What ReSnap does

ReSnap develops image selection technology based on artificial intelligence, founded in 2013 and headquartered in Nijmegen, Netherlands. The company's core proposition is AI-driven image selection — software that helps users identify or curate photos, a narrow but well-defined use case in the broader digital photography workflow. ReSnap is privately held and operates with a small team (11–50 employees), and its founder and co-founder on record is Joachim den Hertog. The company has raised approximately $516,099 in disclosed equity funding across two rounds (August 2013: $66,099; February 2015: $450,000), and in May 2017 acquired Bundle for an undisclosed amount, broadening its product surface beyond pure image selection.

ReSnap's commercial footprint, as evidenced by the input data, appears to be largely embedded within the larger Photobox / Storio Group ecosystem. The Android app package distributed under com.photobox.android, customer service links resolving to service.storiogroup.com, and career pages hosted at jobs.lever.co/storiogroup all indicate that ReSnap's technology and operations have been integrated into Storio Group's broader European photo-products platform rather than operating as a fully standalone consumer brand. No standalone revenue, pricing model, customer logos, or distribution metrics are disclosed for ReSnap directly. As a result, ReSnap's identifiable business mechanics — pricing, monetization, and customer acquisition — are not independently visible in the input data, and the company's current revenue model should be inferred as either B2B licensing/embedded use within Storio Group or undetermined.

Name

ReSnap

Legal name

Photobox

Website

https://resnap.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ReSnap develops AI-based image selection technology that helps users identify and curate photos. Founded in 2013 in Nijmegen, Netherlands, the company operates with 11–50 employees and its technology appears integrated into the broader Storio Group / Photobox photo-products platform.

Ownership category

akta.pro rank

Product category

AI Photo Curation Software

NAICS

Software Publishers (513210), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Photo Library Organization & Curation (HSAFAGAA)

akta.pro secondary industry

Photo/Video Editing Triage & Album/Project Structuring (HSAFAGAJ)

Keywords

• AI image selection
• Photo curation software
• Image recognition technology
• AI photography tools
• Automated photo selection

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Photo Product Sales: Direct sales of personalized photo products including photo books, wall art, photo prints, calendars, cards, mugs, cushions, jigsaws, and magnets. One-time purchase model with per-product pricing.
2. Gift Vouchers: Sale of gift vouchers for future purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ReSnap develops an artificial intelligence-based image selection technology that automatically identifies and curates the best photos from a user's photo collection. The technology is designed for integration with photo product platforms to help consumers efficiently select images for photo books, prints, wall art, and other personalised photo products. The company's AI capabilities power image curation workflows within larger consumer-facing photo product services operating across European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Image Selection Technology Artificial intelligence-based image selection and curation technology that automatically identifies and selects the best photos from a user's photo collection. Designed for integration with consumer-facing photo product platforms to streamline photo book, print, wall art, and personalised gift creation workflows.

Quantifiable outcome

• 4.1-star average rating based on 154,778 reviews on Trustpilot

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• PicsArt: AI-driven photo and video editing platform with creator tools. Comparable as an AI photo product, though primarily focused on editing rather than selection/curation.
• PicCollage: Consumer photo and video creation app with AI-assisted templates and layout suggestions. Comparable as an AI-assisted consumer photo creation tool with similar selection-and-structure workflow to ReSnap's curation focus.
• PhotoPrism: AI-driven self-hosted photo organization platform with face recognition, classification, and search. Comparable as an AI photo curation tool, though primarily a community/open-source project rather than a venture-backed competitor.

Direct peers

• Photobox: European photoproducts platform selling photo books, wall art, prints, and personalized gifts across 13 countries with 154,778+ Trustpilot reviews. Comparable and directly relevant because ReSnap's legal name ties to Photobox and the AI selection capability is most likely integrated here.
• SmugMug: Photo storage, organization, and print-product platform aimed at photographers and prosumer consumers. Comparable because it combines AI-assisted organization with downstream photoproduct sales, mirroring the integration ReSnap likely enables inside Photobox.
• Mylio Photos: Cross-device photo organization and curation platform with smart-album and face-recognition features. Directly comparable because it addresses the same photo library organization and curation use case as ReSnap, with similar consumer prosumer target audience.
• Photomyne: AI-powered photo scanning, organization, and curation company for personal photo libraries. Directly comparable to ReSnap because both apply AI/ML to the problem of curating large personal photo collections and turning them into usable products.

Broad incumbents

• Google Photos: Free consumer photo storage and AI-driven organization product offered by Google. Comparable because it solves the same core problem (automatic curation, people recognition, album creation) at massive scale, but as part of a broader platform portfolio rather than a specialized offering.
• Photobucket: Long-standing consumer photo storage and sharing platform with organization features. Comparable as a consumer photo library platform addressing curation and product creation needs, but with a much broader legacy positioning.
• Apple Photos: Native iOS photo library with on-device AI curation, Memories, and People recognition. Comparable as a broad incumbent delivering AI image organization within the Apple ecosystem, but bundled with hardware rather than sold standalone.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/resnapcom
• Instagraminstagram.com/photoboxuk
• Pinterestpinterest.co.uk/PhotoBoxUK
• Xx.com/ReSnapcom
• LinkedInlinkedin.com/company/resnap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReSnap