Groupe COFAQ

What Groupe COFAQ does

Groupe COFAQ is a French cooperative (société anonyme au capital variable), founded in 1954 and headquartered in Poitiers, that aggregates independent specialized distributors in the QUOFI market (Quincaillerie, Outillages, Fournitures Industrielles) plus agriculture and PPE. The cooperative organizes its 400+ member businesses into five branded networks — Master Pro (industrial supplies), Bricopro (DIY), SECUROM (PPE), EPAGRI (agriculture/livestock), and Distribution du Bâtiment / Magasin Pro BigMat (building materials), with Distribution du Bâtiment formalized as a sixth network in 2024 — operating 900+ retail points across France.

The group's operational backbone is built around three proprietary infrastructure layers: a centralized purchasing system negotiating with 1,000+ referenced suppliers across a 2-million-reference catalog; the COFALOG logistics platform in Naintré (Vienne) consolidating 680+ suppliers and 39,000+ SKUs with 24–72h delivery to member stores; and a member-facing digital stack comprising the Extranet portal, COFAQ 360 mobile application (Android/iOS), COFAQ TV (YouTube, Facebook, cofaqtv.fr), and the COFAQ+ expert advisory line for HR/legal/IT issues. Six proprietary brands (ATIS-GREEN, ATTRACTIV', EDENA, WINKO, PROFAC, OBSIMA) provide exclusive assortment across gardening, maintenance, motoculture, decorative paints, DIY, and professional industrial supplies.

The economic model combines transactional revenue from centralized purchasing (volume rebates, margins on negotiated terms, administrative fees on 500M+ EUR of cumulative purchasing volume), recurring membership fees from independent retailers, transaction fees tied to the annual Salon COFAQ event (55M EUR in orders placed in 2024), and professional-services revenue from COFALOG logistics and COFAQ+ advisory. Customers are independent SMB retailers serving professionals in construction, agriculture, and industry, plus the general public via Bricopro and EPAGRI; suppliers access 900+ retail points through centralized negotiation and the annual Salon event. The cooperative is governed democratically (one member, one vote) with a Conseil d'Administration, network-level Strategic Committees, and working groups.

Name

Groupe COFAQ

Legal name

COFAQ

Website

https://cofaq.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

French cooperative founded in 1954 (Poitiers) that aggregates 400+ independent distributors across six branded networks — Master Pro, Bricopro, SECUROM, EPAGRI, Distribution du Bâtiment — running 900+ retail points, centralized purchasing on 500M+ EUR of volume, and the COFALOG logistics platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Poitiers

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Centralized Purchasing & Negotiation: COFAQ negotiates collective purchasing terms with suppliers on behalf of member stores, generating revenue through volume-based rebates, margins on negotiated prices, and administrative fees. The central buying office handles nearly 500 million euros in cumulative purchasing volume.
2. Membership & Cooperative Fees: Independent retailers pay membership fees to join the cooperative and access services including purchasing power, logistics, marketing support, and network branding. Members participate in democratic governance through Councils and Committees.
3. Annual Salon COFAQ: Annual business event generating transaction volume through exclusive supplier offers and commercial orders placed during the two-day salon. The 2024 edition generated 55 million euros in orders from members.
4. Services & Support: Additional revenue from value-added services including merchandising, marketing campaigns, logistics (COFALOG), and expert support (COFAQ+) provided to member stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Groupe COFAQ is a cooperative of independent specialized distributors that provides its 400+ member retailers with centralized purchasing power across 1,000+ suppliers and 2 million product references, integrated logistics via the COFALOG platform (39,000+ SKUs, 24-48h delivery), 6 exclusive proprietary brands, marketing, merchandising, and back-office expert support (COFAQ+). It serves professional and consumer end-markets through 5 retail networks: Master Pro, Bricopro, SECUROM, EPAGRI, and Distribution du Bâtiment (Magasin Pro BigMat), totaling 900+ retail points of sale in France.

