DealerWorks

What DealerWorks does

DealerWorks (legal entity Dealerworks LLC, organized in Connecticut, headquartered at 55 Water Street, Brooklyn, NY) is a SaaS payment processing platform purpose-built for automotive dealerships. The company was established in 2024 and employs 11-50 people, operating as a privately held LLC with no disclosed funding rounds or institutional investors in the available data.

The platform unifies payment acceptance across dealership departments — service, parts, F&I, and accounting — and is powered by Adyen's payment infrastructure. Core capabilities include compliant credit card surcharging tools, multi-rooftop reporting dashboards for controllers, up to three wireless smart terminals per customer at no cost, text-to-pay and email payment links, and indoor/outdoor self-serve kiosks for service check-in and vehicle pickup. The company integrates with all five major US dealer management systems (CDK, DealerTrack, Reynolds & Reynolds, Tekion, TDC), positioning itself as a payment layer across the dealership software stack. Payment methods supported include contactless (Apple Pay, Google Pay), Pay-by-Bank, ACH/Check Guarantee, and Buy Now, Pay Later.

DealerWorks generates revenue through transaction-based payment processing fees, with a value proposition centered on enabling dealerships to eliminate up to 100% of card processing fees via compliant surcharging. Pricing is quote-based and undisclosed publicly, but the company emphasizes no contracts, no credit checks, and transparent terms. Go-to-market is direct sales to dealerships, with demo scheduling via Calendly and instant onboarding. The website displays logos of 28 automotive brands whose dealers use the platform (Toyota, Ford, BMW, Honda, Chevrolet, Nissan, and others), though no named dealer group anchor customer is disclosed.

Name

DealerWorks

Legal name

Dealerworks LLC

Website

https://dealerworks.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

DealerWorks is a SaaS payment processing platform for US automotive dealerships, offering compliant surcharging, multi-rooftop reporting, and integrated terminals across service, parts, F&I, and accounting departments, powered by Adyen and integrated with all major dealer management systems.

Ownership category

akta.pro rank

Product category

Automotive Dealership Payment Processing Software

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), New Car Dealers (44111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAMACAK

PSP Aggregators / PayFac Enablement (Gateway Layer)

Financial & Insurance/Payments & Transaction Processing/Payment Gateways & Orchestration

SECONDARYFSAGABAA

Payment Orchestration Platforms

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

SECONDARYFSAGAIAA

Merchant-Integrated BNPL (Checkout POS Financing)

Financial & Insurance/Financial Technology (Fintech)/BNPL & Point-of-Sale Financing Platforms

Keywords

• Dealership payment processing
• Surcharging compliance software
• Automotive retail POS
• Smart payment terminals
• Multi-rooftop reporting

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Payment Processing Transaction Fees: DealerWorks generates revenue through payment processing fees charged to dealerships. The platform enables elimination of card processing fees through compliant surcharging, creating value for dealerships while generating transaction-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

DealerWorks provides a SaaS payment processing platform for automotive dealerships that unifies payment acceptance across service, parts, F&I, and accounting departments. The platform includes compliant surcharging tools (allowing dealerships to eliminate up to 100% of credit card processing fees with audit-ready documentation), up to three wireless smart terminals at no cost, real-time multi-rooftop reporting dashboards, text-to-pay and email payment links, self-serve kiosks, and integrations with the major dealer management systems (CDK, DealerTrack, Reynolds & Reynolds, Tekion, TDC). Underlying payment processing is powered by Adyen.

Product overview

DealerWorks is a unified SaaS payment platform designed specifically for automotive dealerships. The core platform provides compliant surcharging, real-time reporting, and multi-department payment processing across service, parts, F&I, and accounting. The platform integrates with dealer management systems (CDK, DealerTrack, Reynolds & Reynolds, Tekion, TDC) and is powered by Adyen's payment infrastructure. Key modules include Wireless Terminals (with up to 3 provided at no cost), Self-Serve Kiosks for customer check-in and pickup, Text-to-Pay for mobile payments, Multi-Rooftop Reporting for enterprise dashboard visibility, and additional payment methods including Buy Now, Pay Later, Pay-by-Bank, and ACH/Check Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• DealerWorks Payment Platform A unified SaaS payment processing platform designed specifically for automotive dealerships. It streamlines payments across service, parts, F&I, and accounting departments and includes compliant surcharging tools, real-time multi-rooftop reporting, built-in compliance tooling, text-to-pay, email payment links, self-serve kiosks, alternative payment methods (Apple Pay, Google Pay, Pay-by-Bank, Buy Now Pay Later, ACH / Check Guarantee), and integration with the major dealer management systems (CDK, DealerTrack, Reynolds & Reynolds, Tekion, TDC). The platform is powered by Adyen and includes up to three wireless smart terminals at no cost.

