What Adelya does

Adelya (legal name ADELYA SAS) is a French SaaS vendor that builds and operates Loyalty Operator, an omnichannel loyalty and customer-relationship platform targeted at independent retailers, retail chains and franchise networks, shopping centers, city-center retail collectives, and tourist offices. Founded around 2003 and headquartered in Labège (near Toulouse), the company has been a wholly-owned subsidiary of Obizé Group since the 2024 acquisition.

The platform is delivered as a modular SaaS suite spanning loyalty cards (points, stamp, cashback) delivered via physical card, NFC contactless, or dematerialized Apple Wallet/Google Pay; gift cards and referral programs; CRM communications across email, SMS/rich SMS, and push; engagement mechanics (challenges, lotteries, bons plans, planning); analytics (statistics, segmentation, reporting); and distribution aids (click & collect, web-to-store, white-label mobile app). Underlying infrastructure includes open APIs and POS/payment integrations (KerAwen cash register, Ingenico terminals) to embed loyalty at the checkout layer. Differentiated capabilities concentrate in NFC mobile loyalty, mobile-wallet dematerialization, and a specialized tourism/city-pass product used by airports and destination marketing organizations.

Adelya monetizes via recurring SaaS subscriptions priced on a quote basis, with unlimited users, managed consumers, and emails positioned as standard inclusions. Go-to-market blends direct enterprise sales (for airports, large chains, and shopping centers) with a layered distributor channel — Proximédia (Benelux), Canadian Kiosk (Canada), PagesJaunes ('J'aime mon client' for French SMBs) — plus the FNCV endorsement routing the platform into roughly 150 French unions of traders. The company claims 28,000 businesses on the platform, 20 million consumers managed, and 1.5 billion EUR in processed sales.

Name

Adelya

Legal name

ADELYA SAS

Website

https://adelya.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Adelya is a French SaaS vendor of Loyalty Operator, an omnichannel loyalty and CRM platform serving independent retailers, retail chains, franchise networks, shopping centers, tourist offices, and city-center retail collectives across France, Benelux, and Canada. It is a subsidiary of Obizé Group following its 2024 acquisition.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Marketing Automation & Campaign Management CRM (HDAEAFAB), Airline Loyalty & Customer Engagement (FFP/CRM/CDP) (THALABAG), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Customer loyalty software
• NFC mobile loyalty
• Tourism city pass
• Retail CRM platform
• Omnichannel loyalty SaaS

Headquarters

HQ city

Labège

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Adelya operates on a SaaS subscription model, charging businesses for access to the Loyalty Operator platform. The platform is described as offering an unbeatable function/price ratio with unlimited users, managed consumers, and emails.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Adelya develops and sells "Loyalty Operator," a SaaS-based customer loyalty and relationship marketing platform that enables retailers, retail chains, shopping centers, tourist offices, and local governments to launch point-based, stamp-based, and cashback loyalty programs via NFC contactless cards, dematerialized mobile wallet cards (Apple Wallet, Google Pay), gift cards, referral programs, and gamification features. The platform bundles CRM communication tools (email, SMS, rich SMS, push), analytics, segmentation, click & collect, and APIs for integration with POS and external systems, updated three times per year.

Product overview

Adelya offers Loyalty Operator, a unified SaaS loyalty and CRM platform delivered as a comprehensive ecosystem of integrated modules. The core platform is complemented by customer-facing modules including loyalty cards (physical/NFC/digital), gift cards, referral/affiliate programs, and tourism passes. Communication modules cover email, SMS/rich SMS, and mobile wallet integration with Apple Wallet and Google Pay. Engagement is driven through gamification features including challenges, lotteries, deals, and planning tools. Analytics capabilities include statistics, segmentation, and reporting. Distribution channels are supported via web-to-store modules, click & collect, and a white-label mobile application. The platform serves multiple segments: independent retailers, brands and retail chains, shopping centers, city associations, and tourist offices.

