Name

Groupe Eram

Legal name

ERAM SAS

Website

https://groupe-eram.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Multi-Brand Fashion and Footwear Retail

NAICS

Footwear Manufacturing (31621), Shoe Retailers (45821), Apparel Manufacturing (315), Footwear Merchant Wholesalers (42434)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Work, Safety & Occupational Footwear (CRAAACAE), Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB), Sustainable & Eco-Friendly Footwear (CRAAACAH), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO), Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Fashion brand portfolio
• Footwear retail
• Professional workwear
• Circular fashion services
• French shoe manufacturing

Headquarters

HQ city

Saint-pierre-montlimart

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (B2C): Sale of footwear, clothing, and accessories through 770 owned and franchise points of sale across France and internationally, plus e-commerce platforms for each brand.
2. Franchise and Affiliation Fees: Revenue from franchisees and affiliates who operate stores under Eram group brands. Franchisees select products from collections; affiliates are free from purchasing constraints.
3. B2B Professional Equipment Sales (Bofilon, Parade): Sale of professional workwear, safety shoes, and accessories to businesses in service, hospitality, catering, and education sectors through Bofilon and Parade brands.
4. Shoe Rental Services (Atelier Bocage): Subscription-based shoe rental service allowing customers to change shoes every two months. Rented shoes are reconditioned at La Manufacture workshop.
5. Second-hand Marketplace (Claquettes Market): Marketplace for secondhand shoes where customers can drop off or purchase refurbished footwear, promoting circular consumption.
6. Repair Services: Shoe repair and refurbishment services including 'bichonnage' (pampering) for shoe care, repairs through La Manufacture and Les Réparables partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Groupe Eram designs, manufactures, distributes, and retails footwear, clothing, and accessories through ten complementary brands spanning accessible family fashion (Gé mo, Eram), trend-driven footwear (Bocage, Mellow Yellow), sustainable menswear (Montlimart, Sessile), lifestyle apparel (TBS), licensed brand distribution (Dresco), safety and professional workwear (Parade, Bofilon), supported by French manufacturing at La Manufacture, circular-economy services (rental, second-hand, repair), and consulting services through Oksigen.

Product overview

Groupe Eram operates a diversified portfolio of ten fashion brands across clothing, footwear, and accessories — ERAM, BOCAGE, MELLOW YELLOW, TBS, MONTLIMART, SESSILE, GÉMO, DRESCO, PARADE, and BOFILON — spanning accessible everyday fashion (ERAM, GÉMO), bold trend-driven footwear (BOCAGE, MELLOW YELLOW), sea/city-inspired lifestyle (TBS), sustainable menswear (MONTLIMART), eco-designed repairable sneakers (SESSILE), licensed shoe distribution (DRESCO), safety/workwear (PARADE), and professional B2B clothing (BOFILON). These brands share a common sustainability transformation agenda under the 'Change For Good' corporate project, which encompasses eco-design, circular economy services (Claquettes Market second-hand marketplace, L'Atelier Bocage rental subscription), and French manufacturing at La Manufacture workshop. The portfolio is supported by an Innovation Lab for circular footwear R&D, an internal environmental measurement tool called Butterfly, and an energy management subsidiary Oksigen. The group generated €1 billion in revenue in 2025, with 35.6% of revenue from sustainable activities and 44% of products eco-designed.

