Amilia
Amilia is a Montreal-based SaaS company whose SmartRec platform unifies membership management, program registration, facility scheduling, and payments for community recreation organizations, serving 1,500+ organizations across 6,600+ North American locations and processing over $1B annually.
- Company typePrivate
- Founded2009
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Amilia does
Amilia is a Montreal-based SaaS company that provides the SmartRec platform — a unified cloud-based system combining membership CRM, program management, facility scheduling, online registration, integrated payments, and real-time reporting — to community and recreation organizations across North America. The platform is PCI DSS Level 1 certified, guarantees 99.99% uptime, and is sold under 24-month subscription contracts with monthly billing based on package selected and revenue processed; it also earns transaction-based payment processing fees routed through third-party acquirers and scheme owners (Visa, Mastercard, Amex). It serves 1,500+ organizations across 6,600+ locations (8,200+ in some sources) spanning YMCAs, JCCs, Parks & Recreation departments, community centers, camps, arts centers, sports facilities, dance studios, swim schools, martial arts, gymnastics, soccer, and cheerleading, processing over $1B in annual transactions with 80% of transactions self-served and 68% on mobile.
The company's go-to-market combines an enterprise field-sales motion (demo requests, solution advisors, phone outreach at 1-877-343-0004) with a product-led self-serve layer on its website. Customers include Westfield Area YMCA, YMCA of Greater Dayton, Sparta White County YMCA, Gateway Region YMCA, Anderson Area YMCA, Portage Township YMCA, Rady JCC, Sephardic Community Center, Grapevine Parks & Rec, JCC Denver, and JCC of Central NJ, among others. Documented outcomes include 46% growth in online sales for Westfield Area YMCA in the first year, 89% increase in monthly online revenue for Grapevine Parks & Rec, 83% self-service transactions at JCC Denver, and 2.5x growth in online registrations at Sephardic Community Center within 60 days.
Amilia is a privately held company (legal entity Amilia Enterprises Inc., with US subsidiary Amilia Technologies USA Inc.) that has raised approximately $65M in total funding — a $30M round in May 2022 led by Canadian Business Growth Fund, Export Development Canada, and Investissement Quebec, followed by a $35M growth round in May 2025 led by Vertu Capital. The company reports 130% revenue growth since 2022 and continues to expand its product surface with an AI module, a SmartRec App Store ecosystem, and a native CampDoc integration for camp health records. Leadership includes CEO Hugo Lachance, founder Francois Gaouette, CFO Lorenzo Pirri, and CRO Shai Haddad.
Amilia firmographics
Firmographics- Name
- Amilia
- Legal name
- Amilia Enterprises Inc.
- Website
- https://amilia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amilia is a Montreal-based SaaS company whose SmartRec platform unifies membership management, program registration, facility scheduling, and payments for community recreation organizations, serving 1,500+ organizations across 6,600+ North American locations and processing over $1B annually.
- Ownership category
- akta.pro rank
Amilia industry classification
Industry- Product category
- Recreation and Membership Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Amilia is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Amilia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Subscription Fees: Monthly subscription fees based on package selected and revenue processed through the platform. Initial subscription period of 24 months with automatic annual renewal.
- Payment Processing: Payment processing fees charged per transaction. Pass-through fees for Scheme Owners (Visa, Mastercard, Amex), issuing banks, and other payment ecosystem participants.
- Add-on Services: Additional services provided by Amilia or business partners with separate fees
- Professional Services: Onboarding, training, implementation, and data migration services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on organization needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Amilia product offering
Product offeringCore offering
Amilia sells the SmartRec cloud-based SaaS platform that unifies membership management, program registration, facility scheduling, payments, and real-time reporting for community recreation organizations. The platform is sold on a subscription basis with monthly platform fees plus transaction-based payment processing fees, and is targeted at YMCAs, JCCs, Parks & Recreation departments, community centers, camps, and sports facilities across North America.
Product overview
Amilia offers SmartRec, a unified platform combining membership management, program operations, facility scheduling, payments, and real-time reporting for community and recreation organizations. The platform serves over 8,200 locations across North America and processes over $1B in annual transactions. SmartRec operates as a core platform with integrated modules for Membership CRM, Programs, Facilities, Reporting & Analytics, Accounting & Finance, Online Registration, Payments, Multi-Location, AI capabilities, Access Management, and Staff management. Additional offerings include Amilia University (built-in learning platform), the SmartRec App Store (add-on marketplace), and integration with CampDoc for health records. The platform targets YMCAs, JCCs, Parks & Recreation departments, community centers, camps, and sports facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartRec Platform
Quantifiable outcome
- 46% increase in online sales (Westfield Area YMCA)
- +11 more outcomes
Companies that use Amilia
Customer profileNamed customers11 records
Segments14 records
Ideal customer profiles4 records
Amilia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature16 records
Amilia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CampDoc (DocNetwork)coreIntegration between Amilia SmartRec and CampDoc (Electronic Health Record system provider for camps and youth programs). Allows enrollment, registration, and participant data to flow automatically into secure medical forms, eliminating duplicate data entry for youth-serving organizations. Both companies stated the integration will improve workflows while maintaining data integrity and security standards for managing sensitive health information.
