New Media Services Pty Ltd

What New Media Services Pty Ltd does

New Media Services Pty Ltd (NMS) is an Australian business process outsourcing (BPO) company founded around 2007, headquartered in Oakleigh, Victoria, with delivery offices and operations across the USA, UK, Spain, the Netherlands, Switzerland, Ukraine, the Philippines, and additional Australian locations. The company provides outsourced customer support, content moderation, AI training and data annotation, virtual assistant, video editing, creative design, and seat-leasing services to startups, SMEs, and enterprise clients in verticals including fintech, government, gaming, marketplaces, e-commerce, logistics, wellness, and digital marketing. NMS claims 17+ years of operating history, 300+ clients, 500+ completed projects, and multilingual coverage (11+ languages) with 24/7 availability.

NMS's core technical proposition is a Human-in-the-Loop (HITL) hybrid framework that pairs AI automation (pre-screening, spam and fraud detection, sentiment analysis, ticket classification, reply drafting) with human reviewers for nuanced, cultural, and high-risk decisions across text, image, video, and audio content. The company operates a proprietary LOOP platform for content moderation workflow management, and offers RLHF-based data annotation and LLM evaluation as a service line targeting AI labs and model developers. Distribution is primarily direct via website CTAs ('Book a Meeting', 'Let's chat!') and inquiry forms, with supporting content marketing through an SEO-driven blog, case studies, and client testimonials.

NMS generates revenue through professional services billed on a flexible Pay-Per-Service model (per email, per thread, per hour, shared/dedicated agents) across its BPO and HITL service lines, supplemented by recurring monthly subscriptions for seat-leasing (Basic, Premium, Fully Managed, Dedicated Team, and Customizable tiers). The pricing model is quote-based and not publicly disclosed, and the company remains privately held with no disclosed funding, M&A, or revenue figures.

Name

New Media Services Pty Ltd

Legal name

New Media Services Pty Ltd

Website

https://newmediaservices.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

New Media Services (NMS) is an Australian BPO company providing multilingual 24/7 customer support, content moderation, AI training/RLHF data annotation, virtual assistant, video editing, and seat-leasing services to startups, SMEs, and enterprises globally via a Human-in-the-Loop hybrid AI-plus-human delivery model.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Media Buying Agencies (54183)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

Keywords

• Business process outsourcing
• Content moderation services
• Human-in-the-loop AI
• Multilingual customer support
• AI data annotation

Headquarters

HQ city

Oakleigh

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Business Process Outsourcing Services: Core revenue stream from providing outsourced business services including multilingual customer support, content moderation, virtual assistant services, and outsourcing solutions. Services are delivered through a flexible Pay-Per-Service model based on actual activity.
2. Human-in-the-Loop Services: Revenue from AI-assisted services combining automation with human expertise for content moderation, customer support, data annotation, and AI training support.
3. Seat Leasing Services: Flexible office solutions providing fully equipped workstations, IT support, security, and administrative support. Offered in multiple tiers (Basic, Premium, Fully managed, Dedicated Team, Customizable) with scalable pricing.
4. Creative Outsourcing: Outsourcing services for graphic design, content creation, video production, and animation delivered as professional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Media Services is a Business Process Outsourcing (BPO) company that delivers Human-in-the-Loop (HITL) hybrid services combining AI automation with trained human reviewers. Its core offerings span multilingual customer support (voice, email, live chat, billing), AI-assisted content moderation across text/image/video/audio, AI training data annotation and LLM evaluation (RLHF), virtual assistant services, creative outsourcing (video editing), and physical seat leasing.

Product overview

New Media Services (NMS) is a Business Process Outsourcing (BPO) company offering a comprehensive suite of human-AI hybrid services. The core offering is built on a Human-in-the-Loop (HITL) model that combines AI automation with real human expertise across three main pillars: (1) Customer Support Services including multilingual voice, email, and live chat support augmented with AI-assisted ticket classification, sentiment detection, and reply drafting; (2) Content Moderation Services covering image, video, text, social media, profile, and UGC moderation with AI pre-screening and human review for nuanced decisions; and (3) AI Training & Data Services including data annotation, LLM evaluation, and reinforcement learning with human feedback (RLHF). Supporting services include Virtual Assistant (Marketing, Executive, Administrative), Video Editing, Creative Design, Seat Leasing, and AI Quality Assurance & Model Validation. The company operates across USA, Europe, Australia, and APAC with 24/7 multilingual support capabilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 17+ years in business with 300+ happy clients and 500+ projects completed
• +2 more outcomes

Named customers10 records

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foundever: Global CX and BPO provider (formerly Sitel) offering multilingual customer support and digital services — broadly comparable BPO delivery model to NMS.
• Cognizant: Large IT-services and digital operations provider with BPO and AI/data-annotation practices. Overlaps NMS's outsourcing and AI-training services but as part of a much broader portfolio.
• Sutherland Global: Global digital transformation and BPO firm with multilingual CX, content moderation and AI-services practices — closely comparable delivery model to NMS at larger enterprise scale.
• Teleperformance: Largest global BPO/CX outsourcer offering multilingual customer support, content moderation and digital services across 100+ countries — overlaps broadly with NMS but at materially larger scale.
• TELUS Digital: Digital customer-experience outsourcer with AI-data-solutions and content-moderation practices — overlapping service portfolio with NMS's HITL offerings, but at enterprise scale.
• Concentrix: Global CX and BPO incumbent with strong content-moderation and trust-and-safety capabilities (including ModSquad). Comparable service mix at much larger enterprise scale.

Direct peers

• TaskUs: Public BPO with a near-identical mix of customer support, content moderation and trust-and-safety services for digital platforms, gaming and social media. Closest comparable on HITL delivery and target verticals.
• Scale AI: AI data-labelling and RLHF specialist serving foundation-model developers. Comparable to NMS's AI training, annotation and model-validation services.
• ModSquad: Specialist content-moderation, community management and digital customer-experience outsourcer (now part of Concentrix). Directly comparable on social-platform moderation and UGC trust-and-safety work.
• Appen: AI training-data and data-annotation provider offering image, text, audio annotation and RLHF services — directly comparable to NMS's data annotation and LLM evaluation line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newmediaaus
• Facebookfacebook.com/newmediaservicesptyltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Media Services Pty Ltd