Product overview

Groupe COFAQ is a cooperative group of independent specialized distributors operating 5 retail networks (Master Pro, Bricopro, SECUROM, EPAGRI, Distribution du Bâtiment) with over 900 points of sale in France. The company offers services including centralized purchasing (2 million references, 1,000 suppliers), COFALOG logistics platform (39,000+ references, 24-48h delivery), COFAQ+ expert support, COFAQ TV web TV, COFAQ 360 mobile app, and member Extranet portal. COFAQ has 6 proprietary brands (ATIS-GREEN, ATTRACTIV', EDENA, WINKO, PROFAC, and OBSIMA launched 2025) spanning gardening, maintenance, motoculture, decorative paints, DIY, and industrial/building supplies. An annual COFAQ Salon event serves as the primary business networking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Master Pro: Network dedicated to industrial supplies for professionals
• Bricopro
• SECUROM
• EPAGRI
• Magasin Pro BigMat
• COFALOG
• COFAQ TV
• COFAQ 360
• COFAQ+
• Obsima
• ATIS-GREEN
• ATTRAC-TIV
• EDENA
• WINKO
• PROFAC

Products and services

• Master Pro Network Specialized distribution network for industrial supplies, hardware and professional tools, serving metalworkers, locksmiths and building trade professionals. Members access the COFAQ collective purchasing, COFALOG logistics, and shared marketing services.
• Bricopro Network Retail network for DIY, building and gardening products serving both trade professionals and the general public through member stores with online sales capabilities.
• SECUROM Network Specialized distribution network for Personal Protective Equipment (PPE) and workwear serving professionals across safety-critical industries including construction, hospitality and food service.
• EPAGRI Network Agricultural and livestock supply retail network with 130+ locations across France, covering farming, green spaces, countryside retail, motoculture, and livestock equipment.
• Magasin Pro BigMat / Distribution du Bâtiment Network Self-service building materials and construction supply network serving building professionals with nearly 300 locations in France, operating through a strategic partnership with BigMat France.
• COFALOG Logistics Platform Integrated distribution subsidiary providing supply chain security, cost reduction and reliable traced products to member stores through a centralized platform with 39,000+ SKUs and 24-48h delivery.
• COFAQ Central Purchasing Office Centralized procurement office negotiating volume-based terms with 1,000+ suppliers across 2 million product references, delivering cumulative purchasing volume of 500+ million euros.
• Salon COFAQ Annual Trade Show Annual business trade show uniting 340+ suppliers and members for exclusive offers, networking and commercial ordering, generating 55 million euros in member orders at the 2024 edition.
• COFAQ+ Expert Support Service Dedicated member helpline connecting retailers with HR, legal and IT experts for day-to-day operational questions, provided free of charge to cooperative members.
• OBSIMA Proprietary Brand Sixth proprietary brand of Groupe COFAQ launched in February 2025 for professional building, industry and local authority markets, with eight product families covering compressors, welding equipment, pallet trucks, workshop tools, grinding discs, step ladders, cable reels and construction equipment.
• PROFAC Proprietary Brand Own-brand range of accessible DIY products for general-public consumers, sold through Bricopro and other member networks.
• ATIS-GREEN Proprietary Brand Own-brand gardening and outdoor-living product range distributed across member networks.
• EDENA Proprietary Brand Own-brand motoculture and garden-equipment range sold through member stores.
• WINKO Proprietary Brand Own-brand decorative paints range distributed across member networks.
• ATTRAC-TIV Proprietary Brand

Quantifiable outcome

• 82% member satisfaction rate (+10 points year-over-year) achieved through service quality improvements
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered supporting, core and minor.