Differentiator

Problem solved

Functional benefit

Brands

• Loyalty Operator: The SaaS-based loyalty platform offered by Adelya for managing customer loyalty programs, gift cards, referral systems, and customer relationship management.

Products and services

• Loyalty Operator The flagship SaaS-based loyalty and customer relationship management platform that powers loyalty programs, customer engagement, and analytics for retailers, brands, shopping centers, city-center collectives, and tourism operators, with NFC, mobile wallet, gift card, referral, and CRM communication capabilities.
• Pass Tourisme (City Pass) Tourism pass solution for tourist offices enabling NFC and digital city passes that aggregate local attractions, shops, and services for visitors, combining loyalty, access, and promotional features.

Quantifiable outcome

• 28,000 businesses use the platform
• +3 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ProximédiacoreChannel Partner/ Reseller/ DistributorProximédia holds an exclusive distribution agreement with Adelya for the Benelux market (Belgium, Netherlands, Luxembourg), reselling the Loyalty Operator platform to local businesses.
• Canadian KioskminorChannel Partner/ Reseller/ DistributorCanadian Kiosk, described as Canada's largest city guide, distributes Adelya's loyalty solutions to Canadian merchants to boost local store traffic.
• PagesJaunesminorChannel Partner/ Reseller/ DistributorPagesJaunes partnered with Adelya to distribute loyalty solutions through its 'J'aime mon client' application, extending Adelya's reach to French SMBs.
• Fédération Nationale des Centres-Villes (FNCV)coreStrategic or Co-development PartnerFNCV (National Federation of City Centers) officially recommends Adelya's loyalty solution to its 150 affiliated unions of traders across France, representing a significant endorsement for collective loyalty programs in city centers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Annex Cloud: Annex Cloud provides enterprise loyalty, referral, and user-generated content solutions for retail and consumer brands, competing with Adelya in tiered points, referrals, and omnichannel engagement.
• Paytronix: Paytronix provides a SaaS loyalty, gift, and online ordering platform for restaurants and convenience stores, comparable to Adelya in gift card, loyalty card, and CRM communication modules.
• Antavo: Antavo is a European SaaS loyalty cloud platform serving retail, fashion, and lifestyle brands with points, tiers, and omnichannel engagement, making it one of the closest direct competitors to Adelya in the EMEA market.
• Yotpo: Yotpo offers a SaaS loyalty and rewards platform (Yotpo Loyalty) for e-commerce and retail brands, directly competing with Adelya's Loyalty Operator on points, referrals, and VIP tiers for SMB and mid-market merchants.
• Smile.io: Smile.io provides a loyalty, referral, and rewards platform primarily for Shopify-based SMB and mid-market merchants, overlapping Adelya's loyalty card, points, and referral modules for small retailers.
• Como (Como Sense & Engage): Como offers a customer engagement and loyalty platform for SMB and mid-market retail and hospitality businesses, covering loyalty, email, SMS, mobile apps, and coupons with similar functionality to Adelya.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce merchants, competing with Adelya in points-based programs, customer insights, and Shopify-style SMB integrations.
• Open Loyalty: Open Loyalty offers a loyalty platform (open-source and cloud editions) with points, tiers, gamification, and CRM features for retailers and brands, comparable to Adelya's modular Loyalty Operator suite.

Broad incumbents

• Salesforce Loyalty Management: Salesforce offers a Loyalty Management product as part of its broader CRM and Marketing Cloud platform; while not a direct SMB competitor, it is the dominant broad incumbent whose expanded loyalty offering constrains Adelya's enterprise expansion.
• SumUp Loyalty / Square Loyalty: SumUp (and Square under Block) bundle loyalty and gift card functionality into their payment terminals and merchant SaaS, making them broad incumbents competing for the same SMB merchant wallet as Adelya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adelya.loyaltyoperator
• LinkedInlinkedin.com/company/adelya-loyalty-operator
• Xx.com/adelya_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelya