What xpose360 GmbH does

xpose360 GmbH, operating as MAI xpose360 since its May 2023 acquisition by the MAI Group, is a full-service digital performance marketing agency headquartered in Augsburg, Germany. Founded in 2009 with a current headcount of 51-100, the company delivers integrated campaigns along the digital customer journey for both small-to-medium businesses and large international corporations, with named enterprise clients including Haribo, MediaMarkt Saturn, Vodafone, HypoVereinsinsbank, Webasto, GARDENA, Müller, Thalia, and PATRIZIA AG. Its service portfolio spans SEO, SEA/Paid Media, Programmatic Advertising, Affiliate Marketing, Influencer Marketing, Content Marketing, Digital Analytics, and Marketing Automation, supplemented by an emerging AI services line (AI Creatives, AI Workshops, GEO/LLMO) and a proprietary Affiliate ToolboxX tool for campaign management.

Underlying the service delivery is a certified-partner stack with the major ad and affiliate platforms: Google Premier Partner, Microsoft Advertising Select Agency Partner, Meta Certified Media Buying, LinkedIn Marketing Labs, Awin Certified Agency, Webgains Certified Agency, and BVDW certifications in SEO, SEA, and Affiliate Marketing. The business model is professional services — consulting fees, retainers, and performance-based compensation — sold through consultative direct sales, supported by event-driven lead generation (proprietary Digital Tomorrow conference, AffiliateBlog Breakfast, DMEXCO, OMR). Geographic reach covers 18+ European countries plus the Americas and Asia/Pacific. The agency has no publicly disclosed revenue or external funding rounds, having grown historically through organic means and award-recognized expansion (5x Deloitte Technology Fast 50, multiple FOCUS Wachstumschampion designations, FT 1000 listing, iBusiness Top 10/14 Performance Marketing rankings).

Name

xpose360 GmbH

Legal name

xpose360 GmbH

Website

https://xpose360.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

xpose360 GmbH (MAI xpose360) is a German full-service digital performance marketing agency in Augsburg delivering SEO, paid media, affiliate, influencer, content, analytics, and AI marketing services to SMEs and large international enterprises.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO/SEM & Performance Marketing Tools (BPAMALAM)

Keywords

• Digital marketing services
• Performance marketing agency
• Affiliate marketing services
• Search engine optimization
• Paid media advertising

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Agency Services: Professional agency services spanning SEO, Paid Media (SEA, Programmatic, Social Ads), Affiliate Marketing, Influencer Marketing, Content Marketing, Digital Analytics, and Marketing Automation. Revenue is generated through consulting fees, retainer agreements, and performance-based compensation structures.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

xpose360 GmbH is a full-service digital performance marketing agency delivering integrated services across the entire online customer journey, including SEO, paid media (SEA, Programmatic, Social Ads), affiliate marketing, influencer marketing, content marketing, digital analytics, and marketing automation. The agency also provides AI-related offerings such as AI Creatives, AI Workshops, and GEO/LLMO optimization, and operates internationally with clients in 18+ European countries plus the Americas and Asia-Pacific.

Product overview

xpose360 GmbH is an online marketing agency providing performance-driven digital marketing services. The company operates as a platform-plus-services model, offering integrated marketing solutions across multiple channels including SEO, Paid Media (SEA/Programmatic), Affiliate Marketing, Content Experience, Influencer Marketing, and Digital Analytics. The core offering is organized around the Customer Journey methodology, supplemented by specialized AI services (AI Creatives, AI Workshops, GEO), Marketing Automation, and dedicated channel expertise across Google, Amazon, YouTube, Meta, TikTok, LinkedIn, Pinterest, and Spotify. The company also hosts proprietary events including Digital Tomorrow and AffiliateBlog Breakfast.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Search engine optimization services including fundamentals and deep-dive technical SEO implementations for businesses seeking organic search visibility.
• SEA (Search Engine Advertising) Paid search engine advertising services across Google and Microsoft platforms, including campaign strategy and management.
• Paid Media / PPC Comprehensive paid media services including SEA, programmatic advertising, social media ads, business network ads, display, native ads, and price comparison engines.
• Affiliate Marketing Performance-based affiliate marketing services including program management, interim management, partner program audits, and affiliate events.
• Influencer Marketing Influencer marketing services connecting brands with social media influencers for campaigns and partnerships.
• Content Experience / Content Marketing Content strategy and content services for creating engaging digital experiences across channels.
• Digital Analytics / Web Analytics Data analytics and web analytics services for measuring and optimizing marketing performance.
• Marketing Automation Marketing automation services for streamlining and optimizing marketing workflows.
• AI Creatives AI-powered creative content generation for advertising and marketing materials.
• AI Workshops Practical workshops on implementing AI tools in marketing workflows, covering prompt techniques, automation, and strategy.
• GEO (LLMO) Large Language Model Optimization - search optimization for AI-based search engines like ChatGPT Search and Perplexity.
• KI-Beratung (AI Consulting) AI consulting services helping clients navigate AI implementation in digital marketing.
• Digital Strategy Digital strategy consulting services for overall marketing planning and customer journey design.
• Branded Performance Brand-focused performance marketing services combining brand-building with measurable performance outcomes.
• Inbound Marketing Inbound marketing methodology implementation for attracting customers through content and engagement.
• Programmatic Advertising Automated digital advertising buying and optimization across multiple networks.
• Social Media Ads Paid social advertising across platforms including Facebook, Instagram, TikTok, and Pinterest.

