Trak.in

What Trak.in does

Trak.in is an India-focused digital news portal that publishes news articles, blogs, opinions, and insights on government policies, the stock market, entrepreneurship, startups, the mobile and telecom ecosystem, smartphones, gadgets, and related business and technology topics. Founded on May 1, 2007 by Arun Prabhudesai in Pune, India, the portal has built an editorial archive of more than 20,000 articles and attracts millions of views from a primarily Indian readership. The platform is built on a standard WordPress content management system and distributes content freely without paywalls or registration requirements.

Trak.in operates as part of Armoks Interactive, the parent holding founded by Arun Prabhudesai that consolidates the trak.in blog and a portfolio of YouTube channels under sub-brands including Trakin Tech (Hindi, ~8 million subscribers), Trakin Tech Marathi, Trakin Auto, Trakin Ke Funde, Trakin Shorts, and Trakin English. Collectively these properties reach over 1 crore (10 million) subscribers and fans across platforms. Mohul Ghosh has served as Co-Founder and CEO since June 2018, managing day-to-day operations while the founder retains strategic ownership through Armoks Interactive.

The business model is advertising-led: the news portal and YouTube channels monetize through display advertising and video ad inventory on a horizontal audience of general readers and viewers interested in Indian business, technology, and startups. The company is bootstrapped with no external institutional funding identified, and the core team is small (1–10 employees), supported by a distributed network of writers and bloggers across India. Distribution relies on organic social (Facebook, Twitter, WhatsApp, LinkedIn, YouTube, RSS) and email newsletter subscriptions, with no enterprise sales motion or paid consumer product.

Name

Trak.in

Legal name

Trak.in

Website

https://trak.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Trak.in is a bootstrapped Indian digital news portal, founded in 2007 and part of Armoks Interactive, publishing free business, technology, and startup coverage alongside a multi-language YouTube portfolio reaching 10M+ subscribers. Revenue is generated through display and video advertising across its blog and video channels.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

General Web Portals & Start Pages (BPAMAAAA)

Keywords

• Business news portal
• Tech news blog
• Digital media publishing
• Online news platform
• Content publishing

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Trak.in generates revenue through display advertising on its website and possibly through sponsored content, leveraging its millions of page views and large readership base in India.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trak.in is a digital news portal publishing news articles, blogs, opinions, and insights on Indian business, technology, startups, mobile ecosystem, telecom, internet, and funding deals. Operated under Armoks Interactive, the platform also encompasses multiple YouTube channels (Trakin Tech, Trakin Tech Marathi, Trakin Auto, Trakin Ke Funde, Trakin Shorts, Trakin English) spanning Hindi, Marathi, and English languages. Content is freely accessible to readers and monetized primarily through display advertising.

Product overview

Trak.in is a news aggregation and content platform operated by Armoks Interactive. The core offering is the Trak.in news portal (a business and tech news blog) that publishes news articles, blogs, opinions, and insights on business, technology, startups, mobile ecosystem, and related topics. The portfolio includes multiple YouTube channels spanning different languages (Hindi, Marathi, English) and content verticals (tech, auto, entertainment, shorts). The main Trak.in news portal serves as the primary digital news medium, while the YouTube channels (Trakin Tech, Trakin Auto, Trakin Ke Funde, Trakin Shorts, Trakin English) extend content reach across video platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Trakin Tech: India's fastest growing YouTube tech channel in Hindi with 8 million subscribers
• Trakin Tech Marathi
• Trakin Auto
• Trakin Ke Funde
• Trakin Shorts
• Trakin English

Products and services

• Trak.in News Portal India's leading business and tech news blog covering news and opinions on Govt policies, Stock Market, Entrepreneurship, Startups, Mobile ecosystem, Indian Railways, Smartphones, Gadgets, Innovation, Ideas and Leadership. Serves as the primary digital news medium for millions of readers interested in Indian business and technology.
• Trakin Tech (YouTube Channel - Hindi)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TechCrunch: Global tech-startup news leader; not a direct India competitor but operates in the same startup/business-tech content category Trak.in covers, and serves as the international reference point for the niche.
• Economic Times (Tech): The business/tech vertical of India's flagship financial daily, part of Times Internet—competes with Trak.in for the same Indian business and tech news audience at much greater scale.
• Moneycontrol: One of India's largest financial and business news portals (owned by Network18), covering markets, business, and economy with vastly larger editorial resources than Trak.in.

Direct peers

• Entrackr: Indian startup news and tracking platform covering funding rounds, founder stories, and the Indian tech ecosystem—directly comparable in scope and audience to Trak.in.
• YourStory: India's leading online platform for startup and entrepreneur stories, covering funding, founders, and the Indian tech ecosystem—directly comparable to Trak.in's startup/tech vertical.
• The Ken: Subscription-based Indian business, tech, and healthcare news outlet covering startups and policy—overlaps with Trak.in's audience but pursues a paid subscription model rather than advertising.
• Inc42: Indian digital media platform focused on startups, tech, and business news with deep coverage of funding deals and policy—directly overlapping Trak.in's editorial mandate.

Emerging players

• Beebom: Indian tech news and reviews site with strong YouTube presence covering smartphones, apps, and gadgets—overlaps with Trak.in's mobile/tech coverage at a younger consumer segment.
• 91mobiles: Indian tech publisher focused on smartphones, mobile reviews, and price tracking—directly overlaps Trak.in's mobile/handset coverage and Indian tech reader base.
• Fossbytes: Indian-origin tech and digital media publisher covering software, gadgets, and internet culture—comparable in scale and audience to Trak.in's tech vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/TrakinTech
• Xx.com/trakin
• Facebookfacebook.com/IndiaBusinessBlog
• LinkedInlinkedin.com/company/trakintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trak.in