YouGov Signal

What YouGov Signal does

YouGov Signal is a behavioral analytics and social listening product operated as part of YouGov PLC's Behavioral data suite, headquartered in Santa Monica and traced to a 2014 launch. The product aggregates data from 46+ digital sources, including social media, search, Wikipedia, news articles, and offline marketing signals, across 40+ markets, and applies natural language processing with a stated 93% sentiment accuracy to track real-time digital expression of public opinion. It operates through a platform-plus-modules architecture: a core "Online Search & Social" offering extended by six use-case modules covering Film & TV, Talent & Public Figures, Brands & Industries, Politics & Trends, Custom Insights & Research, and Raw Data Feed. The product is tightly integrated with two adjacent YouGov assets, YouGov Profiles (audience intelligence) and YouGov BrandIndex (daily 16-metric brand tracking), and the broader Behavioral suite includes Media Consumption and Banking & Transactions products, all powered by YouGov's panel of 30 million+ registered global members.

The commercial model is B2B, sales-led, and subscription-based, with custom reporting plans that pair clients with audience strategists and data scientists. Distribution spans direct enterprise sales, self-serve access via dashboards, programmatic data consumption via API, and newer Model Context Protocol (MCP) integration for AI-agent workflows. Raw data feeds enable clients to integrate social listening metrics into in-house processing environments, supporting an enterprise-and-mid-market mix rather than SMB self-serve volume. Pricing is not publicly disclosed, and business inquiries are routed through a contact form with a stated 24-hour response commitment. Buyers span media and entertainment companies, talent agencies, brand marketers, political and healthcare organizations, research teams, and data-integration clients.

Name

YouGov Signal

Legal name

YouGov PLC

Website

https://signal.yougov.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

YouGov Signal is a social listening and behavioral analytics product that aggregates 46+ digital sources across 40+ markets, applying NLP with 93% sentiment accuracy to serve media, brand, political, and research enterprises through a six-module platform integrated with YouGov's 30M+ panel.

Ownership category

akta.pro rank

Product category

Social Listening and Audience Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)

Keywords

• Social listening platform
• Brand health monitoring
• Audience intelligence software
• Sentiment analysis tools
• Behavioral data analytics

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Behavioral Data Subscription Services: YouGov Signal is offered as part of YouGov's behavioral data product suite, likely sold as subscription-based access to dashboards, API feeds, and data services. Available via dashboards, API, MCP integrations, and custom reporting plans with data scientists and audience strategists.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

YouGov Signal (also marketed as YouGov Behavioral: Online Search & Social) is a B2B behavioral analytics platform that delivers real-time social listening, brand health monitoring, and audience intelligence. It aggregates data from 46+ digital sources across 40+ markets, applies natural language processing with 93% sentiment accuracy, and leverages lookalike modelling from YouGov's 30 million+ registered panel members to provide demographic segmentation, brand performance benchmarking, content strategy optimization, and raw data feeds for enterprise clients across entertainment, brands, politics, healthcare, and other sectors.

Product overview

YouGov Behavioral: Online Search & Social is a core behavioral analytics product with a platform-plus-modules architecture, offering 6 distinct modules (Film & TV, Talent & Public Figures, Brands & Industries, Politics & Trends, Custom Insights & Research, and Raw Data Feed). It connects to other YouGov products including YouGov Profiles (audience intelligence) and YouGov BrandIndex (brand tracking) for holistic analysis. Related products include YouGov Behavioral: Media Consumption and YouGov Behavioral: Banking & Transactions, all powered by YouGov's global panel of 30 million+ registered members.

Differentiator

Problem solved

Functional benefit

Brands

• YouGov Behavioral: Suite of behavioral data products delivering verified, permissioned online behavioral data from 46+ digital sources across 40+ markets.

Products and services

• YouGov Behavioral: Online Search & Social The core behavioral analytics platform delivering social insights from 46+ digital sources across 40+ markets, providing real-time sentiment analysis, brand health tracking, lookalike modelling, and audience segmentation for enterprise customers.

Quantifiable outcome

• 93% sentiment accuracy in natural language processing

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brandwatch (Cision): Enterprise social listening and consumer intelligence platform with deep digital source coverage and consumer-insight analytics; the closest direct competitor to YouGov Signal across brand monitoring, audience segmentation, and sentiment analysis.
• Sprinklr: Unified customer experience management platform with a strong social listening, analytics, and consumer-insights module; competes with YouGov Signal in brand health tracking and audience intelligence for enterprise marketers.
• Meltwater: Media intelligence and social listening suite offering brand monitoring, sentiment, and consumer insights across global markets; directly overlaps with YouGov Signal's brand, competitive, and PR intelligence use cases.
• Talkwalker: Social listening and analytics platform covering brand sentiment, audience demographics, and trend tracking; competes head-to-head with YouGov Signal across brands, talent, and consumer-insights verticals.
• Synthesio (Ipsos): Ipsos-owned social listening and audience intelligence platform with panel-augmented insights; mirrors YouGov Signal's combination of behavioral data and survey-grade audience profiling.
• NetBase Quid: AI-driven consumer and market intelligence platform delivering social listening, sentiment, and competitive analytics; comparable to YouGov Signal's NLP-led audience and brand health analytics.
• Pulsar (Access Intelligence): Audience intelligence and social listening platform used by global brands and agencies for content, brand, and audience analysis; overlaps directly with YouGov Signal's modules.

Emerging players

• Brand24: SMB-focused social listening and brand monitoring tool; competes with YouGov Signal in basic brand health and sentiment tracking, though lacking the deep panel-based segmentation of Signal.

Broad incumbents

• GfK Consumer Intelligence: Global market research incumbent with panel-based audience intelligence and brand tracking; overlaps with YouGov Signal's panel-driven lookalike modelling and brand health use cases.
• Ipsos Audience Understanding: Global market research group combining survey panels with social analytics (via Synthesio); comparable to YouGov Signal as a full-stack consumer intelligence provider to enterprise and agency buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YouGovSignal
• Facebookfacebook.com/YouGovUS
• LinkedInlinkedin.com/company/yougov

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouGov Signal