Aviva Senior Living

What Aviva Senior Living does

Aviva Senior Living is a Dallas-based senior housing operator and wholly-owned subsidiary of private equity real estate firm Lloyd Jones. The company operates across the full senior living care continuum, covering 55+ active adult living, independent living, assisted living, and memory care, with a portfolio of 13–16 branded AVIVA communities spread across 8–12 states in the eastern half of the U.S. and Texas. Its flagship differentiator is the proprietary "Living With Confidence" wellness program, developed with Harvard Health Publishing and domain experts in geriatrics and dementia care, which is positioned as the operating standard across resident services. The company complements owned operations with a third-party management services arm that delivers operational, financial, clinical, marketing, HR, and capital project oversight to external senior housing owners across stabilized, lease-up, and troubled assets.

The business generates revenue through two streams: (1) recurring resident service fees from directly operated communities — quote-based monthly billing for housing, dining, wellness, and care services — and (2) management fees from third-party owners of senior housing assets. Operational tooling includes electronic health records, integrated compliance and data management systems, a 300-point critical path methodology for new community lease-up, and clinical pathway algorithms designed to anticipate occupancy fluctuations. Backed by Lloyd Jones's 45-year real estate investment track record and $1.2B+ in real estate operations, Aviva benefits from shared infrastructure in development, recruiting, accounting, and marketing, while pursuing an articulated growth strategy focused on the Southeast U.S. and middle-income senior demographics.

Name

Aviva Senior Living

Legal name

Aviva Senior Living

Website

https://avivaseniorliving.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aviva Senior Living is a Dallas-based senior housing operator and wholly-owned subsidiary of private equity firm Lloyd Jones, managing assisted living, memory care, independent living, and 55+ active adult communities across 8–12 U.S. states while also offering third-party management services to senior housing owners.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities (623311), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Senior & Assisted Living Residential Property Management (BPAJAFAE), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior housing operations
• Assisted living services
• Memory care services
• Third-party management
• Independent living communities

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Third-Party Management Services: AVIVA Senior Living provides comprehensive third-party management services to community owners, including operational and financial management, strategic sales and marketing, resident experience and wellness, compliance and technology integration, human resources and talent development, and renovations and capital improvements. Revenue is generated through management fees from community owners seeking professional senior housing operations.
2. Senior Housing Operations: Direct operation of senior living communities spanning the care continuum from active-adult and independent living to assisted living and memory care. Revenue generated from resident services including day-to-day operations, health and wellness, culinary, technology, renovations, recruiting and training, accounting, and in-house marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aviva Senior Living is a senior-housing operator that directly runs assisted living, memory care, independent living, and 55+ active-adult communities under the AVIVA brand across the eastern U.S. and Texas. The company also provides third-party management services to senior housing community owners, covering operations, financial management, marketing, compliance, HR, and renovations. Its proprietary Living With Confidence program, developed with Harvard Health Publishing, anchors resident wellness across the portfolio.

Product overview

AVIVA Senior Living is a senior-housing operator offering a comprehensive, technology-driven platform that manages communities across the senior-living care continuum from 55+ active-adult and independent living to assisted living and memory care. The company operates under the AVIVA brand with proprietary programs including 'Living With Confidence' (developed with Harvard Health Publishing) and provides third-party management services to external clients. The portfolio spans 16 communities across 12 states in the eastern U.S. and Texas, with services including day-to-day operations, health and wellness, culinary, technology, renovations, recruiting and training, accounting, and in-house marketing.

Differentiator

Problem solved

Functional benefit

Brands

• AVIVA 55: Active adult senior living brand for residents 55+
• Living With Confidence

Products and services

• Independent Living Resort-style, all-inclusive living for independent active adults featuring chef-prepared meals, weekly housekeeping, and a full calendar of events and activities promoting socialization, fitness, and fun.
• Assisted Living Care for independent adults who need assistance to maintain an active, social lifestyle, with around-the-clock healthcare staff and programs developed with geriatric specialists.
• Memory Care Specialized care for residents with Alzheimer's disease and other forms of dementia, incorporating music, movement, and individualized activities based on personal memoirs to promote remaining abilities.
• 55+ Active Adult Living (AVIVA 55)

Quantifiable outcome

• High-performing communities reflecting commitment to exceptional resident care and operational excellence
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• Griffin LivingcoreStrategic or Co-development Partner · 8 July 2022Lloyd Jones Senior Living was chosen to operate the latest Griffin Living development. This represents a strategic operator relationship where Lloyd Jones provides management services for Griffin Living's senior housing developments.
• ST Real Estate Holding Inc.majorStrategic or Co-development PartnerLloyd Jones partners with ST Real Estate Holding Inc. to acquire apartment and senior housing properties. Notable partnership on first apartments in Miami for $97M and Trinity Courtyard in Fort Worth, Texas. The partnership enables co-investment in senior housing and multifamily acquisitions.
• Drive Development PartnersmajorStrategic or Co-development PartnerFlorida-based Drive Development Partners merged with Lloyd Jones, bringing development expertise and expanding the company's capabilities in senior housing development and operations.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Enlivant: Assisted living and memory care operator with communities across the United States. Comparable to Aviva in its focus on assisted living and memory care services for senior residents.
• Senior Lifestyle: Senior living operator with communities across the U.S. offering independent living, assisted living, memory care, and skilled nursing. Comparable to Aviva in operating model and multi-state portfolio approach.
• Sunrise Senior Living: Established senior living operator with a portfolio of assisted living and memory care communities across the U.S., with a strong premium brand positioning. Comparable to Aviva's resort-style, research-backed care philosophy and full continuum offering.
• Sonida Senior Living: Senior housing operator focused on independent living, assisted living, and memory care across multiple U.S. states. Comparable to Aviva as a multi-state operator with a focus on the full continuum of care.
• Discovery Senior Living: Senior living operator managing a portfolio of communities with focus on lifestyle programming and resident wellness. Comparable to Aviva in operating philosophy and continuum-based offering.
• Five Star Senior Living: Senior living operator and third-party management services provider serving independent living, assisted living, and memory care residents. Highly comparable to Aviva's dual owned/managed operating model.
• Atria Senior Living: Major U.S. senior housing operator managing independent living, assisted living, and memory care communities. Comparable to Aviva in operating model, care continuum, and multi-state geographic reach.
• Pegasus Senior Living: Senior living management company operating independent living, assisted living, and memory care communities. Comparable to Aviva as a third-party management and operations platform serving community owners.
• Brookdale Senior Living: Largest senior housing operator in the United States, operating independent living, assisted living, and memory care communities nationwide. Directly comparable to Aviva as a multi-state senior housing operator serving the full care continuum.

Broad incumbents

• National HealthCare Corporation: Larger, publicly traded healthcare services company operating skilled nursing and assisted living facilities. Comparable to Aviva in residential senior care services though broader in scope with skilled nursing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/aviviaseniorlife
• Facebookfacebook.com/lloydjonesseniorliving
• LinkedInlinkedin.com/company/avivaseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aviva Senior Living