Quantifiable outcome

• Top 14 ranking in iBusiness Performance Marketing Ranking 2022
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• MAI GroupflagshipStrategic or Co-development Partner · 12 May 2023In May 2023, xpose360 became part of the MAI Group, a digital consulting group. This strategic move positions xpose360 as part of a larger organization while maintaining its agency identity. The MAI xpose360 branding reflects this integration. The partnership provides resources for continued growth while preserving the company's roots and culture.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status, indicating high performance levels in Google advertising products including Google Ads and YouTube. Maintains certified expertise and access to Google resources and support.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta Certified Media Buying partner with certified expertise in Meta advertising platforms. Supports all Meta channels including Facebook, Instagram, and emerging platforms.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Select Agency Partner, providing expertise in Bing and Microsoft advertising solutions.
• AwincoreTechnology or IntegrationAwin Certified Agency and multiple Awin Award winner. Long-standing partnership with one of the largest affiliate networks, providing access to global affiliate programs.
• WebgainscoreTechnology or IntegrationWebgains Certified Agency partner. Access to Webgains affiliate network capabilities and programs.
• ADCELLcoreTechnology or IntegrationADCELL certified agency partner. Access to ADCELL affiliate network and joint events including AffiliateBlog Breakfast.
• BVDW e.V.coreStrategic or Co-development PartnerActive member of the German Digital Economy Association (BVDW). Holds official certifications in SEO and Affiliate Marketing. Team member Lisa Purrucker served as board member of BVDW Search focus group.
• Bundesverband Influencer Marketing e.V. (BVIM)minorStrategic or Co-development PartnerMember of the German Influencer Marketing Association, demonstrating commitment to industry standards and professionalization.
• KrisenchatminorOthersCharity partner providing pro-bono marketing support for Krisenchat, a 24/7 chat service providing professional psychosocial counseling for young people.
• MOAS (Migrant Offshore Aid Station)minorOthersCharity partner supporting international humanitarian aid and search-and-rescue operations. xpose360 provides marketing support for this non-profit organization.
• impulsQ - Gemeinsam gegen SexismusminorOthersActive partner in the 'Together Against Sexism' campaign with over 80 partner organizations, raising awareness about sexist behavior in the workplace.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Croud: UK-headquartered digital marketing agency of similar scale offering SEO, paid media, content, programmatic and analytics across global markets — directly comparable to xpose360's full-service performance marketing proposition and enterprise client focus.
• Dept: Amsterdam-based digital agency providing digital marketing, creative, technology and data services to enterprise brands across Europe — closely comparable to xpose360 in offering breadth, European footprint, and enterprise customer mix.
• Brainlabs: Global digital performance marketing agency specializing in paid media, SEO, programmatic and analytics with a strong enterprise book — directly comparable on core channel services and performance-led positioning.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, creative and analytics for enterprise brands — comparable in channel mix and enterprise focus to xpose360.
• Precis Digital: Nordic-headquartered digital marketing agency providing paid media, SEO, programmatic and analytics for enterprise clients across Northern Europe — comparable mid-size performance marketing agency with similar channel expertise.
• ForwardPMX: Global performance marketing agency offering paid media, SEO, programmatic and commerce services to enterprise brands — comparable to xpose360 in digital channel mix and enterprise targeting.

Broad incumbents

• iProspect: Dentsu's global digital performance marketing agency network — a much larger incumbent competing with xpose360 on enterprise performance marketing RFPs, but with a wider portfolio and global scale rather than German mid-market focus.
• GroupM: WPP's media investment group encompassing Mindshare, Wavemaker, Essence and m/SIX — a large incumbent competing for the same enterprise media budgets as xpose360, with substantially broader services and global scale.
• Performics: Publicis Groupe's global performance marketing agency — competes directly with xpose360 in performance/affiliate marketing for enterprise clients but operates as part of a much larger holding company network.

Emerging players

• Blue Array: UK-based specialist SEO and digital PR agency — overlapping with xpose360's SEO offering for enterprise clients but narrower in scope (no paid media, affiliate or influencer services).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8QztZ5rcpc9u3UGUXDnu9Q
• Facebookfacebook.com/xpose360
• LinkedInlinkedin.com/company/xpose360-gmbh
• Instagraminstagram.com/mai_xpose360
• TikToktiktok.com/@mai_xpose360

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xpose360 GmbH