Better Marketing

What Better Marketing does

Better Marketing is a boutique growth agency that helps early-stage software founders acquire their first paying customers. Founded in 2024 and operated under the legal entity Jalan Technology Consulting Pvt. Ltd. — an Indian private limited company — the firm runs a two-phase methodology: Phase 1 builds market trust through founder-led content (articles, newsletter, LinkedIn/X posts, short-form video), and Phase 2 converts that earned attention into customers via personalized multi-channel outreach sequences. The agency operates without paid advertising and explicitly limits concurrent engagements to preserve founder-level attention.

The service portfolio is structured into five integrated offerings: Marketing Site & Story (credibility-driven websites), Content & Search Visibility (SEO, AEO, and GEO content plus an owned newsletter), Founder Brand & Social (LinkedIn and X presence), Short-Form Video (platform-tuned video), and GTM & Outreach Engineering (intent capture, enrichment, and personalized email/LinkedIn/X sequences with deliverability optimization). The AEO and GEO components reflect adaptation to AI-mediated buyer discovery rather than the agency building proprietary AI systems. There is no proprietary software platform; the underlying technology stack is conventional marketing tooling (CMS, SEO/AEO/GEO optimization, email/CRM for outreach) without disclosed differentiation.

Revenue is generated through professional services on a quote-based engagement model, with no publicly disclosed pricing. The go-to-market is founder-led and sales-led, targeting software founders with no customers or limited network traction, with a secondary mention of enterprise software teams. Founder & CEO Jai Jalan, an IIT alumnus and former Microsoft and Google engineer, leads a team of 1-10. The agency has not disclosed funding, revenue, or external institutional investment, and operates under the 'Better' brand umbrella alongside sister entity Better Software (btrsw.com) and parent brand btr.group.

Name

Better Marketing

Legal name

Jalan Technology Consulting Pvt. Ltd.

Website

https://bettrmktg.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Growth marketing services
• Content marketing agency
• SEO optimization services
• Go-to-market strategy
• Demand generation services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Growth Agency Services: Professional services revenue model as a growth agency for software founders. The company earns market trust through founder-led content creation, then runs personalized outreach campaigns to convert warm audiences into first customers. Services include website development, content marketing (SEO/AEO/GEO), newsletter management, LinkedIn/X social media, short-form video, and demand generation outreach engineering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Better Marketing is a growth agency that helps software founders acquire their first customers and build an owned growth engine. The agency delivers two integrated systems: Phase 1 builds market trust through founder-led content (marketing websites, SEO/AEO/GEO articles, newsletter, LinkedIn/X presence, short-form video), and Phase 2 converts that warm audience into customers through personalized multi-channel outreach sequences. Engagements are limited in volume to maintain founder-level attention, and the company does not run paid advertising.

Product overview

Better Marketing is a growth agency for software product founders, not a software platform. It offers five integrated service offerings: Marketing Site & Story (credibility-building websites), Content & Search Visibility (SEO/AIO content and owned newsletter), Founder Brand & Social (LinkedIn/X presence), Short-Form Video (platform-tuned video content), and GTM & Outreach Engineering (demand gen and personalized outreach sequences). The agency operates two core systems: one that earns trust through content (Phase 1), and one that converts attention into first customers through founder-led outreach (Phase 2). No ads.

Differentiator

Problem solved

Functional benefit

Brands

• Better Software: A software product or service brand under the Better umbrella, with website at btrsw.com
• btr.group

Products and services

• Marketing Site & Story

Quantifiable outcome

• 71% newsletter open rate for SunLead, driving new customers organically every month
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance and growth marketing agency for SaaS and B2B, combining paid acquisition with CRO and content — comparable ICP and growth-stage focus, though heavier on paid than Better Marketing's 'no ads' stance.
• Animalz: Content marketing agency specializing in B2B SaaS and tech, producing long-form educational content for software audiences — directly comparable on content-engine and SEO offerings.
• Lean Labs: Growth marketing agency focused exclusively on SaaS, offering strategy, content, and demand generation — comparable boutique positioning targeting software companies.
• Content Allies: Content marketing agency focused on B2B tech and SaaS that builds thought-leadership content and demand-gen engines — overlaps strongly on the trust-building content track Better Marketing sells.
• Kalungi: Full-service B2B SaaS growth marketing agency delivering content, SEO, demand gen, and HubSpot execution for software companies — overlapping on every Better Marketing service line except the founder-led content angle.
• Single Grain: SaaS-focused digital marketing agency offering SEO, content, paid media, and demand generation — comparable in target customer (software companies) and service breadth, though larger and more paid-media oriented.
• Seven Atoms: B2B SaaS performance marketing agency specializing in demand generation, content, and SEO for software companies — directly comparable on GTM and content offerings.
• Grow and Convert: Boutique content marketing agency for B2B SaaS that builds SEO content and conversion systems for software companies — the closest functional analogue to Better Marketing's content-led, no-paid-ads approach.

Emerging players

• Section Studio: Boutique content-led marketing firm for B2B SaaS startups — closely comparable size, ICP (early-stage software companies), and content-first methodology.

Broad incumbents

• SmartBug Media: Large, well-established inbound marketing agency serving B2B SaaS with content, SEO, demand gen, and martech — comparable ICP and offerings but with much deeper teams and broader service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bettrmktg
• LinkedInlinkedin.com/company/better-marketing
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Marketing