What Fitzgerald Tile does

Fitzgerald Tile is a regional importer and distributor of ceramic, porcelain, stone, glass, and stainless steel tiles operating in the New England market for over six decades. Founded in 1950 and headquartered in North Reading, Massachusetts, the company operates two physical showroom locations—one in North Reading, MA (29 Concord Street, 01864) and one in Portland, ME (12 Westfield Street, 04102)—serving residential homeowners, commercial contractors, architects and interior designers, and institutional buyers across the hospitality, retail, educational, civic, healthcare, and corporate segments.

The company functions as a curated import distributor rather than a manufacturer, stocking extensive product lines from third-party manufacturers including Anatolia (its largest partner spanning 20+ sub-lines such as Teramoda, Zera Annex, Vintagewood, Veneta, Marmiline, Muskoka, and Satin), Florida Tile (Alustra collection), and the company's own proprietary Arch Tile Collection (Alpine, Calcare, Galicia, Movement, Smokestack). Fitzgerald Tile has no disclosed proprietary technology platform beyond a customer portal for account management and a content-driven marketing website; product discovery, selection, and purchase occur through showroom visits, quote-based sales conversations, and a dedicated architectural representative (Ashleigh Beaulieu) who provides one-on-one specification support for design professionals.

Fitzgerald Tile is 100% employee-owned under an ESOP structure, with no external venture, private equity, or parent-company ownership disclosed and no public funding rounds. Revenue is generated primarily through one-time product sales at quote-based, project-by-project pricing negotiated through showroom visits and account-based relationships. The go-to-market is sales-led and relationship-driven, with marketing concentrated on a content website, newsletter signup segmented by audience type (Dealer, Contractor, Homeowner, Architect/Designer), and the customer portal for repeat account holders. No public pricing, e-commerce, mobile app, or AI-driven tooling is offered.

Name

Fitzgerald Tile

Legal name

Fitzgerald Tile

Website

https://fitzgeraldtile.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitzgerald Tile is a New England-based, employee-owned importer and distributor of porcelain, ceramic, stone, glass, and stainless steel tiles, serving residential, commercial, and institutional customers through showrooms in Massachusetts and Maine and a dedicated architectural specification program.

Ownership category

akta.pro rank

Product category

Tile and Stone Distribution

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Tile distribution
• Imported porcelain tiles
• Ceramic tile supplier
• Natural stone flooring
• Architectural tile products

Headquarters

HQ city

North Reading

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Stone Product Sales: Revenue generated through the sale of imported tiles including porcelain, ceramic, stone, glass, and stainless steel tiles. Products are sold through direct sales to contractors, architects, designers, and homeowners. Typical B2B/B2C tile distribution model with per-project pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Fitzgerald Tile is a New England-based importer and distributor of porcelain, ceramic, stone, glass, and stainless steel tiles serving residential, commercial, hospitality, retail, educational, civic, institutional, healthcare, and corporate projects. The company offers an extensive portfolio of tile collections from manufacturers such as Anatolia, Florida Tile, and the proprietary Arch Tile line, complemented by a dedicated Architects & Designers service with one-on-one support, samples, technical information, and budget pricing.

Product overview

Fitzgerald Tile is a New England-based tile distributor operating for over six decades, specializing in imported porcelain, ceramic, stone, glass, and stainless steel tiles. The company operates as a single unified distribution platform offering an extensive portfolio of tile products organized by manufacturer/line and by inspiration style. The product lineup includes multiple branded collections from manufacturers such as Anatolia, Florida Tile, and the proprietary Arch Tile line, alongside comprehensive services for architects and designers. Products range from large-format architectural porcelains (Arch Tile Collection featuring Alpine, Calcare, Galicia, Movement, Smokestack) to decorative mosaics (Anatolia Soho Mosaics, Zen Pebbles), wood-look planks (Anatolia Vintagewood, Anatolia Muskoka), marble-look tiles (Anatolia Plata, Anatolia Prima), and engineered stone accessories (Anatolia Marmiline). The company serves residential, commercial, hospitality, retail, educational, civic, institutional, healthcare, and corporate sectors across Massachusetts and Maine locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida Alustra Tile Collection

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AnatoliacoreTechnology or IntegrationMajor tile manufacturer partnership providing extensive tile collections including Teramoda, Zera Annex, Vintagewood, Veneta, Torino, Utopio series, Tapestri, Station, Soho, Satin, Regency, Raffino, Purity, Prima, Precept, Plata, Nord, Nexus, Muskoka, Marmiline, Marlow, Mayfair, Linea, Ledger Stone, La Marca, and many other lines. Products include ceramic, porcelain, and natural stone tiles with various sizes, colors, and finishes.
• Florida TilecoreTechnology or IntegrationFlorida Tile Alustra collection partnership offering rectified color body porcelain tiles in various sizes (24x48, 24x24, 12x24) and colors including Imperial Gold Calacatta, Majestic White Lasa, Opulent Beige Onyx, Regal Black, and Sovereign Gray.
• Arch TilecoreTechnology or IntegrationArch Tile partnership offering architectural tile collections including Alpine, Calcare, Galicia, Movement, and Smokestack lines. Glazed porcelain tile products in various colors and sizes for architectural applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tile America: Regional tile and stone distributor serving the Northeast U.S. with showroom locations and an emphasis on imported ceramic, porcelain, and natural stone tile — directly comparable in product mix, customer base, and showroom-led distribution model.
• Emser Tile: Large U.S. tile and natural stone distributor with showrooms serving residential and commercial customers. Directly comparable as a multi-line tile distributor focused on imported ceramic, porcelain, and stone products for both homeowners and trade professionals.
• Arizona Tile: Tile and stone distributor with multiple showroom locations across the western U.S., importing and distributing porcelain, ceramic, and natural stone. Comparable in product mix (imported porcelain, ceramic, stone, mosaics) and customer mix (residential, commercial, design professionals).
• Bedrosians Tile & Stone: Family-owned tile and stone distributor with showrooms across the western U.S. and a strong focus on imported porcelain, ceramic, glass, and natural stone tile. Comparable product portfolio, showroom-led GTM, and trade/architect customer focus.
• The Tile Shop: Specialty tile and stone retailer with company-owned showrooms across the U.S. offering imported porcelain, ceramic, glass, and natural stone tile. Directly comparable showroom-led, design-focused specialty retail model targeting both homeowners and trade professionals.
• Tile Outlets of America: Tile and stone discounter with multiple showroom locations in the southeastern U.S., importing and selling ceramic, porcelain, and natural stone tile direct to homeowners and contractors. Comparable regional specialty distributor model.

Broad incumbents

• Dal-Tile: Largest U.S. manufacturer and distributor of ceramic, porcelain, and stone tile with a national sales/service network. Overlaps with Fitzgerald's product mix but operates at vastly greater scale with proprietary manufacturing rather than pure distribution.
• MSI (M S International): National importer and distributor of flooring, countertop, wall tile, and hardscape products with a broad showroom and distribution network. Comparable in imported tile/stone distribution but operates at significantly larger scale and broader geographic footprint.
• Floor & Decor: Public specialty retailer of hard-surface flooring including tile, stone, and wood with hundreds of U.S. locations. Competes with Fitzgerald on residential and pro customer segments via aggressive pricing and large-format selection.

Emerging players

• StoneSource: Tile, stone, and mosaic distributor with showrooms in select major U.S. metros, focused on contemporary and design-forward imported tile for architects and designers — overlapping with Fitzgerald's high-end architectural specification focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fitzgeraldtile1
• LinkedInlinkedin.com/company/fitzgerald-tile

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzgerald Tile