Jetts Fitness

What Jetts Fitness does

Jetts Fitness is a privately held, budget-oriented gym operator founded in 2007 on the Gold Coast, Australia, that has scaled to 250+ clubs across six countries (Australia, New Zealand, Netherlands, United Kingdom, Thailand, and India) primarily through a franchise model combined with master-franchise partnerships in select international markets. Its core product is the Jetts Freedom Membership — a recurring fortnightly direct-debit subscription priced at $16.95-$20.95 per week that grants 24/7 access to any Jetts club worldwide with no lock-in contracts, no hidden fees, and a 10-business-day cooling-off period; paid-in-advance memberships, one-time access-pass fees, and personal training add-ons form the remainder of the revenue mix. Underlying technology is conventional gym-operations infrastructure: 24/7 access control via member credentials, Glofox for approved group training session bookings, and Ezidebit for direct-debit and credit-card payment collection; no proprietary AI or data platform is evidenced. In April 2026 the company launched Jetts Black, an ultra-premium members-only boutique concept with personalised training and recovery areas, anchored at a 10,000+ square foot flagship in Vasant Kunj, New Delhi — the first of approximately seven planned India launches. The customer base is a long tail of individual fitness consumers seeking flexible, low-commitment memberships, with franchisees and master-franchisees as the B2B counterparties; the parent operates under the BeWell Brands umbrella, which also holds O-Studio Oz Pty Ltd and Fitesque Pty Ltd as wholly owned subsidiaries, and is led by CEO & Managing Director Elaine Jobson.

Name

Jetts Fitness

Legal name

Jetts Fitness Pty Ltd

Website

https://jetts.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Jetts Fitness is a privately held, Australia-founded budget gym operator running 250+ franchised clubs across six countries, selling no-lock-in, 24/7 access memberships to individual fitness consumers and offering master franchise opportunities internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Mooloolaba

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Membership Fees: Weekly Freedom Membership billed fortnightly in advance via direct debit. Membership pricing varies by club ($16.95-$20.95/week). Revenue from recurring fortnightly direct debit payments for ongoing membership access.
2. Paid In Advance (PIA) Membership: Members can pay membership fees in advance according to their membership level. PIA memberships expire at end of prepaid period.
3. Access Pass Fee: Initial joining fee and access pass fee charged at sign-up, though promotional offers sometimes waive these fees.
4. Personal Training Services: Members can add personal training sessions purchased through PIA membership or as individual session passes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Jetts Fitness operates a global network of 250+ budget gym clubs across six countries, selling recurring fortnightly gym memberships with 24/7 access and no lock-in contracts. Members can access functional training zones, strength and cardio equipment, HIIT spaces, and optional Personal Training services through a single membership valid at all branded clubs worldwide. The business is distributed primarily through a franchise model with additional company-owned flagship locations.

Product overview

Jetts Fitness is a global fitness franchise offering a unified gym membership model centered on "Fitness Freedom" — 24/7 access, no lock-in contracts, and flexible memberships. The core product is the Jetts Freedom Membership, which provides access to over 250 clubs worldwide. The portfolio includes Jetts Black, an ultra-premium members-only boutique concept launched in 2026 featuring personalized training and recovery areas. Add-on services include Personal Training with certified trainers and Exercise Physiologists. Training options span Functional Training Zones, HIIT, cardio, and strength equipment. Jetts also operates Fit Hub as a content platform and Jetts Training Academy for internal team development. The company operates across six countries through a franchise model with opportunities for master franchisees and individual club owners.

Differentiator

Problem solved

Functional benefit

Brands

• Jetts Black: Ultra-premium members-only boutique fitness concept featuring personalized training, recovery areas, and boutique group classes.

Products and services

• Jetts Freedom Membership Core gym membership providing 24/7 access to 250+ Jetts clubs across six countries with no lock-in contracts, billed fortnightly in advance via direct debit. Designed for individual fitness consumers who want flexible, contract-free gym access with portable access across multiple locations.
• Jetts Black Ultra-premium members-only boutique fitness concept offering personalized training, recovery areas, and boutique group classes. Positioned as an exclusive offering within the Jetts network for members seeking high-touch fitness experiences beyond standard gym access.
• Personal Training

Quantifiable outcome

• Save $168 on startup with no joining fee or access card fee promotions
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• HYROX Training Club XcoreStrategic or Co-development Partner · 3 April 2026Jetts became an official HYROX Training Club X partner, bringing international fitness racing standards to India. This partnership enables Jetts to offer HYROX-certified training programs and access to fitness racing events at the Vasant Kunj flagship location.
• International Fitness AcademysupportingStrategic or Co-development PartnerJetts Training Academy partners with the International Fitness Academy to offer industry pathways and registered qualifications for team members, supporting professional development and career advancement in the fitness industry.
• EzidebitsupportingTechnology or IntegrationEzidebit serves as Jetts' payment provider for direct debit and credit card payment facilities, enabling the company's fortnightly membership fee collection model.
• GlofoxsupportingTechnology or IntegrationGlofox is the approved group training application used by Jetts for booking and managing approved group training fitness sessions offered to members.
• Real Estate Developers (India)supportingStrategic or Co-development PartnerJetts partners with Indian real estate developers for site locations, signing 10-15 year leases as anchor tenants in mixed-use developments, a model gaining traction as developers design spaces specifically for large-format gyms.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Snap Fitness: Snap Fitness is a 24/7 compact gym franchise competing head-to-head with Jetts in Australia, NZ, and the UK. Comparable small-footprint, low-price, no-frills model targeting similar member segments.
• Cult.fit: Cult.fit is India's leading tech-enabled fitness chain combining gyms, group classes, and digital. As Jetts launches in India, Cult.fit is the principal local competitor for both budget and premium members.
• Goodlife Health Clubs: Goodlife is a major Australian mid-market gym chain competing directly with Jetts in the same geography and price band. Both target everyday fitness consumers with multi-club access memberships.
• Anytime Fitness: Anytime Fitness is the closest direct peer: a 24/7 budget gym franchise operating globally with no-lock-in-style contracts. Both compete for the same value-conscious consumer seeking flexible, anytime access.
• Fernwood Fitness: Fernwood Fitness is an Australian women-focused gym chain operating at similar price points to Jetts. It serves overlapping members in the same Australian market with a comparable boutique-style offering.

Emerging players

• F45 Training: F45 Training is an Australian-origin boutique group fitness franchise operating globally. It competes for the same budget-to-mid fitness consumer with a more structured HIIT class format versus Jetts' open-gym model.
• Barry's Bootcamp: Barry's is a premium boutique fitness brand comparable to Jetts' new Jetts Black sub-brand. It targets higher-spend members with curated, paid-by-class training, anchoring the top end of the segment.

Broad incumbents

• Planet Fitness: Planet Fitness is the dominant global low-cost gym operator with thousands of locations. While primarily US-focused, it sets the global price benchmark and competitive floor for budget gym chains like Jetts.
• World Gym: World Gym is a long-established global gym brand with broad full-service facilities. It competes with Jetts in Australia, NZ, and Thailand for members seeking more amenities than a compact 24/7 budget gym.
• Fitness First: Fitness First is a larger, established premium-mid gym operator active in Australia, UK, and Asia. It competes for overlapping members seeking more comprehensive facilities than Jetts' compact footprint.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtYbO2R4K1AeGLDZf7G9M4g
• Facebookfacebook.com/JettsFitness
• LinkedInlinkedin.com/company/jetts-mitcham
• Instagraminstagram.com/jettsaustralia
• TikToktiktok.com/@jettsaustralia
• Xx.com/jetts247

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jetts Fitness