Quantifiable outcome

• Eliminate up to 100% of card processing fees

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• CDK GlobalcoreTechnology or IntegrationCDK is a major dealer management system provider. DealerWorks integrates with CDK to enable seamless payment processing within existing dealership workflows managed through CDK systems.
• DealerTrackcoreTechnology or IntegrationDealerTrack is a dealer management platform. DealerWorks has integrated with DealerTrack to provide payment processing capabilities within the DealerTrack ecosystem.
• Reynolds and ReynoldscoreTechnology or IntegrationReynolds and Reynolds is a leading dealer management system provider in automotive retail. DealerWorks integrates with their systems to enable payment processing within Reynolds workflows.
• TekioncoreTechnology or IntegrationTekion provides cloud-native dealer management systems. DealerWorks integrates with Tekion's platform to deliver payment processing capabilities to Tekion customers.
• TDC (The Dealer Company)coreTechnology or IntegrationTDC is a dealer management system provider. DealerWorks integrates with TDC to enable payment processing capabilities within TDC dealer workflows.
• AdyencoreTechnology or IntegrationAdyen is the underlying payment processing infrastructure powering DealerWorks. The platform is 'Powered by Adyen' as stated in the footer, providing payment processing, fraud prevention, and payment terminal services.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Stripe: Stripe Terminal and Stripe Payments serve SMB and enterprise merchants across verticals, including auto dealers, and represent the generic horizontal payment processor that DealerWorks competes against by specializing in dealership workflows and surcharging compliance.
• Block (Square): Square provides hardware terminals and SMB payment processing widely used by smaller dealers and service shops. As a broad incumbent, it competes on simplicity and brand, though it lacks dealer-specific surcharging tooling and DMS integrations.
• Adyen: Adyen is both DealerWorks' infrastructure provider and a potential competitor. As a global enterprise payments platform, Adyen has the technical capability and capital to enter the dealer vertical directly, which would compress DealerWorks' margins or disintermediate it.
• Fiserv: Fiserv is a large incumbent payments and financial services provider offering Clover hardware and merchant acquiring used by many dealers. It competes on scale and bundled services, often through bank and ISO partnerships in the dealer channel.
• Global Payments: Global Payments is a large merchant acquirer and integrated payments provider serving auto retail and other verticals. It competes against DealerWorks at the acquirer/processor layer, often bundled with dealer software partners.

Direct peers

• OpenEdge Payments: OpenEdge Payments is a vertical-focused payment processor historically active in the automotive dealer channel with integrated software partners. It is the closest direct peer to DealerWorks, offering similar hardware, processing, and software integrations to dealer groups.
• Stax (formerly Fattmerchant): Stax provides subscription-based payment processing for SMBs across verticals, including auto-adjacent businesses, with transparent interchange-plus pricing. It competes on transparency and lower effective rates, similar to DealerWorks' value proposition against legacy processors.
• Paymentus: Paymentus is a vertical payments and bill-presentment platform serving utilities, municipalities, and other recurring-bill verticals with biller-direct integrations. It is comparable to DealerWorks as a verticalized SaaS payments layer wrapping around upstream processing.
• PayJunction: PayJunction is a payment processor offering no-contract, transparent pricing with smart terminal hardware and integrated software, similar to DealerWorks. It serves multiple SMB verticals including auto-adjacent service businesses.

Emerging players

• Klarna: Klarna is a major BNPL provider increasingly integrated into US merchant checkouts, including auto service and parts. It is comparable as a payment-method layer competing for the BNPL slot in DealerWorks' platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dealerworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerWorks