Pizza Group

What Pizza Group does

Pizza Group S.r.l. is an Italian manufacturer of professional pizza ovens and complementary food preparation equipment, headquartered in San Vito al Tagliamento (Pordenone) with a wholly-owned U.S. subsidiary (Pizzagroup USA LLC, Houston, Texas) opened in 2022. The company's legal entity was established in 1995 by Carlo Bellotto and his daughter on the back of an earlier industrial-machinery business dating to 1974; since 2020 it has operated as part of the Talenta division of the Italian industrial group SOMEC, alongside sister brands Gico, Inoxtrend and Primax.

Its portfolio spans three categories: cooking equipment (electric and gas deck ovens under the Pyralis brand including Pyralis, Pyralis Up and Pyralis Circle variants; tunnel ovens including the Dragon D60/D80 electric tunnels, Flash infrared tunnel, the Static Tunnel TN 38/45, and ventilated gas/electric tunnels), preparation equipment (spiral mixers, planetary mixers, dividers and rounders, dough rollers, pizza presses), and accessories (slicers, vegetable cutters, pizza tools). The core technical differentiator is Activestone, a proprietary technology that embeds heating elements directly into refractory stone to deliver even heat distribution, claim energy savings of up to 25% versus conventional ovens, and reduce heat-up and cook times by up to 50% and 25% respectively; this is complemented by the Advance Power system for automatic energy management and the Pyralis digital control system with up to 100 programmable cooking profiles.

Pizza Group generates revenue primarily through hardware sales of ovens and preparation equipment, with additional streams from accessories, spare parts and post-sale professional services including installation, technical assistance and warranty support. The company manufactures at an 8,000 sqm facility with stated annual capacity of 5,500 professional ovens, with pricing set on a quote basis (ex-works San Vito al Tagliamento, VAT exclusive, shipping borne by the customer) and contract terms typically multi-year. It sells to professional pizzerias, fast-food and quick-service operators, and high-volume foodservice customers (catering, hotel chains) through a hybrid model: an extensive global network of importers, distributors and resellers in 73 countries, supplemented by direct sales via its corporate website and a reserved customer area. The firm employs 11-50 people according to firmographic data, with SOMEC Group providing financial and operational support.

Name

Pizza Group

Legal name

Pizza Group S.r.l.

Website

https://pizzagroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Group is an Italian manufacturer of professional pizza ovens and food preparation equipment for pizzerias, QSR operators and high-volume foodservice customers. Its Activestone refractory-stone ovens are distributed via a 73-country partner network and sold direct through a Houston-based U.S. subsidiary.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Professional pizza ovens
• Commercial food equipment
• Deck ovens manufacturing
• Tunnel ovens
• Dough preparation equipment

Headquarters

HQ city

San Vito Al Tagliamento

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pizza Oven Sales: Sale of professional pizza ovens including electric deck ovens, gas deck ovens, and tunnel ovens for commercial foodservice operations.
2. Food Preparation Equipment Sales: Sale of preparation equipment including spiral mixers, planetary mixers, dividers & rounders, dough rollers, and pizza presses.
3. Accessories and Spare Parts: Sale of accessories including hoods, stands, wheels, refractory stones, and other optional components for pizza ovens.
4. Professional Services: Post-sale professional services including installation support, technical assistance, and warranty services for customers, importers, distributors, and resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pizza Group designs and manufactures professional pizza ovens (electric and gas deck ovens, tunnel ovens, and infrared ovens) and complementary food preparation equipment (spiral mixers, planetary mixers, dividers & rounders, dough rollers, pizza presses) for the commercial foodservice industry. The company produces its equipment in Italy and sells globally through a network of distributors and direct channels to professional pizzerias, restaurants, fast food operators, and high-volume foodservice businesses.

Product overview

Pizza Group is an Italian manufacturer of professional pizza ovens and food preparation equipment founded in 1974. The product portfolio consists of three main categories: Cooking equipment (electric and gas deck ovens under the Pyralis brand including Pyralis, Pyralis Up, and Pyralis Circle variants; tunnel ovens including Dragon D60/D80, Flash infrared tunnel, Static Tunnel TN 38/45, and ventilated tunnel ovens), Preparation equipment (spiral mixers, planetary mixers, dividers & rounders, dough rollers, and pizza presses), and Accessories (slicers, vegetable cutters, pizza tools). The company differentiates through proprietary Activestone technology (heating elements embedded in refractory stone) and Advance Power system (intelligent energy management). All products are Made in Italy and distributed to over 70 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Pyralis Professional electric deck oven with Activestone technology integrating heating elements directly into refractory stone for even heat distribution and up to 25% energy savings. Available in mechanical or digital versions with independent top and bottom temperature control, designed for professional pizzerias.
• Pyralis Up Configurable electric deck oven built bottom-to-top with Activestone technology, stainless steel structure, and independent temperature control for each chamber, targeted at professional pizza kitchens needing multi-deck setups.
• Pyralis Circle Rotating electric deck oven with a circular chamber design featuring Activestone technology and maximum temperature of 450°C, delivering uniform heat distribution for professional pizzerias.
• Dragon D60 Professional electric tunnel oven with 60cm conveyor belt width for continuous high-volume production, equipped with the Advance Power system for intelligent energy management and direct baking on refractory stone up to 520°C.
• Dragon D80 High-capacity electric tunnel oven with 80cm wide conveyor belt, Advance Power intelligent energy management, and capacity of up to 200 pizzas per hour at 520°C maximum temperature, aimed at high-volume operations.
• Flash Compact infrared tunnel oven designed for fast food operations with limited space, featuring plug-and-play installation via standard Schuko socket, up to 30 pizzas per hour, and a 35cm bidirectional belt.
• TN 38/45 (Static Tunnel) Professional static tunnel oven with direct baking on refractory stone, independent top and bottom temperature control via 2 thermostats, adjustable belt speed from 30 seconds to 14 minutes, up to 450°C.
• TNV-40G (Gas Ventilated Tunnel) Gas-powered ventilated tunnel oven with 40cm belt width, up to 30 pizzas per hour, and maximum temperature of 350°C, designed for compact commercial kitchen installations.
• TNV-40E (Electric Ventilated Tunnel) Electric ventilated tunnel oven with 40cm belt width, up to 30 pizzas per hour, and maximum temperature of 350°C, designed for compact commercial kitchen installations.
• Spiral Mixers Professional spiral mixers that produce homogeneous dough with technologies aimed at reducing operator workload, sold to professional pizzerias and bakeries.
• Planetary Mixers Essential planetary mixers for optimally amalgamated dough that mimics hand-mixing results, used by professional pizzerias and foodservice kitchens.
• Dividers & Rounders Fast and precise dough dividers and rounders that help increase production while maintaining high quality standards, used in professional pizza operations.
• Dough Rollers Dough rollers that automatically adjust the thickness of dough and handle the rest of the rolling process, used by professional pizzerias.
• Pizza Press Dough pizza press designed to optimize time during high productivity periods when speed and precision are essential in professional pizza production.
• Slicers Professional slicers designed for professional kitchen applications, sold as accessories to Pizza Group's oven and preparation equipment customers.
• Vegetable Cutter & Mixer Vegetable cutters and mixers for professional food preparation, sold as accessories alongside Pizza Group's ovens and preparation equipment.
• Pizza Tools

Quantifiable outcome

• Energy consumption reduced by up to 25% compared to conventional ovens
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SOMEC GroupcoreStrategic or Co-development Partner · 1 January 2020Pizza Group became part of the SOMEC Group in 2020, joining more than 20 Italian companies. SOMEC Group is present internationally with its own companies, subsidiaries, production sites, and agencies. This partnership provides financial and production security, enabling more efficient production and installation processes.
• Talenta DivisioncoreStrategic or Co-development PartnerPizza Group is part of the Talenta division of SOMEC Group, which also includes Gico (large professional kitchen systems), Inoxtrend (professional ovens for delicatessen, pastry, and bakeries), and Primax (professional refrigeration solutions).
• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorExtensive network of international importers, resellers, and distributors managing sale and distribution of Pizzagroup products worldwide. Partners also provide pre-sales services including consulting and inspections, installation support through specialized technicians, and customer care.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Moretti Forni: Moretti Forni manufactures professional electric pizza ovens and related baking equipment for pizzerias and foodservice operators. It is highly comparable because both companies are Italian specialists in professional pizza ovens with international distribution.
• OEM Ali Group: OEM Ali Group produces professional pizza ovens, dough equipment, and foodservice machinery for pizzerias and restaurants. It overlaps directly with Pizza Group's core deck ovens, tunnel ovens, and pizza-preparation equipment.
• Cuppone: Cuppone is an Italian manufacturer of professional pizza ovens and pizzeria equipment, including electric ovens and dough-processing machines. It is comparable through its focus on the same professional pizzeria customer base and similar hardware product set.
• Zanolli: Zanolli manufactures professional ovens, including conveyor and deck ovens used by pizzerias, bakeries, and foodservice operators. It is comparable because Pizza Group also sells deck and tunnel ovens for continuous and high-volume pizza production.
• Italforni: Italforni manufactures professional pizza ovens for restaurants, pizzerias, and foodservice customers. It is comparable as an Italy-based specialist in pizza oven hardware serving similar end markets.
• XLT Ovens: XLT Ovens manufactures conveyor ovens and ventilation systems for pizza restaurants and foodservice chains. It is comparable to Pizza Group's high-volume tunnel oven offerings and its focus on productivity for commercial pizza operations.
• Marra Forni: Marra Forni manufactures commercial brick, deck, and rotating pizza ovens for restaurants and pizzerias. It is comparable through its professional pizza-oven focus, though it leans more toward artisan and brick-oven formats.
• Wood Stone: Wood Stone manufactures commercial stone-hearth ovens and specialty cooking equipment used by restaurants, including pizza-focused concepts. It is comparable because both companies sell premium professional ovens to foodservice operators seeking consistent high-temperature cooking.

Broad incumbents

• Middleby Marshall: Middleby Marshall is a well-known manufacturer of conveyor ovens widely used in pizza and high-volume foodservice operations. It is comparable to Pizza Group's tunnel and conveyor-style oven lines, although it is part of a much larger commercial foodservice equipment group.
• Bakers Pride: Bakers Pride manufactures commercial pizza, deck, conveyor, and countertop ovens for restaurants and institutional kitchens. It is comparable as an established supplier of professional pizza and baking ovens, though its portfolio is broader than Pizza Group's pizza-specialist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PizzaGroupIT
• Facebookfacebook.com/pizzagroup
• LinkedInlinkedin.com/company/pizza-group-srl
• Instagraminstagram.com/pizzagroupsrl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Group