichannel retail business selling affordable clothing, footwear, lingerie and accessories for the entire family — women, men, girls, boys and babies — through approximately 390 physical stores across France and the gemo.fr e-commerce site. The assortment combines own private labels (GEMO 4G FEMME, GEMO 4G HOMME, GEMO 4G GT, GEMO JUNIOR, GEMO BEBE, GEMO Ado, GEMO FOR GOOD, GEMO Plus+, TANEO) with third-party brands such as Adidas, Skechers, Puma, Champion, Crocs, Disney and DIM, supported by services including Click & Collect, free returns, a loyalty programme and interest-free instalment payments.
Product overview
Gémo is a French family-oriented clothing and footwear retailer offering affordable fashion for the entire family. The company operates a multi-format retail model combining physical stores (approximately 390 locations across France) with an e-commerce platform. Gémo's product portfolio spans women's, men's, children's (girls/boys aged 4-16), and baby (0-4 years) categories, organized around its own sub-brands including GEMO 4G FEMME, GEMO 4G HOMME, GEMO 4G GT (plus size), GEMO JUNIOR, GEMO BEBE, and GEMO Ado. The company also carries third-party sports brands (Adidas, Skechers, Puma, Champion) and licensed character collections (Disney, Pokémon, Minecraft, Stitch, KPop Demon Hunters). Gémo's services include a loyalty program, e-gift cards, and sustainability initiatives through FOR GOOD and Plus + lines.
Differentiator
Problem solved
Functional benefit
Products and services
- GEMO 4G FEMME
Quantifiable outcome
- 390 stores across France
Companies that use Gémo
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Gémo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Gémo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered parent company, major, moderate and minor.
- Groupe ÉRAMparent companyGémo is a subsidiary of Groupe ÉRAM, a French family-owned footwear and accessories retail group. The parent company provides strategic direction and brand portfolio management.
- AdidasmajorAdidas is a major branded footwear and clothing partner sold in Gémo stores and online, with dedicated sections for women, men, children, and babies.
- SkechersmajorSkechers is a branded footwear partner, including their Slip-ins technology, featured across women's, men's, and children's categories.
- PumamajorPuma is a branded sports footwear and clothing partner sold across all family segments including babies.
- ChampionmoderateChampion branded footwear and clothing, featuring their socks and athletic wear, available for women, men, and children.
- CrocsmoderateCrocs branded footwear available for men and children, including clogs and sandals.
- DisneymoderateDisney branded clothing featuring popular characters for women and girls.
- DIMminorDIM is a lingerie and hosiery brand partner featured in the women's lingerie section under the Morpho Guide.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Gémo competitors and assessment
Company assessmentDirect peers
- Kiabi: Kiabi is a French discount family fashion retailer operating omnichannel (stores + e-commerce) across France and Europe. It is the closest direct comparable to Gémo given its value positioning, family-oriented assortment, and similar omnichannel store footprint.
- La Redoute: La Redoute is a French heritage apparel and home retailer with a strong e-commerce platform and Click & Collect network. Comparable to Gémo on omnichannel French retail execution, family-oriented assortment, and home-delivery/return infrastructure.
- Orchestra: Orchestra is a French specialty retailer focused on children's, baby, and family apparel at value prices. Directly comparable to Gémo on the family/kids segment and discount positioning, though more narrowly focused on children's categories.
- Vertbaudet: Vertbaudet is a French omnichannel retailer specializing in maternity, baby, and children's clothing. Comparable to Gémo on the family value proposition and French omnichannel execution, with deeper specialization in maternity and infant segments.
- Celio: Celio is a French family-focused men's and unisex casualwear retailer operating stores across France and internationally. Comparable to Gémo on French omnichannel men's casualwear value positioning, though more concentrated in menswear.
- Primark: Primark is a European value fashion retailer known for ultra-low pricing on family apparel and footwear. Directly comparable to Gémo on discount family fashion positioning, though Primark operates with no significant e-commerce presence, contrasting Gémo's omnichannel model.
- Zalando: Zalando is Europe's leading online fashion platform with strong presence in France. Comparable to Gémo on omnichannel apparel and footwear assortment targeting families and value-conscious shoppers, though Zalando is pure-play digital with no physical stores.
- Jules: Jules is a French men's fashion retailer offering accessible smart-casual apparel across stores and e-commerce. Comparable to Gémo on French omnichannel men's apparel value positioning, though narrower in customer focus (menswear only).
Broad incumbents
- Decathlon: Decathlon is France's largest sporting goods and family activewear retailer with a vast omnichannel footprint and private-label dominance. Broadly comparable to Gémo as a French family-oriented omnichannel value retailer, though Decathlon's assortment is specialized in sport.
- H&M: H&M is a global fast-fashion retailer with stores across France and a strong e-commerce platform. Broadly comparable to Gémo on affordable family fashion and omnichannel execution, though H&M operates at a larger scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks2 records
Key highlights5 records
Customer concentration
Gémo social profiles
Digital presenceGémo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gémo leadership team
Management profileNumber of profiles
Profiles1 record
Gémo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gémo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gémo
What does Gémo do?
Gémo operates an omnichannel retail business selling affordable clothing, footwear, lingerie and accessories for the entire family — women, men, girls, boys and babies — through approximately 390 physical stores across France and the gemo.fr e-commerce site. The assortment combines own private labels (GEMO 4G FEMME, GEMO 4G HOMME, GEMO 4G GT, GEMO JUNIOR, GEMO BEBE, GEMO Ado, GEMO FOR GOOD, GEMO Plus+, TANEO) with third-party brands such as Adidas, Skechers, Puma, Champion, Crocs, Disney and DIM, supported by services including Click & Collect, free returns, a loyalty programme and interest-free instalment payments.
Is Gémo a public or private company?
Gémo is a private company. It is classified as corporate owned and is currently operating.
When was Gémo founded?
Gémo was founded in 1991. It employs 501 to 1,000 people.
Where is Gémo based?
Gémo is headquartered in Saint-pierre-montlimart, France, in the Europe region.
How does Gémo make money?
Two revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales.
Who are Gémo's main competitors?
Direct peers on record are Kiabi, La Redoute, Orchestra, Vertbaudet, Celio, Primark, Zalando and Jules. Broad incumbents are Decathlon and H&M.
Does Gémo have an API?
No public API is recorded for Gémo.
What industry is Gémo in?
Gémo's product category is Family Apparel and Footwear Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 458 and its SIC code is 5651.