International Fitness Academy

What International Fitness Academy does

International Fitness Academy (IFA) is an Australian-founded, privately held EduTech company founded in 2013 by Rhys Davies that delivers online fitness education globally through a proprietary Learning Management System at learn.ifatraining.com.au. The company holds Registered Training Organisation status (RTO 32433), enabling it to issue nationally recognized Australian VET qualifications — SIS30321 Certificate III in Fitness and SIS40221 Certificate IV in Fitness — alongside a layered catalogue that includes a Fast Track Personal Trainer pathway, a combined Cert III+IV bundle, three international credentials (International Fitness Certificate, International Personal Training Certificate, International Master Trainer Certificate), Short Courses, NASM-branded continuing education, and a Business Foundations for Personal Trainers course.

The underlying technology is a mobile-friendly, self-paced LMS featuring bite-size lessons, quizzes, practical logbooks, downloadable tools (consultation forms, program templates) and 24/7 access. It is integrated with GoCardless for direct debit payment plans and Google Analytics for web measurement. The platform has no native mobile app and no published API.

IFA operates a hybrid direct-to-consumer and B2B business model. D2C revenue comes from course fees structured as a $99 entry deposit followed by monthly installments over 3, 6 or 12 month plans, plus one-time fees for Short Courses and add-ons. B2B revenue comes from bespoke learning and development solutions delivered to 16+ named partners including NASM, Anytime Fitness, Under Armour and Jetts, covering customized content, instructor-led workshops and advisory services. Distribution is entirely digital — content marketing, SEO, Instagram, email and partner referrals — supplemented by phone-based inside sales. The company claims 33,902-35,000+ students and 92,491 courses completed across 35+ countries, and is headquartered in Australia with stated operational presence in the US, UK, China, Singapore, Thailand and Hong Kong.

Name

International Fitness Academy

Legal name

International Fitness Academy

Website

https://internationalfitnessacademy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

International Fitness Academy is an Australian-founded, privately held EduTech company that delivers online fitness qualifications (Australian VET Certificates III/IV and international credentials) through its proprietary LMS, serving aspiring and qualified personal trainers across 35+ countries via direct-to-consumer enrollment and B2B partnerships with major fitness brands.

Ownership category

akta.pro rank

Product category

Fitness Education

NAICS

Sports and Recreation Instruction (611620), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Fitness education
• Vocational training
• Personal training certification
• Online learning
• Fitness qualifications

Headquarters

HQ city

Australia (specific location not disclosed)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Course Fees (VET Qualifications): Primary revenue from nationally recognized fitness qualifications including SIS30321 Certificate III in Fitness and SIS40221 Certificate IV in Fitness. Courses include initial $99 deposit with remaining fees charged monthly over payment plans (3, 6, or 12 months). Additional fees for extensions, re-assessments, and qualification re-issuance.
2. Short Courses & Ongoing Education: Revenue from supplementary courses including NASM courses, short courses, and specialized training modules like Business Foundations for Personal Trainers.
3. Corporate Partnership Solutions: Bespoke learning and development solutions for fitness organizations worldwide, including customized content, platform access, instructor-led workshops, and advisory services. Partners include major brands like Anytime Fitness, NASM, and Under Armour.
4. IFA PRO Subscription: Subscription offering including IFA PRO membership and rewards platform, mentioned in course cart and enrollment systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

International Fitness Academy is, by name, an academy delivering fitness education. No further details about specific products or services are evidenced in the provided input.

