Mission Imprintables

What Mission Imprintables does

Mission Imprintables, Inc. is a family-owned wholesale distributor of blank apparel, headwear, and accessories headquartered in a single warehouse at 1604 Cactus Road, San Diego, CA. The company sells exclusively B2B to screen printers, embroiderers, and decorators who purchase blank garments and imprint them for end customers; the company is not a retailer and does not serve end consumers. Its operating catalog spans more than 60 third-party brands including Gildan, Bella+Canvas, Hanes, Comfort Colors, Next Level Apparel, Badger, Richardson, Shaka Wear, Independent Trading Co., Dickies, Reebok, and many headwear-focused labels such as YP Classics, Flexfit, Decky, and Atlantis.

The company operates an e-commerce storefront at missionimprintables.com, an in-bound phone sales desk with bilingual English/Spanish support, and a will-call pickup window at the San Diego warehouse. Order fulfillment is structured for speed, with same-day shipping cut-offs for UPS, FedEx, and OnTrac and a drop-ship network for select vendors. Pricing is published in four tiers (Piece, Dozen, Case, and Volume Case for 20+ cases) under wholesale-industry pricing mechanics, with payment options including COD, credit cards (subject to a 3% cash-loss fee), and NET terms for credit-approved accounts.

The business is privately held under President and Owner Lisa Coy, with roots tracing back 75+ years through the founder's grandfather's wholesale western-wear business and the corporate entity itself operating for 20+ years. The workforce is described as long-tenured (10-20 years for many employees), and the value proposition centers on assortment breadth, order accuracy, and on-time delivery rather than proprietary technology. No software platform, patented process, or AI/ML capability is disclosed; the website, eCatalogs (including the 2026 eCatalog and Apparel Guide), and image library function as standard e-commerce and marketing assets.

Name

Mission Imprintables

Legal name

Mission Imprintables, Inc.

Website

https://missionimprintables.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Imprintables is a family-owned, San Diego-based B2B wholesale distributor of blank apparel, headwear, and accessories across 60+ brands, serving screen printers, embroiderers, and apparel decorators with same-day shipping and bilingual English/Spanish support.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Apparel Sales: Revenue is generated through the wholesale sale of imprintable apparel, headwear, and accessories to businesses in the decorated sportswear industry. Customers purchase products to decorate/print custom designs for their end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mission Imprintables is a wholesale distributor that sells blank apparel, headwear, and accessories from more than 60 industry brands to screen printers, embroiderers, decorators, and promotional product companies. Orders are fulfilled through an e-commerce website, phone-based inside sales, will-call pickup, and same-day shipping via UPS, FedEx, OnTrac, and local truck routes. The company also produces its own "Mission Imprintables Catalogs" to support customer ordering.

