Affinity Waste Solutions

What Affinity Waste Solutions does

Affinity Waste Solutions is a U.S. private company that provides doorstep valet trash collection and ancillary waste-management services to multifamily residential communities, primarily apartment complexes and property-management portfolios. Founded in 2014 and headquartered in Sanford, Florida, the company operates as a subsidiary of the Brightstep Family of Companies, sharing C-suite leadership (CEO Matt Locke, CFO Chris Wallace, COO Matt Betsill) on the parent's email domain. The company is positioned as the second-largest national valet trash provider, serving 1,500+ communities across 23 states under both the Affinity and GreenWay Waste & Recycling brands.

The service portfolio centers on nightly doorstep trash and recycling collection, with add-on offerings including bulk item removal ($99–$495 per job), curbside coverage ($1.50/unit minimum, 30-day cancellation), community light audits, compactor and dumpster service, solar-lit pet stations, and branded containers. A core strategic differentiator is the proprietary, trademarked technology stack — CollectConnect (24/7 property-management portal with ticketing and performance management), AiNotify (AI-powered computer-vision bulk-item detection from uploaded photos), and CareSuite (resident-facing support portal) — paired with GPS-tracked uniformed porter teams.

The business model is predominantly B2B and sales-led, with revenue generated through recurring monthly subscription fees charged to property management companies (valet trash and curbside) and transactional fees for one-time bulk removal services. Pricing is customized by unit count, layout, and waste profile, with bulk-removal rates published in a $99–$495 range. Go-to-market relies on a national sales organization of regional directors, senior sales leaders, and inside-sales account representatives, supported by content marketing (blog/insights), social channels, and a website quote-request funnel. Customer segments are vertically focused on multifamily residential communities and the property-management companies/REITs that operate them, with no intermediaries or reseller channels.

Name

Affinity Waste Solutions

Legal name

Affinity Waste Solutions

Website

https://affinitywastesolutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Waste Solutions provides doorstep valet trash, bulk removal, and recycling services to multifamily residential communities across 23 states, supported by proprietary CollectConnect, AiNotify (AI computer vision), and CareSuite software platforms.

Ownership category

akta.pro rank

Product category

Valet Trash and Multifamily Waste Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621), Services to Buildings and Dwellings (5617)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Residential Subscription / Backdoor Collection (EUAIAAAB)

akta.pro secondary industries

Residential Junk Removal & Hauling (HSAKALAA), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG)

Keywords

• Valet trash services
• Waste management solutions
• Multifamily waste services
• Doorstep trash collection
• Bulk item removal

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Valet Trash Service Fees: Recurring monthly fees charged to property management companies for nightly doorstep trash collection and recycling services. All-inclusive pricing model bundled with additional services.
2. Bulk Removal Services: One-time transactional fees for bulk item pickup services. Price range $99-$495 based on size of load, includes labor. Discounts available for subscription/recurring service.
3. Curbside Coverage Program: Flexible curbside bulk pickup service at $1.50/unit minimum, payable separately or bundled into door rates. No long-term commitment with 30-day cancellation notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Affinity Waste Solutions provides recurring nightly doorstep valet trash and recycling collection to multifamily residential communities, complemented by bulk item removal, community light audits, pet station servicing, and compactor/dumpster service. Bundled with physical service delivery are three proprietary technology platforms (CollectConnect, AiNotify, CareSuite) that give property managers 24/7 visibility, AI-assisted bulk item detection, and direct resident communication channels.

Product overview

Affinity Waste Solutions operates as a valet trash and residential waste management service provider, offering a unified platform of proprietary technology products integrated with service offerings. The core technology stack consists of three interconnected platforms: CollectConnect (property manager portal for 24/7 access, ticketing, and performance management), AiNotify (AI-powered computer vision system for bulk item detection), and CareSuite (resident-facing support portal). These platforms are combined with service offerings including nightly valet trash collection, bulk removal, recycling programs, pet stations, community audits, and compactor services to deliver a comprehensive waste management solution for multifamily communities across 23 states.