Product overview

International Fitness Academy operates as a unified digital education platform (IFA EduTech) delivering fitness qualifications through a layered product portfolio. The core consists of Australian nationally recognised VET qualifications — SIS30321 Certificate III in Fitness (entry-level gym instructor), SIS40221 Certificate IV in Fitness (Personal Trainer qualification), a combined Cert III+IV bundle, and a Fast Track Personal Trainer pathway — alongside an International suite of credentials (International Fitness Certificate, International Personal Training Certificate, International Master Trainer Certificate). These are supplemented by a Short Courses library, NASM-branded continuing education, and a Business Foundations course. All are delivered through the proprietary IFA Learning Platform (student portal), a mobile-friendly LMS providing 24/7 access to content, assessments, practical logbooks, and community tools. The platform is available globally, serving students across 35+ countries and 4 continents.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Students can complete both Cert III and Cert IV within 12 months (or faster with commitment)
• +1 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• NASMcoreStrategic or Co-development PartnerNASM (National Academy of Sports Medicine) partnership provides IFA students access to NASM courses and certifications, expanding continuing education offerings for fitness professionals seeking internationally recognized credentials.
• Anytime FitnesscoreChannel Partner/ Reseller/ DistributorAnytime Fitness partnership enables training delivery across their Asia-Pacific gym network, with IFA providing educational content and qualifications for franchise staff development.
• Under ArmourcoreGTM or Marketing PartnerUnder Armour partnership provides brand visibility and marketing collaboration, aligning IFA with a premium athletic apparel brand in the fitness industry.
• One PlaygroundminorStrategic or Co-development PartnerOne Playground partnership provides boutique fitness studio connections and specialized training content for IFA students.
• JettscoreChannel Partner/ Reseller/ DistributorJetts partnership delivers training solutions for their Australian gym network, supporting staff education and certification requirements.
• JPS Health & FitnessminorStrategic or Co-development PartnerJPS Health & Fitness partnership provides specialized education content and industry expertise for IFA course offerings.
• National Womens Fitness AcademyminorStrategic or Co-development PartnerPartnership focused on specialized fitness education targeting female fitness professionals and trainers working with women clients.
• VIBE Fitness AcademyminorStrategic or Co-development PartnerVIBE partnership provides boutique fitness education content and training methodologies for IFA course development.
• The Human MechanicsminorStrategic or Co-development PartnerThe Human Mechanics partnership provides specialized movement, biomechanics, and coaching expertise for IFA educational content.
• Bio SynergyminorStrategic or Co-development PartnerBio Synergy (UK-based) partnership extends IFA's international reach with nutrition and supplement industry expertise for course content.
• Carroll PerformanceminorStrategic or Co-development PartnerCarroll Performance partnership provides strength and conditioning expertise for IFA course development.
• Jake Campus NutritionminorStrategic or Co-development PartnerJake Campus Nutrition partnership provides sports nutrition education content for IFA course offerings.
• Science of FitnessminorStrategic or Co-development PartnerScience of Fitness partnership provides evidence-based fitness education content and research-backed training methodologies.
• Dangerously FitminorStrategic or Co-development PartnerDangerously Fit partnership provides outdoor fitness and bootcamp training content for IFA course offerings.
• The Yard GymminorStrategic or Co-development PartnerThe Yard Gym partnership provides boutique gym perspective and practical training experience for IFA educational content.
• Performance Personal TrainingminorStrategic or Co-development PartnerPerformance Personal Training partnership provides personal training business expertise and coaching methodologies for IFA course content.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Jetts Fitness: Asia-Pacific gym chain and core IFA channel partner. Comparable as a corporate training customer driving IFA's B2B revenue stream and as an ecosystem signal for IFA's franchise/chain distribution motion.
• Anytime Fitness (Corporate Training Programs): Global franchise gym operator and core IFA channel partner. Comparable as both customer (purchasing IFA's bespoke corporate training) and ecosystem participant; relevant for understanding IFA's enterprise GTM and franchise training distribution.

Broad incumbents

• American Council on Exercise (ACE): Large US-based fitness certification organisation offering personal trainer credentials to a global audience. Comparable to IFA as a competing credentialing body in international markets where IFA's International suite of certificates competes.
• National Academy of Sports Medicine (NASM): US-headquartered global fitness certification body offering CPT, PES, and CES credentials. Comparable as both an IFA distribution partner (NASM courses resold to IFA students) and a broad incumbent competitor in continuing education/credentialing globally.
• International Sports Sciences Association (ISSA): Global online fitness education company offering personal trainer, nutrition, and specialty certifications. Comparable to IFA's online international credentials and continuing education portfolio across fitness professionals worldwide.

Direct peers

• Australian Institute of Fitness (AIF): Largest Australian fitness RTO offering Cert III/IV in Fitness and related personal training qualifications. Directly comparable to IFA in product portfolio (Australian VET qualifications), RTO accreditation model, and direct-to-consumer online delivery to aspiring PTs.
• AIPT (Australian Institute of Personal Trainers): Online-first Australian RTO focused on Cert III/IV in Fitness with flexible payment plans and nationally recognised qualifications. Closely comparable to IFA's online delivery model, target student (aspiring PTs), and pricing structure.
• Fitness Education Online: Australia-based online personal training education provider delivering Cert III/IV and short courses. Comparable to IFA in delivery format (online LMS), qualification type, and D2C targeting of aspiring fitness professionals.
• Think Personal Training: Australian online PT certification provider offering Cert III/IV in Fitness with flexible self-paced study. Comparable to IFA in product mix, online delivery, and student segmentation.
• Action Training Academy: Australian RTO delivering Cert III/IV in Fitness with online and blended delivery. Comparable to IFA in RTO accreditation, qualification offering, and direct-to-consumer online model for aspiring PTs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/international_fitness_academy
• Facebookfacebook.com/InternationalFitnessAcademy
• Xtwitter.com/ifafitness
• LinkedInlinkedin.com/company/international-fitness-academy
• YouTubeyoutube.com/c/InternationalFitnessAcademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Fitness Academy