Product overview

Mission Imprintables is a wholesale B2B e-commerce platform and distributor specializing in blank apparel, headwear, and accessories for the imprintables industry. The company offers a comprehensive portfolio of over 50 third-party apparel brands across multiple categories including t-shirts, hoodies, fleece, performance wear, headwear, bags, and accessories. Their product portfolio includes major brands such as Bella+Canvas, Gildan, Hanes, Next Level Apparel, Independent Trading Co., Shaka Wear, Jerzees, Badger, and numerous headwear brands (Richardson, Flexfit, YP Classics, Decky, and others), along with accessory brands like Liberty Bags and Carmel Towel Co. The platform also features their own Mission Imprintables branded catalogs. They serve screen printers, embroiderers, and promotional product companies with same-day shipping capabilities and operate as a family-owned business with over 20 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Blank Apparel Distribution Wholesale distribution of blank, imprintable apparel (tees, sweatshirts, fleece, polos, etc.) from more than 60 industry brands to screen printers, embroiderers, decorators, and promotional product companies, sold in Piece, Dozen, Case, and Volume Case pack sizes with same-day shipping.
• Wholesale Headwear Distribution Wholesale distribution of blank, imprintable headwear (caps, beanies, etc.) to screen printers, embroiderers, decorators, and promotional product companies, sold alongside apparel and accessories in volume tiered quantities.
• Wholesale Accessories Distribution Wholesale distribution of blank, imprintable accessories (towels, bags, blankets, and similar items) to screen printers, embroiderers, decorators, and promotional product companies as complementary blanks for custom decoration.
• Mission Imprintables Catalogs Company-branded product catalogs covering Mission Imprintables' blank apparel, headwear, and accessories offerings, used by customers as an ordering reference across the multi-brand product line.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vendor/Supplier NetworkcoreOthersMission Imprintables maintains established vendor relationships that originated over 75 years ago through the company's founding family's wholesale western wear business. The company sources products from over 60+ apparel brands including Gildan, Bella+Canvas, Hanes, Badger, Comfort Colors, Independent Trading Co., Richardson, Decky, and many others.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cap America: Cap America is a headwear-focused wholesale distributor (caps, beanies, visors) selling to screen printers, embroiderers, and promotional resellers. It is one of the closest direct competitors for the headwear-heavy portion of Mission Imprintables' catalog.
• Augusta Sportswear Brands: Augusta Sportswear is a wholesale distributor and brand owner (Augusta, Holloway, High Five, Russell) supplying decorated-apparel customers with athletic apparel, headwear, and team uniforms. It overlaps directly with Mission Imprintables' athletic apparel and headwear lines and sells through comparable B2B channels.
• Holloway Sportswear: Holloway designs, manufactures, and distributes performance apparel, outerwear, and team uniforms to the decorated apparel and team dealer market. Mission Imprintables actually carries Holloway as one of its stocked brands, but Holloway's direct dealer program is a competing channel for the same end-decorator customers.
• SanMar: SanMar is the largest wholesale distributor of imprintable apparel and accessories in North America, selling blank garments from many of the same brands Mission Imprintables carries (Gildan, Hanes, Bella+Canvas, Richardson, etc.) to screen printers, embroiderers, and promotional product distributors. It is the most direct head-to-head competitor for the same customer base.
• Vantage Apparel: Vantage Apparel is a wholesaler of corporate casual apparel, logo-wear, and decorator-friendly garments, selling to screen printers, embroiderers, and promotional resellers. It is a comparable mid-sized imprintable wholesale distributor with overlapping product categories.
• S&S Activewear: S&S Activewear (formed from the merger of alphabroder and S&S) is a national wholesale distributor of blank apparel, headwear, and accessories serving decorators, screen printers, and promotional resellers. It competes with Mission Imprintables across the same brand portfolio and customer segments, but at significantly greater geographic and SKU scale.
• Tri-Mountain: Tri-Mountain is a wholesale supplier of imprintable apparel, outerwear, and headwear sold through promotional product distributors, decorators, and team dealers. It targets the same customer base as Mission Imprintables with a similar mix of branded apparel and accessories.

Broad incumbents

• Hanesbrands: Hanesbrands owns apparel brands (Hanes, Champion, Jerzees, Comfortwash) that Mission Imprintables distributes. The company's Champion and Hanes direct-to-decorator programs overlap with the wholesale channel, making it both a critical supplier and an increasingly direct competitor.
• Bella+Canvas: Bella+Canvas is a premium blank apparel manufacturer whose products Mission Imprintables distributes. Its growing wholesale-direct programs, decorator education initiatives, and online ordering platform place it in an incumbent role that competes with independent wholesalers for the same decorator relationships.
• Gildan: Gildan is a major apparel manufacturer (Gildan, Comfort Colors, American Apparel, Alstyle) that sells blank apparel both through wholesale distributors like Mission Imprintables and increasingly through its own direct-to-decorator sales channels, making it both a key supplier and an adjacent channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/missionimprint
• Facebookfacebook.com/shopmissionimprintables
• LinkedInlinkedin.com/company/mission-imprintables-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Imprintables