- Visa, Mastercard, Amex (Scheme Owners)corePayment scheme owners enabling Amilia Payments. Transactions are routed through acquirers and settled through scheme rules governed by Visa, Mastercard, and American Express.
- Payment Processors & AcquirerscoreThird-party payment processors and acquirers that collect and settle funds for processed transactions. Customer must enter into User Agreement with Amilia's payment processing partners.
Scale indicators14 records
Recent moves6 records
Expansion highlights2 records
Amilia competitors and assessment
Company assessmentDirect peers
- PerfectMind: PerfectMind delivers membership management, registration, payments, and facility scheduling for parks & recreation, community centers, and membership-based organizations, overlapping head-to-head with Amilia's SmartRec modules.
- EZFacility: EZFacility offers facility and member management software for sports and recreation centers, including scheduling, registration, and payments - directly comparable to Amilia's facilities, programs, and membership modules.
- Active Network: Active Network provides recreation, sports, and activity management software to YMCAs, JCCs, parks & rec departments, and community organizations - the same core verticals Amilia targets with SmartRec, making it a direct vertical SaaS competitor.
- CommunityPass: CommunityPass offers online registration and facility management for community recreation programs, parks and rec departments, and schools - a direct competitor in the community-center and municipal recreation segments.
- ClassJuggler: ClassJuggler provides class and membership management for dance, gymnastics, swim, and martial arts studios - competing with Amilia in several of its secondary vertical segments (dance, gymnastics, martial arts, swim).
- CivicRec: CivicRec provides online registration, facility scheduling, and payment solutions specifically for municipal parks and recreation departments, competing with Amilia in the Parks & Rec vertical segment.
- Daxko: Daxko is a vertical SaaS platform purpose-built for YMCAs and JCCs, offering membership, program registration, billing, and payments - directly comparable to Amilia's SmartRec for the same nonprofit recreation customer base.
- RecTrac (by Vermont Systems): RecTrac is a long-standing recreation management platform for municipal parks and recreation, community centers, and camps - a direct competitor to Amilia in the parks & rec and community-center verticals.
Broad incumbents
- Mindbody: Mindbody is a broader wellness and fitness business management platform with membership, scheduling, and payments - a larger incumbent that overlaps with Amilia in fitness and studio-related segments like martial arts, dance, and swim.
Emerging players
- CampBrain: CampBrain provides camp management software for registration, health records, and family communications - a niche competitor that overlaps with Amilia's camp segment and its CampDoc integration story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amilia social profiles
Digital presenceAmilia compliance and trust
Trust signalCompliance1 record
Amilia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amilia leadership team
Management profileNumber of profiles
Profiles4 records
Amilia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amilia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amilia
What does Amilia do?
Amilia sells the SmartRec cloud-based SaaS platform that unifies membership management, program registration, facility scheduling, payments, and real-time reporting for community recreation organizations. The platform is sold on a subscription basis with monthly platform fees plus transaction-based payment processing fees, and is targeted at YMCAs, JCCs, Parks & Recreation departments, community centers, camps, and sports facilities across North America.
Is Amilia a public or private company?
Amilia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amilia founded?
Amilia was founded in 2009. It employs 101 to 250 people.
Where is Amilia based?
Amilia is headquartered in Montréal, Canada, in the North America region.
How does Amilia make money?
Four revenue lines are on record. Platform/Subscription Fees are the primary driver. The others are payment Processing, add-on Services and professional Services.
Who are Amilia's main competitors?
Direct peers on record are PerfectMind, EZFacility, Active Network, CommunityPass, ClassJuggler, CivicRec, Daxko and RecTrac (by Vermont Systems). Mindbody is listed as a broad incumbent. CampBrain is listed as an emerging player.
Does Amilia have an API?
Yes. Amilia provides an API enabling access to the SmartRec Platform through third-party products. The Master Service Agreement references API/Web Hook end points/connections developed by Amilia as part of the Solutions. The platform website describes a 'flexible Open API' that connects with leading market solutions in areas like communications, fundraising, data analysis, accounting, and security.
What industry is Amilia in?
Amilia's product category is Recreation and Membership Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.