Differentiator

Problem solved

Functional benefit

Brands

• CollectConnect: Proprietary technology platform providing 24/7 access for property teams, performance management, ticketing, and property visit overview
• AiNotify
• CareSuite

Products and services

• Valet Trash Service Nightly doorstep collection of bagged trash and recyclables five nights per week, providing residential communities with premium waste removal and recycling amenities. Delivered by uniformed, GPS-tracked porter teams.
• Bulk Removal Services Door-to-door bulk item pickup service with next-day turnaround, featuring certified vendors, 2-person teams, apartment cleanouts, and monthly schedule discounts. Pricing ranges from $99 to $495 per job based on load size, with labor included.
• Compactor and Dumpster Service Waste collection service for commercial compactors and dumpsters serving multifamily communities.
• Community Light Audits Property inspection service providing daytime community audits to identify violations, maintain compliance, and preserve assets at multifamily properties.
• Solar-Lit Pet Stations and Service Solar-powered pet waste stations with regular maintenance and servicing, keeping outdoor community spaces clean and odor-free for residential properties.
• Branded Containers with Attached Lid Custom-branded waste containers with attached lids for consistent property branding and improved waste management aesthetics at multifamily communities.
• Recycling Programs Valet recycling collection services that increase resident participation by 40-60% compared to centralized bin systems, with comprehensive data reporting for ESG documentation.
• Curbside Coverage Program Flexible curbside bulk pickup service at $1.50/unit minimum, payable separately or bundled into door rates. No long-term commitment with 30-day cancellation notice.
• Common Area Service Cleaning and maintenance service for shared community spaces at multifamily residential properties, performed alongside nightly valet trash rounds.

Quantifiable outcome

• Valet recycling collection increases resident participation by 40-60% compared to centralized bin systems
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Brightstep Family of CompaniescoreOthersAffinity Waste Solutions is a member of the Brightstep Family of Companies, a holding/parent organization. Brightstep companies provide exceptional service across the Midwest and Southern states with continued expansion. Key leadership (Matt Locke as CEO, Chris Wallace as CFO) share brightstep.us email domains.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Valet Living: Largest national valet trash and amenity services provider in the U.S., serving multifamily communities. Direct head-to-head competitor to Affinity Waste Solutions in doorstep trash collection, bulk pickup, and resident-facing amenity services.
• Trash Butler: National valet trash and doorstep waste collection provider for apartment communities. Competes directly with Affinity on subscription doorstep collection and bulk pickup services for multifamily properties.
• Impact Services: Multifamily waste and valet trash service provider offering doorstep collection, bulk pickup, and amenity services to apartment communities. Comparable operating model and customer base to Affinity — notably, an Affinity staff contact uses an impactservicesnow.com email domain, suggesting close market overlap.

Broad incumbents

• Republic Services: Major U.S. solid waste and recycling hauler serving residential, commercial and industrial customers. Comparable in collection logistics and customer base but does not currently specialize in valet-style multifamily doorstep service.
• Waste Management, Inc. Largest U.S. waste and environmental services company, providing collection, recycling and disposal for residential and commercial customers. A broad incumbent with overlapping capabilities in multifamily solid waste collection that could expand into valet-style doorstep service at scale.

Emerging players

• 1-800-GOT-JUNK?: Franchised bulk junk removal service serving residential and commercial customers. Overlaps with Affinity's bulk removal offering ($99–$495/job) but operates as a consumer-facing franchise model rather than a multifamily B2B subscription service.
• Poo Printers / Poo-Patrol: Provider of pet waste station services to multifamily communities — a direct overlap with Affinity's solar-lit pet station offering. Smaller and narrower in scope but addresses the same buyer (property managers) with an adjacent amenity.

Regional players

• FCC Environmental Services: Waste management services provider with strong presence in Texas and the Southern U.S. — overlapping with Affinity's Midwest/Southern geographic footprint and offering residential and commercial collection services.
• Compactor Management Company (CMCO): Provides compactor and dumpster management services to multifamily and commercial properties — directly comparable to Affinity's Compactor and Dumpster Service add-on and targeting the same property manager buyer.

Others

• Sani Professional (Nice-Pak): Sanitation and hygiene service supplier targeting multifamily, hospitality and facilities. Adjacent rather than directly competitive — both sell amenity-grade sanitation solutions to property managers, though Nice-Pak supplies products rather than doorstep collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/1C8ioRNPgm/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/affinity-waste-solutions
• Instagraminstagram.com/affinitywaste?igshid=MWEwd2c0ZTY4NjdvdA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Waste Solutions