Euro Accident

What Euro Accident does

Euro Accident Livförsäkring AB is a Scandinavian life and health insurance company founded in 1996 and headquartered in Växjö, Sweden. The company is privately held by the Swedish investment firm Impilo AB through EAL Insurance AB. It provides group and personal insurance products — including health/treatment insurance, long-term sickness insurance (PlanSjuk), disability and loss-of-earning-capacity cover, group life, critical illness, occupational and leisure accident, and sick pay insurance — to corporate employers and organisations across Sweden, Norway, and Denmark. With over 400,000 insured individuals and approximately 380 employees, Euro Accident reported an annual turnover of nearly 2.5 billion SEK in the most recent period, with FY2025 premium volume exceeding 3 billion SEK following 13% year-over-year growth, and a 22% return on equity.

The company's core differentiator is the proprietary "Hållbara medarbetare®" (Sustainable Employees) methodology, which integrates insurance coverage with preventive health services, rehabilitation support, an employee assistance programme (Samtalsstöd), existential health counselling, and a manager-facing "Holdbare Arbejdspladser" (Sustainable Workplaces) platform. The product surface is being expanded through partnerships such as Selfspace for digital self-therapy and a digital sleep treatment programme. Euro Accident holds an A- (Excellent) Financial Strength Rating from AM Best with stable outlook and is the only major Scandinavian life insurer with validated Science Based Targets climate goals to 2030. It maintains ISO 27001-aligned information security practices, a wholly-owned IT subsidiary (EA Serbia) in Serbia, and an explicit regulatory framework as a Swedish life insurer. Effective 1 January 2027 the company will exit the Danish market, with the Danish branch being absorbed into balticfinance; Norwegian and Swedish operations will continue as the core growth markets.

Revenue is generated primarily through recurring insurance premiums paid by corporate employers for group policies on behalf of their employees. All products are distributed through trained insurance brokers and intermediaries rather than direct-to-consumer channels, with formal intermediary recruitment via the "Förmedla våra försäkringar" programme. Marketing is concentrated in B2B content, public relations around workplace health, industry events such as Arendalsuka in Norway, and country-specific LinkedIn, Facebook, and YouTube presence. Pricing is quote-based and not publicly disclosed; the company does not provide contract-level disclosure, and customer segmentation is vertical — corporate employers and organisations as primary buyers, with individual employees as secondary beneficiaries of group policies.

Name

Euro Accident

Legal name

Euro Accident Livförsäkring AB

Website

https://euroaccident.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Euro Accident is a privately held Scandinavian life and health insurer, distributing group and personal insurance products exclusively through brokers to corporate employers across Sweden and Norway. Its "Hållbara medarbetare" methodology integrates insurance with preventive health, rehabilitation, and psychological support for over 400,000 insured individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums: Euro Accident generates revenue through insurance premiums paid by employers for group insurance coverage for their employees. Premiums are collected for various insurance products including long-term disability insurance, health insurance, group life insurance, critical illness, and other personal insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Euro Accident is a Scandinavian life and health insurance company that provides group and individual insurance products, including sickness, accident, disability, critical illness, life, and treatment insurance, combined with preventive health services. The company distributes its policies primarily through insurance brokers and intermediaries to corporate employers across Sweden, Norway, and Denmark, and operates the "Hållbara medarbetare" (Sustainable Employees) methodology that pairs insurance coverage with proactive health and rehabilitation services.

Product overview

Euro Accident operates as a Scandinavian insurance company offering a comprehensive portfolio of personal and group insurance products combined with health services. The core offering revolves around the 'Hållbara medarbetare®/Holdbare medarbejdere/Sustainable employees' platform, which integrates insurance protection with preventive health measures. The product portfolio includes: sickness insurance (PlanSjuk), health/treatment insurance, disability insurance, life insurance, accident insurance, critical illness coverage, occupational injury insurance, sick pay insurance, and leisure accident insurance. Supporting services include the Selfspace digital mental health platform, existential health counseling, employee assistance programs, and the Holdbare Arbejdspladser/Sustainable Workplaces platform for workplace health management. The company distributes through insurance brokers and serves businesses and organizations across Sweden, Norway, and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Holdbare medarbejdere: The company's core methodology and concept focused on creating sustainable employees through insurance and health services (used in Danish market).
• Holdbare medarbeidere
• Hållbara medarbetare

