Center for Assessment and Treatment

What Center for Assessment and Treatment does

Center for Assessment and Treatment is a 501(c)(3) nonprofit mental health agency headquartered at 254B Mountain Ave Suite 300, Hackettstown, New Jersey. Founded in 2009 by Roseann Bennett (Executive Director) and Dr. Todd Bennett (Director of Clinical Training), the organization delivers outpatient behavioral health services to New Jersey residents with an explicit mission to serve populations underserved by the traditional healthcare system, including NJ FamilyCare and Medicaid recipients facing long wait times for outpatient care. The service portfolio spans individual, group, couples, and family counseling, medication evaluation and management, psychological evaluation, cognitive behavior therapy (CBT), teletherapy, and play therapy, delivered in-person at the Hackettstown office as well as remotely via video and phone.

The organization does not operate a proprietary technology platform; its "product" is the integrated clinical service line delivered by a roster of licensed professional counselors, marriage and family therapists, advanced practice nurses with prescriptive authority, and a board-certified psychiatrist. The business model is fee-for-service reimbursement from NJ FamilyCare, Medicaid, and community health plans, with no disclosed commercial payer mix, no public pricing, and no enterprise accounts. Growth and reach have been expanded through teletherapy and bilingual (English/Spanish) service delivery, with explicit LGBTQ-affirmative care positioning. Distribution is entirely direct-to-consumer via the single Hackettstown office and remote channels, with no formal marketing infrastructure beyond the organizational website and community referrals.

Name

Center for Assessment and Treatment

Legal name

Center for Assessment and Treatment

Website

https://assessmentandtreatment.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Center for Assessment and Treatment is a 501(c)(3) nonprofit mental health agency in Hackettstown, NJ, founded in 2009. It provides counseling, medication management, CBT, evaluation, teletherapy, and play therapy to New Jersey residents, with a focus on Medicaid and FamilyCare recipients.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Mental health services
• Cognitive behavior therapy
• Psychological evaluation services
• Psychiatric medication management
• Outpatient counseling services

Headquarters

HQ city

Hackettstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mental Health Services Revenue: As a nonprofit 501(c)(3) organization, the Center generates revenue primarily through reimbursement from NJ Family Care, Medicaid, and community health insurance plans for mental health services including counseling, medication management, evaluation, and therapy.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Center for Assessment and Treatment is a 501(c)(3) nonprofit mental health agency providing clinical mental health services to New Jersey residents. Its offerings span individual, group, couples, and family counseling; medication evaluation and management for adults; psychological evaluations; and specialized therapeutic modalities including Cognitive Behavior Therapy (CBT), teletherapy (video and phone), and play therapy. The center accepts NJ Family Care, Medicaid, and community health plans.

Product overview

Center for Assessment and Treatment is a nonprofit mental health agency offering a unified suite of clinical services rather than a software product. The core offering centers on Counseling (individual, group, couples, and family therapy), complemented by Medication management, psychological Evaluation services, and specialized therapeutic modalities including Cognitive Behavior Therapy (CBT), Teletherapy (remote video/phone sessions), and Play Therapy. These services are integrated into a single coordinated treatment approach where clients may receive multiple service types (e.g., counseling combined with medication management) based on their individual needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling

Quantifiable outcome

• Served thousands of people since 2009 with personalized, research-backed treatments

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CPC Behavioral Healthcare: New Jersey-based nonprofit community mental health provider offering outpatient counseling, medication management, and case management. Most directly comparable in payer mix (Medicaid-heavy), nonprofit structure, and service portfolio.
• Care Plus NJ: Paramus, NJ–headquartered nonprofit behavioral health provider offering outpatient mental health counseling, psychiatry, and substance use treatment. Comparable in mission-driven nonprofit model, NJ Medicaid focus, and integrated therapy-plus-medication model.
• Vantage Health System: Bergen County, NJ nonprofit providing outpatient mental health, substance use treatment, and partial care. Comparable as a New Jersey community mental health clinic serving Medicaid recipients and offering group, individual, and family counseling.

Regional players

• Princeton House Behavioral Health: Central/Northern NJ outpatient and partial hospital behavioral health provider operated by Penn Medicine. Comparable in NJ outpatient mental health services and CBT focus, but larger scale and hospital system affiliation.
• Ocean Mental Health Services: NJ-based nonprofit outpatient mental health agency offering counseling and medication management to underserved populations. Comparable in NJ nonprofit community mental health positioning, though serving a different region of the state.

Broad incumbents

• Hackensack Meridian Carrier Clinic: NJ behavioral health hospital system (now part of Hackensack Meridian Health) offering outpatient mental health and addiction services. Overlaps in NJ outpatient behavioral health delivery, but operates at much larger scale with inpatient capabilities.
• Talkspace: National virtual therapy provider serving commercial and select Medicaid populations. Overlaps in teletherapy modality and CBT delivery, but operates a tech-enabled platform model rather than a clinic-based practice.
• BetterHelp: Largest online therapy platform in the US offering individual, couples, and teen counseling. Competes for the same NJ teletherapy demand but primarily commercial pay/self-pay rather than Medicaid-focused.

Emerging players

• Two Chairs: Outpatient mental health clinic operator with both in-person and teletherapy delivery and an employed clinician model. Comparable in evidence-based therapy focus and in-person + virtual hybrid delivery, though national rather than NJ-focused.
• Charlie Health: Virtual and hybrid intensive outpatient program provider for adolescents and young adults. Partial overlap in CBT-based outpatient mental health delivery and Medicaid contracting strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/center254b
• LinkedInlinkedin.com/company/center-for-assessment-and-treatment-a-new-jerey-non-profit-corp-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Assessment and Treatment