• BragardsupportingStrategic or Co-development Partner · 15 March 2026SECUROM becomes exclusive distributor of Bragard premium professional clothing brand starting March 15, 2026. Bragard, founded in 1933, is an international reference for high-end workwear serving gastronomy, hospitality, and food service professionals.
• ADELYAsupportingTechnology or Integration · 1 January 2025Loyalty program partnership for EPAGRI network enabling members to offer personalized physical and digital loyalty cards (mobile wallet, app), with tools for customer segmentation, promotions, and real-time performance tracking.
• BigMat FrancecoreStrategic or Co-development Partner · 1 January 2015Framework agreement between COFAQ and BigMat France creating Magasin Pro BigMat brand for building materials distribution. The partnership established the Distribution du Bâtiment network with nearly 300 locations, combining BigMat's brand recognition with COFAQ's cooperative purchasing power.
• WeldomcoreStrategic or Co-development PartnerHistoric partnership with Weldom (part of Groupement des Mousquetaires) reinforcing COFAQ's offering for members and opening new development opportunities. Announced as one of the bold changes of 2023.
• ESAT du Haut PoitousupportingOthersSocial partnership with vocational rehabilitation establishment for disabled workers, confining event organization tasks to the ESAT during Salon COFAQ, supporting social and professional insertion of adults with disabilities.
• ElisesupportingOthersWaste recycling partnership where Elise collects sorted waste (cardboard, paper, batteries, glass) from COFAQ offices. Elise employs mainly people with disabilities or insertion difficulties.
• b REPUTATIONsupportingOthersCarbon footprint assessment partnership for measuring and managing environmental impact through carbon accounting services.
• Les Bouchons d'AmourminorOthersCharitable partnership collecting plastic bottle caps to fund mobility equipment for people with disabilities. COFAQ staff participate in collection drives.
• Rêves de GosseminorOthersCharitable association promoting inclusion through encounters between ordinary children and those affected by illness or life challenges. COFAQ supports the organization's activities.
• Boomerang PlatformsupportingTechnology or IntegrationTool repair and circular economy platform currently deployed in 40+ member stores. Extends product lifespan, reduces waste, and offers repair alternatives to purchasing new equipment.
• 1,000+ Suppliers (collective)coreChannel Partner/ Reseller/ DistributorSupplier network including 1,000+ referenced suppliers across tools, hardware, safety equipment, building materials, and agriculture. Suppliers gain access to 900+ member retail locations through centralized negotiation and annual Salon COFAQ events.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Weldom: French DIY retailer owned by Groupement des Mousquetaires (Les Mousquetaires), which is itself a retail cooperative. Functions as both partner and structural comparator to COFAQ in DIY distribution, sharing cooperative DNA and member-store dynamics.
• BigMat France: French cooperative-style network of independent building materials distributors that is both a partner (Magasin Pro BigMat brand in COFAQ) and a structural comparator. Operates nearly 300 locations serving construction professionals with centralized purchasing and brand systems closely analogous to COFAQ's Distribution du Bâtiment network.
• Socoda: French cooperative specializing in industrial supplies, MRO and tooling distribution to professional and industrial customers. Comparable to COFAQ's Master Pro network in serving industrial professional buyers through a cooperative purchasing model with technical support services.
• Mr. Bricolage: French cooperative franchise group for independent DIY and home-improvement retailers, providing central purchasing, branding, and services to affiliated stores. Closely aligned with COFAQ's Bricopro model for both professional and consumer DIY markets.
• Gedimat: French cooperative of independent building materials retailers providing centralized purchasing, branding, and support to member stores. Directly comparable to COFAQ as a member-owned distribution cooperative serving BTP trade customers with shared logistics and supplier negotiation.

Broad incumbents

• Point.P (Saint-Gobain Distribution): Building materials distribution arm of Saint-Gobain, one of France's largest distribution networks serving construction professionals. Comparable to COFAQ's Distribution du Bâtiment network but backed by a vertically integrated manufacturer with deeper capital and digital resources.
• Leroy Merlin France (ADEO): France's leading DIY and home-improvement retailer and the most significant competitive force in the French QUOFI market. Sets the consumer-experience, omnichannel, and private-label benchmarks COFAQ's member stores must match or differentiate against.
• Bricomarché (Les Mousquetaires): French DIY retailer chain within Groupement des Mousquetaires' retail portfolio, competing for consumer DIY spend alongside COFAQ's Bricopro network. Less specialized than COFAQ in industrial/PPE/agriculture but a direct competitor in DIY catchment areas.
• Brico Dépôt (Kingfisher): French arm of Kingfisher's discount DIY warehouse-club format, competing aggressively on price and assortment. Provides a useful price-discipline benchmark that COFAQ's member stores must counter via cooperative services and own-brand differentiation.

Regional players

• Samse: Regional building materials and DIY distributor serving the French Alps and Rhône-Alpes region, with significant independent-retailer relationships. Overlaps geographically with COFAQ's new Lyon office and provides a regional benchmark for independent-cooperative building materials distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cofaqtv
• Facebookfacebook.com/people/COFAQ-TV/100089642193661
• LinkedInlinkedin.com/company/groupecofaq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe COFAQ