Differentiator

Problem solved

Functional benefit

Products and services

• ERAM The group's flagship brand offering accessible, trend-driven footwear and accessories for everyday wear, available in nearly 140 stores across shopping malls and city centers in France.
• Bocage A bold and responsible French fashion brand designing trend-forward footwear with comfort at the core, manufacturing 30% of production in France and the remainder primarily across Europe.
• Mellow Yellow A bold and expert-driven footwear brand offering premium leather shoes manufactured in Mediterranean workshops (Italy, Spain, Portugal, Morocco, Tunisia) with an eco-responsible approach and around twenty stores in France plus department store presence.
• TBS A sea- and city-inspired fashion brand creating durable clothing and footwear, with 62% of shoes and 30% of clothing eco-designed, deeply committed to French manufacturing and local expertise.
• Montlimart A B Corp-certified (impact score 94.2) mission-driven men's fashion brand offering clothing, shoes, and accessories made from certified sustainable materials with over 80% manufactured in France.
• Sessile An eco-designed sneaker brand offering repairable and recyclable shoes manufactured at La Manufacture in Montjean-sur-Loire, with a footprint of 2.2 kg CO2eq after repair and 1.7 kg after recycling versus 13 kg for an Asian-manufactured sneaker.
• Ge mo A family-fashion retailer offering shoes and clothing for the whole family through 420 stores in France and internationally, serving as the 6th largest retailer in the personal equipment market and dressing 1 in 5 French people.
• Dresco A shoe distribution company managing five licensed brands (Les Tropeziennes by M.Belarbi, Roadsign, Terre de Marins, French Disorder, Armor Lux) across 1,800 partner outlets in France and internationally, committed to eco-design and product traceability.
• Parade A French Personal Protective Equipment (PPE) brand manufacturing ergonomic, comfortable safety shoes and workwear since 1978, with the Parade ETIK eco-friendly line launched in April 2022 using recycled materials and ECOTEC technology.
• Bofilon A B2B professional clothing brand offering a complete range of workwear, shoes, and accessories tailored for service, hospitality, catering, and education sectors, with personalized support from quotation to delivery.
• La Manufacture The group's French shoe manufacturing workshop in Montjean-sur-Loire (Maine-et-Loire) combining manufacturing, transmission of know-how, innovation, and repair through injection molding and welding processes; production base for Sessile sneakers and supports eco-design R&D.
• Claquettes Market A French online and in-store marketplace dedicated to second-hand shoes, created by Eram, Bocage, and Mellow Yellow brands, enabling customers to drop off shoes for refurbishment and resale, or purchase second-hand and reconditioned pairs.
• L'Atelier Bocage A shoe rental subscription service by Bocage allowing customers to change their shoes every two months, with rented shoes reconditioned at La Manufacture workshop.
• Oksigen A consulting firm subsidiary (since 2020) helping companies reduce environmental footprint and boost energy transition through low-carbon strategy, energy efficiency improvement, and energy cost optimization.
• Ge mo Clothing Rental Clothing rental service for maternity wear launched by Ge mo in 2023, offering families a responsible consumption option through use-over-ownership.

Quantifiable outcome

• 35.6% of revenue from sustainable products and services in 2025
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Reshoes Consortium (Decathlon, Salomon, Zalando, Refashion)coreStrategic or Co-development Partner · 1 September 2023Circularity industrialization project launched in September 2023. Automated line in Hendaye (64) dismantling shoes and detecting materials for recycling. Goal: dismantle 1,000 shoes per day through automation. Part of the BALI Chair ecosystem.
• BALI Chair (Biarritz Active Lifestyle Industry)coreStrategic or Co-development Partner · 1 January 2017Teaching and research program bringing together fashion and textile industry players collaborating with ESTIA engineering school on environmental, societal, and economic transition. The BALI Chair addresses new challenges that tomorrow's industry must address.
• Audencia Positive Impact ChaircoreStrategic or Co-development Partner · 1 January 2013Partnership with Nantes business school Audencia since 2013 through the Positive Impact Chair. The group joined a network of teachers, researchers, students, and companies providing insight into changes in commerce and environmental issues, turning them into innovation and performance drivers.
• Design Factory NantesminorStrategic or Co-development PartnerInnovation program offered by Nantes University and Nantes Atlantique School of Design addressing business issues through usage, from idea to prototype. Partnered with Gémo to improve customer experience in footwear sector.
• RefashioncoreStrategic or Co-development PartnerState-approved eco-organization for textile, household linen, and footwear industry. The Eram Group is one of its founding members and sits on its board of directors. Refashion supports repair of clothing and shoes through the Bonus Réparation label.
• CETIAcoreTechnology or IntegrationEurope's leading innovation platform dedicated to automated sorting and dismantling of textiles and footwear. Partnered with Eram Group's Innovation Lab to support environmental and technological shift in the textile and fashion industry.
• Les Compagnons du DevoirminorStrategic or Co-development PartnerCraftsmanship organization whose trained sales advisors at Bocage provide shoe care services (bichonnage) for all brands.
• Les RéparablesminorChannel Partner/ Reseller/ DistributorSewing workshop in Vendée specializing in clothing repair services. TBS partnered in 2024 to enable customers to reduce environmental impact by extending product life.
• OksigencoreStrategic or Co-development PartnerSubsidiary of Eram Group (since 2020) and consulting firm helping companies reduce environmental footprint and boost energy transition. Services include low-carbon strategy, energy efficiency improvement, and cost optimization.
• Mauges BioGNVminorStrategic or Co-development PartnerCompany created in partnership with carrier companies Jolival and Pohu, two farming collectives, and Mauges Energie local authority. Launches first Biogas station in Mauges region. Biogas emits 82% less CO2 than conventional fuels.
• JolivalminorOthersCarrier company partnered with Eram Group for Mauges BioGNV biogas station, supplying 26 Gémo stores in Western France with sustainable delivery.
• Alliance du CommerceminorStrategic or Co-development PartnerTrade association collaborating with Deloitte Sustainable Development to train Eram Group's product teams in eco-design, helping understand transformation challenges in the industry.
• Lef for LifeminorOthersNGO based in Dhaka providing free education to 300+ disadvantaged children. Albert Marie Fund supports orphanage with solar panels and biogas station for energy self-sufficiency.
• Better with WaterminorOthersNGO providing hygienic dispensers, renovating latrines, and raising awareness in six schools in Bangladesh. Supported by Albert Marie Fund.
• Enfants du MékongminorOthersAssociation helping reduce women exodus to factories in Thailand by offering stable local employment at Soieries du Mékong. Supported by Albert Marie Fund.
• Écocyclérie des MaugesminorOthersProject funded by Albert Marie Fund to improve sorting and recycling of second-hand clothing and shoes.
• Carton pleinminorOthersAssociation helping people experiencing exclusion find employment by collecting and reusing used cardboard boxes. Supported by Albert Marie Fund.
• Télémaque NantesminorOthersAssociation helping young people from disadvantaged areas with career guidance and developing self-confidence through mentoring. Supported by Albert Marie Fund.
• Emmaüs D'FilsminorOthersProject by Emmaüs Solidarité equipping people experiencing exclusion with sewing equipment and launching fashion workshops for training and integration.
• La Cravate SolidaireminorOthersAssociation fighting discrimination in hiring by supporting people preparing for job interviews with image consulting, HR coaching, and professional photos. Supported by Albert Marie Fund.
• Fondation 1 OCEANcoreStrategic or Co-development PartnerFoundation collaborating with TBS on WitnesSeas project to repopulate underwater forests (kelp forests). Project won Lion d'Argent at Cannes Lions 2024.
• Change AgencyminorGTM or Marketing PartnerCreative agency collaborating with TBS on WitnesSeas campaign that won Silver Lion at Cannes Lions 2024.
• Alexis Rosenfeld (UNESCO Photographer)minorStrategic or Co-development PartnerUNESCO photographer and scientist collaborating on WitnesSeas project documenting and supporting repopulation of underwater forests.
• RedonnerminorChannel Partner/ Reseller/ DistributorDigital platform for collecting, recycling, and incentivizing donations of used clothing and shoes. Les Tropeziennes by M.Belarbi (Dresco) partners to offer promotional codes for donations.
• Paris Good FashioncoreStrategic or Co-development PartnerAssociation co-creating solutions to accelerate transition to responsible fashion. Eram Group participates in collective initiatives including citizen consultations.
• Make.orgcoreStrategic or Co-development PartnerCivic tech organization running citizen consultations on sustainable fashion. Eram Group participated in 2020 consultation (107,000+ participants, 3,300+ proposals) and 2026 consultation.
• ADEMEminorOthersFrench Environment and Energy Management Agency, listed as institutional partner for sustainability initiatives.
• CitéominorOthersFrench organization working on packaging recycling, listed as institutional partner.
• PerifemminorOthersRetail industry association, listed as collective partner for sustainable retail practices.
• Fret21minorOthersFreight transport initiative for sustainable logistics, listed as collective partner.