Products and services

• Sjukförsäkring PlanSjuk (Sickness Insurance) A standalone group sickness insurance product for Swedish employers that compensates employees unable to work due to illness, providing a defined monthly benefit in addition to statutory sick pay.
• Sundhedsforsikring (Health Insurance) Health insurance for the Danish market covering medical treatment, specialist access, and preventive care services for insured employees.
• Tab af Erhvervsevne (Loss of Earning Capacity Insurance) Danish insurance product that pays a monthly benefit when an insured person loses earning capacity due to illness or injury, supplementing public disability coverage.
• Gruppeliv (Group Life Insurance) Group life insurance policy that pays a lump-sum benefit to named beneficiaries in the event of the death of an insured employee.
• Kollektiv Ulykke (Collective Accident Insurance) Group accident insurance providing financial compensation for medical costs, disability, and death resulting from accidents, marketed to corporate clients.
• Kritisk Sygdom (Critical Illness Insurance) Insurance product that pays a lump-sum benefit upon diagnosis of a specified critical illness, intended to cover treatment costs and living expenses during recovery.
• Sykelønn / Sjukförsäkring (Sick Pay Insurance) Insurance that compensates employers for continued salary payments to employees on extended sick leave beyond the statutory employer period.
• Uførekapital / Uførerente (Disability Capital and Pension) Disability coverage available as a one-time capital payout or as an ongoing pension, providing long-term financial support in case of permanent loss of earning capacity.
• Yrkesskade (Occupational Injury Insurance) Insurance covering work-related injuries and occupational diseases, providing compensation for medical costs, rehabilitation, and loss of income.
• Fritidsulykke (Leisure Time Accident Insurance) Accident insurance covering injuries sustained during leisure activities outside of work, providing lump-sum payouts for medical and disability events.
• Loss of License Insurance Specialty insurance product for professionals such as pilots, maritime officers, and medical practitioners, providing a lump-sum benefit if a professional license is revoked due to illness or injury.
• Behandlingsforsikring (Treatment Insurance) Treatment insurance providing insured employees with fast access to private healthcare, including diagnosis, surgery, rehabilitation, and physiotherapy, through Euro Accident's network of providers.
• Övrig sjukdom (Other Illness Insurance) Supplementary illness insurance covering conditions outside the standard critical illness list, paying a fixed benefit upon diagnosis of specified additional illnesses.

Quantifiable outcome

• Return on equity of 22% in 2025
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BalticfinancecoreStrategic or Co-development Partner · 26 March 2026The Danish branch of Euro Accident is becoming part of Balticfinance. This will strengthen partnership competitiveness by enabling more holistic dialogue about risks affecting the insured's work capacity, including occupational injuries, loss of earning capacity, accidents, critical illness, cancer treatment, and other health products.
• SelfspacecoreStrategic or Co-development Partner · 6 January 2025Euro Accident partnered with Selfspace, an app and online platform offering psychological self-help programs based on evidence-based methods. As a customer of Euro Accident, users receive free access to Selfspace's programs developed by psychologists. Selfspace focuses on prevention and self-help for stress, sleep difficulties, anxiety, and intrusive thoughts. Available in Denmark.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gjensidige: Gjensidige is a large Norwegian insurance group with broad personal and commercial lines, including group health and accident products. It is a broader incumbent compared to Euro Accident's niche focus, but competes in the same Scandinavian employer insurance market.
• Folksam: Folksam is a major Swedish mutual insurance company offering life, health, accident, and group insurance products to individuals and corporate clients. It is a broader incumbent that competes with Euro Accident across multiple personal and group insurance lines in Sweden.
• If P&C Insurance: If is the largest general insurer in the Nordics, offering personal and commercial lines including group health and accident products. It is a broad incumbent competing with Euro Accident across Scandinavia, though it is much larger and more diversified.

Direct peers

• Storebrand: Storebrand is a major Norwegian life and health insurer offering group life, disability, and pension products to corporate employers. It is highly comparable to Euro Accident in Scandinavia, with a similar employer-sponsored benefits model and growing emphasis on preventive health.
• Skandia: Skandia is a Swedish life and health insurer with a strong focus on group and individual insurance products including health, disability, and life coverage. It directly competes with Euro Accident in the Swedish market for employer-sponsored and individual insurance.
• Trygg-Hansa: Trygg-Hansa is one of Sweden's largest insurers offering personal and commercial lines, including group health and accident insurance for employers. It is a direct competitor to Euro Accident in the Swedish corporate insurance market.
• Alecta: Alecta is a Swedish occupational pension and group insurance provider serving corporate employers with disability and health insurance. It is comparable to Euro Accident in serving Swedish employers with group benefits and is a major player in that market.

Others

• Aon: Aon is a global insurance broker and employee benefits consultant that distributes group insurance products from multiple carriers, including Euro Accident's product set. It is included as an 'Others' because brokers are Euro Accident's primary distribution channel rather than direct competitors.
• WTW (Willis Towers Watson): WTW is a global insurance brokerage and advisory firm, including in employee benefits and health & benefits consulting. Like Aon, it operates as a broker and benefits advisor that channels group insurance business to carriers like Euro Accident, making it a distribution-side counterpart rather than a direct competitor.

Regional players

• Protector Forsikring: Protector Forsikring is a Norwegian specialty insurer with growing presence in the Nordic personal and commercial insurance markets. It is a regional player with overlapping product categories including accident and health insurance for employer groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/EuroAccidentLiv
• Facebookfacebook.com/euroaccident
• LinkedInlinkedin.com/company/euro-accident

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Accident