Scale indicators25 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Vivarte: French multi-brand fashion and footwear retailer (formerly André, Minelli, Caroll). Direct structural peer as a France-based family-era multi-brand footwear/apparel group, though currently undergoing restructuring.
• Decathlon: Global French sporting goods and footwear retailer/manufacturer. Direct comparable on French multi-channel retail scale, own-brand manufacturing, and circularity initiatives (Reshoes consortium partner).
• Clarks: Historic British family-founded footwear manufacturer and retailer with global multi-brand presence. Comparable to Eram Group on century-old family ownership, multi-brand footwear portfolio, and own manufacturing heritage.
• Patagonia: Global benchmark for sustainable apparel/footwear with circular economy services (Worn Wear repair). Comparable to Groupe Eram's circularity strategy and sustainability leadership (Reshoes, Claquettes Market, Repair).
• Deichmann: European family-owned footwear retail giant with thousands of stores across multiple countries. Comparable to Groupe Eram on family ownership, multi-brand footwear strategy, and large European retail footprint.

Direct peers

• La Redoute: French family-owned multi-brand apparel and footwear retailer with strong e-commerce focus. Comparable on family ownership, French heritage, multi-brand fashion positioning, and digital/physical hybrid distribution.
• Kiabi: French family-owned value fashion retailer with extensive store network across France and internationally. Comparable to Géémo on mass-market family fashion positioning and large retail footprint.
• Würth Modyf: European leader in professional workwear and corporate clothing. Direct B2B comparable to Bofilon for professional uniform programs in service, hospitality, and industrial segments.
• Uvex Safety Group: German manufacturer of safety footwear and PPE. Direct comparable to Parade on ergonomic safety shoe manufacturing for industrial and professional workers.

Emerging players

• Veja: French sustainable sneaker brand focused on eco-design, fair trade, and transparency. Closest peer to Sessile on sustainable French-made sneaker positioning and B Corp-equivalent values.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GroupeEram
• LinkedInlinkedin.com/company/groupe-eram
• Xx.com/GroupeEram

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Eram